JOHNNY OWN A SUB FRANCHISE
ROCKETS IN THE UAE
Building a Better Franchise
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Why Johnny Rockets?
Food Comes First
• At Johnny Rockets, passion for food comes first and our servers share our passion through superb
customer service.
• Classic comforts get a modern twist with a chef-inspired menu, including fresh, quality ingredients and
signature limited time offers.
• With inspiration from cuisine and culture all over the globe, this international brand offers best-in-class
burgers, shakes and fries.
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Brand Expressions
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International Growth
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A Social Media Favorite
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The NEW Johnny Rockets
• What was once an all-American restaurant has opened its doors to attain a truly global culture. We draw
inspiration from cuisine and culture all over the globe. We offer best-in-class burgers, shakes and fries.
• What was once an offering of classic ice cream shakes becomes a select variety of hand-spun shakes with a
new offering of craft soda floats.
• Seating is no longer prescribed by permanent booths and fastened swivel chairs. Flexibility to move tables
and various types of chairs encourages our customers to engage.
• The jukebox played a memorable role in the previous experience. It’s time for an upgrade to the uniquely
curated Johnny Rocket’s Spotify channel featuring modern remixes of some of the most popular classics (only
US markets).
• The hot rod car culture once ruled the restaurant vibe. Nowadays, customers can relate more to the bicycle as
a transportation icon. Home and office deliveries are a cornerstone of our service motto.
• One day, a long time ago, singing, dancing servers were all the rage. At Johnny Rockets, our servers share
their passion for food through superb customer service.
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The NEW Johnny Rockets
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http://www.agsolution.com/Projects/JRC/JRC-Animation-3.mp4
Our Worldwide Growth
• Annual sales exceeding $360 million.
• 3,000+ employees worldwide.
• Nearly 350 Johnny Rockets around the globe,
including restaurants in 26 countries.
• With ownership from Sun Capital Partners, Inc.,
Johnny Rockets is positioned for expansive
growth.
• The first international franchised restaurant of
Johnny Rockets opened in Dubai in 1996.
• The first 2.0 version of Johnny Rockets will open at
The Dubai Mall in September, 2016.
• As the largest Master Franchisee of Johnny
Rockets internationally (14 stores in UAE and
growing to 30 by 2020), Al Faris Restaurant LLC
and Diamond Lifestyle Limited are proud to be
10 associated with Johnny Rockets.
Excitement Around the Brand
• Recent articles reflect Johnny Rockets presence in the media.
• Johnny Rockets is investing in IT and the latest technologies.
• Focus on menu innovation and LTO development.
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1 Brand, Multiple Expressions
Selecting the Expression for You
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Johnny Rockets Traditional (Diner Model)
Offers a larger location to cater to guests who are seeking the
traditional, dine-in Johnny Rockets experience. The traditional
prototype is ideal for spaces that can accommodate full-service dining
and entertainment.
SITE CRITERIA
High-traffic locations such as theatre- and entertainment-centered
malls, theme parks and lifestyle centers.
• Space Size: 1,200 – 2500 square feet
• Gas: 2 inch line, low pressure
• Water: 1.5 inch line
• Electric: 100 to 150 KVA
• Sewer: 4 inch and grease interceptor
• Restroom and AC to meet local code and square footage
requirements
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Johnny Rockets Express (Food Court Model)
Offers a quick, quality experience for guests in traditional and
alternative venues, including mall food courts, arenas and
airport food courts. Johnny Rockets Express is ideal for
developments looking to deliver an all-American experience to
consumers on-the-go.
SITE CRITERIA
Entertainment-centered malls, theatre complexes, travel plazas
or airports.
• Space Size: 450 – 600 square feet
• Gas: 2 inch line, low pressure
• Water: 1.5 inch line
• Electric: 100 to 150 KVA with 3 Phase
• Sewer: 4 inch and grease interceptor
• High traffic generators
15 • Post-airport security preferred (air side)
Johnny Rockets Drive-Thru
Offers a quick, quality experience for guests in high-volume areas,
such as exits off of major freeways. Drive-Thru restaurants are ideal
for on-the-go consumers, whether they are traveling for business or
simply looking for a quick bite.
SITE CRITERIA
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Locations off major freeways for on-the-go consumers.
• Ideal venue: ADNOC, Enoc & Eppco service stations
• Space Size: 500 – 800 square feet
• Car Count: 50,000+
• Inter emirate locations preferred with on or off ramps
• Inter emirate and monument signage
• Left turn ingress available
• Right turn egress available
• Must offer drive-thru
• Can be a dine in/food court site with drive thru option.
New Design: Destiny USA, Syracuse, NY
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New Design: Destiny USA, Syracuse, NY
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New Design: The Dubai Mall
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New Design: Khalidiya, Abu Dhabi
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New Design: Boutik Mall, Abu Dhabi
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New Design: Shake & Fry Kiosk
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New Design: Shake & Fry Kiosk
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Food Truck
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New Design: Food Truck
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Menu Highlights
Menu Highlights
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Best-in-class burgers and shakes
Fresh, never frozen, patties
Cooked-to-order hamburgers
Farm-to-table salads
Crispy fries
Classic sandwiches
Hand-spun shakes
Business Model
Experienced, Support Team
• By following the Johnny Rockets business model, sub franchisees have access to all you need to open and
operate your own restaurant successfully.
• Our Restaurant Support Center offers guidance at every step, especially in the following areas:
• Site selection & lease negotiations
• Restaurant design
• Construction process
• Marketing and promotional design
• Franchisee communications
• Purchasing
• Operations
• Management training, opening support and ongoing support
• IT system support & training
• Staff recruitment
• Home delivery call centre
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The Franchise Process
Franchise Selection Process
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Complete franchise application and submit required documents
Receive and review the Franchise Kit
Review and approval by Johnny Rockets UAE
Propose Letter of Intent - reviewed/signed/payment of Sub Franchise Fee
Attend Discovery Day (Dubai based)
Execute Sub Franchise Agreement
Finalize site(s) selection
Training (Dubai based)
Grand Opening
Investment
Estimated Build Out Costs
• The Franchise Kit provides a complete breakdown of the estimated build out costs for
Traditional, Express, Drive-Thru, Kiosk and Food truck models. Specifics include costs for:
• All costs are subject to tariffs, FX rates, duties, customs, and transportation costs.
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Architectural design
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Leasehold improvements
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Furniture, Fixtures and Equipment
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Interior Décor
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Signs
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Information, Tech and POS Systems
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Smallwares
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Inventory
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Real Estate and Security Deposits
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Insurance and Performance Bonds
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Music and Video System
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Training
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Labor
Grand Opening
Etc.
Let’s Get Ready for Discovery Day
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Complete your franchise application
Review and sign LOI
Preliminary site reviews
Come and share in the excitement of Johnny Rockets
George
Kunnappally
General
Manager
Roger
Salloum
Operations
Manager
Kifayat
Senior IT
Officer
Md. Mohsin
Shafqat
Chief Accountant
Amitabh
Mohanty
Sr. Director Marketing
Abigail D’Souza
Business Support
Officer
Vinay Kumar
Vaishya
Finance
Manager
Mohammed Saaim
Business Support
Officer
Harby
Manalastas
Sr. Business
Support Officer
Gloria
Cuartero
Sr. HR & Admin
Officer
Contact
Thank You!
We look forward to partnering with you!
For a detailed presentation and discussion on how you can become a Johnny Rockets licensed Sub
Franchisee in the UAE, please contact:
Mr. George Kunnappally
General Manager
Mob: +97155 9837094
E Mail: [email protected]
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Mr. Roger Salloum
Operations Manager
Mob: +971544430317
E Mail: [email protected]
Al Faris Restaurant LLC
(Exclusive Developer of Johnny Rockets in the UAE & Oman)
Office 1007 – 1008, Al Musalla Tower
Khalid Bin Al Waleed Street, Bur Dubai
P.O. Box 506838, Dubai, UAE
www.johnnyrocketsuae.com