The Sundae Times
PO Box 182395, Shelby Twp., MI 48318-2395 ● 1-888-4-ASHBYS ● www.ashbysicecream.com
December, 2011
Happy
Holidays!
To You and
Your Family
Inside this issue:
WDE Awards
GLIC&FFA
Convention—2012
New Merchandising
Materials
WE WISH YOU A VERY MERRY CHRISTMAS, HAPPY HANUKKAH, PEACE ON
EARTH, AND A HAPPY NEW YEAR!
Ashby’s Sterling Ice Cream Scoops Up Five World
Dairy Awards!
Ashby’s Sterling Ice Cream, LTD. of Shelby Twp., MI won two trophies at the World
Dairy Expo held August 16-18 in Madison, WI for its Vanilla and Vanilla Bean Ice Creams.
Entries were submitted from 91 dairy companies, tasted, tested, and scored by a panel of
judges who are looking at the qualities of ice cream such as butterfat content, overrun, taste,
flavor, bacterial counts, etc. In addition to the two vanilla awards, Ashby’s Sterling Ice Cream
won 2nd place awards for its Chocolate and Belgian (dark) Chocolate flavors and 3rd place ribbons for Eskimo Kisses and Black Raspberry Chip Yogurt. (For copies of these awards and
others to display in your store, download them from our website/retailer page, or call us).
Flavor Day 2011
Great Lakes Ice Cream and Fast Food
Association is Hosting its 45th Convention
Feature: “If I had
an ice cream store.
. .” Promotion ideas
and insight from
the staff of
Ashby’s Sterling,
LTD.
Pack your bags and your boogie shoes! It is time to plan to attend the annual tradeshow and convention
in Lansing, MI of the GLIC&FFA. For 45 years, this association has benefitted hundreds of ice cream
retailers such as yourself. The camaraderie, “social networking”, industry knowledge, and general desire to help you succeed is apparent
throughout the 3 day event.
Recipe Corner
You Wanted to
Know
Ashby’s Sterling Ice Cream will be
there, and is hosting the president’s
“Welcome Reception” on Thursday
evening. If you are not a member of
this association and/or have never
attended the full convention, you
are missing out on ways to help you
help your business, and your young
employees are missing a chance to
win scholarships. Every year, the
association awards $10,000 in
scholarships to our members’ employees who have worked at your
store for at least 3 months—that
could be your own children! Do
not miss this opportunity. The pool
of entrants is not that large, so chances are good your students could walk away with several hundred or
several thousand dollars toward their college costs. For a list of seminars, speakers, events, and times,
call the association at 800.798.7484 or visit the website at www.glicffa.com.
Other Important Show Dates: North American Ice Cream and Pizza Show (NAPICS), Co-
Welcome New AS
Retailers!
lumbus Convention Center, Columbus, OH. January 29-30, 2012. Call 800.909.7469. NAPICS.com.
Southeast Hotel, Motel, and Restaurant Supply Show, Myrtle Beach Convention Center, Myrtle
Beach, SC. January 24-26, 2012. Call 800.261.5991. Visit www.hmrsss.com for free show tickets.
Flavor Day 2011
Another successful Flavor Day was held on October 8,
2011 in Lansing, MI. We tasted over 35 flavors from
Bubble Gum Cake to Carrot Cake, to Funnel Cake.
Then we tried Honey Vanilla to Prickly Pear and
Spotted Purple Cow!
Whew! When it was all
over, we were able to narrow it down to six new
flavors for the 2012 season.
Look for our new flavors being introduced in early
Spring, 2012:
Cookie Jar, Triple Caramel Praline, 3-D Chocolate,
Raspberry Rendezvous, and holiday flavors: Carrot
Cake and Peppermint Crackle.
We will have flavor strips to go with them. New flavor strips are only mailed to those who request them.
New Outdoor
Poster Coming
Soon!
At left is the artwork for a
new indoor/outdoor
poster coming soon to
help let the public know
that you sell Ashby’s
Sterling Ice Cream. It is
printed on coroplast on
both sides and has 4
grommets for mounting.
The price will be $35
each.
You Wanted to Know:
Q. Since Ashby’s Sterling is not in grocery stores, is there a
way for the consumers to find us retailers easily?
A. Yes, Ashby’s Sterling Ice Cream has a “locator” page on its
website. When you fill out our new customer set up sheet,
we add your store name and address to the locator page.
Anyone looking for Ashby’s Sterling Ice Cream in their
area can go there, put in their zip code and your location
will pop up. You can be sure you are listed by visiting our
website locator page as well.
Questions? Contact us a www.ashbysicecream.com or
1.888.4.ashbys
Recipe Corner:
Here are some ideas to add to your take
out sales for the winter. Sell the novelty
items individually, or make up 6-12 packs.
Don’t forget to suggest them as gift items
also.
Peppermint “Dilly Bars”
Loosely roll a 3-4 oz ball of Ashby’s Peppermint
Candy Crunch ice cream. Lay ice cream on a tray
lined with cellophane. While the ice cream roll
still has some air space between the curls, place
a partially unwrapped candy cane
in the middle. Soften slightly,
if needed,
then flatten with
the bottom
of a cup while
keeping the
round shape.
Re-freeze bar
until hard, and dip
into white chocolate cone (or melted candy)
coat. Immediately sprinkle with crushed candy
cane. Let cone coat harden, then place the “dilly
bar” into a clear or holiday treat bag. Tie with a
festive ribbon. Freeze. Sell. Profit.
Winter Wonders
Keep sales going into January with delicious,
lower fat desserts. For those sure to start
watching their weight in January, add a few new
choices they can’t resist. Try “Country Apple
Pie”: purchase low fat graham cracker crusts
and place a layer of AS No Sugar Added Country
Apple Pie in the bottom. Add a layer of sugar
free caramel topping and repeat layers, mounding ice cream up in the center of the pie. Garnish
with low fat/no fat whipped topping and
chopped nuts or sugar free candies.
Help with portion control by dipping 2 oz. NSA/
low fat and regular ice cream and yogurt scoops
(be sure to mark which is which) in a variety of
flavors. Place the balls on a tray to freeze hard,
then place them into mini muffin papers in a
small cake/dessert box, preferably with a window. For nutritional information: each 2 oz. serving would have half the nutritional values of our
4 oz. serving size listed on the label/nutrition
sheet.
Scooter’s Malt Shoppe and Ashby’s Sterling
Ice Cream Partner with Candlewood Suites
to “Give Kids the World”
On a warm November 2, 2011, afternoon, Cindy Bristol of Scooter’s Malt Shoppe and Dianne Tunison of
Ashby’s Sterling Ice Cream traveled to Kalamazoo,
MI to dip up some tasty ice cream sundaes to weary
travelers staying at the Candlewood Suites, an extended stay, all-suites hotel. For their donation to the
“Give Kids the World Village”, patrons received a
scoop of Ashby’s vanilla ice cream on which they
could add a number of toppings provided by Scooter’s
Malt Shoppe, a long-time Ashby’s retailer. For those
customers who checked out prior to the event, the hotel had paper ice cream cones printed up that the people could “buy”, add their name, and post it on the
wall of the hotel’s lobby.
Give Kids the World Village is another property
owned by the Candlewood group that exists solely to
help give children with life-threatening illnesses and
their families a little retreat from their pain and suffering. This 70-acre, nonprofit storybook resort is
located near Central Florida’s most beloved attractions. Children and their families are treated to weeklong, cost-free fantasy vacations, complete with accommodations in the Village’s whimsical villas, transportation, donated attraction tickets, meals, and much
more.
Since 1986, Give Kids the World has hosted more
than 106,000 families from all 50 states and more than
70 countries. This extraordinary, life-changing experience is made possible only through generous donations from individuals and corporations. For more
information or to make a donation, visit givekidstheworld.org. Their address is 210 S. Bass Road, Kissimee, FL 34746. Telephone: 407.396.1114.
“If I had an ice cream parlor. . .”
By Dianne Tunison
I would host a holiday open house at this time of the year,
to let my regular and new customers know that I have hot
soup, sandwiches, and hot and cold drinks available through
the winter months. By inviting them in to enjoy a free coffee, hot chocolate, peppermint mocha, etc. and a sample
taste of the treats below, I can remind them/let them know
that I have items to sell throughout the year, not just ice
cream in the summer.
Now is a good time to make and sell ice cream cakes, pies,
cupcakes and other novelty items that can be purchased at
the last minute to take to one of those holiday gatherings we
have so many of this time of year. What better way to say
“Happy Holiday” than an ice cream treat that can be enjoyed with a group of family and friends. Try an easy ice
cream “cake” by packing Ashby’s Peppermint Candy
Crunch ice cream into a
candy cane shaped
pan (or slice the tub and
cut
to this
shape). Frost with white
and red topping to resemble a candy
cane. Garnish
with holly leaves cut from green
jelly candies
and red hots for berries (or use
silk
holly
leaves with berries). There are
ma ny
ot her
shapes you can
use, too. Try
trees, bells, snowm e n ,
Santa’s face, etc.
Another
popular treat at the holidays is
bon bons.
These are easily made by
using a small scoop to form ice cream balls. Freeze hard,
then dip them in cone coat and quickly sprinkle with
chopped peanuts, nuts, crushed candy canes, sprinkles, cocoa powder, etc. Re-freeze until hard. Do the same with
bakery-bought donut holes and add these to the tray for a
“cake and ice cream” treat. Christmas trays are easily available at your local “dollar” store. Wrap in cellophane, tie
with a fancy ribbon, and freeze.
During my open house, I would also prominently display
gift cards and/or gift certificates and gift baskets containing
ice cream dishes, scoops, toppings, gourmet dipped cones,
and garnishes. I’d punch holes in the corner of the gift certificates to be attached to the baskets with a list of my ice
cream flavors on the back suggesting the gift certificate
could be used toward a quart of ice cream to complete the
dessert basket.
I would also decorate my store inside and out with Christmas holiday lights and garland, etc. to let passersby know
that my store is open and ready for business at this time of
the year. Then in January, I’d change the theme to “winter
wonderland” to keep it festive and relevant to the season.
Welcome! to the following new
Ashby’s Sterling Ice Cream Retailers:
Lisa & Dave
Karen
Mohommad
Mohommad
Sandra
Dorothy
Shaun
Scott & Michelle
Kristine
Joshua
Dwayne
Dennis & Barbara
Chris & Shawna
Karen
Ryan
Tami & Eric
Debbie
Lisa
Angel
Phyllis
Terry
Hose
Mania
Marlene
Justin
Judy
Mel
Lester
Becky
Kathy
Tresselle
Chelsea
Dawn
Christina
Rita
Cato
Theresa
Mohammed
Todd Steppen
Megan
Jenora
Robert
Karen
Thomas
Freeman
Chocolates Galore
Mitchell
Monday's Best Friend
Ahmad
Belvidere Oasis--Ashby's IC
Ahmad
Hinsdale Oasis--Ashby's IC
Aultman
Sandy's Market
Duggan
Duggan's Family Campground
Morrison
Hotte Latte
Edgerton
The Warrens Mall
Walker
Sisters Place Restaurant
Charlip
The Bagel Factory/Eskimo Jacks
Combs
Castaway Play Café
Haigh
Fire N' Ice Café
Yates
Frankfort Dairy Cone
Wing
Heart of Michigan
Garrison
Uncle Tony's Pizza
Lepley
Tami's Ice Cream Parlour
Jungling
Pronto Market
Wolterman
Ice Cube/ LK Enterprises
Maldonado Herman Park Grill N Chill
Minor
Brethren EZ Mart
Lowers
Oneway Pizza-n-Scoops
Palomares
Joe's Café
Rojas
Carnicenia Mexico
Johnson
Otisco Bakery & Basics
Cronin
J & B's Quickstop
Dowling
Outpost Café
Justin
Riley's Donuts
Gray, Jr.
The Snack Box, LLC
Wolfe
The Wolfe Whistle
Anderson
Michigan Traders
Napso
Dolce Vita Ice Cream Parlor
Lukens
Sheraton Chicago
Witmer
Kevin's Ice Cream and More
Brown
Sweet's Retreat
Sertick
Apple Knockers IC Parlor
Weatherspoon Spoon Creamery
Liu
Theresa's Yogurt & More
Ahmad
Mafair Marathon
Niki Knack Corner Express
Bream
Scoops
Malamphy
Great Amer. Cookies
Reighurd
Krispy Krunchy/Ashby's IC
Smoots
Lakeside Parlor
Medsker
Vermont Street Pizza
620 State Road
9213 Chillicothe Road
2510 Pearl Street
5800 Wl Tri-State Toll Rd.
1057 Estey Road
2941 Pt. Austin Road
5568 W. US 10
201 Main Street
111 W. Main Street
24557 W. 12 Mile Road
1800 N. Burkhart
113 Battle Alley
15 Springfield St.
203 W. Grand River
216 W. Main
22911 Polk Road
606 Hwy. 218 N
1847 195th Street
5900 Detroit Road
4630 Keister Road
100 Wises Grove Road
6564 Maple Street
3914 Q Street
5011 N. White Bridge Rd
410 W. Garfield
247 E. Lapeer Street
1113 Clearlake City Blvd.
19132 Conant Street
119 N. Main Street
497 E. Harbor Hwy.
16874 15 Mile Road
301 E. North Water Street
10973 W. M-72 SE
PO Box 35802
115 W. Prairie
13910 Freeland
2518 Rice Blvd.
4721 N. Elston
48825 Viking Blvd. NE
5428 Roberts
6301 University Ave.
67353 S. Main Street
22230 Maple Street
103 E. Vermont Street
Vassar
Kirtland
Belvidere
Hinsdale
Beaverton
Pt. Austin
Ludington
Warrens
LaFarge
Southfield
Howell
Holly
Frankfort
Howell
Durand
Stanwood
LaPorte City
Jefferson
Cleveland
Brethren
New Brighton
Omaha
Omaha
Belding
Gettysburg
Peck
Houston
Detroit
Bellevue
Maple City
Fraser
Chicago
Kalkaska
Detroit
Vicksburg
Detroit
Houston
Chicago
E. Bethel
Shawnee
Cedar Falls
Richmond
Cassopolis
King City
MI
OH
IL
IL
MI
MI
MI
WI
WI
MI
MI
MI
OH
MI
MI
MI
IA
IA
OH
MI
PA
NE
NE
MI
SD
MI
TX
MI
MI
MI
MI
IL
MI
MI
MI
MI
TX
IL
MN
KS
IA
MI
MI
MO