Data Driven Facebook Marketing
Markus Ojala
Chief Data Scientist, PhD
Twitter: @MarkusOjala
01 OVERVIEW
The Smartly Platform is a SaaS tool for managing
large-scale Facebook marketing efficiently
Campaign
Optimization
Quick & easy
workflow
+ Market-leading
real-time support
Dynamic
Product Ads
Realtime
Analytics
04 DYNAMIC PRODUCT ADS
Smartly.io is one of the first platforms to implement Facebook’s
Dynamic Product Ads
Dynamic Product Ads based on
website visitors
Dynamic creative/image templates
from product feed
Smartly can set up a highly effective
retargeting campaign for your whole product
catalog. We also support all existing feed
formats.
Smartly’s templating engine allows advertisers to
create highly visual banner designs that can be
automated for thousands of product images.
05 REALTIME ANALYTICS
Online marketers live from numbers – we’ll crunch and show
them for you to make wiser decisions
Dive into metrics at any level
API integrations in & out
We offer great real-time analytics tools to slice
& dice your KPIs at numerous different
dimensions on any date range across all your
ad accounts. And it’s super fast!
Smartly supports 3rd party tracking tools like
Google Analytics and Facebook Mobile
Measurement Partners. We also offer a Restful
API to export your reporting data to your own
systems.
06 OPTIMIZATION
Smartly.io is built to supercharge ad performance
and cut the time spent doing manual work
Automated budgeting
Programmatic optimization
Let our algorithms decide where to put your
advertising spend. We’ll find the best places
and opportunities and tweak your campaigns in
real-time.
Automated optimization is always-on when
needed and tweaking your campaigns 24/7
based on the goals and rules you set up.
Multi-Armed Bandit
Scale rate: 0.1
20000
Ad set
density
15000
10000
Conversions
2
adset
conversions
impressions
Impressions
Conversion rate
6014188452330
848
1417764
1
848
1 417 7 64 723
4 6014191135530
2
723
3
1
1 349 3 49
cr
budget.prop
Budget
proportion
0.0005981249
0.92730
0.060%0.0005358139
1349349
0.054%
92.7%
0.01428
1.4%
5
6016218626130
60
121784
0.0004926756
0.05666
6
6016218626330
107
270757
0.0003951883
0.00000
154330
0.0002915830
0.00000
606014188451930
121 784
3
6014191135130
22
45
0.049%0.0003374233
65200
0.040%
5.7%
0.00176
4
107
270 757
0.0%
5
22
65 200
0.034%
0.2%
6
45
154 330
0.029%
0.0%
adset
6014191135530
2
6014191135130
6
6014188451930
5
6014188452330
1
3
4
6016218626130
6016218626330
5000
0
2e−04
4e−04
6e−04
cr.sample
8e−04