Opportunities for Media Coverage and Publicity The “Classroom Under the Sea” program offers worldwide media and viewer coverage for a period of more than 8 months. Media coverage has already appeared throughout the US and even in Europe, and the program will not start until October. {See: www.mrdf.org and www.roanestate.edu/classroomunderthesea). As the events come closer to their presentation dates, press releases will be issued naming the subject matter and keynote speaker for the week. Each release will name the sponsors and their interest in the sea. A marketing program to make middle school and high schools aware of the undersea classroom programs will be carried out by Roane State Community College. This will include press releases and promotional TV releases. It will also be assisted by Andy Newman and Associates, the marketing firm for the Florida Keys. Marine Resources Development Foundation has an email list of more than 1200 schools. The schools will be notified of the program. Jules’ Undersea Lodge has been a magnet for media coverage in the past. Jules’ has more than 450 documented newspaper and magazine articles. It is currently mentioned in three travel books, along with Ripley’s Believe It or Not and the Guinness Book of Records. Jules’ has carried out over 70 radio broadcasts and more than 100 television programs, including a live “Sea to Space” interview between astronaut Michael Gernhardt in space and Astronaut Scott Carpenter and Ian Koblick in the underwater hotel in 1995. Jules’ has been featured on ABC, NBC, the BBC, CBS Food Channel Network, Good Morning America and the Amazing Race. Jules’ has been on televised broadcasts in Japan, Germany, England, Australia and Italy. Jules’ most famous guests have been Canadian Prime Minister Pierre Trudeau, Jean Michael Cousteau, Robin Leach, and astronauts Scott Carpenter and Buzz Aldrin, along with several rock and roll and television stars. This underwater stay will attract worldwide attention as it did in 1992 when Rick Presley set the world record of 69 consecutive days in this same underwater habitat. 51 Shoreland Drive Key Largo FL 33037
(305) 451-1139 Fax (304) 451-3909
www.mrdf.org