American
A
Kin
nesiotherapy Association
Executiive Board Me
eeting
J uly 8, 2014
8
8:30pm EST
1-800-326--0013 code 7
7780607
Markk your calend
dar.
AKTA E-board mee
eting
nd
2 Tueesday every m
month
at 8:30pm
August 12,, 2014 @ 8:3
30pm EST
Executive
e Board meetting cancelle
ed this month
h. The messa
age below is an email sent out by Me
elissa
Ziegler to
o all E-board members to relay update
es on projectts she is worrking on. Messsage date Ju
uly 8,
2014 @ 11:32
1
am ES
ST.
Hello Ex
xecutive board,
Since ou
ur call for to
onight is canceled I wa
anted to cattch everyon
ne up on the many
projects I have bee
en working on
o this sum
mmer. To b
be honest I am getting a little
elmed with it all and re
eally am loo
oking for so me assistance from board
overwhe
memberrs. I will see if I can ke
eep this brie
ef yet inform
mative... :) Here come
e the bulletss




To
T date we have 319 members paid and 289 in g
good standin
ng. Bridget was out lastt
week
w
and gettting some wrapped
w
up so
s these num
mbers could
d change butt that is wha
at I
have to date. For referen
nce in on 07//03/13 we ha
ad 271 in go
ood standing
g and 07/09//12
we
w had 264 I good standing. I am ple
eased and e
encouraged,, to my know
wledge no on
ne
has hated the
e post-it note
es... But I ha
ave heard NO
O feedback (Except from
m Susan, sh
he
lo
oved them) so
s I have no idea.
The
T call for to
omorrow to discuss
d
the membership
m
p database w
will be length
hily. Please read
th
he informatio
on I sent outt in advance so we can m
make this tim
mely. Regina has been
working
w
on th
he budget so
o we can look for funds.
I have a call lined up for next
n
week with
w someone
e from Yoga
aFit. They ha
ave a progra
am
ca
alled Yoga for
f Warriors. I think this could be a ffantastic parrtnership butt with all the
ite
ems below I am not sure
e I will be ab
ble to give th
his the attenttion it deservves... any takers
on seeing this
s project thro
ough, I prom
mise to help?
?? http://ww
ww.yogafit.co
om/trainings//100hour-warriors
s-program/
Marketing:
M
Th
he BIG Proje
ect!!
o The new marketin
ng director and I have be
een working diligently on
n the
promo
otional materials. She is
s ready to pu
ut together the brochure
e but we are
waiting on final qu
uotes from a couple grap
phic designe
ers. I will be
e sending ovver
t the team (Cynthia, Krreg and Meliissa) this we
eek and we w
will
the crreative brief to
begin working on the Brochurre once we g
get final quotes from the
e Graphic
Designers.
 Here is a brief
b
look at the direction
n for the brochure, essentially this
first piece will focus on
n hiring a KT
T in the MFA
A or wellnesss facility. Th
hese
are the talking points:



How adding KT improves scope of practice for a wellness
business or practice –adds revenue generating
opportunities to service and program for patients who
need a higher level of care and programming than what
can normally be provided by an ES in a medical fitness
center environment.

Why KT is a necessary addition for most medical fitness
centers and wellness businesses. 
Types of patient groups they service and how they service
differently than the ES or PT. 
Benefits of adding a “Wounded Warrior Program” to a
medical fitness center or medical or wellness practice We are also beginning to work on the Job packets. I need some help on these
items.
 Needs for this project right now.. More to come but I need these now and
am working on the rest
1. Job description for KTs in Wellness center.. This could be a team
effort but I need this info by next week
2. Compensation Guide... I want to help on this and have some
ideas but need someone else to take this on
3. Letter to physicians and Letter to wellness centers ... I have an
example.. we just need to make these KT specific
Conference:
o We need to start getting ready for the conference. For our call in August we
need to have an agenda for the EB meeting along with assignments for tasks to
complete before the meeting. Lets try to make our time in November very
effective as we are working on several projects and need to get this moving :)
o Where volunteers are needed:
 Slide show for the General Assembly
 Menu planning for General Assembly meeting
o Agenda items:
 Bob would like our EB to meet with this MFA board at 3pm on
Tuesday. We will need to make some adjustments to the EB meetings
but this is an important addition
 ACE would like to present on the Health Coach during general assembly..
They would like an hour, can we spare that time?
KT- T-shirts for this year
o Proposal -- Same as 2012 shirts on the front but with Get KT Moving on the
back??
Mobility
o I have a launch date for July 14th. We have all the items I just have not had a
chance to put it together.
COE project
o The revenue committee is working on finishing up the modules for the COE
project with the hopes for putting these together for CEUs. We need some help
getting these items online. I think this would be a great opportunity for a
o


student but need someone to reach out them and get this going. Any takers on
being the point man :)
I think this concludes my report :)
Immediate needs: 1.
2.
3.
4.
5.
YogaFit project manager
Job description for KTs in Wellness center
Compensation Guide
Letter to physicians and wellness centers
Find a student for the COE project
Needs for the near future:
1. Slide show for the General Assembly 2. Menu planning for General Assembly meeting Melissa Ziegler, MA, FMFA, RKT Executive Director, American Kinesiotherapy Association
118 College Drive #5142
Hattiesburg, MS 39406
http://www.akta.org
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