HOW OFTEN DO YOU USE TWITTER?
How oPen do you use Twi_er?
0%
25%
50%
Total Defence
75%
100%
Rank/Level A ARMY
Rank/Level A NAVY
Rank/Level A RAAF
Rank/Level A DoD
Rank/Level B ARMY
Rank/Level B NAVY
Rank/Level B RAAF
Rank/Level B DoD
Rank/Level C ARMY
Rank/Level C NAVY
Rank/Level C RAAF
Rank/Level C DoD
Total Public
A
A
E
L
D
Public A
Public B
Publc C
Public D
Q9. About how o;en would you say you use the following social media sites? TwiZer
At least once a day
Every month
Base: Total Respondents (Defence n=1574 (weighted), Public n=1000)
At least once a week
Less often than every month
Don’t use it/
never heard of it
About how often would you say you use the following social media sites? Twitter
Base: Total respondents (Defence n = 1574 (weighted), Public n = 1000)
Defence A
A
A
A
B
B
B
B
C
C
C
C
Public Public Public Public Public
TotalArmyNAVY
RAAFDoDArmyNavyRAAFDoDARMYNAVY
RAAFDoD Total A B C D
At least once 1% 2%2%3%2% 0%0% 0%1% 2% 2%1%1%10%
10%
14% 9%
12%
a day
At least once1% 2%2%0%2% 2%0% 2%1% 1% 1%1%2% 8%
11%
11% 6%8%
a week
Every month 1% 1%2%0%0% 0%0% 2%1% 1% 0%1%1% 5%5%5% 5%2%
Less often than
2% 3%2%2%4% 0%0% 3%3% 2% 3%1%2% 6%7%6% 5%8%
every month
Don’t use it/ 94% 93%93%96%92% 98%
100% 94%94% 94% 95%95%94% 71%67%64% 75%71%
never heard of it
Twitter usage is very low across all levels/ranks within Defence, within which less than 6% of any
one group indicate that they visit the site. Usage among the general public is considerably higher,
but still nowhere near Facebook levels.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
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WHAT DO YOU
What do TWEET
you Tweet aABOUT?
bout?
50%
40%
30%
20%
Defence
Public
10%
0%
Work events
Hobbies
Personal life
Defence
Industry info
Other
Public
What things do you tweet about?
Base: Those who use Twitter (Defence n= 87 (weighted), Public n = 289)
Q25. What things do you Tweet about?
Base: Those who use TwiZer (Q9)
(Defence n=87 (weighted), Public n=289)
Work events
Personal life
Hobbies
Industry info
Other
DefencePublic
11%
36%
40%
48%
40%39%
11%
19%
41%21%
Only 11% of Defence employees tweet about work events and activities, compared to over a
third of the general public.
REVIEW OF SOCIAL MEDIA AND DEFENCE
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IS YOUR TWITTER ACCOUNT LINKED TO YOUR
FACEBOOK PAGE?
Is your Twi_er account linked to your Facebook page?
Is your Twi_er account linked to your Facebook page?
Defence Employees
Defence
Employees
Defence
Australian
Australian public
Public
Australian Public
Yes
No
I don't know
The vast majority of r
public), have not linke
Yes
Q26: Is your TwiZer account linked to your Facebook page?
Q26: Is your TwiZer account linked to your Facebook page?
No
I don’t know
Yes
linked No
your
Facebook
Ito
don't
know
Is your Twitter account
page?
Base: Those who use Twitter and Facebook Yes
(Defence n = 80 (weighted), Public n = 274)
Base: Those who use TwiZer and Facebook (Q9)
(Defence n=80 (weighted), Public n=274)
No
I don't know
Base: Those who use TwiZer and Facebook (Q9)
(Defence n=80 (weighted), Public n=274)
Yes
No
I don’t know
DefencePublic
11%14%
85%78%
4%
8%
The vast majority of respondents (both Defence employees and the Australian public), have not
linked their Twitter account to their Facebook page.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
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IS YOUR TWITTER FEED
LOCKED?
Is your Twi_er feed locked?
Is your Twi_er feed locked?
Defence
Australian
public
Australian Public
Defence Employees
Defence Employees
Australian Public
Defe
Yes
No
Yes
37%
No
33%
I don't know
I d31%
on'
Defence employees are mDefenc
ore lik
although around a third oalthou
f them
Yes
Q27. Is your TwiZer feed locked so that only your friends or people you approve of can read your Tweets?
Q27. Is your TwiZer feed locked so that only your friends or people you approve of can read your Tweets?
No
I don’t know
Yes
No
I don't know
Yes
Noyou approve of can read your tweets?
Is your Twitter feed locked so that only your friends or people
I don't know
Base: Those who use Twitter (Defence n = 87 (weighted), Public n = 289)
Base: Those who use TwiZer (Q9)
(Defence n=87 (weighted), Public n=289)
Base: Those who use TwiZer (Q9)
(Defence n=87 (weighted), Public n=289)
Yes
No
I don’t know
DefencePublic
37%28%
33%45%
31%
27%
Defence employees are more likely to lock their Twitter feed than the Australian public, although
around a third of them are unsure as to whether it is locked or not.
REVIEW OF SOCIAL MEDIA AND DEFENCE
Annex 1
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WHO DO YOU FOLLOW ON TWITTER?
Who do you follow?
0
10
20
30
Celebrities, politicians etc
40
50
60
70
No
Friends
Oth
A s
Colleagues
Bos
Cas
Friends from school
Par
Frie
Friends from university
Frie
Col
Parents
Frie
Casual acquaintances
Cel
• Alm
gen
• The
and
Boss / superior
A stranger
Other
None of these
Public
Defence
Q28. Who do you follow?
Public
Who do you follow on Twitter?
Defence
Base: Those who use TwiZer (Q9)
Base:
who
use
Twitter (Defence n = 87 (weighted), Public n = 289)
(Defence nThose
=87 (weighted), Public n=289)
None of these
Other
A stranger
Boss / superior
Casual acquaintances
Parents
Friends from university
Friends from school
Colleagues
Friends
Celebrities, politicians etc
DefencePublic
9%
11%
22%11%
5%
10%
6%
7%
7%
15%
13%13%
14%
17%
20%
26%
20%26%
55%64%
62%
49%
Almost two–thirds of Defence employees choose to follow celebrities, compared to just 49% of
the general public, who are more likely to follow their friends.
The Australian public are more inclined than Defence employees to follow friends from school or
university and casual acquaintances.
REVIEW OF SOCIAL MEDIA AND DEFENCE
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LIKES & DISLIKES – DEFENCE
Friends sharing my links/photos outside
of the site that I shared them in
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Friends sharing my links or photos with
their friends
Ads within social media sites
Friends 'checking' you into a location
Excessive posting by friends
People inviting you to play games
with them on Facebook
Other people tagging you in photos
Friends sharing apps they've used,
or games they play on Facebook
People sharing photos in which you appear
Friends sharing that they've 'liked'
a Facebook page or group
People sharing videos
People sharing photos
Strongly disapprove
Don’t mind
Strongly approve
Slightly disapprove
Slightly approve
I don’t know
How do you feel about … ?
Base: Total respondents (Defence n = 1574 (weighted))
StronglySlightlyDon’tSlightly
StronglyI don’t
disapprove
disapprove
mind
approve
approve
know
People sharing photos
13%9%
52%7%7%
12%
People sharing videos
14%10%50% 8% 5%12%
Friends sharing that they’ve ‘liked’ a Facebook page or group
People sharing photos in which
you appear
Friends sharing apps they’ve used, or games they play on Facebook
Other people tagging you in photos
20%
11%
44%
5%
2%
18%
25%
20%
40%
5%
2%
9%
27%
17%
34%
3%
1%
19%
29%
17%
37%
3%
3%
12%
People inviting you to play games
with them on Facebook
Excessive posting by friends
35%
21%
23%
2%
1%
18%
35%
29%
19%
1%
0%
15%
Friends ‘checking’ you into
a location
Ads within social media sites
40%
18%
20%
2%
1%
19%
41%
24%
19%
1%
1%
14%
Friends sharing my links or photos 41%
with their friends
Friends sharing my links/photos
49%
outside of the site that I shared them in
22%
21%
2%
1%
14%
19%
15%
1%
1%
15%
The biggest social media ‘offence’ is friends sharing links or photos that the respondent posted.
Over two–thirds of Defence employees disapprove of this activity. Around the same number
disapprove of ads within social media sites. Strongest approval was given to people sharing
videos and photos.
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LIKES & DISLIKES – AUSTRALIAN PUBLIC
0%
Friends sharing my links/photos
outside of site I shared them in
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ads within social media sites
Friends sharing my links or photos
with their friends
Excessive posting by friends
Friends 'checking' you into a location
People inviting you to play games
with them on Facebook
People sharing photos in which you appear
Other people tagging you in photos
Friends sharing apps they've used,
or games they play on Facebook
Friends sharing that they've 'liked' a
particular Facebook page or group
People sharing videos
People sharing photos
Strongly disapprove
Don’t mind
Strongly approve
Slightly disapprove
Slightly approve
I don’t know
How do you feel about … ?
Base: Total respondents (Public n = 1000)
StronglySlightlyDon’tSlightly
StronglyI don’t
disapprove
disapprove
mind
approve
approve
know
People sharing photos
5% 6%50%15%18% 6%
People sharing videos
6% 7%51%17%14% 6%
Friends sharing that they’ve ’liked’ 8%
a particular Facebook page or group
Friends sharing apps they’ve used, 14%
or games they play on Facebook
Other people tagging you in photos 16%
9%
52%
12%
8%
10%
19%
41%
9%
5%
12%
14%
43%
9%
8%
11%
People sharing photos in which you appear
People inviting you to play games
with them on Facebook
Friends ‘checking’ you into
a location
Excessive posting by friends
16%
18%
45%
10%
6%
6%
20%
25%
32%
9%
5%
10%
22%
19%
30%
6%
5%
17%
23%
38%
26%
3%
2%
8%
Friends sharing my links or
photos with their friends
Ads within social media sites
23%
23%
34%
8%
4%
8%
28%
28%
30%
6%
2%
7%
Friends sharing my links/photos
outside of site I shared them in
30%
23%
27%
6%
5%
9%
The Australian public is significantly less disapproving of social media activity than those in
Defence. Friends sharing links and photos is still the biggest offence, but only 53% of Australians
disapprove compared to 68% of Defence employees. At the other end of the scale, more than
twice as many Australians approve of people sharing videos or photos than do those in Defence.
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