ORGANIC
BUNNY FRUIT SNACKS
BERRY PATCH
Organic Bunny Fruit Snacks: Berry Patch
NEW! Annie’s introduces Organic Bunny Fruit Snacks!
Leveraging Annie’s snack category success in crackers and grahams,
we’re expanding into the organic fruit snack category with Organic Berry
Patch Fruit Snacks.
¾ Phenomenal scores from Annie’s consumers after tasting!
• Purchase intent way above norm: 86% (moms); 89% (kids);
norm 60%.1
• Flavor, aroma and texture: Scored “ideal” (moms & kids).1
¾ Annie’s Fruit Snacks come in a fun bunny shape.
• In Grocery, 63% of the $451M fruit snack category is shapes.2
• In Natural, the category is predominantly leathers; shapes are
essential non-existent. Annie’s organic bunny shape fruit snacks
create a totally new & exciting category segment.3
¾ Key product features.
• Certified organic, made with real fruit juice, 100% RDV Vitamin C,
vegan.
• All-natural strawberry, cherry, and raspberry flavors.
• 5 pouches per box.
New Product Specifications
Item Description
Carton UPC Code
Carton Order Code
Size (oz.)/Case Pack
Case L x D x H (inches)
Case Cube
Gross Case Wt (lbs) (includes pallet weight)
Pallet Pattern
Consumer Shelf Life
Guaranteed Minimum Customer Shelf Life
Code Date (open [readable] or closed [Julian])
First Date of Shipping
Organic Certification
Promotional Calendar
Art Images
Retail Shelf Dimensions L x D x H (inches)
Retail Shelf Dimensions L x D x H (inches)
Promotional Intro Deals
Price
1
Annie’s Fruit Snack IHUT 1/08
IRI 52 Wks Ending 8/12/07
SPINS 52 Wks Ending 8/11/08
2
3
Organic Bunny Fruit Snacks: Berry Patch
Organic Bunny Fruit Snacks: Berry Patch
0-13562-11105-3
11105
4.0oz/12
15.06 x 11.31 x 5.81
0.57
5 lbs
10 x 7 = 70 (double stacking okay)
18 months
6 months
Open
7/1/2008
Quality Assurance International
Contact Your Local Sales Manager
Available on Kwikee June '08
Vertical Orientation: 4.5 x 1.75 x 7.13
Horizontal Orientation: 7.13 x 1.75 x 4.5
Contact Your Local Sales Manager
Contact Your Local Sales Manager
BEST INGREDIENTS: ORGANIC TAPIOCA SYRUP, ORGANIC CANE
SUGAR, ORGANIC TAPIOCA SYRUP SOLIDS, ORGANIC WHITE GRAPE
JUICE CONCENTRATE, PECTIN, CITRIC ACID, ASCORBIC ACID, COLOR
(BLACK CARROT JUICE CONCENTRATE), NATURAL FLAVORS, SODIUM
CITRATE, ORGANIC SUNFLOWER OIL, CARNAUBA WAX (FROM PALM
LEAVES).