Media Contact:
Lauren Bruschi
Morgan Marketing & Public Relations LLC
(949) 261-2216; [email protected]
FOR IMMEDIATE RELEASE
IT’S TIME FOR A BETTER TACO: DEL TACO AND JENNIE-O®
RAISE THE BAR WITH TASTY TURKEY ITEMS
Free Small Drink with Purchase of Two Turkey Tacos through January 15
Lake Forest, California (January 5, 2015) – Del Taco has teamed up with JENNIE-O®, a
recognized leader in turkey worldwide, in developing a lean, seasoned ground turkey recipe,
using a proprietary blend of spices. The turkey has 33 percent less fat,* yet offers the same
craveable flavor fans know and love. Perfect for guests looking to adopt better-for-you eating
habits in the New Year, the menu highlights Del Taco best-sellers: Turkey Taco (only 150
calories), Turkey Combo Burrito, Turkey CrunchTada Tostada and Deluxe Turkey Taco Salad.
To encourage trial among guests, Del Taco is offering a free small drink with the purchase of
two Turkey Tacos through January 15.
“When our guests want to cut fat, they shouldn't have to cut tacos, and we are thrilled to offer
our guests turkey items that feature the new JENNIE-O® Turkey recipe,” said John Cappasola,
executive vice president and chief brand officer, Del Taco LLC. “The availability of our delicious
turkey options strengthens our commitment to providing high quality menu items at a great
value without sacrificing taste.”
Del Taco’s turkey menu features the following items (price and participation may vary):
•
Turkey Tacos: a crunchy corn or soft flour tortilla layered with lean, seasoned ground
turkey, crisp lettuce, and freshly hand-grated cheddar cheese, all topped with handmade pico de gallo
•
Turkey Combo Burrito: lean, seasoned ground turkey, with slow-cooked beans made
from scratch, freshly hand-grated cheddar cheese, and zesty red sauce, in a warm flour
tortilla
•
Turkey CrunchTada Tostada: a thick, wavy, crunchy corn shell layered with slowcooked beans made from scratch, our signature tangy taco sauce, lean, seasoned
ground turkey, crisp lettuce, and freshly hand-grated cheddar cheese
*The turkey contains 33 percent less fat than Del Taco’s seasoned beef.
-more-
JENNIE-O® Consumer Announcement
Page 2
•
Deluxe Turkey Taco Salad: lean, seasoned ground turkey, with slow-cooked beans
made from scratch, crisp lettuce, fresh tomatoes, hand-grated cheddar cheese, cool
sour cream, tangy guacamole, and mild taco sauce, served in a crunchy tortilla bowl
Get in on the Turkey talk by using hashtag #eatwellwithdel on Facebook, Twitter and Instagram.
About Del Taco
At Del Taco, all menu items taste better because they are made to order with fresh ingredients
including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free
beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. The menu
includes classic Mexican dishes such as tacos, burritos, quesadillas and nachos as well as
American favorites including hamburgers, crinkle-cut fries and shakes. In 2014, Del Taco
celebrated its 50th anniversary and recently launched the “UnFreshing Believable” advertising
campaign to communicate the lengths the company goes to in order to deliver quality, made-toorder menu items created with freshly-prepared ingredients. Del Taco also serves breakfast
featuring a full line of breakfast burritos and tacos. Del Taco has close to 550 restaurants in 16
states serving more than three million guests each week. The nation’s leading consumer review
magazine named Del Taco as having the “Best Value for Your Money” in its annual survey on
“America’s Best Fast Food (and the Worst).” The results appeared in the August 2014 issue of
the magazine and were based on opinions of 96,000 diners nationwide who had meals at 65
restaurant chains. Consumers can receive coupons for free food by "liking" Del Taco on
Facebook at www.facebook.com/deltaco or joining its Raving Fan eClub at
www.DelTaco.com/RavingFan. For more information, please visit www.deltaco.com.
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