Starter
• Corrections on mock exam…
• There aren’t many 
Learning Objective
Can I critically evaluate the impact of the media on sport?
List the types of media…
Positive impact of media on
sports/sports performers…
• There are 11…
• Write as many as you can on individual slips of paper….
Positive impact of media on
sports/sports performers…
1. Feel good – can inspire ‘feel good factor’ or nation building or
patriotism
2. Minority sports – media promotes or increases awareness of
minority sports
3. Role Models – positive role models created/copying good
behaviour of role models
4. Wealth/Fame – wealth or fame or celebrity status
achieved/sports stars created
Positive impact of media on
sports/sports performers…
5. Careers – media careers –
broadcasters/commentators/camera technology etc
6. Funding – media brings money to or generates money for
sport and attracts sponsorship
7. Entertainment – media makes or has made sport more
entertaining/popular/exciting/better to watch
8. Fairness – media makes sport or results fairer, via video
playback, goal line technology etc
Positive impact of media on
sports/sports performers…
9. Control – media influences or controls or changes (some)
aspects of sport
10. Sky/cable – reference to impact or influence of Sky or cable
and digital TV
11. Myths/stereotypes – myths or stereotypes broken
Negative impact of media on
sports/sports performers…
• There are 10…
• Write as many as you can on individual slips of paper….
Negative impact of media on
sports/sports performers…
1. Overkill – some would argue there is too much sport on TV
2. Winning – too much emphasis on winning, Lombardianism,
loss of ‘traditional’ sport
3. Pressure – too much pressure on performers, too much wealth
when young
4. Role Models – copying or being influenced by bad behaviour
of role models
5. Press/Myths – irresponsible press coverage so myths and
stereotypes reinforced
Negative impact of media on
sports/sports performers…
6. Intrusion – media intrusion or media demands
7. Pay per view – pay per view means not everyone can see all
events
8. Control – media influences or controls or changes some
aspects of sport in a negative way, media can end up
controlling a sport
9. Minority sports – minority sports still get limited coverage
because they have less money making potential for advertisers
10. Disruption – intrusive lights or cameras, delays for match
officials may put performers off or disrupt the game
Positive/Negative
Impacts on BAHL’s
Positive
Negative
Programmes, documentaries,
education or articles can lead to…
People watch rather than take
part/reduced participation
…increased participation with people
inspired to have a go
….so less healthy/potentially more disease
…improved health and greater
awareness of health and health
issues
Negative influence of advertising and
unhealthy sponsors
…improved diet or body weight and
the awareness of diet plans
Negative behaviour in films
…roles models who ‘get healthy’ or
‘lose weight’
Negative impact of social networking or
media
10 mark question
(e)* Critically evaluate the impact of the media
on sport and on balanced, active and healthy
lifestyles.
Plenary
List the 11 positive impacts of the media on sport
List the 10 negative impacts of the media on sport
Homework
Explain the roles of the media (informing;
educating; entertaining; advertising).
Find four pieces of media that come under
the four above categories and why.