Appendix A - Octagon Brand Triangle 179.3KB

WE TELL STORIES BRILLIANTLY
HELPING PEOPLE FLY
Giving people the chance to be the best they can be
Revealing talent and allow it to flourish
WILLING TO TAKE A RISK
We’re not scared - we’ll do it, and do it amazingly
Join us on the adventure - it’ll be exciting!
A safe place for great starts. We’re up for a challenge
IN THE ROUND AND WELL-ROUNDED
More interested in people than money
We make everyone safe and welcome
People-focused and inclusive
We propose love as the solution
PART OF BOLTON,
POWERED BY BOLTON
We’re here for you
- a home for all
A pearl in the oyster
A ray of sunshine
BRAND ESSENCE
EXPRESS YOURSELF
Making people laugh,making them cry
Release, escapism, freedom
Awe and wonder
FIND A KINDRED SPIRIT
Interaction and community cures loneliness
Humanity proving everyone is equal
Empathy opens up the world
Love, joy and generosity
Theatre.
Made in Bolton.
JOY, FUN & ENTERTAINMENT
Celebration
Life is more fun
Making people
lighter
TY
ALI
ON ain
ERS he r
D P in t
AN ce
BR e dan
W
A CHALLENGING AND WELCOMING WORKING PLAYGROUND
Sparkling new ideas and thought-provoking
Igniting curiosity and inspiration
Not afraid to push limitations
IF IT RAINS WE WILL DANCE IN IT TOGETHER
Communal joy, participation, emotional connections
See the actors, see the audience, see ourselves
Celebration, inspiration, collaboration
WE ARE AN ENSEMBLE
Putting our hearts into everything
Putting all of ourselves
into all of Octagon
Nourishing relationships
creative development,
emotional support
ENGAGE
A
We ND
hel PRO
pp
eop MISE
le f
ly
And we make them here in Bolton. Heart and magic
BR
AT T
R
You never really understand a person until you climb into their skin and walk around in it
CT
PA
IM
AC
T
BRAND BELIEF