Atlanta
3745 Atlanta Industrial Drive / Atlanta, GA 30331 / 404.699.1499 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Atlanta
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Atlanta
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to...
fast-food restaurant
2:52
2:11
a sit-down
restaurant
Most of
the Time
28%
44%
22%
82%
a grocery store
Sometimes
34%
53%
a drug store
58%
a convenience store
1:00
a dept. store
0
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
Each Time
9%
Almost
Never
16%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
100%
Out-of-Home Creates Awareness!
Atlanta
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
41%
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Moving Consumers to Action!
Atlanta
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
33%
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
OOH: A Return On Your Investment
Atlanta
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
B
Se
a
Sp
ot
rc
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
Ea
w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
N
TV ew
s
Pr
im
e
In Ne
te tw
rc o
r
Zo onn k
ne ec
t
d
N
Sp
ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
With OOH
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Increase Your Reach!
Atlanta
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Radio
154
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
••
••
••
••
••
••
••
••
•
•
••
•
••
••
••
••
••
•
•
••
•
••
•
••
••
•
Orlando-Kissimmee-Sanford, FL
1,859,297
••
New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
•
Atlanta
Posters/
Jr. Posters
••
••
•
Commuter Rail/
Subway
Buses
••
•
•
••
Street
Furniture
Wrapped
Media
Lifestyle Centers/
City Lights
••
•
••
•
•
•
••
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
••
•
•
••
••
•
•
•
•
•
•
•
••
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
••
•
•
•
•
••
•
•
•
•
•
indicates digital media available
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
•
•
Airports
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Last Rev. 04/27/16
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
Atlanta
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
•
Columbus, OH
1,545,222
••
•
San Jose-Sunnyvale, CA
1,525,784
••
•
Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
••
•
New Orleans-Metairie, LA
984,141
••
••
Hartford-West Hartford, CT
962,897
••
••
Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
City Lights
•
•
Airports
••
•
•
•
•
•
indicates digital media available
Source: Census Data (2016 Update)
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Wrapped
Media
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Last Rev. 04/27/16
Atlanta Overview
Atlanta
Also known as the “economic engine of the Southeast,” Atlanta serves as headquarters to 14 Fortune 500
companies including The Coca-Cola Company, Delta Air Lines, Southern Company, The Home Depot and UPS.
The Atlanta population is a melting pot of ethnically, professionally and demographically diverse residents — a
blend of southern natives and transplants from all over the country and world. Widely spread out, Atlanta has
some of the worst traffic congestion in the country, with drivers spending an average of 51 hours stuck in traffic
each year*. Outfront Media impacts commuters as they travel throughout the city and its suburbs with a wide
variety of out-of-home media formats.
Deliver your message to the masses while they are “out and about” — whether dining, shopping or simply
traveling back and forth to work. Reach busy commuters everywhere from key highways and intersections to
primary and secondary roadways with high impact billboards and street furniture. We also offer a multitude
of exciting advertising options on MARTA trains and buses, providing an excellent way to add mobility to your
campaign.
With Outfront Media, you are certain to attract attention from your key audience and create a buzz for your
brand around Atlanta. .
Source: 2012 Annual Urban Mobility Report, Texas A&M Transportation Institute
Market Demographics:
Population (18+ Atlanta CBSA):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
4,298,956
23.89%
62.87%
64.73%
18.87%
Race & Ethnicity:
White:
49.09%
AA/B:
32.21%
Hispanic:10.95%
Available Products:
Asian: 5.3%
Other: 2.46%
Source: Census Data, Atlanta-Sandy Springs-Marietta, GA, 2015 update
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
Walked 3+ miles town/city (wk):
• Digital Bulletins
38 Faces
• Digital Posters
11 Faces
• Digital Transit Shelters 10 Faces
• Bulletins
963 Faces
• Posters
1,109 Faces
• Jr Posters
248 Faces
• Transit Shelters
827 Faces
• Buses530
• Rail Cars
316
• Rail Stations
39
• Mobile Billboard
2 Trucks
• Mobile Network
91.0%
37.6%
24.7%
17.0%
Source: Scarborough Research 2013, Atlanta CBSA, Release 2 Total (Aug 2013 - Jul 2013)
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Points of Interest
Atlanta
Major Points of Interest:
Colleges/Universities:
Atlanta Botanical Garden
Fernbank Museum of Natural History
Atlanta Symphony Orchestra
High Museum of Art
Zoo Atlanta
Stone Mountain Park
Center for Puppetry Arts
World of Coca-Cola
Centennial Olympic Park
Georgia Aquarium
Fox Theatre
Skyview Atlanta
Georgia State University
Emory University
DeVry University
Clark Atlanta University
American Intercontinental University
Georgia Institute of Technology
Art Institute of Atlanta
Bauder College
Herzing College
Morehouse College
Morris Brown College
Spelman College
Local Events:
Shopping Centers/Nightlife:
Peachtree Road Race
Atlanta Film Festival
Atlanta Dogwood Festival
Taste of Atlanta
Chick-Fil-A Peach Bowl
NASCAR Races
Atlantic Station
Buckhead
Lenox Square Mall
Phipps Plaza
Underground Atlanta
Virginia Highlands
Major Headquarters
Convention Centers:
The Home Depot
UPS
The Coca-Cola Company
Delta Air Lines
Southern Company
Genuine Parts
Suntrust Banks
First Data
AGCO
Rock-Tenn
HD Supply 1
Coca-Cola Enterprises
Newell Rubbermaid
Atlanta Convention Center at AmericasMart
Cobb Galleria and Convention Center
Georgia International Convention Center
Georgia World Congress Center
Professional Sports Teams:
Atlanta Falcons - NFL
Atlanta Hawks - NBA
Atlanta Dream - WNBA
Atlanta Braves - MLB
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
OUTFRONT Mobile Network
Atlanta
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 04/27/16
Static Bulletins
Atlanta
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels,
eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions
Product Information:
• 14’H x 48’W
• 20’H x 60’W
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
See next page for complete coverage
Why are static bulletins valuable to advertisers?
With over 900 Static Billboards located throughout the city and it suburbs, your message can reach traffic in all parts of Atlanta.
From upscale communities to cultural and urban areas, your advertisement can be targeted or delivered to the general market.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Static Bulletins
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Digital Bulletins
Atlanta
Dynamic. Relevant. Impact.
What advertising opportunities are on digital bulletins?
Digital Billboards provide advertisers with ultimate flexibility. Day-parting, last minute updates and promotional campaigns are all
possible with endless creative opportunites.
How can the digital bulletins connect with consumers?
Utilize Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on Digital Billboards.
Product Information:
• LED Display Size:
14’H x 48 W
20’H x 60’W
10'6H x 36'W
• Spot Length:
:10 seconds
Coverage:
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
See next page for complete coverage
Digital Rotary Networks available
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Bulletins
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Digital Posters
Atlanta
Influential. Progressive. Flexible.
What advertising opportunities are on digital posters?
Digital Posters combine the creative flexibility and dayparting abilities of digital with the key placement and neighborhood penetration
of Posters. The digital format also gives you the opportunity to hyper-localize campaigns across a national landscape.
How can the digital posters connect with consumers?
Give your campaign ultimate creative flexibility utilizing the vivid high-resolution display and keep the audience posted with to the
minute updates, countdowns, and messaging that keeps everyone engaged.
Why are digital bulletins valuable to advertisers?
Product Information:
• LED Display Size:
12”H x 24”W
• Spot Length:
:10 seconds
Coverage:
See next page for complete coverage
Digital Rotary Network available
Strategic placement of illuminated LED posters in high traffic areas ensures the greatest reach for your message. With a constant
flow of potential consumers exposed to your ad, your investment sees a low CPM that is as mind-blowing as the stunning display.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Posters
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Posters
Atlanta
Visible. Bright. Green.
What advertising opportunities are on posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic.
Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential.
Posters are a perfect media option for both local and retail advertisers.
Product Information:
• 10.5’H x 22.8”W
Coverage:
See next page for complete coverage
How can posters connect with consumers?
Neighborhood penetration makes Posters the ideal point of purchase media. Demographic-specific locations bring your ad
directly to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Why are posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather
conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Eco Posters
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Junior Posters
Atlanta
Localized. Direct. Vibrant.
What advertising opportunities are on junior posters?
Located along primary and secondary roadways in urban Atlanta, junior posters are highly visible to vehicular traffic. This
media format offers advertisers deep neighborhoods penetration that will speak directly to your demographic in one of the
most cost efficient ways.
Product Information:
• 64” x 136”
Coverage:
See next page for complete coverage
How can junior posters connect with consumers?
Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out.
Why are junior posters valuable to advertisers?
Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to their stores.
Junior posters can target neighborhoods, shops and ethnic areas.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Junior Posters
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Mobile Billboards
Atlanta
Street Smart. Targeted. Impact.
What advertising opportunities are on mobile billboards?
Mobile billboards have four advertising displays — one on each side and two on the back. Each panel is backlit illuminated, which
makes your advertisements distinct and visually persuasive day and night.
How can mobile billboards connect with consumers?
Mobile billboards can be left parked adjacent to special events, like trade shows, concerts, sporting events, mall promotions
providing a wealth of point of purchase opportunities!
Product Information:
• 515 sq. ft.
• GPS tracking system per truck
Coverage:
Targeted routes available on a request basis
Why are mobile billboards valuable to advertisers?
Routes are specifically customized for your promotional needs. Target heavily trafficked routes or neighborhoods to forge new
relationships with your consumer.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Shelters
Atlanta
Street Furniture. Eye Level.
What advertising opportunities are on bus shelters?
Bus shelters provide your message with targeted reach and frequency. With curbside positioning along main roadways, these
transit shelters provide high circulation in the areas where traditional media forms are not available.
How can bus shelters connect with consumers?
Street furniture provides coverage in areas zoned out to other media and dusk-to-dawn illumination provides round-the-clock
visibility to both vehicular and pedestrian traffic.
Product Information:
• 68.5”H x 47.5”W
Coverage:
See next page for complete coverage
Target areas include Upscale, Hip and Trendy, Nightlife,
African American/Black, Hispanic, General Market and more
Why are bus shelters valuable to advertisers?
Make your advertising part of the community! Transit Shelters offer low CPM and, with magazine-quality production, provide a
great on-the-street extension of print campaigns.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Shelters
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Digital Bus Shelters
Atlanta
TOP TEN (10) HIP & TRENDY LOCATIONS!
Program Features:
Outfront Media's Digital Transit Shelter Network includes ten (10) of the most prominent and prestigious
Transit Shelters in the Atlanta CBSA. These highly sought after media locations reach audiences within some
of Atlanta's best known districts, including Buckhead (Upscale Shopping & Business), Midtown (Premium
Business District), Lenox (Upscale Shopping District), Westside, N. Druid Hills, Brookhaven (Trendy
Residential), Emory University, GA Technical University and Piedmont Park (Atlanta's Most Popular In-town
Public Park).
Product Information:
•
•
•
•
•
Sold As Package
Ten (10) Digital Shelters In Network
Eight (8) Maximum Ads Per Location
:10 Spot, :80 Loop Length
10,800 spots/day
Coverage:
Target areas include Upscale, Hip and Trendy and Nightlife
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Bus Shelters
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Bus Media
Atlanta
Visible. In Motion.
What advertising opportunities are on bus media?
Buses run for 20 hours a day throughout Fulton and DeKalb Counties, showcasing your meassage around Atlanta’s busiest
business and residential areas.
How can bus media connect with consumers?
Bus routes are demand-responsive and follow population flows. In other words, Buses go where the people go!
Why are bus media formats valuable to advertisers?
Adding motion to your message increases your reach and frequency! Atlanta’s daytime population swells by 40% as people
commute from suburban counties into the city, increasing the impressions genereated by your ads.
Product Information:
• Bus Kings
• Bus Queens
• Super Kings
• Kongs
• Headliners
• Window Extensions
• Ultra Super Kings
• Bus Headlights
• Bus Taillights
• Fullbacks
• Wrapped Buses
• Paratransit Displays
• Interior Bus Cards
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Media
Atlanta
Coverage
MARTA Bus Garages
Perry Bus Garage
Laredo Bus Garage
Hamilton Bus Garage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive,
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Bus Kings
Atlanta
Mobile. Mass Media.
What advertising opportunities are on bus kings?
Bus Kings are the ultimate mass reach media. Showing on both sides of the bus, this format is universal across all markets and
great for national branding campaigns.
How can bus kings connect with consumers?
Be king of the road! Eye-level to both traffic and pedestrians, this format offers advertisers the ability to fine tune their target
audience through the various demographics of MARTA bus garages.
Product Information:
• 30"H x 144"W
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Why are bus kings valuable to advertisers?
Bus Kings have a low production cost, making them ideal for both long-term and short-flighted campaigns. This format also easily
transfers from Bulletin creative.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Queens
Atlanta
Efficient. Extend Reach.
What advertising opportunities are on bus queens?
Bus Queens are posted on smaller MARTA buses, enabling them to travel along secondary arterials throughout Atlanta that
larger buses do not frequent.
How can bus queens connect with consumers?
By traveling on smaller streets, Bus Queens reach affluent areas and urban communities outside the routes of standard MARTA
buses.
Product Information:
• 30"H x 88"W
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Why are bus queens valuable to advertisers?
Bus Queens are sold in a package of 70 buses, allowing you to penetrate hard-to-reach areas where other Bus Media cannot go.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Ultra Super Kings
Atlanta
Impactful. Effective.
What advertising opportunities are on ultra super kings?
Also known as “rolling billboards,” Ultra Super Kings put your advertising campaign into motion. This format attracts consumers
with high-quality creative that covers almost the entire exterior space of the bus on the driver’s side.
How can ultra super kings connect with consumers?
Giving the visual effect of a moving billboard, this big format creates a huge perception of your brand among consumers.
Product Information:
• 100"H x 245.5"W
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Why are ultra super kings valuable to advertisers?
Ultra Super Kings give advertisers more “ownership” of a bus, delivering the dramatic effect of a Wrapped Bus for a fraction of
the cost.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Specialty Media
Atlanta
Creative. Out of the Box.
What advertising opportunities are on bus specialty media?
Specialty Media are formats that extend further than the traditional borders of bus advertising. Kongs and Super Kings stretch
further along the side of the bus than Kings, with Kongs offering more height as well. Headliners supplement an ad with an
additional strip of messaging above the windows of the bus, while Extensions emerge from an ad and cover some of the windows
to create a unique effect.
How can bus specialty media connect with consumers?
These eye-catching ads attract the attention of drivers, passengers and pedestrians with their “out of the box” designs.
Why are bus specialty media formats valuable to advertisers?
Product Information:
• Kongs (39.5"H x 250"W)
• Super Kings (30"H x 240"W)
• Headliners (9"H x 250"W)
• Window Extensions
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
By providing a fun and creative twist to your messaging, these formats allow your campaign to make a strong and lasting
impression with consumers!
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Headlights
Atlanta
Consistent. Head On.
What advertising opportunities are on bus headlights?
Stay ahead of the competition! Bus Headlights are positioned at the front of buses, showing to vehicular and pedestrian traffic
alike.
How can bus headlights connect with consumers?
Displayed at the front of every MARTA bus in the city, Bus Headlights provide a consistent presence in the market and the
everyday lives of your audience.
Product Information:
• 20"H x 48"W
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Exclusive fleet of 500+ buses
Why are bus headlights valuable to advertisers?
Bus Headlights give you ownership of an entire OOH format. Packaged as an exclusive fleet of more than 500 buses, these
displays keep your message top of mind.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Taillights
Atlanta
Captive. Long Dwell Time.
What advertising opportunities are on bus taillights?
Taillight Displays are posted on the backside of buses and provide continous visibility to drivers and passengers following behind
the advertisments, generating lasting impressions.
Product Information:
• 21"H x 72"W
• 19.75"H x 84.75"W (Mini Tail)
Coverage:
How can bus taillights connect with consumers?
Traffic creates a captive audience for this format as drivers and passengers trail buses throughout the streets of Atlanta.
Why are bus taillights valuable to advertisers?
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Taillight Displays offer the lowest cost for Bus Media, providing a cost-efficient way to spread your message throughout the city.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Bus Fullbacks
Atlanta
Ownership. Full Impression.
What advertising opportunities are on fullbacks?
Fullbacks cover the entire back of the bus, allowing advertisers to make a full impression with consumers.
Product Information:
• 82"H x 101"W
Coverage:
How can fullbacks connect with consumers?
Positioned at the back of the bus, Fullbacks have long dwell times and give your audience an opportunity to fully absorb your
message.
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Why are fullbacks valuable to advertisers?
Fullbacks offer the look of a Wrapped Bus at a lower cost, providing large visuals that impact vehicular and pedestrian traffic with
vibrant designs.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Wrapped Buses
Atlanta
Wow Factor. Billboard on Wheels.
What advertising opportunities are on wrapped buses?
Wrapped Buses combine the market penetration of buses with the size and impact of billboards. Even just one makes a huge
impression in the market!
How can wrapped buses connect with consumers?
Acting as an exclusive, four-sided billboard, Wrapped Buses have a strong impact on consumers as they associate your brand
with ownership of the bus. Many consumers have exclaimed, “I saw your bus!” to advertisers on this format.
Product Information:
• Full wrap
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Why are wrapped buses valuable to advertisers?
One Wrapped Bus generates the impact of three billboards! Create a buzz throughout the Atlanta market with this non-traditional
and unique format.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Paratransit Displays
Atlanta
Key Placement. Exposure.
What advertising opportunities are on paratransit displays?
Paratransit Displays offer advertisers an exclusive package of bus ads on either the exterior or interior of MARTA Mobility
buses.
How can paratransit displays connect with consumers?
Paratransit Displays reach consumers located outside of normal MARTA bus routes. Interior ads have long dwell times with a
captive audience.
Why are paratransit displays valuable to advertisers?
Take your message directly to your target audience! Paratransit Displays penetrate communities and neighborhoods that other
media simply cannot reach.
Product Information:
• Exterior (exclusive fleet of 300 buses):
Driver's side: 21’H x 72’W
Tail: 21’H x 55’W
• Interior (exclusive fleet of 150 buses):
10"H x 30"W
10"H x 40"W
Coverage:
Bus fleet servicing Fulton and DeKalb Counties
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Interior Bus Cards
Atlanta
Awareness. Branding.
What advertising opportunities are on interior bus cards?
Located inside MARTA buses, Interior Car Cards give advertisers the opportunity to reach a captive audience that reflects with
diversity of the Metro Atlanta population.
How can interior bus cards connect with consumers?
Long dwell times during their bus trips give consumers a chance to thoroughly read and digest your message.
Why are interior bus cards valuable to advertisers?
Interior Bus advertising provides you with the opportunity to capture the attention of bus riders while they are on the move. Your
messaging can influence the purchasing decisions of these consumers on their way to work, school or out shopping.
Product Information:
• 11"H x 28"W
• 11"H x 42"W
• Dominator (every card inside the bus)
Coverage:
Fulton and DeKalb Counties (see bus coverage map)
Target demographics by bus garage, including Upscale,
African American/Black and General Market
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Commuter Rail Media
Atlanta
Targetable. Influential.
What advertising opportunities are on commuter rail media?
With over 300,000 unique riders every day, the MARTA rail system is often referred to as “Atlanta’s 5th Highway.” Commuter Rail
Media influence this captive audience of students, household decision makers and tourists as they are out and about, ensuring
that your ad is seen immediately before their activity or purchase.
How can commuter rail media connect with consumers?
Whether traveling to the airport, concerts or sporting events, people ride MARTA as an alternative to Atlanta traffic, and with an
average ride time of 30 minutes, these consumers have plenty of time to absorb your ad.
Why are commuter rail media formats valuable to advertisers?
Commuter Rail media allow advertisers to reach their target audiences through ad placement in specfic rail stations.
Product Information:
• 1-Sheet Posters
• 2-Sheet Posters
• Dioramas
• Piers
• Interior Car Cards
• Wrapped Trains
• Brand Trains
• Station Saturations
• Station Dominations
• Digital Rail Network
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Commuter Rail Media
Atlanta
Coverage
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive,
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Rail Car Cards
Atlanta
Highly Valued. Systemwide.
What advertising opportunities are on rail car cards?
Interior Car Cards are bold media formats that are directly in sight of commuters throughout their entire trip, allowing them to “take
in” your message and identify with your brand.
How can rail car cards connect with consumers?
With long dwell times, advertisers can spend time with a very diverse set of commuters traveling to and from different areas of
the city.
Product Information:
• 22"H x 21"W (standard)
• 33"H x 33"W (colossal)
• 35.75"H x 39.75"W (colossal)
Coverage:
See rail coverage map
Why are rail car cards valuable to advertisers?
Your message resonates with thousands of commuter rail riders on a daily basis as they are out and on the move, keeping your
message top of mind.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
2-Sheet Posters
Atlanta
Distinctive. Reaching Commuters.
What advertising opportunities are on 2-sheet posters?
Situated on rail platforms and walkways throughout the MARTA rail system, 2-Sheet Posters target key demographics - both
multicultural and upscale audiences - while commuters are on the platform and wait for the train.
How can 2-sheet posters connect with consumers?
These sleek, highly-visible displays attract attention in an otherwise hectic commuter environment, giving riders the opportunity
to break away from their surroundings and completely absorb your message.
Why are 2-sheet posters valuable to advertisers?
2-Sheet Posters allow you to target your desired demographics by advertising in specifi c rail stations throughout the system.
Product Information:
• 46"W x 60"H
Coverage:
See Rail Coverage Map
Target demographics by station, including Upscale, African
American/Black, Hispanic and General Market.
1-Sheet Posters available in select stations
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Dioramas & Piers
Atlanta
Vibrant. Eye Catching.
What advertising opportunities are on dioramas & piers?
Dioramas and Piers are magazine pages brought to life. These displays are backlit illuminated and ideal for increasing brand
exposure to your audience.
How can dioramas & piers connect with consumers?
Positioned near faregates, Dioramas and Piers are located at the entry/exit points of stations, giving your brand the opportunity
to have first and last impressions with consumers.
Product Information:
• 43"W x 62"H (diorama)
• 88"W x 88"H (pier)
• 83"W x 135"H (jumbo pier)
Coverage:
See rail coverage map
Targeted stations available on a request basis
Why are dioramas & piers valuable to advertisers?
Dioramas and Piers give the impression of station ownership for your brand, allowing you to become a part of the station.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Station Saturations
Atlanta
Multiply Ad Space. Saturate.
What advertising opportunities are on station saturations?
Station Saturations allow advertisers to utilize all 2-Sheet Posters and Dioramas within a single station, creating a complete brand
environment that reinforces a message and increases brand awareness.
How can station saturations connect with consumers?
Station Saturations transform a commuter’s daily ride into a total “brand experience.”
Product Information:
• All 2-Sheet Posters and Dioramas within a station (on
average, 16 2-Sheet Posters and 4 Dioramas)
Coverage:
Station Saturations are available in all MARTA rail stations
Why are station saturations valuable to advertisers?
Station Saturations provide unrivaled brand awareness by surrounding a consumer with multiple messages throughout his or
her commute.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Station Dominations
Atlanta
Iconic. Sponsorship. Dominate.
What advertising opportunities are on station dominations?
Station Dominations allow advertisers to devise a complete and exclusive sponsorship environment within a MARTA rail station.
This medium includes the station’s entire traditional media space, as well as non-traditional displays at the concourse and
platfrom levels.
How can station dominations connect with consumers?
Station Dominations transform a commuter’s daily ride into a total “brand experience.”
Why are station dominations valuable to advertisers?
Station Dominations provide unrivaled brand awareness by creating a virtual exhibit that surrounds a consumer with multiple
messages throughout his or her commute.
Product Information:
• All traditional/non-traditional media within a station
Coverage:
Available rail stations:
Airport Station - “The World’s Busiest Airport”
Five Points Station - “Atlanta’s Grand Central Station”
GA Dome/GWCC/Philips Arena/CNN Center - Sports Venues
Lenox Station - Upscale Shopping District (Buckhead)
North Avenue Station - "College Station"
Peachtree Station - Downtown/Financial Center/Hotel District
Station Saturations available in remaining stations
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Wrapped Trains
Atlanta
Unique. Captures Attention.
What advertising opportunities are on wrapped trains?
Wrapped Trains are “rolling canvases” that run through the heart of Atlanta, creating the impact of billboards with the frequency of
commuter rail media. Upon leaving Buckhead Station, MARTA trains run above ground and along the median of GA-400, giving
both northbound and southbound traffic an excellent view of the advertiser’s message.
How can wrapped trains connect with consumers?
Wrapped Trains make a dramatic entrance when they pull into a station, attracting the attention of eager commuters standing
along the platform as the large-scale imagery as it rolls by.
Product Information:
• Full wrap
Coverage:
See rail coverage map
38 miles of track, 32 miles at or above track level (82%)
Over 200 bridges and trestles, crossing over interstates, highways, surface streets and hard-to-reach areas
Why are wrapped trains valuable to advertisers?
Wrapped Trains produce a huge “wow factor,” allowing you to take ownership of a train to further your brand awareness.
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Digital Rail Network
Atlanta
Customized. Engaging.
What advertising opportunities are on the digital rail network?
Available throughout the MARTA rail system, the Digital Rail Network is a closed network made up of 550 screens showing
nonstop visual content. Advertisers can combine this format with a digital billboard campaign by creating 10 second static spots.
15 or 30 second video spots can be used to coincide with TV commercials or movie trailers.
How can the digital rail network connect with consumers?
Commuter Rail riders are never more than 7½ feet away from a screen, allowing this media format to stay within eyesight during
their daily commute.
What is the spot delivery of the digital rail network?
15 second ads = 4 spots every hour/80 spots per day/2,240 spots per 4 weeks
30 second ads = 2 spots every hour/40 spots per day/1,120 spots per 4 weeks
Product Information:
• 550 networked screens
• 15" LCD panels
• Spot length:
15 seconds or 30 seconds
static or full motion
• Spot length:
30 minutes
Special Options:
• Easily-changable content
• Multiple ads in a rotation
• Event saturation programs available
Last Rev. 04/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Commuter Rail Brand Trains
Atlanta
Saturate. Exposure. Reach.
What advertising opportunities are on Brand Trains?
Saturating a train with your ad ensures your message is in view regardless of where a rider sits. Surrounded by the dominant
messaging of a Brand Train, your campaign is sure to make a lasting impression.
Product Information:
Full Cars
Coverage:
How can Brand Trains connect with consumers?
Tell your story, feature all your products, or display multiple messages. Without any other brands present in the train, you have
the entire commute to captivate the audience without competition. Brand Trains are blank canvases for an array of creative
executions.
See rail coverage map.
Why are Brand Trains valuable to advertisers?
Long ride times allow your message to resonate with riders. Grab the attention of a completely captive audience with vibrant
attention-grabbing messages.
Last Rev. 4/27/16
Atlanta
3745 Atlanta Industrial Drive
Atlanta, GA 30331
(404) 699-1499 / OUTFRONTmedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
3745 Atlanta Industrial Drive / Atlanta, GA 30331 / 404.699.1499 / OUTFRONTmedia.com
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