Council of Europe Cultural Routes
Annual Advisory Forum
Joint training courses with the European Institute of
Cultural Routes, recent experiences and future
cooperation
29-30 Ocotober 2015
Aranjuez, Spain
UNWTO Regional Course in
Europe
Cultural Routes Tourism
Development Strategy
8-12 September 2014
Gaillac, France
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Cultural Routes Tourism Development Strategy
Objective
Provide participants with knowledge, skills, tools and a forum
for discussion on tourism strategy at destination level.
Methodology
The
theoretical-practical
methodology
comprises
presentations, discussions, debates, group work, practical
activities and a final project.
Content
Introduction
Module 1. Situational Analysis
Module 2. Cultural Routes tourism development strategy
Module 3. Monitoring the Cultural Routes Tourism Strategy
Cultural Routes Tourism Development Strategy
Content
Introduction
I.1 Key elements of a tourism destination
I.2 Key concepts in tourism strategy
I.3 Quality and sustainability in the destination
I.4 Council of Europe Cultural Routes (CoE CR) Programme and its values
Module 1. Situational Analysis
1.1 Supply analysis
1.2 Market analysis
1.3 Impact analysis
1.4 Benchmarking
1.5 Gap analysis
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Cultural Routes Tourism Development Strategy
Content
Module 2. Cultural Routes tourism development strategy
2.1 Framework for developing the CoE CR tourism development strategy
2.2 Tourism product development of the destination reinforced by the CoE CR products and
strategy
2.3 Sustainable practices in CoE CR
2.4 Value chain approach for optimising the visitor experience along the CoE CR
2.5 Governance, networking and partnerships
Module 3. Monitoring the Cultural Routes Tourism Strategy
3.1 Framework for monitoring the CoE CR Tourism Strategy
3.2 Performance evaluation using Key Performance Indicators (KPI) integrating the
developed CoE CR indicators
3.3 Cultural Routes Tourism development strategy updating
Cultural Routes Tourism Development Strategy
Final project
Propose a tourism strategy for the destination
you have visited and worked on the 3rd day of
the course.
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Cultural Routes Tourism Development Strategy
Facilitators
Iñaki Gaztelumendi do Ejo es.linkedin.com/pub/iñaki-gaztelumendi/18/157/a85/
Economist. Master in Management and Strategy for Tourist Destinations.
He is currently an independent consultant with expertise in Tourism Industry. He is Consultant
for the UNWTO, and Consultant in Food Tourism in the Basque Culinary Centre.
He collaborates as a lecturer in several Spanish Universities as A Coruña, Barcelona,
Málaga, Navarra, Oviedo, and Santiago de Compostela. He is also a lecturer on Tourism
Trends specializing in Destination Management, Cultural Tourism, Gastronomy, and Tourism
Marketing and Communication.
He was Managing Director of the Tourism Board of Santiago de Compostela, Turismo de
Santiago de Compostela, from 2002 to 2009, and Vice President of the UNWTO Destination
Council from 2007 to 2009.
Dr. Diane Dodd es.linkedin.com/pub/diane-dodd/2/582/505
has worked in the field of international cultural co-operation for over 20 years. She is Director
of IGCAT (International Institute of Gastronomy, Culture, Arts and Tourism) where she has cofounded the European Region of Gastronomy award. She is also European coordinator for
the global network IFACCA (International Federation of Arts Councils and Cultural
Agencies). She leads an MA course in Cultural Institutions and Policies for the International
University of Catalonia in Barcelona, and is a visiting lecturer on many other European
courses. For four consecutive years she has been selected as an independent evaluator for
the Cultural Routes programme of the Council of Europe.
Council of Europe Cultural Routes
Annual Advisory Forum
The UNWTO.Themis Foundation
29-30 Ocotober 2015
Aranjuez, Spain
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Needs Assessment in
Tourism Education and Training
Needs assessment in tourism education and training
Areas of work
1.Assessment of Education and Training
capacities
and
needs,
and
policy
recommendations and Strategic Development
Plans.
2.Human Resources evaluation of National,
Regional or Local Tourism Administrations.
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Needs assessment in tourism education and training
Examples of studies carried out
 Supply and demand for Training of
Human Resource. Latin America region.
March – October 2009.
 Tourism Labour Market. Middle East and
North Africa (MENA) Region. January 2010
– July 2011.
Capacity Building Initiatives
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Capacity building Initiatives
Tailor-made initiatives
TOPICS
FORMAT
• Measurement of tourism's economic impact
•
•
•
•
•
•
•
•
•
•
• Tourism strategy
• Sustainable tourism development and
poverty alleviation
• Tourism, climate change and the
transformation to the green economy
• Destination management
• Management of tourism in protected areas
• Tourism Marketing
• Risk assessment and crisis management in
tourism
Seminar
Capacity building initiative
Think-Tank
Forum
Training
Course
Executive Training
Postgraduate course
Master
PhD
MODE
• On-line
• On-site
• Blended
• Introduction to tourism for diplomats
Applied Training in Development Assistance
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Applied training in Development Assistance
Structure
1. University Course
Tourism and International Cooperation for Development
2. Missions
A. Short-Term Missions
• 6 months duration (3 weeks of fieldwork)
• A team of volunteers are guided by UNWTO/Themis experts.
B. Long-Term Missions
• up to 24 months on site work
• work with a local counterpart to carry out a specific assignment
• online supported
Applied training in Development Assistance
Missions
Short-term
Long-term
1. Nicaragua. ONG Re.Te. Community tourism development and
support to commercialization of tourim products.
•
Tabasco (Mexico)
•
Ecuador
•
Armenia
(Colombia)
•
San Juan
(Argentina)
4. Ghana. ONG Ricerca e Cooperazione. Destination management
organization.
•
Uruguay
5. Senegal. ONG CISV. Destination marketing.
•
Chiapas (Mexico)
6. Burkina Faso. ONG Accra. Community tourism development.
•
Amazonia
(Colombia)
•
Brazil
2. Guatemala. ONG Movimundo. Community tourism development
and support to commercialization of tourism products.
3. Haiti. ST-EP Enhacing local economic impact from tourism
development in Jacmel.
7. Niger. ONG Africa70. Community tourism development.
8. Mozambique. Ministerio do Turismo. Developing of routes and new
tourism products.
9. Burundi. Ministère du [...] Tourisme. Youth and women Tourism
labour inclusion.
10. Bhutan. Tourism Council. Destination marketing.
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Quality Assurance System for Tourism E & T
Quality assurance System for Tourism E & T
Improvement the quality and competitiveness of tourism
knowledge management institutions
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Quality assurance System for Tourism E & T
178 Programmes from 88 Institutions
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http://themis.unwto.org/content/institutions-unwtotedqual-certified-programmes
Thank you!
[email protected]
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