11-30-11 Goal: What are the Characteristics of Perfect (Pure) Competition Perfect Competition is the ideal market structure of a market economy. -Markets are not perfect, nothing is perfect -The perfect competition market model is used as a measuring stick to see where industries fall short of perfect competition. -If the market was perfect this is what it would look like -No real world examples, but there are industries that come close 5 Characteristics of Perfect (Pure) Competition 1. Many Buyers and Sellers -Thousands of buyers and sellers (Largest amount of all market structures) -Products will sell at market equilibrium price -buyers have many options if producer tries to sell above market price 2. Standardized Product -Consumers consider all products as pretty much the same thing -Products are perfect substitutes (Examples: notebook Perfect Comp Per 8 Page 1 -Products are perfect substitutes (Examples: notebook paper, milk, wheat) 3. Freedom to Enter and Exit Markets -Easiest of all market structures -Can enter the market when it is profitable -Can leave when you are not making profit Example: Raspberry Farmer knows what the market price for raspberries before they plant. If they can make a profit they will grow raspberries, if not, they won't 4. Independent Buyers and Sellers -buyers and sellers work on their own, not together -buyers and sellers have no control over price -prices will be neutral -their interaction sets the equilibrium price Example: 5. Well-Informed Buyers and Sellers -buyers and sellers know what market price is -buyers can compare prices among different sellers -sellers know what competitors are charging -Perfect Information Industries close to perfect competition Perfect Comp Per 8 Page 2 Corn -Thousands of farmers grow corn in the U.S -each famer produces a small percentage of the total crop -no one farmer can control the price -all accept market price -fairly standardized product, usually no reason to prefer one farmers corn over the other Not Perfect -Government provides subsides to protect corn farmers from low prices -Sometimes buyers and sellers join together to influence the price Beef -many cattle producers -not much difference in the cuts of beef from one producer to the next -can easily determine the market price Not Perfect -Cattle producers and consumers also join together to influence the price -Cattle producers attempt to differentiate their products (Grass fed, corn fed, organic) Exit Question: What are the five characteristics of the Perfect Comp Per 8 Page 3 market structure perfect competition? Perfect Comp Per 8 Page 4
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