CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
TOTAL GROSS CONTACTS: 248,346*
250,000
225,823
200,000
150,000
100,000
50,000
22,523
0
Print
Website
EXECUTIVE SUMMARY
PRODUCT
CONTACTS
PERIOD
The Maritime Executive-Print:
(See pages 2 - 6)
Qualified Paid & Nonpaid:
Website^ (See page 7)
Page Impressions:
Visits
Unique Browsers:
www.maritime-executive.com
Social Media (See page 7)
Facebook Likes:
Twitter Followers (Total):
LinkedIn Followers:
22,523
12 months ended June 30, 2016
504,082
336,732
225,823
For the month of February 2016
18,840
33,324
64,702
As of July 31, 2016
*Total Gross Contacts include Qualified Paid and Nonpaid Circulation and Unique Browsers.
Gross data are contained in this Consolidated Media Report. There was no attempt made to eliminate any duplication that may exist.
^SOURCE: AAM Digital Audit
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com
06-0740-5
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
Field Served: THE MARITIME EXECUTIVE serves the maritime industry including offshore oil & gas, offshore
services, energy transportation, container shipping, passenger vessels, salvage, maritime training & education, ship
management, shipbuilding and ship repair, government agencies, navies, maritime security, admiralty law, ports and
logistics, subsea mining, offshore construction, marine technology and other industries as reported in Par. 3A.
Published by:
Frequency:
The Maritime Executive
Bi-monthly
TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION
1A
AVERAGE QUALIFIED PAID CIRCULATION
Print Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print & Digital (Unduplicated), See Explanatory. . . . . . . . . . . . . . . . . .
Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . .
1B
AVERAGE QUALIFIED NONPAID CIRCULATION
Print Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Only, See Explanatory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print & Digital (Unduplicated), See Explanatory. . . . . . . . . . . . . . . . . . .
Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Nonpaid Circulation . . . . . . . . . . . . . . . .
1C
AVERAGE NONQUALIFIED CIRCULATION
Noncontinuous Market Coverage Copies . . . . . . . . . . . . . . . . . . . . . . .
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . .
Miscellaneous, Including Staff Copies, See Explanatory . . . . . . . . . . . .
Total Average Nonqualified Circulation . . . . . . . . . . . . . . . . . . . . .
1D
22,523
9
35
44
44
5,286
9,557
7,636
22,479
22,479
4,968
908
1,334
7,210
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND
DEMOGRAPHIC EDITIONS
None of record
AUDIT STATEMENT
The difference shown in average qualified paid and nonpaid circulation in comparing this report with the Publisher's Statements for the period audited
is 271 copies per issue deduction.
Page 2 of 10 • 06-0740-5
Alliance for Audited Media
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION BY QUARTERS for the period covered by this report:
Calendar Quarter Ended
September 30, 2015
December 31, 2015
March 31, 2016
June 30, 2016
2
Total
Paid
Print
Only
22,523
22,327
22,509
22,747
12
10
8
4
Paid
Digital
Only
Paid
Print &
Digital
(Unduplicated)
44
37
32
23
Total
Paid
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Digital
Only
Qualified
Nonpaid
Print &
Digital
(Unduplicated)
Total
Qualified
Nonpaid
5,387
5,232
5,234
5,243
9,380
9,437
9,636
9,871
7,700
7,611
7,599
7,606
22,467
22,280
22,469
22,720
56
47
40
27
QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES
Paid
Digital
Only
Paid
Print &
Digital
(Unduplicated)
Total
Paid
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Digital
Only
Qualified
Nonpaid
Print
& Digital
(Unduplicated)
Total
Qualified
Nonpaid
2015
Issue
Total
Paid
Print
Only
Jul/Aug
Sep/Oct
Nov/Dec
22,664
22,381
22,327
12
12
10
45
42
37
57
54
47
5,387
5,387
5,232
9,473
9,288
9,437
7,747
7,652
7,611
22,607
22,327
22,280
22,361
22,655
22,747
10
5
4
37
26
23
47
31
27
5,234
5,234
5,243
9,466
9,806
9,871
7,614
7,584
7,606
22,314
22,624
22,720
2016
Issue
Jan/Feb
Mar/Apr
May/Jun
Page 3 of 10 • 06-0740-5
Alliance for Audited Media
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE MAY/JUNE 2016 ISSUE IN WHICH:
• QUALIFIED PAID CIRCULATION WAS 38.6% LESS THAN THE PERIOD AVERAGE
• QUALIFIED NONPAID CIRCULATION WAS 1.1% GREATER THAN THE PERIOD AVERAGE
3A
BUSINESS/OCCUPATIONAL ANALYSIS
Classification by
Business & Industry
Total
Chartering .................................................
Consultants/Surveyors ..............................
Cruise Ship Operations .............................
Deep Sea Domestic Transportation of
Freight.......................................................
Deep Sea Foreign Transportation of
Freight.......................................................
Deep Sea Transportation of Passengers,
Except by Ferry .........................................
Finance, Insurance....................................
Healthcare.................................................
IT/Telecommunications/Software Design/
Navigation .................................................
Legal Services...........................................
Logistics ....................................................
Manufacturing/Distribution ........................
Marinas .....................................................
Maritime Education/Training/Research .....
Maritime Industry.......................................
Maritime Security/Defense ........................
Military/Government ..................................
Naval Architecture.....................................
Oil/Gas/Energy..........................................
Port Authority/Port Operators ...................
PR/Marketing/Media/Publishing ................
Recruitment/Staffing..................................
Salvage/Spill Response ............................
Ship Brokers..............................................
Ship Classification Society ........................
Ship Managers ..........................................
Ship Owners/Operators.............................
Ship Registry.............................................
Shipbuilding/Repair ...................................
Towing and Tugboat Services...................
Trade Org./Unions/Professional Org.
Travel Agencies ........................................
Water Transportation of Passengers, Not
Elsewhere Classified.................................
Other Maritime Industry.............................
Other Classification ...................................
Other Paid Circulation
Subscriptions.............................................
Single Copy Sales.....................................
Paid
Print
Only
%
214
705
2
0.9
3.1
0.0
12
Paid
Digital
Only
Paid
Print &
Digital
(Unduplicated)
Qualified
Nonpaid
Qualified Qualified Print &
Nonpaid Nonpaid Digital
Total
Print
Digital (Undupli- Qualified
Only
Only
cated)
Nonpaid
Total
Paid
176
491
22
137
2
214
704
2
0.1
7
5
12
88
0.4
66
22
88
85
646
66
0.4
2.8
0.3
73
374
43
12
154
15
85
644
66
630
376
681
2,353
5
908
3,598
412
694
295
1,087
793
577
163
241
105
189
400
3,738
61
1,468
43
230
2
2.8
1.7
3.0
10.3
0.0
4.0
15.8
1.8
3.1
1.3
4.8
3.5
2.5
0.7
1.1
0.5
0.8
1.8
16.4
0.3
6.5
0.2
1.0
0.0
307
181
509
563
2
548
955
252
372
133
660
402
220
112
75
82
109
326
1,160
31
544
225
124
108
1,018
3
199
907
115
145
88
246
307
204
37
104
17
47
42
2,014
20
674
43
56
630
376
681
2,352
5
904
3,597
412
692
295
1,086
793
576
163
241
105
189
398
3,732
60
1,466
43
230
2
38
1,416
426
0.2
6.2
1.9
1
1
1
2
1
264
153
2
817
147
36
333
125
38
1,414
425
Total Qualified Circulation ..................... 22,747
100.0
4
23
27
5,243
9,871
7,606
22,720
Page 4 of 10 • 06-0740-5
Alliance for Audited Media
1
2
3
1
2
1
1
1
1
4
1
2
2
1
1
1
1
2
6
1
2
2
6
1
2
16
76
116
8
98
71
64
771
157
1735
45
175
74
180
84
152
14
62
6
33
30
558
9
248
44
130
2
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
3B
AGE OF SOURCE DATA ANALYSIS
Print
Only
Source
Qualified Paid & Nonpaid Circulation:
Direct request from recipient .................................
Direct request from recipient’s company ...............
Communication other than request .......................
Association ............................................................
Business Directories..............................................
Lists .......................................................................
Acquired Circulation ..............................................
Other Sources .......................................................
Total Qualified Paid & Nonpaid Circulation .....
Percent .................................................................
Paid Subscription Circulation ................................
Paid Acquired Circulation ......................................
Single Copy Sales .................................................
Total Qualified Circulation..................................
3C
Qualified Within
Print &
Digital
Digital (UndupliOnly
cated) 1 Year 2 Years 3 Years
Total
%
729
8,518
1,229
2,088
4,077
4,384
10,549
46.4
4,514
1,353
6,377
337
11,358
476
12,171
53.6
5,243
23.1
9,871
43.4
7,606
33.5
2,425
10.7
15,435
67.9
4,860
21.4
22,720
100.0
27
100.0
22,747
MAILING ADDRESS ANALYSIS
Total
Individual by name and title and/or
occupation . . . . . . . . . . . . . . . . . . . . . 22,011
Individual by name only. . . . . . . . . . . . .
689
Title or occupation only . . . . . . . . . . . . .
47
Company name only . . . . . . . . . . . . . . .
Multi-Copy Same Addressee. . . . . . . . .
Total Qualified Paid Subscription &
Non-Paid Circulation. . . . . . . . . . . . 22,747
Single Copy Sales . . . . . . . . . . . . . . . . .
Total Qualified Circulation . . . . . . . . . 22,747
%
Paid
Print Only
Paid
Digital
Only
Paid
Print &
Digital
(Unduplicated)
Total
Paid
Qualified
Nonpaid
Print &
Qualified Qualified
Digital
Nonpaid Nonpaid (UndupliPrint Only Digital Only cated)
Total
Qualified
Nonpaid
96.8
3.0
0.2
4
20
2
1
24
2
1
4,958
278
7
9,738
110
23
7,291 21,987
299
687
16
46
100.0
4
23
27
5,243
9,871
7,606 22,720
Page 5 of 10 • 06-0740-5
Alliance for Audited Media
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
4
GEOGRAPHIC ANALYSIS
Paid
Print
Only
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Paid
Digital
Only
Paid
Print & Digital
(Unduplicated)
1
1
TOTAL 48 CONTERMINOUS STATES
Alaska
Hawaii
2
Total
Paid
2
2
3
3
1
1
1
1
3
4
3
3
1
3
2
3
2
1
1
19
21
TOTAL ALASKA & HAWAII
Single Copy Sales
U.S. Unclassified
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Print & Digital
(Unduplicated)
Total
Qualified
Nonpaid
Total
Circulation
17
17
171
6
210
59
1
39
7
43
57
27
42
1
30
526
2
2
211
245
4
26
1
117
32
10
552
34
176
13
75
1,041
93
14
141
60
19
14
52
553
49
164
226
98
31
52
42
5
4
9
33
293
4
455
105
2
124
20
90
138
66
56
2
48
833
16
4
352
356
11
60
2
270
75
22
1,331
82
350
34
300
2,441
228
21
306
130
38
33
99
1,136
109
471
473
226
92
122
102
8
8
37
79
643
11
916
231
6
283
50
186
325
127
148
4
123
1,953
23
7
834
899
26
154
3
270
75
22
1,333
82
350
34
300
2,444
228
21
307
130
38
33
99
1,136
109
471
473
226
92
123
102
8
8
37
79
643
11
920
231
6
283
50
186
325
127
148
4
123
1,956
24
7
837
901
26
155
3
4,969
27
15
3,860
33
19
6,746
64
51
15,575
124
85
15,596
124
85
42
52
115
209
209
1
31
2
34
34
91
17
7
439
32
87
12
130
635
73
4
114
52
17
12
35
400
25
190
121
85
47
48
47
4
11
29
179
1
251
67
3
120
23
53
130
34
50
1
45
594
5
1
271
298
11
68
Qualified
Nonpaid
Digital
Only
62
26
5
340
16
87
9
95
765
62
3
51
18
2
7
12
183
35
117
126
43
14
22
13
3
TOTAL UNITED STATES
Poss. & Other Areas
2
19
1
21
1
5,012
1
3,943
17
6,863
6
15,818
24
15,839
25
U.S. & POSS., etc.
Canada
International
Military or Civilian Personnel
Overseas
Other International
2
1
1
20
22
1
4
5,013
13
217
3,960
307
5,590
6,869
52
684
15,842
372
6,491
15,864
373
6,495
14
1
15
15
TOTAL INTERNATIONAL
E-Mail Address Only
Other Unclassified
2
3
5
230
5,911
737
6,878
6,883
GRAND TOTAL
4
23
27
5,243
9,871
7,606
22,720
22,747
Page 6 of 10 • 06-0740-5
Alliance for Audited Media
3
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS
Sold During 12 Month Period Ended June 30, 2016
5
PRICE DATA
6
TERM DATA
7
SALES CHANNELS Reporting not required
8
PREMIUM USAGE
Reporting not required
Reporting not required
Reporting not required
ADDITIONAL CIRCULATION INFORMATION
9
POST EXPIRATION COPIES
INCLUDED IN PAID CIRCULATION
Reporting not required
10
RENEWAL ANALYSIS OF
PAID CIRCULATION
Reporting not required
Page 7 of 10 • 06-0740-5
Alliance for Audited Media
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
CHANNEL PROFILES
www.maritime-executive.com
MONTHLY TOTALS
February 2016
Social Media
Page Impressions
Visits
Unique Browsers
504,082
336,732
225,823
As of July 31, 2016
See Explanatory
Facebook Likes
Twitter Followers (Total)
LinkedIn Followers
18,840
33,324
64,702
https://www.facebook.com/MarExMag
https://twitter.com/Mar_Ex
Page 8 of 10 • 06-0740-5
Alliance for Audited Media
http://www.linkedin.com/company/the-maritime-executive
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
EXPLANATORY
Publication:
(a) Print Only Individual subscriptions, averaging 9 paid copies per issue and 5,286 qualified nonpaid copies per issue, represent copies served to individuals receiving the
print version only of THE MARITIME EXECUTIVE.
(b) Digital Only Individual subscriptions, averaging 9,557 nonpaid copies per issue, represent copies served to individuals receiving the digital version only. The digital version
of THE MARITIME EXECUTIVE is made available to subscribers through an e-mail notice sent to recipients notifying them of the availability of each issue.
(c) Print and Digital (Unduplicated) Individual subscriptions, averaging 35 paid copies per issue and 7,636 qualified nonpaid copies per issue, represent copies served to individuals receiving the print and digital version of THE MARITIME EXECUTIVE. The digital version of THE MARITIME EXECUTIVE is made available to subscribers through
an e-mail notice sent to recipients notifying them of the availability of each issue.
(d) Miscellaneous includes checking and promotional copies, averaging 84 copies per issue, served to advertisers and agencies.
Definition of Recipient Qualification:
Qualified recipients are: maritime industry professionals - owners, corporate managers, operational managers, financial managers, sales/marketing managers, purchasing
managers, naval architects/engineers, consultants/surveyors, education, lawyers/attorneys, mariners, military/government personnel and those allied to the industry.
Website:
AAM Digital Services Definitions:
Domains included in web site traffic: www.maritime-executive.com.
This site uses the cookie-based method to measure unique browsers. If cookies are not accepted, then the IP address & user-agent in combination based method is used to
measure unique browsers.
Note: The total number of unique browsers is adjusted to remove duplicate visits by the same browser. In other words, regardless of the number of times that an identified
browser visited the site, they were considered a single unique browser for the period.
Page Impressions: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server, and that is
recorded at a point as late as possible in the process of delivery of the content to the user's browser, therefore closest to the actual opportunity to see the content by the user.
In effect, one request by a browser should result in one page impression being reported. The counted page impression may not necessarily be in focus or visible in the user's
browser.
Unique Browser: A measurement of unduplicated cookied browsers that accessed the digital content of a site during the measurement period reported. In the absence of a
cookie, the combination of the IP address and user-agent string may be used to measure a unique browser. For numerous reasons, a unique browser does not represent a
unique individual.
Visit: A series of interactions with a site by a unique browser or user (if registration-based or a panel participant) without 30 minutes of inactivity.
Page 9 of 10 • 06-0740-5
Alliance for Audited Media
CONSOLIDATED MEDIA
AUDIT REPORT
Business Publication
12 months ended June 30, 2016
EXPLANATORY (Continued)
Social Media:
Facebook Likes:
Facebook is a social networking website. A like represents the number of times that a registered user clicks on the Like button on a Facebook page controlled by a Publisher.
A Facebook Like may not equate to an individual person.
Twitter Followers:
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who “follow” the “tweets” of another registered user. A tweet consists of a text message of 140 characters or less. The number of Twitter Followers represents the total followers of the tweets and may contain followers that subscribe to multiple feeds. A Twitter Follower may not equate to an individual person.
LinkedIn Members:
LinkedIn is a social networking site designed specifically for the business community. With LinkedIn publishers have the ability to have a “company page.” LinkedIn users may
follow a company page, and are therefore considered “members.” A LinkedIn member may not equate to an individual person.
To Members of the Alliance for Audited Media:
We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.
In our opinion, the total average circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects
material to average circulation.
Alliance for Audited Media
Page 10 of 10 • 06-0740-5 • 10/2016
Alliance for Audited Media
Copyright © 2016
All rights reserved.
06-0740-5
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
05-06/01/16