The Seduction Of Brazil: The
Americanization Of Brazil During
World War II (Llilas Translations From
Latin America)
Ebook
Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North
Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting
their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate
agreement, friendship, and all that was positive and good—yet another indication of the
Americanization of Brazil under way during this period.In this translation of O Imperialismo Sedutor,
Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to
argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that
Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural
recombination. The market, he argues, was far more important in determining the nature of this
cultural exchange than state-directed propaganda efforts because Brazil already was primed to
adopt and disseminate American culture within the framework of its own rapidly expanding market
for mass culture. By examining the motives and strategies behind rising U.S. influence and its
relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows
that these processes were not contradictory, but rather mutually reinforcing.The Seduction of Brazil
brings greater sophistication to both Brazilian and American understanding of the forces at play
during this period, and should appeal to historians as well as students of Latin America, culture, and
communications.
Series: Llilas Translations from Latin America
Paperback: 216 pages
Publisher: University of Texas Press (May 1, 2010)
Language: English
ISBN-10: 0292723520
ISBN-13: 978-0292723528
Product Dimensions: 6 x 0.8 x 9 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
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