SUE PHILLIPS
`
WHO AM I:
A Strategic Brand Fragrance Expert in the Beauty, Fragrance Industry
with a solid track record of developing winning beauty, fragrance,
lifestyle, wellness products and brands; developing strategic
alliances and innovative brands & delivery systems for companies.
MY MISSION:
To identify needs and develop thoughtful solutions in the area of
fragrance brand marketing, in order to generate profitable businesses.
OVERVIEW:
I have held senior executive positions at Elizabeth Arden, Lancôme, Paris
and became VP, Tiffany & Co., where I developed the TIFFANY perfume.
I developed successful brand initiatives and innovative products for
companies such as: Avon, Bath & Body Works, Burberrys, Banana
Republic, Lancaster, Origins, Oilily, Trish McEvoy, under my Company,
SCENTERPRISES LTD., and create Bespoke Perfumes at my perfumery in
NY city, THE SCENTARIUM for celebrities and all fragrance lovers, and
impart my knowledge as Adjunct Professor of Fragrance – LIM COLLEGE
I am passionate about perfumes; a true SCENTREPRENEUR® & Fragrance Expert!
EXPERIENCE:
1990 – Present
2008 -Present
SCENTERPRISES INC. Global Branding Marketing Consulting Company
Custom Perfume and Environmental Scenting: Corporate Teambuilding events
• Offering Strategic Teambuilding Events & Creating Custom Perfumes for Clients
• “Scent-branding” as a way to increase positive guest experience through Scent
2003 -2008
Oilily Brands-(Kraft Int’l)
Consultant
AVON PRODUCTS, INC.
1996 to 2003
Consultant- Managing Director for Kraft Int’l Mktg.
Upscale Dutch manufacturer, Oilily, licensed their non-apparel beauty and
accessories products into limited distribution in US.
• Developed brand positioning, sales & marketing strategy, and launch plans for
Saks, Sephora, Henri Bendel, Fred Segal, Nordstrom
• Collection included fragrance & beauty, accessories, watches, stationery, and
home products. Developed plans to create Oilily ‘shop-in-shop’ concepts.
Consultant to Avon over a period of 5 years.
Developed four successful strategic initiatives for Core business:
Air Freshener Brand, Home Scent Collection, Avon Candles, and a separate
new Health & Wellbeing Initiative – all generated incremental business to Avon.
“AIR SO CLEAR” Air Freshener Initiative. –
Project Leader
• Brand generated $12.5million in sales in first campaign (2-week period)
exceeded forecast by 2x.
“SURROUNDINGS BY DIANE VON FURSTENBERG”
Project Leader
Home Scent Collection
Four Collections were introduced generating sales of over $60 million.
AVON CANDLES – “Beauty begins at Home” Project Leader
• Conceived and developed over 350 candle concepts for 2000 and 2001
• Sales generated were 3x forecast - actual year end sales were $22 million
versus $10 million forecast.
PAGE TWO
SUE PHILLIPS
• AVON WELLNESS Health & Wellbeing Initiative Consultant & Project Leader
Created a separate ‘magalog’ versus core brochure. Spearheaded development of
innovative products and delivered a profitable business that contributed positively
to the bottom line. Actual sales vs. plan +120% for the US, and current estimates
are well over $1 Billion for the US.
Consultant 1998 to 1999
TRISH MCEVOY LTD
Fragrance Consultant
• Developed three eponymous upscale fragrances, packaging, & launch plans for
introduction into Saks Fifth Avenue, Neiman Marcus and Henri Bendel.
Consultant 1993 to 1995
LANCASTER Division of Coty US Inc
Exec. Director Fragrance Consultant
• Davidoff Cool Water, ranked top 5 men’s brand for the year - responsible for
successful launch resulting in # 2 ranking.
• Zino Davidoff men’s line and Chopard Casmir perfume, developed in-store
launch plans and brand marketing.
Consultant 1990 to 1993
BURBERRY FRAGRANCES division of Brigade Brands
Vice President/GM
“SOCIETY BY BURBERRY’S” and “BURBERRY’S FOR MEN”
• Developed business plan, marketing, advertising, image & product for US
• Generated $3+ million in launch year in limited distribution – most successful
women’s introduction ranked # 3 for full year.
1987 to 1990
TIFFANY AND COMPANY
Vice President Marketing, Fragrance.
TIFFANY and TIFFANY FOR MEN
• Directed the packaging, developed the fragrance and launch plans for the first
worldwide women’s fragrance
• 1st year profit ahead of plan by +30%, Expanded the brand to include Bath and
Body accessories & Men’s line.
1984 to 1987
LANCÔME, PARIS
Marketing Director of Fragrance/Men’s Treatment
MAGIE NOIRE, TRESOR, PROGRAMME HOMME
• Responsible for generating sales increases of “MAGIE NOIRE” fragrance from
$3 to $12 million in 2 years
• Expanded fragrance category by initiating plans for launch of TRESOR
• Established plans & developed a line of treatment products for Men’s brand.
1978 to 1984
ELIZABETH ARDEN, INC. Marketing Manager, Product Manager & Training Mgr.
• Responsible for managing Elizabeth Arden’s Fine Fragrance Brands – Chloe,
Lagerfeld and Burberry’s for Men.
• Responsible for developing seasonal color themes and introducing new
cosmetic products in the lip, face, eye, and nail categories.
• Initiated and delivered sales training seminars to major department and
specialty store accounts throughout the US and appeared on national television
conducting fragrance and grooming seminars for men and women.
EDUCATION:
University of Cape Town, South Africa, BA, Speech and Drama
Birnam Business College, Johannesburg, SA, Economics and Legal Theory
Trinity College, London, UK, LTCL Teaching Diploma, Speech and Drama
AFFILIATIONS:
Member: CEW, FGI, BNI; Adjunct Professor FIT, Current Adjunct Professor LIM COLLEGE
WRITER/EDITOR: Fragrance Editor, The Art of Magazine, Huffington Post Contributor; HAPPI.COM
EXPERT WITNESS: Have been retained on many Arbitration Disputes & cases as an Expert Fragrance Witness.
AWARDS:
TJ Martell Woman of Influence 2016; Fashion Group Intl’ Rising Star Finalist 2016