TOPIC 3 ORGANISATIONAL CULTURE This topic has been developed in consultation with Dr Luke Faulkner, School of Management, University of South Australia. 24 / RESOURCES: KEY TOPICS IN BUSINESS Please note that the activities in this topic are designed to promote understanding of the concept through reflection, discussion and relating theory to practical contexts in your experience. They do not have right or wrong answers. ACTIVITY 1 Discuss what the concept of culture means to each of you in a small group and note down your main responses below. It is quite likely that you included ideas about language, religion, customs or values related to diverse geographical areas. However, on a more localised level organisations can also have identifiable cultures. McShane and Travaglione (2003) describe organisational culture as ‘the basic pattern of shared assumptions, values and beliefs considered to be the correct way of thinking about, and acting on, problems and opportunities facing the organisation’ (p. 534). According to Kreitner and Kinicki (2004, pp. 118–19), the organisational culture is influenced by societal culture because the people who work for an organisation bring with them the assumptions, expectations, values, ethics and attitudes they have learned from their societal cultures. ACTIVITY 2 How do you think you have been influenced by your culture in the way that you think and behave? For example, consider your ideas about work: punctuality, deferring to authority, teamwork, and so on. Share these ideas with someone from another culture and compare your perceptions. TOPIC 3 — ORGANISATIONAL CULTURE / 25 How societal culture influences organisational culture Kreitner and Kinicki (2004) maintain that ‘mixing of societal and organisational cultures can produce interesting dynamics in multinational companies’ that have implications for management (p. 119). However, when societal and organisational culture interact, there is a danger of ethnocentrism, defined as the belief ‘that one’s native country, culture, language, and behaviour are superior’ (p. 119). Kreitner and Kinicki (2004, p. 119) point out that when ethnocentrism takes hold in a global company there is a real danger that some cultural groups may be advantaged over others in reaching management positions. Hofstede’s (1980) work compares individualistic cultures (such as Israel, Nigeria, Canada and the United States) that tend to emphasise freedom of individual choice with collectivist cultures (such as Egypt, Japan, China and France) that place a higher value on the interests and goals of the community. These influences will affect how an organisation operates within its societal culture. Sometimes values in organisational cultures can experience problems when international relationships are formed. For example, imagine what happens when a company in India has a policy to employ at least one of the children of each employee out of a concern for family values and then a multinational company takes over and has an anti-nepotism policy to instil the values of fairness or equity on the basis of ability (Kreitner & Kinicki 2001, p. 70). However, cultural stereotyping is at best hypothetical and potentially misleading and deterministic (Crossman 2005) and few individuals conform to stereotypes because how human beings think and act is influenced by a number of factors that have a complex interrelationship. ACTIVITY 3 Is your own organisation, or one you know well, influenced by any other culture? If so, note down how you see more than one culture influencing the organisation. Assumptions, beliefs, values An organisational culture depends on the beliefs and assumptions that guide the thinking and behaviour of employees, but beliefs and assumptions are sometimes difficult to observe because they are often unconscious and taken for granted (Kreitner & Kinicki 26 / RESOURCES: KEY TOPICS IN BUSINESS 2001, p. 105, p. 106; McShane & Travaglione 2003, p. 534). McShane & Travaglione (2003) describe assumptions as ‘the broad world views or theories in use that people rely on to guide their perceptions and behaviours’ (p. 534). For example, in some organisational cultures workers may feel very comfortable talking about changing practices, complaining or making improvements, whereas in others it would be considered destructive or politically unwise (McShane & Travaglione 2003, p. 534). Beliefs in organisational culture are concerned with how individuals perceive reality as it is at a particular time, whereas values ‘are more stable’ and persistent. These values help people to determine what behaviours and attitudes are acceptable or unacceptable (McShane & Travaglione 2003, p. 534). However, what people say they value (espoused values) and what they actually do value (enacted values) may be quite different (Argyris & Schön cited in McShane & Travaglione 2003, p. 535). Espoused values represent those preferred and publicly communicated by an organisation but may not be how employees actually feel. In contrast, enacted values refer to those values that employees show in the way they actually behave (Kreitner & Kinicki 2004, p. 83). Imagine then, how important it is for there to be a good fit between the values of a job applicant and the organisation (McShane & Travaglione 2003, p. 550). ACTIVITY 4 Identify an espoused value in your own organisational culture. It may be something like the motto ‘The customer is always right’, for example. What evidence do you see in policy or behaviour that supports the view that the ‘espoused value’ is also a ‘value-in-use’ or enacted value? 1. Write down an example of an espoused value you identified. 2. Write down examples of how the above espoused value is evidenced and becomes a value-in-use. For example, mission statements, policy documents, web pages. TOPIC 3 — ORGANISATIONAL CULTURE / 27 3. Discuss the implications of what happens when you cannot find evidence that an espoused value is also a value-in-use or enacted value. There are many different kinds of cultural values. Some companies might be aggressive and others employee-friendly or entrepreneurial (McShane & Travaglione 2003, p. 535). Kreitner and Kinicki (2004) identify three types of organisational culture: a constructive culture, a passive-defensive culture and an aggressive-defensive culture (p. 75). A constructive culture encourages employees to work together on projects in ways that allow individuals to grow and develop. It is a culture that focuses on self-actualisation and humanistic approaches. Interestingly, job satisfaction and a desire to stay in a company correlates with a constructive culture (Kreitner & Kinicki 2004, p. 87). A passive-defensive culture tends to lead individuals to relate to one another in ways that do not threaten an individual’s job security, and therefore demonstrates high levels of conventional, dependent behaviour where individuals seek approval and do not take risks. Employees in these kinds of organisations tend to be less satisfied with their jobs and more inclined to seek opportunities to leave (Kreitner & Kinicki 2004, p. 87). An aggressive-defensive culture encourages employees to get the job done in forceful ways that rely on power, competition and status. Employees in these kinds of organisations are also more inclined to seek employment opportunities elsewhere (Kreitner & Kinicki 2001, p. 87). ACTIVITY 5 Think of the organisation you work for or one that is familiar to you. Does it appear to be a constructive, passive-defensive or an aggressive-defensive culture? What evidence assisted you in coming to that conclusion? 28 / RESOURCES: KEY TOPICS IN BUSINESS Organisational subcultures The ways of thinking shared by most employees can be referred to as the dominant culture, but organisations also have subcultures that might relate to different groups or geographical locations in which people work (Sackmann cited in McShane & Travaglione 2003, p. 535). Some of these subcultures may support the dominant culture, whereas others may be directly opposed to them. These are called ‘countercultures’ because they are ‘counter’ or ‘against’ the organisation’s core values (McShane & Travaglione 2003, p. 536). Although subcultures and countercultures can create conflict and dissension in an organisation, they are important because they can encourage innovation and highlight unethical behaviour. Furthermore, subcultures and countercultures are able to keep organisations sensitive to the needs and changing values of a community (McShane & Travaglione 2003, p. 535). ACTIVITY 6 Are there any countercultures existing in an organisation you know? How are their values different from those of the dominant culture? Complete the table below. Are you in the counterculture group? Why? Why not? DOMINANT CULTURAL VALUES COUNTERCULTURAL VALUES How cultures are embedded into organisations Schein (cited in Kreitner & Kinicki 2004, pp. 94–5) suggests that cultures are embedded in organisations in a number of ways including: • formal statements of organisational philosophy, mission, vision, values, materials used for recruitment, selection and socialisation (orientation for new people); • the design of the physical space; • use of slogans such as ‘whatever it takes’; • deliberate role modelling and training programs, coaching by managers and supervisors; • rewards and promotion criteria; • stories and legends; and • leader reactions to critical incidents or crises. TOPIC 3 — ORGANISATIONAL CULTURE / 29 ACTIVITY 7 1. Think about a time when you joined a new organisation as an employee or perhaps when you enrolled in a university. How did the organisation teach you about its culture? List the ways: 2. How do the ways the organisation taught you about its culture compare to the dot points cited earlier? Cultural artefacts An organisational culture can be observed through cultural artefacts such as how people are greeted, the physical aspects of the working environment or how workers are rewarded, the way people dress, myths and stories, language, publications about values, rituals and ceremonies, decorations or even special parking places! (Kreitner & Kinicki 2004, p. 82; McShane & Travaglione 2003, pp. 536–7). In terms of the physical size and shape of a building, a multistorey office with the CEO on the top floor may tell us that the organisation upholds hierarchical and bureaucratic values. On the other hand, one that has work units spreading out from a central open plan area could indicate a culture that encourages teamwork. The kinds of desks, tables and what people put on the walls are also indicators of organisational culture. For example, minimalist décor may suggest a frugal culture (McShane & Travaglione 2003). ACTIVITY 8 1. Describe the physical surroundings of your organisation or one you are familiar with. What does the building look like architecturally? How are work spaces and offices arranged? Do management and other employees all eat in the same area? Are offices open with glass walls or are individuals working within them hidden from view? Note down your observations. 30 / RESOURCES: KEY TOPICS IN BUSINESS 2. Compare your own observations with another student. After discussion, note down the similarities and differences between these artefacts and explain what you think they tell you about the differences between each organisational culture? Stories and legends about past events in an organisation’s history are a powerful way of indicating the kind of culture it has. For example, the Four Seasons Hotel prides itself on the fact that when Rod Stewart asked them to find a bagpipe player at midnight, they were able to deliver (McShane & Travaglione 2003, p. 537). Rituals occur as part of the daily routines in the organisation that ‘dramatise’ the organisational culture and include how visitors are greeted, how senior executives make contact with subordinates or how long people take for lunch. In contrast, ceremonies are planned activities such as the rewarding of employees publicly or celebrating the winning of a major contract (McShane & Travaglione 2003, p. 538). ACTIVITY 9 1. Give an example of a story/legend that has circulated in your organisation and analyse what you think it communicates about the culture. 2. How are achievements celebrated in your organisation or one you know? What happens when people fail? How is that addressed? TOPIC 3 — ORGANISATIONAL CULTURE / 31 ACTIVITY 10 Go onto the website of an organisation and note down any information that tells you something about the kind of culture the organisation has. Briefly present your findings to other students. Use the space below to make notes. Suggested assessment Research essay (1500 words) Please research and write a fully referenced research essay based on the question below. You are required to use information from a variety of sources such as books and journals to support your arguments (see Chapters 1 and 2 for advice on reading and notetaking). Carefully follow the guidelines for writing an essay provided in Chapter 3, and the information on academic conventions in Chapter 4. When proofreading your essay, please follow the guidelines for self-editing provided in Chapter 5 and the referencing guidelines provided in Appendix 1 or 2 (depending on your own style preference). Explain how different kinds of artefacts provide evidence for identifying the culture of an organisation. You will need to refer to a range of phenomena such as physical aspects of the working environment (architecture and interior design), documents (mission statements and web pages), observations of language use, stories and legends and the manner of dress. See Appendix 3 for marking criteria. 32 / RESOURCES: KEY TOPICS IN BUSINESS References Crossman, J 2005, ‘Work and learning: the implications for transnational distance learners’, International Education Journal, vol. 6, no. 1. Hofstede, G 1980, Culture’s consequences: international differences in work related values, Sage Publications, Beverly Hills, CA. Kreitner, R & Kinicki, A 2001, Organizational behaviour, 5th edn, McGraw-Hill, Sydney. Kreitner, R & Kinicki, A 2004, Organizational behaviour, 6th edn, McGraw-Hill, Sydney. McShane, S & Travaglione, T 2003, Organisational behaviour on the Pacific rim, McGraw-Hill, Sydney.
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