John
Beede
GO CLIMB! GO! CLOSING SESSION KEYNOTE ›› @johnbeede
speaker, author, and adventurer John Beede
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has been struck by lightning, attacked by a
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5-foot iguana, swam with a whale shark, nearly
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fell 800 feet to his death, and once did the
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hokey-pokey in the eye of a hurricane. John’s
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In his wickedly entertaining style, professional
recent climb to the summit of Mount Everest,
Earth’s highest mountain, was featured on TV’s
60 Minutes.
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Since graduating from Wheaton College with
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a bachelor’s degree in communications, he
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has built and sold multiple companies while
he’s traveled to 46 countries on 6 continents.
He has instructed rock climbing, whitewater rafting, wilderness survival, sailing,
mountaineering, and has participated in
dozens of expeditions and adventures around
the world.
Bob
Burg
Bestselling author of The Go-Giver
most people are nowhere near as successful
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as they wish they were.” Bob Burg’s bestselling
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book, The Go-Giver, is a modern-day business
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parable focusing on putting the other guy
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first—be it a colleague, competitor, customer,
friend, or family member. The book highlights
The Five Laws of Stratospheric Success and
shows the reader why the secret to success is
giving.
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Bob is an advocate, supporter, and defender
of the Free Enterprise system, believing that
the amount of money one makes is directly
proportional to how many people they serve.
Most of all, Bob is passionate about sharing
his business acumen and positive persuasion
principles to better the lives and businesses of
everyone he speaks with.
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#GODECA
the secret to success is giving…Then again,
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“Most people just laugh when they hear that
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GO GIVER! 5 STRATOSPHERIC LAWS OF SUCCESS ›› @bobburg
Julie
Carrier
Emmy-Nominated TV Show Host and
NBC Apprentice Semi-Finalist
GO GREAT! MAKE ROOM FOR AWESOME ›› @juliecarrier
in The New York Times, Julie Marie Carrier is
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a go-to speaker and award-winning author
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for students on leadership, character, and
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confidence. An Emmy-nominee, Julie also
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brings these messages to millions of homes
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Featured on NBC News’ TODAY, Fox, MTV and
on national TV as a student success coach
for “MADE”—MTV’s #1 Emmy-Award-winning
positive goal achievement show for students.
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Julie left her prestigious career as a Senior
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Management Consultant in Leadership
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Development for the Pentagon—where she
leveraged her background in “brain-based
learning” and developed innovative leadership
programs for senior executives for four years—
in order to serve as a national advocate,
mentor, and leadership speaker for students.
Byron V.
Garrett
Director of Educational Leadership
& Policy, Microsoft
Family Engagement Alliance (NFEA); a
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nonprofit dedicated to transforming education
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through meaningful family engagement.
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Byron serves as the Director of Educational
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Leadership & Policy for Microsoft and
consulting author for Scholastic.
Byron has committed his life to helping
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improve the lives of today’s youth. He is a
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former K-8 charter school principal, was
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appointed by The White House as co-convener
of the Helping America’s Youth initiative,
served as a lead strategist and planner for
NBC News’ Education Nation, and produced
the 1st Annual Building a GradNation Summit
for the America’s Promise Alliance. He was
recently named to The Root 100, which
recognizes emerging and established AfricanAmerican leaders under 45 who are making
extraordinary contributions.
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#GODECA
Byron V. Garrett is Chairman of the National
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One of the most compelling voices of our time,
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GO TIME! THE ABCS OF LIFE ›› @byronvgarrett ›› @abcsoflife
Jeffrey
Jordan
President & Executive Creative Director,
Rescue Social Change Group
GO BIG! CHANGING THE WORLD THROUGH MARKETING
›› @jeffreywjordan ›› @rescuescg
began in high school when he volunteered for
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an anti-tobacco group. Observing the lack of
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effective social marketing services, he started
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Rescue Social Change Group in 2001 when
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he was only 17 years old. As the founder of
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Jeffrey Jordan’s passion for social change
a strategy called Social Branding®, Jeffrey
focuses on the relationship between identity
and behavior to change behavior through
culture.
In 2012 Jeffrey’s hard work paid off, and his
company was awarded a $152 million contract
for an anti-smoking campaign from the federal
government. He has been named Young
Entrepreneur of the Year by the Small Business
Administration in both Rhode Island and San
Diego. Jeffrey believes innovative Rescue SCG
strategies will lead to a new era of prevention
and behavior change that is focused on culture
and its powerful role in each of our lives.
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Jason
Lucash
Founder, OrigAudio and Past Entrepreneur
Magazine’s Entrepreneur of the Year
has had the same entrepreneurial spirit since
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then. In his early career, Jason successfully
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ran various marketing campaigns for Major
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League Soccer and later JanSport. He also has
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experience implementing marketing strategies
for eBay, Wells Fargo, Microsoft, Kodak, and
other Fortune 500 companies. In 2009 Jason
and his business partner launched OrigAudio.
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Three months after launching, OrigAudio was
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named to Time Magazine’s “50 Best Inventions
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of 2009” list and appeared on ABC’s hit startup business show, “Shark Tank,” which gained
worldwide recognition for the company.
More recently Jason received the honor
of being named Entrepreneur Magazine’s
“Entrepreneur of the Year” for 2012 and
right after the company was also named to
the prestigious INC. Magazine “500 Fastest
Growing Companies in America” list.
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#GODECA
third-grader in the San Francisco suburbs and
NOTES
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Jason Lucash launched his first business as a
www.wrlc2014.org
GO SWIM! BABY SHARKS ARE STILL SHARKS
›› @jasonlucash ›› @origaudio
Kevin
Wanzer
GO LAUGH! GO! OPENING SESSION KEYNOTE ›› @kevinwanzer
stand, passersby were treated to two types
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of refreshment: a cold cup of lemonade and
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hilarious, dead-on stand-up renditions of
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Steve Martin and Bill Cosby comedy routines.
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At 8 years old Kevin Wanzer’s lemonade
Decades later, his lemonade stand is still open
but the lemonade is long gone, as are the
Martin and Cosby routines. The refreshment,
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however, is still to be had. Speaking to young
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people in refreshing ways is all Kevin has ever
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known.
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Kevin Wanzer is known for empowering
audiences one laugh at a time. His ability to
make people laugh served him well when he
worked on the staff of The David Letterman
Show. His message encourages audiences
to discover their hidden passions, embrace
diversity, and celebrate the laughter in us all.
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Paul
Wardinski
Executive Director, DECA Inc.
brings nearly 30 years of experience in
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educational leadership and management,
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serving in roles from a marketing education
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teacher and DECA advisor to secondary
education administrator, including two high
school principalships. Most recently, he was the
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Director of the Office of Professional and Life
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Skills in the Instructional Services Department
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for Fairfax County Public Schools in Virginia.
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Beginning his DECA experience as a student
member over 33 years ago, Wardinski served
as a DECA advisor for 11 years before assuming
various administrative positions. Since then,
Wardinski has continued his involvement
with DECA, serving as a competitive events
coordinator at DECA’s International Career
Development Conference. In addition, he
has served on the DECA Competitive Events
Taskforce, received the DECA Inc. Outstanding
Service Award, and authored nearly 400
competitive events scenarios.
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#GODECA
Executive Director in early 2014. Wardinski
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Paul Wardinski was named DECA Inc.’s fourth
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GO DECA! THE FUTURE OF DECA ›› @decapaw