Stroight from A l Robbins
Correct Display
Sells Golf Shoes
• If you j u d g e t h a t a fellow w e a r s an
11% size shoe, h o l d u p an 8 or 9 w h e n
he's looking t h e m over. Size llJa looks
m u c h longer t h a n it actually is a n d m a y
discourage t h e poor fellow. This is strictly psychological,
• If y o u ' r e displaying shoes on a highly
polished table, r e m o v e t h e spikes. T h a t •
w a y you'll avoid scratches t h a t d e t r a c t
f r o m t h e display area. Grass m a t s really
enliven a display.
• D o n ' t display shoes in boxes. T h e y
lose their classy look.
• Avoid glass enclosed shoe displays.
T h e y don't h e l p sales.
• D o n ' t s h o w men's a n d w o m e n ' s shoes
together.
• If you h a v e n ' t got enough shoe trees
stuff p a p e r in t h e toes. T h i s k e e p s t h e
shoes looking better,
• You don't h a v e to sell shoes that a r e
correctly displayed. T h e y sell themselves.
C M A A Sets Workshop Dates
T b e above shoe displav, which Al Robbins set u p for Bill O g d e n at t h e N o r t h
Shore C C in Glcnview, 111., has some f i n e
selling f e a t u r e s along with some t h a t aren't
q u i t e as good as they could b e . But Robbins rigged t h e latter to get a f e w points
across a b o u t golf s h o e m e r c h a n d i s i n g .
T h e r e is no d o u b t t h a t (he t o p p a r t of
t h e p a n e l will sell shoes. T h e r e is p l e n t y
of vvhite s p a c e a r o u n d e a c h shoe displayed
a n d t h e p r o - h a n d l e shoehorns give a nice
partitioning e f f e c t . T h e s h o e rests a r e
finished in brass and h a v e a slot in t h e
m i d d l e for price display.
T h e lower half of t h e display is not
q u i t e t h e w a y Al w o u l d show shoes. T h e r e
a r e too m a n y in t h e allotted s p a c e a n d an
o v e r c r o w d e d look results. T h e shoe at
lower left has laces h a n g i n g out (sloppy)
a n d rests o n a h e a v y plastic fixture which
isn't necessarily c o n d u c i v e to sales. Ef a
golfer takes t h e s h o e off t h e fixture to look
it over h e m a y h a v e trouble r e p l a c i n g it.
If h e does m a n a g e to get it b a c k on t h e
stand it m a y fall off, causing h i m "some
e m b a r r a s s m e n t and you a possible sale.
T h e idea, says Al, is not to use tricky fixtures.
H e r e a r e some o t h e r things t h a t Robbins
w o u l d h a v e you k n o w a b o u t selling and
displaying shoes;
H e a v y response to a C l u b M a n a g e r s
Assoc. of American poll, recently m a d e b y
Carl Jehlen, has e n a b l e d t h e C M A A to
set u p a schedule of t h r e e - d a y w o r k s h o p s
to be held in various parts of t h e country
this s u m m e r . Decisions w e r e m a d e on t b e
basis of a b o u t 4 0 0 returns in which m e m bers indicated their p r e f e r e n c e s for t h e
w o r k s h o p sites.
H e r e is t h e schedule;
Atig. 4-6 — San Francisco
Aug. 6 - 8 - Dallas
Aug. 11-13 — Cincinnati
Aug. 13-15 - W a s h i n g t o n , D . C.
Aug. 18-22—Ithaca, N.Y. (Cornell U . )
Sept. 15-16 — Lansing, M i c h . ( M i c h .
State)
Northeast Wisconsin Clinic
N o r t h e a s t e r n Wisconsin Golf Assn., will
hold its a n n u a l m e e t i n g a n d golf club
operations clinic at Oslikosh C C on M a y
12. T h e assn. also has a n n o u n c e d its tourn a m e n t dates for 1958, T h e y are; J u n e
13-15 - Best Ball, R h i n e l a n d e r C C ; Tuly
9 - 1 2 - Amateur, O n e i d a G & R C : July
13-15, Ladies, P i n e Hills; Aug. 2 3 - 2 5 O p e n , Branch River C C .
Tips on Screws
A tip that Bob M c L a r e n , Spalding r e p
in t h e Michigan lower peninsula, g a v e at
t h e Michigan assistants' school: if screws
in inserts a n d sole plates c o m e loose, rem o v e t h e screws, insert a little steel wool
in t h e holes t h e n t h e screws will stay tight.