BLACK FRIDAY ADVERTISING
IDEAS AND INSPIRATION FOR BLACK FRIDAY & CYBER MONDAY OOH CAMPAIGNS
The day after Thanksgiving, also known as Black Friday, is recognized as the start of holiday
shopping. Many consumers have this day off work, and take the opportunity to start
buying gifts. Many retailers open early and offer one-day sales to attract these customers.
88.9 MILLION Americans shopped on Black Friday last
year, and 129 MILLION shopped on Cyber Monday.
BLACK FRIDAY SPENDING
Most important factors influencing decisions
to shop a particular retailer during the holiday
season this year include:
74.7% - Sales or Price Discounts
60.9% - Quality of Merchandise
59.4% - Selection of Merchandise
47.9% - Convenient Location
22.1% of Americans planned
to be at least halfway finished
with their holiday shopping by
November in 2013.
This year, 44.7% of people say they shop
early because the deals and promotions are
too good to pass up.
Why OOH for Black Friday?
Outdoor advertising is one of the last messages
a consumer gets before making a buy decision.
Nearly 3/4 of OOH viewers shop on their way
home from work; over 2/3 make their shopping
decisions while in the car and more than 1/3
make the decision to stop at the store while on
their way home -- all times when Out-of-Home
advertising has the opportunity to be influential.
SOURCE: NRF 2013 & 2014 Holiday Consumer Spending Survey
| LAMAR ADVERTISING COMPANY | lamar.com
BLACK FRIDAY ADVERTISING
IDEAS AND INSPIRATION FOR BLACK FRIDAY & CYBER MONDAY OOH CAMPAIGNS
FEED THE FRENZIED
Restaurants should also advertise their deals this Black Friday. Hungry shoppers need to eat when going
from store to store. Place billboards to remind them your’re open and offer incentives for stopping in.
LAMAR’S DIGITAL DISPLAY
ATTRACTS HOLIDAY SHOPPERS!
Digital displays can bring simplicity and
flexibility to your holiday advertising plan.
Digital can be used to show a countdown
with a different product featured each day
of the week before Thanksgiving, advertise
your Black Friday sales or tell potential
shoppers that you’ll be open with special
hours. Remind the holiday consumers to
stop by your store to benefit from the
great deals you have to offer!
| LAMAR ADVERTISING COMPANY | lamar.com