Travel Advisor Booklet
Itinerary Suggestions
2015
Austrian Tourist Office USA
61 Broadway, Suite 1701, NY NY 10006
www.austria.info/b2b
Austria. The quintessential Europe experience.
Geographically, politically, artistically and culinarily, many roads have led to Austria for centuries.
The results speak for themselves. Imperial grandeur. Cutting-edge culture. Stunning natural
beauty. Austria doesn't just embody the great European traditions -- it's the essence of Europe
itself.
AUSTRIA GRAND TOUR
Journey Through Austria
THE ALPS
SALZBURG & SALZBURGERLAND
5-Day Salzburg and SalzburgerLand Immersion
SalzburgerLand: 3-Day Discovery
A Day with Mozart in Salzburg
The Sound of Music in 24 hours
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TIROL & INNSBRUCK
3 Tirolean Towns Not to Miss – 6 Days
3 Days: Innsbruck
24 Hours in Innsbruck
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ARLBERG
A Day in St. Anton am Arlberg
24 Hours in Lech-Zürs
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DANUBE REGION
Wine in Vienna and Lower Austria
3 Days in Vienna
24 Hours in Vienna
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SOUTHERN REGION
3-Day: Oenophile & Culinary Styria
3 Days in Graz
24 Hours in Graz
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Austria Grand Tour
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JOURNEY THROUGH AUSTRIA
For a small country, Austria holds immense geographic and cultural appeal. Here are our
suggestions for a ranging and intimate exploration of the country, diving into both well-known
highlights and many hidden treasures along the way.
Stage 1 - from Bregenz to Lech
Bregenz, Lake Constance, Bregenzerwald, Lech (77 km / 48 miles)
Start your journey in Bregenz, on the eastern shore of Lake Constance, the third-largest lake in
Central Europe.
Capital of Austria’s westernmost province Vorarlberg, Bregenz dates back 2,000 years to Celtic
times, and still features gorgeous medieval streets. At the center is the great onion-domed
Martinsturm (St. Martin’s Tower), a Baroque landmark. The contemporary art museum
Kunsthaus Bregenz is another architectural gem, designed by Pritzker Prize laureate Peter
Zumthor. The dramatically minimalist building sits opposite the marina, where boats once set out
the island village of Lindau and the flower island of Mainau.
Lake Constance is also home to the annual Bregenz Festival, a renowned summer music gala
that features opera performances on a vast, open-air floating stage at the edge of the lake.
A panorama gondola takes you up Pfänder, the city's so-called backyard mountain. Unparalleled
views of the Alps and the lake can be found here.
From Bregenz, head southwest to the picturesque Bregenzerwald (literally, Bregenz forest)
region. For centuries this area was home to craftsmen, woodworkers and artisans who honed
their trade in nearby Italy or Switzerland. Today it has gained a reputation as a hotbed of design,
architectural innovation and sustainable living. Stop at the village of Schwarzenberg, with its
beautiful wood-shingled farmhouses, cozy restaurants and stunning surroundings. It is also
home to many performances of the famous Schubertiade Music Festival.
From Schwarzenberg and the Bregenzerwald region, continue on via the B200, a scenic and
winding mountain road, towards the famous Alpine resort town of Lech am Arlberg.
Though known around the globe as a leading winter resort, Lech has become a true two-season
destination, offering summer fun for the whole family.
Things to Do: Bregenzerwald Cheese Route
How best to explore the region and its close ties with cheese-making? The Cheese Route! From
dairy farms to cheese shops and from alpine pastures to milkmaids, the KäseStrasse pulls
together a diverse collection of local institutions.
Whether you're a cheese novice or a cheese connoisseur, this excursion through the
Bregenzerwald in Vorarlberg is for you.
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Restaurant Tips:
Weisses Kreuz: Traditional local specialties in the heart of Bregenz. The wood-paneled stube
creates a warm, authentic atmosphere.
Wirtshaus am See: An idyllic setting on the shore of Lake Constance. Excellent local fare.
Griggeler Stuba in Lech: Vorarlberg’s best restaurant. Fine regional and seasonal dining with
breathtaking views of the Arlberg massif.
Stay:
Hotel Goldener Berg, Lech
Hotel Weisses Kreuz in Bregenz:
Hotel Hirschen, Schwarzenberg
Stage 2 - from Lech to Innsbruck
Lech – St. Anton – Innsbruck (117 km / 73 miles)
From scenic Lech it is only a 40-minute drive to St. Anton am Arlberg. A renowned ski resort in
winter, St. Anton beckons with beautiful hiking trails in summer. Have your camera ready for the
next phase of your Alpine exploration: a cable car ride on the Galzig Bahn. A second cable car
takes you up to the Valluga, the highest peak in the region. Back in town, the Kandahar museum
chronicles the fascinating history of Alpine skiing, which originated on the Arlberg.
If you have time to spare on your way back to Innsbruck, numerous detours offer intimate
glimpses of the side valleys of the Inn River, Central Europe's largest tributary of the Danube.
There's the Aquadome spa, in the Oetz Valley; the longest pedestrian suspension bridge in the
world, in Reutte; the world’s oldest mint tower, in Hall in Tirol; and the picturesque Seekirche
church, in Seefeld. Each is worthy of a stop. Conversely, if you choose to continue straight to
Innsbruck, the drive from St. Anton takes little more than an hour.
Upon arriving in Innsbruck, you'll find the capital of Tirol a sizeable city with a vibrant history
dating to the early middle ages. The old town's colorful facades contrast beautifully with the
rugged peaks rising in the background. There are enough cultural attractions to fill several days,
but Innsbruck’s main draw is the easily accessible, unspoiled nature surrounding it. Take the
Nordkettenbahn directly from the city center to the top of the Nordkette mountain, for stunning
views over the town and beyond.
Things To Do:
Innsbruck’s Old Town is a one-stop shop for all kinds of local Tirolean specialties, from speck
(cured ham) to the finest Schnapps.
Taste your way through samples while exploring landmarks like the Speckschwemme,
Innsbruck’s smallest shop and the ultimate destination for delicious cured meats.
For more suggestions, see our three-day Innsbruck itinerary, as well as our list of top-ten
attractions there.
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Restaurant Tips for Innsbruck:
Gourmet meal with a view: Wirtshaus Schoeneck (Wed to Saturday)
A focus on local and seasonal ingredients: Die Wildnerin
Traditional Tirolean cuisine: Weisses Roessl
Stay:
aDlers Design Hotel Innsbruck
Seefeld: Hotel Interalpen
Stage 3 - from Innsbruck to Zell am See
Innsbruck – Kitzbühel - Zell am See (146 km / 91 miles)
Your journey continues east on the A12 Autobahn, towards Woergl and then on Highway
178/170 to Kitzbühel, a former silver mining town known across the globe as one of the world’s
most elegant ski resorts.
With numerous shops, boutique stores and outdoor cafes, Kitzbühel's picturesque historic
section of town is regarded as Tirol’s most beautiful outdoor shopping center. The density of top
hotels and award-winning restaurants make the 700-year-old town a favorite destination for
those who seek out the finer things in life. "Kitz" is also host of the most daring ski race known to
man, the Hahnenkamm Downhill.
From Kitzbühel take the B161 to the scenic resort town of Zell am See. From bluer-than-blue
Lake Zell to the snow-white peaks of the Hohe Tauern mountains and then on to its charming
village center, Zell am See is tailor-made for the active traveler. In summer, dive into the lake,
cycle the picturesque shores or search out the best mountain views. The towering
Schmittenhöhe boasts some of the most beautiful vistas of any Austrian mountain. Views feature
30 different 10,000-foot peaks, the lake, the river basin and the entire Saalach Valley. The new
cable car from Porsche Design zips to the top, where a high-altitude promenade awaits.
Things To Do:
Horngipfel Breakfast in Kitzbühel
Kitzbühel's Hornbahn cable cars begin their climb at 4:30 a.m., allowing you to summit the
Kitzbühler Horn Mountain before sunrise for a contemplative morning service, a hearty mountain
breakfast and a romantic walk through the Alpine flower garden. You'll observe the sunrise
alongside local woodwind melodies. Early summiteers then take a guided walk around the Horn.
A ticket for the cable car ride, breakfast and guided hike is just 34 Euro. Be sure to register the
day before.
A stroll along the Lake Esplanade in Zell am See
Don’t miss the relaxing and scenic walk along the lake Esplanade in Zell am See. In warmer
months, visitors can the spectacular late-evening Lake Show featuring water, light, music and
lasers. The show is free and happens three times a week in 2015, from May 17 until October 15.
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Restaurant Tips:
Kitzbühel: For a gourmet meal at one of Austria’s top restaurants, go to Restaurant Rosengarten
Taxacher
Zell am See: Organic food and locally sourced produce governs the outstanding menu
at Mayer’s at Castle Prielau
Stay:
Zell am See: Castle Prielau
Stage 4 - from Zell am See to Villach/Velden
Zell am See - Grossglockner High Alpine Road – Villach/Velden (177 km / 110 miles)
From Zell am See head south towards Fusch for a truly memorable drive.
The Grossglockner High Alpine Road is perhaps the most famous Alpine road, leading you into
the heart of the Hohe Tauern National Park. The 48-kilometer route continues on to the highest
mountain in Austria, the Grossglockner (3,798m / 12,460ft), and its glacier, the Pasterze. With 36
bends and an ascent to 2,504 meters, drivers will have no shortage of thrills. The toll road is
open from the middle of May to the beginning of November.
The trip takes you through a magical realm of blossoming alpine meadows, fragrant mountain
forests, massive cliffs and eternal ice – all the way to the foot of the Grossglockner. But the
Grossglockner High Alpine Road isn't just a road. Dotting the trip are unforgettable nature
sightings (marmots and ibex are common), assorted exhibits along the way and several
playgrounds for kids.
Continuing south, scenic Heiligenblut welcomes you to the picturesque province of Kärnten
(Carinthia). Relatively undiscovered by American travelers, the village features pristine
landscapes – despite a rich history of Roman transportation, Gothic churches and ancient gold
mining.
In Spittal an der Drau you will connect with the A10 Autobahn, with the option of a side trip to the
scenic Millstaettersee region and the Nockberge National Park. The direct drive to Villach takes
half an hour.
Villach, the second-largest city in Kärnten, connects Austria’s south with Italy and Slovenia, and
is the gateway to Austria’s southern Lake District. Lake Woerth, home of the resort town of
Velden, is only minutes away and offers spectacular scenery and lakeside fun.
Restaurant Tips:
Velden: Choose from three restaurant options at the Schlosshotel Velden. Don't miss the
lakeside terrace in summer.
Lake Millstatt Region: Enjoy the excellent cuisine of the Hotel Seefischer am See in Doebriach at
their lakeside restaurant.
Stay:
Villach: Hotel Warmbaderhof
Velden: Schlosshotel Velden
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Things to Do:
The village of Keutschach occupies the southern shores of Lake Woerth, and attracts attention
from miles around for its nearly 100-meter-high Pyramidenkogel Viewing Tower, the world's
largest wooden observation structure. Atop this spiraling landmark, made from local timber,
visitors enjoy some of the most magnificent views of Lake Woerth and beyond.
Stage 5 - from Villach/Velden to Graz
Villach/Velden – Hochosterwitz Castle – Graz (190 km / 118 miles)
You could take the A2 Autobahn straight from Villach or Velden to Graz -- but we suggest a
detour at Hochosterwitz Castle, one of Austria’s most impressive medieval fortresses. Take the
Autobahn towards Klagenfurt and then highway S 37 to Launsdorf for the 45-minute drive.
The first thing you notice about the castle is its profile from miles away. Built on a limestone rock
rising 150 meters above the valley, it strikes an imposing figure. Upon arriving you'll walk
through 14 protective gates that warded off attackers in centuries past. History's first record of
the castle dates to 860. It served as a refuge for the local population during the Turkish invasion
of the 11th and 12th centuries, and since the 16th century has been owned by the Khevenhüller
family, and has remained practically unchanged.
From Hochosterwitz, drive back to the A2 Autobahn and on to Graz, Austria’s second largest
city.
The roots of Graz extend back to the Roman age. Straddling both sides of the River Mur, it's
well-known for its modern architectural highlights, southern flair and renaissance city center,
designated a World Cultural Heritage. On both culinary and cultural fronts, Graz beckons visitors
from around the world.
Things To Do:
See our Graz itineraries for suggestions on what to see and do.
If you are interested in local history, take a half-day trip to the Open-Air Museum Stuebing, just
outside of Graz. This striking outdoor destination features painstakingly renovated historic
farmhouses from all over Austria, lovingly reconstructed from the country's rich rural history.
Restaurant Tips:
Authentic local cuisine is the focus at Der Steirer, which also features a well-stocked wine store.
For beautiful views over the city accompanied by a mellow soundtrack and international flavors,
enjoy the excellent cuisine at Aiola Upstairs, on the Schlossberg mountain:
Stay:
Hotel Weitzer Graz
Hotel Zum Dom in Graz
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Stage 6 - from Graz to Hallstatt
Graz – Hallstatt (176 km / 110 miles)
Next you'll head straight across the Alps, from Graz to Hallstatt -- one of Austria’s most
picturesque villages and heart of the famed Salzkammergut region. The two-and-a-half-hour
drive begins on the A9 highway, heading north, and provides several opportunities for getting to
know the region.
Shortly before merging onto the B320, Admont Abbey presents an excellent first detour.
Possessing the largest monastic library in the world, this sprawling and gorgeous Benedictine
monastery is one of Austria’s most inspiring landmarks. At the visitor information center in
Admont, you’ll also get more information on the nearby Gesaeuse National Park, known for its
rugged peaks and stretches of wild river.
Continue along the B320 towards Schladming/Radstadt/Liezen. Merge onto the B145 near
Trautenfels, then follow the Koppenstrasse and Hallstaettersee Landesstrasse until you get to
Hallstatt, a gorgeous village tucked between majestic peaks and the glassy waters of Hallstätter
See. Hallstatt is a pedestrian-only village, so leave your car at one of the nearby parking
garages; a shuttle or short walk will take you to the center.
The town is known not only for its picturesque beauty and spectacular landscapes, but a
remarkable 5,000-year history. Both the local World Heritage Museum andthe spectacular
Salzwelten Hallstatt -- probably the oldest salt mine in the world – provide an excellent glimpse
of that history. And for an excellent view of the town itself, check out the new viewing platform
360 meters above it. The same cable car that takes you to the salt mines will carry you up.
Things to do:
For a refreshing little hike high above the clouds, head to Obertraun, across the lake from
Hallstatt. Take the Krippensteinbahn to the top of the mountain, then walk 20 minutes to the "5
Fingers" viewing platform. Shaped like an outstretched hand, the platform hangs 500 meters
above the ground and affords spectacular views of the surrounding lakes and high-alpine
territory -- including Styria’s highest mountain, the fabled Dachstein.
Restaurant Tips:
Gasthof Zauner is known for its local fish specialties
Stay:
Heritage Hotel Hallstatt
Seehotel Gruener Baum
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Stage 7 - from Hallstatt to Salzburg
Hallstatt – Salzburg (71 km / 45 miles)
From Hallstatt, the city of Mozart and the Sound of Music is but an hour's drive, and leads past
the numerous lakes and villages of the Salzkammergut. We recommend stopping in Bad Ischl
and St. Gilgen for an in-depth exploration of the region.
Start out on the Hallstaettersee Landesstrasse and the 166 north until Bad Goisern, where you
merge onto the B145 towards Bad Ischl. From there take the B158 towards Wolfgangsee and on
to Salzburg.
Centuries-old traditions still remain in the Salzkammergut, or Salzburg Lake District. It’s not
uncommon to see people in traditional costumes -- at the various celebrations and festivals held
throughout the year, certainly, but also just in daily life. And many historic crafts from the region
can be found at the Hand.Werk.Haus in Bad Goisern.
For its part, Bad Ischl presents an unexpected outpost of Imperial Vienna. At the turn of the last
century, this was the summer escape of choice for the emperor and Viennese nobility. Not
wanting to give up the conveniences of city life, they selected a town that featured a typical
Viennese coffeehouse, an Imperial Villa -- home to Emperor Franz Joseph and Empress
Elisabeth during their stay here -- and a beautiful riverside esplanade, a perfect spot for peoplewatching.
Further west, on the shores of Lake Wolfgang, quaint St. Gilgen is renowned for its picturesque
historic village center – and for being the hometown of Mozart’s mother. Groups of six or more
can book a class at Konditorei Dallmann and learn to make the famous Mozartkugel chocolates.
Otherwise, just stop for coffee and cake, and enjoy the unspoiled picturebook surroundings.
In Salzburg itself, a spectacular fortress towers over the baroque city center and the city's
scattering of museums, palaces and grand churches, all demanding several days of exploration
and discovery. But for all its pastoral landscapes and traces of deep history, Salzburg has a
thoroughly modern streak, as well. Case in point, the internationally celebrated Museum of
Modern Art and the provocative art installations found throughout town. Meanwhile the
flourishing gallery scene and array of music festivals are testament to a rich life beyond "The
Sound of Music."
Things to do:
For gourmets, the SalzburgerLand is a dream-come-true. You’ll find a surprisingly high number
of top-tier restaurants, as well as traditional inns serving local specialties of the highest quality.
From lake fish to alpine cheeses, lamb and beer, there is something here for every taste. The
Salzburg Tourist Office has put together seven “gourmet road 09maps,” each with its own
theme.
See our Salzburg itineraries for more suggestions on what to see and do, both in town and in
SalzburgerLand.
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Restaurant Tips:
Stop for a bite of the famous Zaunerstollen, the signature cake at Bad Ischl’s venerable
Konditorei Zauner, where the original ambiance has been preserved for nearly two centuries.
At the cozy Gasthof zur Post in St. Gilgen, expect outstanding local specialties -- including fresh
fish right from the lake – in a historic building that dates to 1330.
For more modern decor, a spacious terrace and unforgettable views over Salzburg, visit the M32
at the Museum der Moderne.
Feast on the best Salzburger Nockerl in town -- plus beautiful views of the city center across the
river -- at the restaurant terrace of the Hotel Sacher Salzburg.
Learn more on Salzburg’s beer culture and restaurants.
Stay:
Hotel Sacher Salzburg
Arthotel Blaue Gans
Hotel Schloss Moenchstein, Salzburg
Stage 8 - from Salzburg to the Wachau Valley
Salzburg – Linz – Wachau Valley (240 km / 149 miles)
The A1 highway will take you directly to the quaint riverside town of Melk, roughly two hours
away.
The first scenic stretch of highway traces the northern edge of the Lake District before reaching
Linz after an hour or so. The capital of Upper Austria. Linz is the third-largest city in the country
and known for its excellent modern art and science museums, the Lentos and the Ars
Electronica, respectively. No less rewarding: a piece of famous Linzer Torte, from any number of
cafes. Nearby sites include the St. Florian Abbey, a Baroque jewel founded in the ninth century,
and the Mauthausen Memorial, a museum and permanent exhibition on the site of the
Mauthausen-Gusen concentration camp.
From Linz, head an hour west along the Danube and you'll find the incomparable Wachau
Valley. Near Melk, take exit 80-Melk and continue along the B3 until you reach your destination.
The villages of Melk, Duernstein and Krems are without parallel, and a visit to any and all is
highly recommended. With its authentic villages, gently rolling hills and lush vineyards, the
Wachau Valley is one of the most striking UNESCO world cultural heritage sites to be found.
In spring, the riverbanks explode with blooming apricot trees, while fall lights the vineyards in
gorgeous reds and yellows. Stop at a wine tavern or wine-tasting room to sample the local
signature grapes, Grüner Veltliner and Riesling.
Wine lovers wanting to explore further will be grateful for Langenois, a wine-growing village in
the neighboring Kamptal. Here, the LOISIUM world of wine includes a vinotheque selling local
wines at wholesale prices, an architecturally stunning wine visitor center and tasting room, and a
museum focusing on the winemaking process and the region's 2,000-year-old viticultural history.
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Things to do:
One of the most magnificent abbeys in Austria, Melk Abbey perches above the quaint village of
the same name and looks out onto the Danube. The building, a UNESCO World Cultural
Heritage Site, embodies all the grandeur and splendor of the Baroque age. Explore the library,
museum, church and gardens, then amble through the village below for striking views of the
building and its surroundings.
Restaurant Tips:
Linz: Stop at the Konditorei Jindrak for a slice of Linzer Torte, said to be the oldest known cake
recipe in the world.
Mautern: The Landhaus Bacher is a pilgrimage site for gourmets from nearby Vienna. The
popular tasting menu includes wine pairings from one of Austria’s most celebrated kitchens.
Unterloiben: Enjoy simple, authentic and delicious dishes in the romantic garden of the
Restaurant Loibnerhof, part of the Knoll family winery.
Stay:
Wachau: Hotel Schloss Duernstein.
Stage 9 - from the Wachau Valley to Vienna
Wachau – Vienna (85 km / 53 miles)
Vienna is only an hour from the Wachau. From the B3, merge onto the S5, then follow the
A22/E49/E59 until Donaukanal Street/Spittelauer Laende. Follow the B227 along the Danube
Canal toward the city center.
A car is great for daytrips to the Burgenland and other destinations further afield – otherwise you
won't need one in Vienna. The city center was designed for pedestrians, and parking can be a
hassle. Instead, rely on the excellent public transportation system to get around.
Most historic sights are located in the 1st district, including the Imperial Palace, the Spanish
Riding School and the Mozart Haus. The Ringstrasse Boulevard circles the inner city and was
built on the site of the former city wall. The Ringstrassen Tram offers a convenient way to see all
the magnificent buildings that line this famous boulevard, from the Vienna State Opera to the
Parliament to the Kunsthistorisches Museum.
Further afield you’ll find Belvedere Palace, now a celebrated art museum, as well as the
beautiful parks, galleries and historic porcelain manufactory of the Augarten. And of course don't
miss Schoenbrunn Palace, the former summer residence of the Imperial family.
Getting to know Vienna from a local perspective means adopting the great Viennese tradition of
taking your time to enjoy the finer things in life. Linger over coffee and pastries at a Viennese
coffeehouse, spend an evening tasting local wines and food specialties at a Heuriger (wine
tavern) or browse the stalls of fresh produce and local delicacies at the farmers markets,
sampling a bite here and there as you go.
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Things to do:
One of the best ways to explore Vienna is on foot. Most of the attractions inside the magnificent
Ringstrasse Boulevard are within walking distance of St. Stephen’s Cathedral, in the heart of the
city. It is also one of the greenest metropolises in Europe, with its numerous parks, vast
stretches of vineyards and even parts of the Danube-Auen National Park. A guided walking tour
with Vienna Walks and Talks takes you off the beaten path and onto the one locals use.
Check out our Vienna itineraries for more tips on what to see and do in Austria’s capital.
Restaurant Tips:
Vienna:
The most authentic Viennese food can be found at a typical Beisl, a kind of inn serving local
specialties. Many of these bistros are terrific, but one of our favorites is the Gasthaus Poeschl, a
homey place tucked away on a quiet street off the Kaerntner Strasse.
Stay:
Here is a list of recommended hotels in Vienna
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The Alps
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SALZBURG & SALZBURGERLAND
When you think of Maria singing on an alpine pasture in The Sound of Music, it is
SalzburgerLand you are picturing. As the name suggests, the rich salt mines are central to
Salzburg's identity, since they allowed it to remain an independent state for quite a long time.
Salzburg, the capital, is the place for cultural glories, but the countryside has an enjoyable
bucolic charm all its own. Check out the lovely lake resort Zell am See or the breathtaking gorge
and waterfall at Liechtensteinklamm.
5-Day Salzburg and SalzburgerLand Immersion
Salzburg – Bad Gastein – Zell am See
“Of all the lovely regions I have seen, none can compare to Salzburg’s striking natural beauty,”
said the city’s most famous son, Wolfgang Amadeus Mozart, and we can't help but feel the
same. Salzburg -- and the surrounding province of the same name -- stands out in this world like
nowhere else. Designated a UNESCO World Heritage Site in 1997, the old town of Salzburg is
just part of a singular cityscape featuring countless historic monuments and baroque treasures.
We invite you to spend five days immersing yourself in this fascinating city, and exploring the
famous lakes and mountains all around it.
Day 1
City of Salzburg
Compact and accessible, Salzburg makes for an easy city to explore. Put on some comfy
walking shoes, for just outside your hotel you'll find yourself surrounded by centuries of history.
Start your first day with a walk up to Hohensalzburg Fortress. Tour the state room and museum,
visit the Cathedral and the Franciscan Church, and stroll through St. Peter's district -- where the
cemetery, church, monastery and catacombs were hewn of rock from the Mönchsberg.
An independent city-state run by the Catholic church until the 19th century, Salzburg occupies a
unique patch of Austrian history, brimming with great stories. Consider a private walking tour
from one of the city’s top-notch guides, guaranteed to unlock many of the city's secrets for you.
For information and booking click here.
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Enjoy lunch in one of the numerous local inns and taverns, or head to the Green Market (daily
except Sunday at Universitaetsplatz) for local delicacies. And make sure to stop for afternoon
coffee and cake at the famed Café Tomaselli (Alter Markt 9). Wander along Getreidegasse, a
narrow lane chockablock with courtyards and great shopping. From designer fashions at the
numerous boutiques to more traditional "trachten" apparel, antiques, jewelry, books and music,
you'll find just what you're looking for in the romantic old streets of the inner city.
If you have time, round off your afternoon across the Staatsbruecke, over the Salzach river.
Walk along Linzer Gasse to Stefan Zweig Weg, where you can hike the steep narrow lanes to
the top of the Kapuzinerberg. Here you will find an oasis of flora and fauna, and stunning views
over the city.
In the evening, take in an unforgettable performance at the famous Salzburg Marionette Theater.
Performing popular operas, musicals and plays, this beloved institution has delighted audiences
since 1913.
Day 2
City of Salzburg
Having the luxury of a second day in the city allows you to delve deeper into the local scene -and have some great fun along the way. Start your day with a leisurely breakfast at the Café
Bazar (Schwarzstrasse 3), an enduring local institution. Afterwards head to Mirabellplatz and
hop on a bike. Fräulein Marias Bicycle Tours leads a terrific 3 ½-hour excursion through some of
the city's most scenic spots – and many of the famous locations from "The Sound of Music."
Tours leave at 9:30 a.m. most days.
For a change of pace that afternoon, visit the Domquartier, one of the city's newest and most
stunning attractions. Immerse yourself in a bygone era, when Salzburg was ruled by Prince
Archbishops, and magnificent Baroque architecture and art abounded.
Finally, two options for your last evening in the city:
Head to the historic St. Peter’s restaurant for a special Mozart Dinner Concert. Alternatively, dive
into Salzburg’s famous beer scene at the lively Augustiner Braeu Monastery, in Muelln. Make
new friends as locals and visitors mingle in this cheerful spot.
Day 3
Salzburg to Bad Gastein (115 km / 70 m)
Begin your exploration of the Salzburgerland, the region outside the city itself. Rent a car and
head south toward Bad Gastein, today’s final destination.
Along the way, we suggest a brief stop at Kuchl, for a visit the Fuerstenhof Cheese Dairy
(Fürstenweg 15, 5431 Kuchl). Watch award-winning cheesemaker Niki Rettenbacher in action,
or try your hand at cheesemaking yourself. The Fuerstenhof belongs to the Via Culinaria, which
highlights Salzburg’s outstanding regional cuisines.
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Another stop to consider is the enchanting Bluntautal valley in Golling, a protected nature
reserve with crystal-clear lakes and dramatic waterfalls.
For lunch we recommend Gasthof Abfalter in Golling, offering exquisite traditional cuisine.
That afternoon head to St. Johann for a visit to the Liechtensteinklamm, one of the longest and
deepest gorges in the Alps. This jaw-dropping spectacle is open for exploring during the day in
summer and early fall.
From St. Johann it's another 40 km / 25 m to Bad Gastein, one of Austria’s most famous
mountain and spa resort towns. Many lodging options can be found there. One of the best is the
Hotel Gruener Baum.
Day 4
Explore and enjoy a day in and around Bad Gastein, the renowned high-valley spa town of the
Hohe Tauern National Park. Its distinctive townscape and beautiful Belle Époque buildings blend
harmoniously with the natural setting. Relax in the pure mountain air, savor the perfect alpine
climate and rejuvenate in the water from Gastein’s hot springs.
The cable car makes a trip up the mountain easy – spend some time up there. For a thrill, head
up the Stubnerkogel and walk across Europe’s highest suspension bridge
As Bad Gastein is famous for its spa and wellness offerings, be sure to carve out at least a few
hours for its unparalleled spa programs.
Day 5
Bad Gastein – Kitzsteinhorn - Zell am See (60 km / 37 m)
Three-quarters of the way to Zell am See you'll reach the town of Kaprun, and the Kitzsteinhorn
glacier area. Take the cable cars – no less than three! -- to the Kitzsteinhorn summit. Gipfelwelt
3000, Salzburg's highest panoramic platform, offers a breathtaking Alpine experience 3,000
meters / 9,850 feet high, atop one of the most stunning glacier areas throughout the Alps.
For another spectacular attraction in Kaprun, visit the High Altitude Storage Lakes. With an
elevation of roughly 2,000 meters / 6,500 feet, this architectural marvel is one of the more
striking dams you're likely to see, and a testament to the power of the Alps.
The picturesque lakeside town of Zell am See is your final stop on this itinerary. Take an evening
stroll on the scenic lake promenade. If you are in town on a Tuesday, Thursday or Sunday, don’t
miss the magnificent Magic Lake Laser Show.
Stay at the Hotel Salzburgerhof or at the Romantik Hotel.
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SalzburgerLand Card
The SalzburgerLand Card makes a journey throughout the province immeasurably easier. A sixday card is available for EUR 62 and includes 190 attractions in the region. For city lovers, a 24hour version of the Salzburg Card is included.
Salzburg Card
The Salzburg Card is your key to the city of Salzburg. It provides free admission to Salzburg's
museums, and free use of the Fortress funicular, the Untersberg cableway, Salzach ship service
(tour 1) and public transport. Salzburg Card holders are also entitled to a number of discounts on
concerts, theater performances or excursions to destinations around Salzburg. It is available for
24, 48 or 72 hours, starting at EU 24.
Salzburgerland: 3-Day Discovery
The famous scene in "The Sound of Music" where Maria is singing on an alpine pasture? That’s
SalzburgerLand, the lush, pristine province surrounding the city of Salzburg.
A trip there, perfect for the entire family, begins in the culturally rich capital of Salzburg. The
mighty Hohensalzburg Fortress towers protectively above the quaint Old Town, with its myriad
art treasures and famed Baroque architecture. And each summer, the famous Salzburg Festival
draws fans of the performing arts from all over the world to the city of Mozart.
Day 1
Morning
Take a stroll along the Getreidegasse, Salzburg's beloved little shopping street, to get
acquainted with the Old Town. At the end lies Mozart’s Birthplace, now a museum offering
insights into the composer’s lifetime. A Salzburg Card gives you free access to this and other
attractions.
From here, walk a few short blocks to the Domquartier, once the center of power for the powerful
prince-archbishops who ruled the city. A memorable tour is available, offering singular views of
Salzburg’s grand cathedral. For lunch, stop at Stiftskeller St. Peter, the oldest restaurant in
Europe and one of the oldest in the world. Mozart himself is said to have been one of the
patrons.
Afternoon
Devote a leisurely afternoon to exploring Hohensalzburg Fortress, one of the largest medieval
castles on the continent. If you feel like exercise, a walk up the mountain to the gates of the
massive fortifications rewards you with great, 360 degree views. Alternatively, a funicular will
take you all the way to the top. The castle itself features an array of interesting exhibitions and a
fascinating glimpse of what life was like at such a fortress.
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Evening
Enjoy the modern side of Salzburg with a visit to Hangar-7 at Salzburg’s international airport.
Hangar-7 is owned by Red-Bull and houses the historic airplane collection of the company’s
founder, as well as varying art exhibitions. Dine at the Ikarus, the stylish gourmet restaurant at
Hangar-7 where guest chefs rotate in each month.
Day 2
Morning
A visit to Salzburg would not be complete without a Sound of Music Tour. A typical bus tour
takes the better part of the morning and delivers you to the iconic movie locations in and around
Salzburg, from the century-old Pegasus Fountain at Mirabell Gardens to the iconic Sound of
Music gazebo.
Afternoon
Time for a more in-depth exploration of the picturesque Salzburg Lake District. Rent a car and
follow the "fish route," a gourmet tour of the sparkling lakes at St. Wolfgang and Fuschl, as well
as the best fish restaurants along the way – think freshly caught lake fish and herbs straight from
the garden. (For additional culinary tours, don't miss the SalzburgerLand Tourist Office's
excellent Via Culinaria guide.)
Evening
Enjoy dinner on the terrace of the romantic Schlosshotel Fuschl, overlooking the nearly
untouched banks of Lake Fuschl. The former hunting castle is part of the Starwood Luxury
collection and the perfect place to enjoy the peace and quiet of Salzburg’s pristine countryside.
Either stay there for the night or drive back to the capital for an early start the next day.
Day 3
Morning
About 40 minutes south of Salzburg lies one of SalzburgerLand’s many natural wonders. The
whole family will enjoy touring the largest ice caves in the world, a wondrous underground
landscape of natural ice sculptures and formations. The nearby Hohenwerfen Castle, a stunning
11th century fortification peering down over the region, is another fun adventure.
Afternoon
Devote your afternoon to more culinary exploration. After working up an appetite in the ice
caves, treat yourself to a sumptuous meal at one of Austria’s best gourmet restaurants, Obauer,
where many of the fruits and herbs are grown there in the garden. For some authentic Salzburg
specialties to take home, stop at Doellerer’s Genusswelten on your way back to the city.
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If there is still time, take a break at Hellbrunn Palace on the outskirts of the city. The 17th century
Baroque villa was but a day residence for the Archbishop. Now, in summertime, the trick
fountains in the palace gardens make for refreshing entertainment. Kids will love the small
adjacent zoo.
Evening
Close the evening in Salzburg with drinks on the rooftop of the stately Hotel Stein, which affords
beautiful views over Salzburg and the Hohensalzburg Fortress..
A Day with Mozart in Salzburg
Regarded as a musical genius, and most certainly one of the world’s most prolific and influential
musicians and composers, Wolfgang Amadeus Mozart was a true son of Salzburg. Explore the
wonderful baroque city in the footsteps of its most famous son and gain insights into fascinating
history.
Morning
Start off the day with breakfast at the legendary Café Tomaselli (Alter Markt 9). A venerable
Salzburg institution, the café dates back to Mozart’s time. It is said that Wolfgang Amadeus
himself was a frequent guest, however his beverage of choice was almond milk. His widow,
Konstanze, lived upstairs with her second husband for a while. The Tomaselli is the perfect
starting point to begin your stroll through Salzburg’s Old Town, which is in many ways the same
as it was during Mozart’s lifetime. Walk past the Mozart Square and take a look at the statue,
erected in 1844 as the first monument dedicated to the composer.
Just around the corner, visit the Salzburg Cathedral. Not only is the cathedral Salzburg’s most
significant baroque building, it is also the church where Mozart was baptized. To the left of the
entrance you will find the original baptismal font. Later in life, in his capacity of court organist
and concertmaster, Mozart composed numerous works of sacred music to be performed here.
Afterwards, walk via Alter Markt over to the Getreidegasse and visit Mozart’s Birthplace at
Number 9, now one of two museums dedicated to Mozart in the city. Mozart’s birthplace is open
daily from 9 am -5.30 pm (during July and August till 7 pm). We suggest lunch at the Stiftskeller
St. Peter, just a short walk away. Considered the oldest restaurant in Europe (a first historical
mention dates back to 803) it offers authentic local cuisine in impressive historic surroundings.
Afternoon
What better way to start off the afternoon than with a jolt of chocolate. At Konditorei Fürst
(Brodgasse 13) indulge in a box of Mozartkugeln (Mozart chocolates). Though you can find
many variations of this local delicacy around town, this is the place where patissier Paul Fürst
invented this world famous creation - a pistachio marzipan center hand-dipped into dark
chocolate nougat. It is still individually produced at Konditorei Fürst.
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Afterwards, walk on the Staatsbrücke across the Salzach river to the Mozart Residence, on
Makartplatz 8, where the Mozart family moved in 1773 and which is now the second museum
dedicated to Mozart in Salzburg.
Then head over to the Bibliotheca Mozartiana (Schwarzstrasse 26) which contains about 35,000
titles and is the most extensive Mozart library in the world.
Evening
Naturally your evening should include either a concert of the Mozarteum, or a performance of a
Mozart Opera at the world famous Salzburg Marionette Theater. Enjoy a late-night dinner at the
upscale Hotel Sacher, or go for local fare at cozy local beer tavern, the Fideler Affe.
The Sound of Music in 24 Hours
The Sound of Music is inseparably linked with Salzburg. Following in the von Trapp family's
footsteps for 24 hours is a great way of experiencing the city.
Stroll the picturesque Old Town, bake Maria’s crisp apple strudel, hop on a bus to the
Salzkammergut Lake District for a wonderful evening - seemingly in the time of the von Trapps.
The Salzburg Card will get you free access to several locations, public transport and assorted
attractions.
Morning
Wake up surrounded by history at Leopoldskron Palace, the family’s palatial home in the movie - or at Villa Trapp, where the von Trapp family actually lived from 1923 to 1938.
Start your day with a Sound of Music walking tour, taking you to picturesque Mirabell Garden, a
horticultural masterpiece from the baroque master builder Lukas von Hildebrandt – and the
iconic site where Maria and the children danced and sang “Do-Re-Mi.” The Pegasus fountain
and the hedge arcade will be instantly recognizable to all Sound of Music buffs.
Continue your stroll across the river to the frozen-in-time Old Town of Salzburg, a UNESCO
World Heritage Site. Getreidegasse is a must-see here. With its tall, narrow houses and romantic
courtyards, the charming old lane is Salzburg’s most popular shopping street. Don't miss
Mozart's birthplace, also located in Getreidegasse.
Built atop the ruins of a Roman town, the Salzburg Cathedral offers a gorgeous respite from the
bustling streets all around -- and a couple bits of musical trivia, too. It was here that Mozart
received his baptism, and here that Maria crossed the Residenz Square on her way from
Nonnberg Convent to the Trapp Villa, singing “I have confidence in me.”
Your next stop will be St. Peter’s Cemetery, where the family hid behind the old tombstones in
the film. Walk up to the medieval fortress Hohensalzburg and continue on to Nonnberg Abbey,
still an active convent today. In the movie, Maria sang the song "Maria" here. In real life, the
actual Maria served as a novice here, and it's here where she and Baron von Trapp later
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married. The Abbey does not allow visitors within, but you are invited to walk up to the front gate
of the Gothic church for a visit, or for church services.
For an unforgettable lunch experience, head to the nearby countryside. Learn to bake Maria’s
crisp Apple Strudel in a romantic alpine hut and enjoy your creation after a hearty meal in the
typical mountain hut at Pfenninger Alm, just 15 minutes outside the Old Town.
Afternoon
In the afternoon join the Sound of Music Tour. In this fun-filled bus tour, you'll hit the famous
movie locations in and around Salzburg -- all while you lean back, relax and listen to the original
movie soundtrack. Be warned, you might be tempted to sing along.
While the focus of the tour is Sound of Music locations, it doubles as a great introduction to
several historical and architectural landmarks around the city and in the Lake District. Stops
include Hellbrunn Palace -- the gazebo was rebuilt especially for the fans of the movie, who will
remember Liesel’s "Sixteen Going on Seventeen" scene, as well as Maria and Baron von
Trapp's famed kissing scene.
The bus will also tour the Salzkammergut Lake District, passing Lake Fuschl, Wolfgangsee and
Mondsee. The landscape – hills pouring down to shimmering lake, historic buildings crowded
around the shore – is striking, and you'll love seeing the famous movie locations such as the
picnic scene and the church, where the wedding between Maria and Baron von Trapp was
filmed. Be sure to explore the township of Mondsee before heading back to Salzburg.
If you prefer a more active way of spending the afternoon, you can instead explore all the Sound
of Music locations by bike on the family-friendly Fraeulein Maria’s Bicycle Tour.
Evening
Enjoy some classic Austrian cuisine plus a journey to the time of the von Trapp family at The
Sound of Salzburg Dinner Show. The traditional Sternbräu restaurant offers a splendid culinary
experience in a comfortable, convivial setting. Located in the city center beside the cathedral and
Getreidegasse, the brewery and restaurant is one of Salzburg's oldest sites and steeped in
history -- Wolfgang Amadeus Mozart called it his "regular."
Following dinner, the show features live performances of "The hills are alive," "Do-Re-Mi" and
"Edelweiss," as well as melodies from operettas and traditional folk songs featuring live piano
accompaniment.
Meanwhile, theatre devotees will love an evening at the Salzburg Marionette Theatre. Over a
century old, this renowned – and wonderfully ornate – Austrian institution is one of the world's
oldest marionette theaters still running. Nothing caps a day in the von Trapps' footsteps like a
puppet show of The Sound of Music.
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TIROL & INNSBRUCK
The overwhelming beauty of Austria’s third largest Province is spectacular. One of Tirol's biggest
claims to fame are its 500 mountain peaks that rise more than 3,000 meters (9800 feet) above
sea level. These sky-scraping peaks and awe-inspiring mountain ranges dominate the Alpine
landscape of Tirol’s five main regions: Außerfern, Oberland and Unterland, Innsbruck and East
Tirol. Tirol has a total area of 12,648 km2 (4,883.4 square miles), of which only some 1,580 km2
(610 square miles) are inhabitable due to the country’s mountainous terrain. More than a quarter
of the provincial area is a nature reserve.
3 Tirolean Towns not to miss
Majestic mountains, picturesque valleys, rolling Alpine pastures, stunning mountain views. Tirol
is a place of overwhelming beauty, and nowhere more than in the towns of St. Anton am Arlberg,
Sölden and the Ötztal Valley, and Kitzbühel.
Start in St.Anton am Arlberg
One of the world’s great winter resorts, St. Anton typifies the region's alpine charm. Located 100
km (62 mi) west of Innsbruck, the town is known for its historic onion-domed church, its sporting
tradition and the fresh mountain air that suffuses it all. Travelers also know it for its fantastic
infrastructure, array of accommodation options and easy access by car of train.
With over 300 km (185 mi) of marked trails, St. Anton is also a summer heaven for walkers and
hikers, who revel in its tranquil meadows and towering peaks. We suggest exploring the amazing
scenery with one of the well-trained and licensed guides of the Arlberg Arena Mountain and
Hiking School. A six-hour tour, tailored to your interests and abilities, is available for 150 EUR
and accommodates up to eight people.
While exploring, be sure to stop for a typical Tirolean mountain lunch. Take a seat at one of the
numerous mountain huts and enjoy a traditional “Marend” with homemade mountain cheese,
butter, cured sausages, fresh cow-milk and, of course, Speck -- all served with hearty farmers
bread on a handmade wooden board.
For your late afternoon and early evening relaxation, head to St. Anton’s own wellness and spa
center in the middle of town. The architecturally impressive facility offers a 25 m outdoor pool,
various heat sauna and steam rooms, and spa services.
At 4,300 feet, cosmopolitan St. Anton offers an extraordinary overnight experience. Choose from
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a range of different hotel styles – from five-star to mountain hut – on their list of accommodations
and book directly online.
A tip for your stay: get the St. Anton Summer Ticket. Issued by hotels and other accommodation
providers in the St. Anton am Arlberg region to anyone staying at least one night, this free leisure
card entitles your whole family to introductory hikes or e-bike tours, complimentary greens fee for
golfers, admission to Arlberg-well.com, walks by torchlight and participation in the children’s
program. Cardholders also enjoy free use of St. Anton’s cable cars for a day – that's a
memorable bird’s eye view, free of charge. Valid from June 24 to September 27, the Summer
Ticket grants users free travel on local buses and hikers' buses within the districts of St. Anton
and the scheduled bus service to Landeck.
Explore Sölden and the Ötztal Valley
Set out from St. Anton, up the magnificent Ötztal Valley and the road starts to climb alongside
the exciting Ötz river. Pass through some picturesque Alpine villages and then you're in Sölden,
roughly 65 km (40 mi) up the valley. A popular and fashionable winter resort, Sölden doubles as
a summer paradise for anyone eager to actively explore the mountains, and some of the most
striking vistas in Europe. (No need to be an expert climber; plenty of help -- and transportation –
exists to get anyone up these peaks.)
If you have never been to an Alpine glacier, this is your chance. In Sölden take the public bus to
the Tiefenbach glacier. A cable car will whisk you to 3.250 m (10.600 ft), where you'll find a
stunning view of Tirol’s highest peak, the Wildspitze.
Not to be missed is a ride on the new cable car, from Sölden to the Gaislachkogel, the area's top
ski mountain. Enjoy an unforgettable lunch at over 3.000 m (10.000 ft) at the spectacular Ice Q,
a glassy gourmet temple overlooking three countries. Here you'll find the finest Alpine cuisine,
accompanied by the best wines from Austria and around the globe. (Particularly memorable is
the PINO 3000, made from the choicest Pinot Noir from one Austrian, one Italian and one
German winemaker. The PINO 3000 ripens for three years in barrique caskets in the Ice Q's
special wine cellar. The cellar's high altitude gives the wine a particularly fresh and fruity aroma.
Not far away, and equally deserving of a visit: the nearby Stuiben waterfalls, Tirol’s highest with
a 159 m (520 ft) drop. Five scenic -- and in some cases wildly exposed -- viewing platforms get
you up close. The most ardent nature fans can also cross the waterfall on a suspension bridge.
Near the big falls is the Ötzi-village, an archaeological open-air museum that speculates about
the lifestyle and economic activities of Ötzi the Iceman and fellow Stone Agers. Ötzi is a fivemillennia-old mummy found in the nearby mountains in 1991.
On your way back out the Ötztal Valley, schedule a stop at the Piburg Lake, a scenic mountain
lake formed by a rockslide after the last ice age. The fluke of nature is one of the region's great
jewels, and is perfect for a leisure stroll or invigorating swim.
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Book your perfect place to stay on the Ötztal Valley Tourist Office website and choose from their
comprehensive list of accommodations.
Crowning Finish in Kitzbühel
Kitzbühel is famous around the world for its spectacular downhill ski race, the Hahnenkamm,
widely considered the toughest in the world. But during the summer, Kitzbühel is no less worthy
of a visit. Conveniently located between Innsbruck and Salzburg, it offers terrific mountain
access and a charming town to explore.
Kitzbühel’s success story started almost five hundred years ago, when silver mining brought
great wealth to the town. Centuries later the picturesque inner town has a great selection of
international and local boutiques and the density of top hotels and award-winning restaurants
make “Kitz” a favorite destination for cultured travelers.
Fallow in the summer months, the legendary Hahnenkamm makes for a great way to explore the
nearby mountains. Like many a perfect hike, this one starts with a comfortable cable car ride that
whisks you up the Hahnenkamm in no time. On top of the mountain, enjoy the pure mountain air
and a dazzling panoramic view. Take special note of the architecture of the Hahnenkamm
station, designed by local architect and painter Alfons Walde, a contemporary and friend of
Schiele and Klimt.
Your Hahnenkamm hike is no less captivating, and follows the famous race course back down to
Kitzbühel.
For golfers, Kitzbühel offers four courses right in the center of town, and 30 more within 100 km
(60 mi). Nowhere are the pleasures of Alpine golf more sublime than at Kitz.
Later, unwind at Schwarzsee Lake, one of the warmest and most beautiful bodies of water in the
Alps. Swim, fish, boat or just stroll the peaceful perimeter.
A number of award-winning restaurants can be found here, featuring innovative regional cuisine.
Among the best are the Restaurant Neuwirt at the Hotel Schwarzer Adler, the Relais & Chateaux
Tennerhof, and the Schwedenkapelle.
Kitzbühel’s hospitality knows no equal. Choose your favorite style of accommodation and book
directly online on the tourist office’s website.
3 Days: Innsbruck
Get to know the Capital of the Alps – while enjoying stunning mountains, magnificent
architecture and fascinating imperial history.
Day 1
Morning
To stroll through Innsbruck's magnificent Old Town is to immerse yourself in eight centuries of
Alpine history. Start your day at Innsbruck’s great landmark, the Golden Roof, famously covered
with precisely 2,657 gilded tiles and overlooking the main square. Climb the 148 steps to the
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viewing platform of the 15th century City Tower. For hundreds of years, tower guards stood on
this very platform, announcing the time of day and alerting the town of fires and other danger.
The quaint, narrow alleys of the Old Town also house many small boutique stores offering
handcrafted Tyrolean products -- great for souvenirs.
In the 15th century, the Habsburg family ruled its empire from Innsbruck’s Hofburg Imperial
Palace. Visitors today can tour the palace's Imperial Apartments and exhibitions, then stop at the
adjacent Hofkirche Court Church, where one of Tyrol's most important cultural monuments is on
display: 28 larger-than-life bronze figures, which surround the 16th century tomb of Emperor
Maximilian I, representing both his heroes of antiquity and his ancestors. While at the Hofburg,
stop for delicious coffee and cake at the legendary Café Sacher Innsbruck.
Afternoon
One of Austria’s top attractions is the Swarovski Crystal Worlds, a short drive beyond Innsbruck
at the famed company headquarters, in Wattens.
Take the shuttle bus (included with the Innsbruck Card) from the Innsbruck Congress next to the
Hofburg Imperial Palace at 12:44 p.m. and head to this mesmerizing world of crystalline
wonders. Originally opened in 1995 to mark the centennial of the company’s founding, the
Swarovski Crystal Worlds recently completed a spectacular expansion. Internationally
recognized artists, architects and designers have created a truly wondrous world of crystal here.
With its new play tower for kids and spectacularly landscaped gardens -- the new Crystal Cloud
features 800,000 hand-mounted crystals -- the Swarovski Crystal Worlds are fun for the whole
family. And of course the Swarovski Crystal Worlds store offers an equally exciting shopping
experience. Be sure to take advantage of VAT tax-free shopping on purchases over EUR 75.
The last shuttle back to Innsbruck takes half an hour, and leaves at 5 p.m.
Evening
After your return to the city, head back to the Old Town for a traditional Tyrolean dinner. The
restaurant at the Ottoburg, within a former medieval defence tower, is a culinary hot spot –
housed in the oldest building in Innsbruck.
If you come to Innsbruck in July, don’t miss out on the Promenade Concerts, starting daily at
7.30 p.m. in the courtyard of the Hofburg Imperial Palace. These free concerts showcase
Innsbruck's special brass and regional musical traditions with a memorable program.
Day 2
Morning
Time to climb the mountain. It's spectacularly easy to enjoy the Alps in Innsbruck. The mighty
Nordkette mountain range is a must-see, and it only takes 20 minutes to go up to 6,500 feet from
the Old Town. Take the funicular, designed by star architect Zaha Hadid, followed by the
Nordkettenbahn cable car and you'll reach the Seegrube and its fantastic views of the city below.
Then, continue on to the Hafelekar station. From here, a 10-minute hike will take you up to the
7,500 feet Hafelekar summit. The trail is fit for beginners, but appropriate shoes and clothing are
a must.
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From this vantage point you'll appreciate the sheer beauty of the surrounding views. Looking
north you will see the Alpine Park Karwendel, the largest nature park in Austria. To the south
you’ll see the city of Innsbruck, nestled between the Austrian Alps and you will now understand
why it is called the Capital of the Alps. For lunch, head back down one section to the Seegrube
restaurant, featuring traditional local food served with stunning views.
Afternoon
Upon heading back down, stop at the Alpenzoo (Alpine Zoo), one of the stops of the
Nordkettenbahn cable cars and the highest altitude zoo in Europe. Home to more than 2,000
animals and 150 species, this unique park is a great way to see the animals native to the
European Alpine region.
Evening
ust down from the Alpine Zoo is one of the best spots to dine in all of Innsbruck, the acclaimed
Alfred Miller’s Schöneck Inn. A picturesque restaurant set in a former imperial hunting lodge, the
Michelin-starred restaurant features wood paneling, an enchanting garden and great views over
Innsbruck. The Schöneck has been one of Innsbruck's leading restaurants for years. Start with
an elderflower champagne cocktail then sit back, enjoy the meal and let your impressions of the
day sink in.
Day 3
Morning
Make your third day a day of Innsbruck treasures – starting with a visit to the district of Wilten, for
a look at the Basilika of Wilten. Originally built in 1259, it's one of the most splendid houses of
worship. It was completely rebuilt in the 18th century in Rococo style.
A short distance from the Basilika is the Grassmayr Bell Foundry and Museum, where the
Grassmayr family first started making church bells in 1599. The bells are exported throughout
the world. Learn about the fascinating process of bell making -- and ring some of them yourself.
Next, head to the Bergisel. It was here, in the 19th century, that fierce military battles were
fought between the proud Tyroleans supporting Austria, and the Kingdom of Bavaria, loyal to
Napoleons France. To this day, the people of Tyrol have a strong sense of independence.
Visit the Tirol Panorama Museum, home to one of the few remaining 19th century panoramic –
not to mention gigantic -- paintings showcasing that struggle for freedom.
Towering above the Bergisel is one of the most stunning architectural wonders in all the Alps:
the Zaha Hadid-designed Bergisel Olympic Ski Jump Tower. Ski jumping has a long tradition
here, both during the winter Olympics of 1964, 1976 and 2012, and during high-profile yearly
competitions. Seize the opportunity to experience firsthand the awe-inspiring jumping platform.
The SKY restaurant at the top of the ski jump tower makes for a perfect lunch break.
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Afternoon
Don’t leave Innsbruck without a visit to the romantic Ambras Castle, perched picturesquely on a
hillside of the city. Built in the 16th century, it´s divided into a lower and an upper castle, and set
in the remains of a medieval fortress. This was the emperors’ favorite residence and the center
of his court´s cultural life.
The lower castle was planned and constructed by the emperor as a museum for his various
collections, including arms and armor, art and books, all of which can be seen today. The real
gem of the castle is the chamber of arts and curiosities. It is a collection encompassing the entire
knowledge, which was available at that time including exotic objects such as coral, ivory, a
rhinoceros horn and other artifacts brought back to Europe by early explorers from all over the
world.
The upper part of the palace houses the Habsburg´s Portrait Gallery, a renowned collection of
works by Lukas Cranach, Anton Mor, Tizian, Van Dyck, Diego Velásquez and other greats. Two
other precious features are the George´s Altar of Emperor Maximilian I and the 16th century
bathroom of Philippine Welser. For your journey home take the tram-line 6 from the Ambras
Castle back to the city center. It departs every hour at .04 and takes you through the scenic hills
and forests in the south of Innsbruck.
Evening
If you are interested in a very traditional evening show featuring yodel-songs and folk dances,
book a ticket for a “Tyrolean Evening”. A traditional Tyrolean dinner is served at 7:30 pm at the
Gasthaus Sandwirt. The show itself, which has been performed by the Gundolf family for over 50
years, starts an hour later. Tickets are available daily from April to October and can be booked
online, with a special discount available for holders of an Innsbruck Card.
All locations are accessible via the Innsbruck Sightseer bus, included in your Innsbruck card.
24 Hours in Innsbruck
Innsbruck’s beautiful medieval Old Town, set against the backdrop of majestic peaks, is
everything you picture a quintessential Alpine town to be. Yet its quaint appearance can be
deceiving: A one-day tour will reveal a rich and varied side of Tirol’s capital underneath layers of
ancient history and cherished tradition.
Morning
Before you do anything else, purchase a 24-hour Innsbruck Card either at your hotel, or at the
Innsbruck Information in the Old Town. This grants you access to all museums, public
transportation, one round-trip on any of Innsbruck’s lifts and cable cars, guided tours and more.
Armed with the card, you are now set to start your day with a tour of the historic city center.
You’ll love the colorful medieval buildings, vaulted walkways and stuccoed facades.
Innsbruck’s landmark, the Golden Roof, is famously covered with exactly 2,657 gilded tiles and
overlooks the main square. In the 15th century, the Habsburg family ruled their empire from
Innsbruck’s Hofburg Imperial Palace. See the Imperial Apartments and exhibitions at the palace,
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then stop at the adjacent Hofkirche Court Church, where one of the most important cultural
monuments in Tyrol is on display: 28 larger-than-life bronze figures surround the 16th century
tomb of Emperor Maximilian I, representing his heroes of antiquity and his ancestors. The quaint
alleys of the Old Town also house many small boutique stores offering handcrafted Tyrolean
products that make for excellent souvenirs.
Afternoon
For lunch with a view, head past the Hofburg Imperial Palace to the Nordkettenbahnen Cable
Cars. The funicular stations were designed by star-architect Zaha Hadid and their sleek modern
design contrasts beautifully with the surrounding landscape and historic architecture of the city.
Only 20 minutes later you’ll find yourself at 6500 feet, near the top of the Nordkette Mountain
range. Head to the restaurant at the Alpenlounge Seegrube and enjoy the breathtaking views
over Innsbruck and the Austrian Alps.
If you want to continue your mountain experience, head to the Innsbruck Alpine Zoo. Europe’s
highest zoo features more than 2000 animals including bears, wolves, eagles and many other
species native to the region. To get there, simply take the Nordkettenbahnen back down the
mountain and get off at the Alpenzoo Station.
Otherwise, head straight back to the city in the early afternoon. It’s time to explore Innsbruck’s
excellent shopping street, the Maria-Theresien-Street. Within view of the Golden Roof, the grand
boulevard is located in a pedestrian area and – among many smaller shops and boutiques houses two shopping centers: the ultra-modern Kaufhaus Tyrol designed by David Chipperfield
and the Rathaus Galerien with boutique stores featuring well-known luxury brands. Don’t miss
the Swarovski Flagship Store in the Old Town.
Another option for outdoor enthusiasts is to spend the afternoon taking part in Innsbruck’s
fabulous summer hiking program. Visitors to Innsbruck and its 25 holiday villages can use the
hiker’s bus with their Guest Card and explore the region with a free mountain guide. Even the
equipment rental is free of charge with your Guest Card. Simply make a reservation through your
hotel the day before.
Evening
You don’t really know a destination until you have sampled its food. Tyrol is famous for its hearty
fare, such as Tiroler Gröstl (meat, potatoes, and onions topped with a fried egg) and a large
variety of sweet and savory dumplings. The famous Café Sacher, a traditional Viennese coffee
house and restaurant, as well as the Ottoburg, the Weisses Rössl or the Goldener Adler in the
Old Town all feature excellent authentic cuisine.
After dinner, head to the newly-opened aDLERS hotel, housed in one of the city’s tallest
buildings and enjoy a cocktail on their rooftop terrace, ending the day with a stunning view of
Innsbruck by night.
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ARLBERG REGION
In the 19th century, the five small Arlberg farming villages became increasingly popular as
summer and winter retreats. Today, luxurious Lech, sophisticated Zürs, cozy Stuben, exclusive
St. Christoph and cosmopolitan St. Anton offer everything you’d expect from a world-class
resort. From culture to sports, history to gastronomy, these destinations have much to offer no
matter what season you come.
A Day in St. Anton am Arlberg
Located directly on the train route from Tirol to Vorarlberg, St. Anton am Arlberg is just over an
hour west of Innsbruck. One of the world’s oldest and best-known ski resorts, St. Anton lies at
the foot of a vast mountain range with some of the best skiing terrain you’ll find anywhere in the
Alps.
Morning
On a sunny day at the Arlberg, there is nothing better than grabbing your skis and heading
straight to the cable car. Get your lift pass and you are good to go. (The Arlberg Ski Pass grants
you access to a total of 97 cable cars and lifts from Lech, Zürs, Stuben, St. Christoph and St.
Anton to Schröcken and Warth. Hit the freshly groomed slopes around Galzig, Gampen, Kapall
and St. Christoph. Take the Valluga II cable car up to the viewing platform at an altitude of 9,222
ft (2810m). From here enjoy views of Germany, Switzerland, Liechtenstein and Italy. Next,
descend down the original route of the White Thrill into the valley. Finish off the morning with
lunch at one of the many ski huts you’ll find on the mountain. If you want a special treat, see if
you can get a spot at the terrace of the Verwallstube at the top of the Galzigbahn. The highest
gourmet restaurant in Austria, the Verwallstube is known for its amazing fish specialties and
stunning views.
Afternoon
Afternoons present two options. Either ski to your heart’s content and cap the day with a stop at
one of the mountain’s après-ski bars, or explore the other attractions St. Anton has to offer. For
those who want to explore the village, stop at the Arlberg-Kandahar-Haus, a charming
villa/museum that vividly tells the story of how this sleepy Alpine village became one of the most
famous ski resorts in the world. For an active afternoon, consider cross country skiing,
snowshoeing, tobogganing, sleigh rides, paragliding, ice-skating or curling. Indoor options
include bowling or indoor climbing, tennis or squash at the arl.rock Sport Park. You’ll find a stateof-the-art gym and swimming pool and spa at the ARLBERG-well.com wellness and conference
center.
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Evening
Take a leisurely stroll through the village for a little bit of window-shopping and people-watching.
For dinner, head to one of the traditional restaurants in St. Anton. See if you can get a table in
one of the cozy, wood paneled “Stuben” and choose from a delicious menu of authentic Tyrolean
specialties. For night-owls, an evening in St. Anton is never completed without a dancing well
into the night at one of the several renowned clubs. Just ask the locals!
24 Hours in Lech-Zürs
Discover more than 100 years of skiing tradition, true Austrian alpine hospitality and exquisite
gastronomy while visiting Lech Zürs. There, high in the Alps at the western end of Austria, you
will find the perfect location for a winter getaway. A day in Lech Zürs offers plenty of activities for
skiers and non-skiers alike.
As one of the world’s best ski areas, and the only place in Austria offering heli-skiing, Lech Zürs
has long been a popular meeting place for the international jet set and enthusiasts of alpine
skiing. Whether you are already an accomplished alpine athlete or just starting out, the towns’
world-class ski and snowboard schools can help all skill levels hone their technique and make
the most of their stay. For those unmoved by the thought of speeding down glistening slopes,
Lech Zürs also offers great shops, day spas, gourmet restaurants and more to keep everyone
entertained and blissfully happy!
Morning
Start your day with a hearty breakfast at your accommodation and visit one of several sports
shops to rent your ski or snowboard equipment. Afterwards, pick up your Arlberg Ski Pass,
which grants you access to a total of 97 cable cars and lifts, 212 miles (340km) of groomed
slopes and 125 miles (200km) of deep powder, stretching from Schröcken via Warth, Lech, Zürs,
Stuben, St. Christoph and all the way to St. Anton.
Beginners will enjoy the generously proportioned easy and intermediate slopes where they can
practice. Meanwhile the more experienced might want to test their stamina on the legendary ski
circuit "The White Ring," which links Lech with Zürs, Zug and Oberlech. For more than 55 years
a synergy between nature and technology has made the “The White Ring” a half-day sporting
challenge spanning 14 miles (22 km) of easy to difficult ski slopes, 1,8045 ft (5500m) of altitude
change and breathtaking alpine vistas.
When you are in need of a break, stop at one of the numerous ski huts for some traditional
Austrian cuisine. Mingle with the locals while taking in the alpine panorama.
Afternoon
While you could continue skiing until the lifts close, there are many other ways to spend the day.
Enjoy the charming atmosphere of the village of Lech, where you can shop to your heart’s
content at its numerous boutiques. Visit the small local museum or enjoy a delicious hot
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chocolate with Schlag on a sunny restaurant terrace. Alternatively, take a leisurely stroll through
the winter scenery along the Lech creek toward Zug. The fresh mountain air, crisp snow and a
magnificent view of the surrounding peaks are sure to revive your spirits! Cap it off with a
romantic horse-drawn sleigh-ride through the idyllic landscape back to Lech.
Still have energy to burn? Check out the new sport.park.lech indoor sports center, or practice
pirouettes on the open air skating rinks in Zürs and Zug. Be sure to enjoy the atmospheric
campfire setting with a mug of glühwein.
Evening
Dinner time calls for one of the many gourmet restaurants of Lech Zürs. Boasting the highest
density of award-winning restaurants of any region in Austria, Lech Zürs am Arlberg has made a
name for itself in the last few years among international foodies.
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Danube Region
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DANUBE REGION
No river in the world flows through so many countries on its way to the sea as does the Danube.
Europe’s second-largest river covers ten countries and, as Europe’s major lifeline, it unites a
wide variety of peoples, religions and cultures. The diverse, sometimes idyllic, sometimes nearly
mystical landscapes that line the banks are basis of many myths and legends. It is also the area
of the many newly popular river cruises that flow up and down the river. In Austria, those cruises
pass Vienna, Melk, Duernstein, Krems, and Linz as major attractions. Encourage your clients to
get off the boat to discover in person this millennia year old region with castles, monasteries,
wine villages, and of course Austria’s capital, Vienna.
Wine in Vienna and Lower Austria
Not only does Vienna have its own wine-growing area, but it's the world’s only major city that
produces wines within city limits. Explore its vineyards & sights, and drive through the
surrounding countryside to visit castles, culinary temples, wine cellars, small towns & beautiful
vistas. The result is a cross-section of Austria’s imperial heritage and the region's storied wine
culture, stronger than ever after over two millennia.
Day 1
Morning
Start your day with a 30-minute drive from Vienna to Klosterneuburg. There, take a tour of the
beautiful Klosterneuburg Abbey, a twelfth-century Augustinian monastery once a spiritual, artistic
and imperial epicenter. After viewing the exquisite Treasure Chamber, the hour-long winery tour
reveals the seamless integration of state-of-the art winemaking in the stunning and expansive
Baroque cellar, three stories and 36 meters (118 feet) underground. A tasting of the awardwinning wines of Stift Klosterneuburg completes the tour. Be sure to check the event calendar;
an exciting concert, art exhibition or wine tasting is always scheduled.
Continue westward along the Danube River for 40 minutes to Wagram, one of Austria’s most
scenic wine regions. Across the Danube and within Kirchberg am Wagram, you can enjoy a
delicious lunch (and wine tasting!) at Weritas. Sampling wines from local vintners is essential to
a visit here. On weekends, Weritas hosts a convivial “Sunday Wine Brunch” enjoyed by locals
and visitors alike. Graze a buffet of seasonal fare made from regional ingredients, while tasting
excellent wines from nearby. Reservations are recommended.
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Afternoon
After lunch, drive a few miles to the town of Grafenegg. Enjoy a leisurely stroll through the
serene gardens at Grafenegg Castle, then tour the castle itself, a monument to romantic
historicism. The structure still displays gothic, renaissance and baroque architectural elements
dating back 700 years.
Evening
Having worked up an appetite, continue just five minutes more to Feuersbrunn and the Mörwald
Cooking School. There, star chef Toni Mörwald teaches wonderful specialties of the Austrian
cuisine, with its Bohemian, Hungarian, Italian, Jewish, French and Southern Slavic influences.
Visitors can try their hands at the traditional Tafelspitz, a succulent boiled beef guaranteed to
make your mouth water. Take the experience home with an official DVD and recipe folder, which
will help you recreate the dishes anywhere, anytime. Each seminar ends with a shared dinner
and Austrian wine pairing, followed by espresso and brandy.
Conveniently located adjacent to the restaurant/cooking school is the Villa Katarina, perfect for
an overnight stay. Comfortable and charming, each room is individually designed to match
Austria's great grape varieties and further acquaint guests with the various Austrian wine
regions.
Day 2
Morning
After a hearty breakfast, drive back to Vienna and check in at the Hotel Rathaus Wein & Design.
This wine hotel is famous for its sumptuous breakfast buffet, laden with delicious local delicacies
including wine jelly, wine cheese and wine cake; its wine lounge features more than 300 wines
from every Austrian wine region. Every tastefully designed room has its own wine bar stocked by
one of over 320 Viennese vintners.
Spend the morning exploring the historic inner city of Vienna with St. Stephen’s Cathedral and
the Imperial Palace. Check out the plethora of boutiques and antique shops nestled in the nooks
and crannies of the historic first district, and along Kärntnerstrasse and Graben, the two main
pedestrian streets. For a pleasant break, stop at one of the traditional coffee houses, such as
Cafe Griensteidl at the Michaelerplatz, right next to the Imperial Palace. A Viennese coffee
specialty and pastry never fails to restore.
Afternoon
Devote your afternoon to discovering Vienna’s ancient vineyards. The city’s wine-growing
tradition traces back to Celtic farmers around 500 BC and is first documented in the 12th century
AD. Take public transportation to the Cobenzl or Kahlenberg, enjoy some lunch, a wine tasting
and a leisurely stroll through the vineyards. The views over the city are unforgettable.
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Evening
Dinner at Mayer am Pfarrplatz is equally memorable. This wine tavern, or Heuriger, is located in
the heart of one of Vienna’s wine villages, and shares some entertaining history with Beethoven.
The composer came here for a summer of rejuvenation in 1817 and spent hours writing parts of
his 9th Symphony in his quarters -- which remain unchanged to this day, and can be entered
from the tree-shaded summer garden terrace. As you find his favorite spot in the garden,
authentic Viennese folk music is performed and a sumptuous buffet of homemade specialties is
laid out. The dry, crisp and wonderfully aromatic Gemischter Satz has enjoyed a revival in recent
years, and if you're lucky enough to be here during asparagus season, it pairs perfectly with
Asparagus Cordon Bleu. If you've got a symphony in you, it'll surely pour out of you here.
Day 3
Morning and Afternoon Head out by car to discover Schloss Hof, one of Lower Austria’s
architectural gems and the country's largest rural palace complex. The exquisite festival palace
is just an hour outside of Vienna, and well worth exploring. (Not least for its stunning baroque
gardens, which descend to the the River March via seven elegant terraces.) Restored to its
former splendor, dignity and purpose as a venue for great celebrations, the former imperial
country residence offers a time-warp to the world of Prince Eugene and Empress Maria Theresa.
That includes their opulent culinary world. For lunch, enjoy a meal at the palace’s restaurant
Zum Weissen Pfau (the White Peacock), or if weather permits, a picnic in the garden.
Spend the afternoon discovering the peace and quiet of country life on the adjacent Meierhof
Manor Farm, a collection of agricultural land, stables, residential buildings, gardens and
workshops belonging to the palace. Woodturning, basket-weaving and jam-making can be
observed, while children can enjoy the animals that live here – more than 200 of them. Horsedrawn carriage rides are on offer, too.
Evening Back in Vienna, start your evening early with a tour of the famed wine cellars at the
Palais Coburg – home to a luxurious all-suite hotel, a gourmet restaurant and an astonishing
collection of rare wines. Be sure to tour the six unique wine cellars, where you'll find more than
60,000 valuable bottles spanning four centuries.
Next, take a short stroll through the inner city for dinner at another Viennese institution: Zum
Schwarzen Kameel. Established as a spice shop in 1618, it expanded organically over the
centuries and is today renowned for typical Viennese cuisine. The art nouveau attire from the
renovations of 1901 remains well-groomed and polished, making it a temple of chic Viennese
gourmet culture. Enjoy a glass of Grüner Veltliner with a delicious hand-cut ham canapé,
garnished with horseradish. This is a great spot to watch the comings and goings of
businessmen, society ladies, artists, opera stars and wine farmers, all here to appreciate modern
versions of local classics at reasonable prices. Its location in the heart of Vienna makes it ideal
for exploring Vienna’s nightlife and having after-dinner drinks nearby.
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3 Days in Vienna
Vienna, the city of music, art, culture and fine food is the beating heart of Europe. Vienna is old,
Vienna is new. It is proud of its imperial heritage and, at the same time, at the forefront of the
world's arts and creative industries once again. In 2015, Vienna celebrates 150 Years of the
Ringstrasse, history’s most beautiful boulevard. Nowhere else can you find such a dense
concentration of so many significant buildings, palaces and parks. Take the time to explore this
amazing city. Vienna is always worth it.
Day 1
Morning
Start your exploration in the center of the old city and visit the Hofburg, the former Imperial
Palace. From the 13th century until 1918, this enormous complex sat at the center of the
Habsburg Empire. In the private apartments and state rooms, you can admire the splendor and
magnificence of the daily life of the Habsburg family. Or visit the Sisi Museum, dedicated to the
celebrated and deeply memorable Empress Elisabeth who has long since become a cult figure.
The Imperial Treasury showcases the insignia and jewels of the Holy Roman Empire and the
Habsburgs.
Renowned for its Lipizzan ballet, the Spanish Riding School in Vienna recreates the baroque
ambiance of the Imperial Palace. Admire riding skills of the highest order, from pirouettes to
caprioles. At 10 a.m. almost every day, you can attend a morning exercise of the famed stallions.
Afterwards, walk towards St. Stephen’s cathedral and stop for a quick snack at Trzesniewski,
famous for its open-faced little sandwiches.
Afternoon
Visit St. Stephen's Cathedral, the very symbol of Vienna. Construction commenced in the 12th
century and it remains one of the most important Gothic structures in Austria. Guided tours are
available at both the Cathedral and the catacombs below. You can also climb the 343 steps of
the South Tower for a rooftop view of Vienna’s first district.
Head over to the Kunsthistorisches Museum Vienna. Built in 1891 to house the extensive
collections of the imperial family, the Kunsthistorisches Museum Vienna is among the West's
preeminent museums -- its trove of Bruegels alone is the largest in the world. Be sure to visit the
Kunstkammer, the most important collection of its kind, a universe all its own of beauty and wit,
curiosities and wonder.
Evening
Visit a Viennese Heuriger, the uniquely Viennese style of wine tavern. As Vienna is the world’s
only major city producing its own wines within city limits – fantastic wines, to be precise -- an
evening at a Heuriger shouldn't be missed.
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Here, in a comfortable and low-key atmosphere, join the Viennese as they savor the local wines
and fine culinary accompaniments. At a true Heuriger only Viennese wines are served, many
world class.
These unique taverns can be found in the wine-growing regions of the city -- places like Neustift
and Grinzing, or Stammersdorf and Jedlersdorf. When you see a bunch of pine branches and
the word “Ausg'steckt” written on a board, you'll know you've found one of these special taverns.
If you are looking for more late-night entertainment, the Gürtel ring road is fast becoming the
nerve center of Vienna’s nightlife. Beloved old music venues and mainstays like the Chelsea,
B72 and Q [kju:] are being joined by new venues in the arches beneath the elevated subway -itself an architectural marvel, courtesy of Otto Wagner.
Day 2
Morning
Hop on the U4 subway line and head out to Schönbrunn Palace, the Habsburgs' former summer
residence. Plan to spend a good half day at Schönbrunn, a World Heritage site and a marvel of
Baroque architecture and garden design.
Visit the palace’s show rooms with a Grand Tour with Audio Guide. Stroll the enchanting park
and fastidiously maintained gardens, and walk up to the Gloriette for a magnificent view of
Vienna (and some delicious pastries). Schönbrunn is also home to the world’s oldest zoo,
originally founded as the Habsburgs' private zoo in 1752.
Enjoy lunch at a typical Viennese bistro, or Beisl -- a cozy local restaurant serving traditional
Viennese cuisine. A classic can be found there within Schönbrunn’s walls: the Gasthaus
Tirolergarten. For a short-list of more Beisl recommendations click here.
Afternoon
In the afternoon, visit the Vienna State Opera, one of the top opera addresses in the world, and
home to the very best in first-class productions. This famous stage offers a different program
every day, with over 50 operas and ballet works presented roughly 300 days per season. Guided
tours are available on many days, offering an intimate window onto the world of opera, not to
mention the stunning architecture around it.
Evening
A visit to Vienna would be incomplete without a concert, opera or musical performance. Vienna
is the world’s capital of music, after all, with thousands of music performances each year. Learn
more about the many music venues, orchestras and performances available.
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Day 3
Morning
Start the day with a stroll through the Naschmarkt, Vienna’s famous century-old open air market.
Begin your exploration of the mile-long market at Karlsplatz and wander around the colorful stalls
stacked with local and organic produce, spices and baked goods. Impress your friends back
home with local artisanal vinegar from Gegenbauer at stall Nr. 111.
Head over to the MuseumsQuartier Wien, one of the ten largest museum complexes in the
world. Located at the border of the old city in the former imperial stables, this lively zone houses
dozens of art and cultural institutions, restaurants, cafés and shops – all in more than 640,000
square feet of postmodern ambiance, a combination of baroque buildings and modern
architecture.
Don’t miss the Leopold Museum, home to one of the largest collections of modern Austrian art,
featuring artists such as Egon Schiele, Gustav Klimt, Oskar Kokoschka and Richard Gerstl.
Afternoon
Parks, Gardens and the Vienna Coffeehouse: Looking for a place to take a break in the center of
Vienna? Visit one of the beautiful and serene inner-city parks. The Volksgarten (People’s Park),
is one such oasis, with impeccably designed flower beds, countless picnic spots and photo ops
galore.
Afterwards while away an hour at one of Vienna’s famed coffeehouses. Among the most
prominent nearby are the Cafés Landtmann, Hawelka, Central, Mozart and Museum.
Evening
The Prater and the Giant Ferris Wheel: For pure entertainment and excitement, be sure to hit the
Vienna Prater. From nostalgic merry-go-rounds to hair-raising roller coasters, the Prater
amusement park is a Viennese institution.
Start off with a ride on the Riesenrad (Giant Ferris Wheel), immortalized in the post-war Orson
Welles classic, “The Third Man.” Enjoy the view of the city from nearly 200 feet up. Once you've
ridden the Riesenrad you can claim to have truly experienced Vienna.
24 hours in Vienna
Vienna begs for a lengthy visit – but a short stay can make for a perfectly tantalizing introduction
to the city's charms. Austria's capital has established itself as a true epicenter of art and culture,
its imperial traditions mingling happily with a vibrant cultural scene. Vienna owes its universal
appeal to that seamless blend of nostalgia and leading-edge innovation. Follow our lead and
make your 24 hours there unforgettable.
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Morning
Start the day at one of Vienna’s famous coffee houses, for a typical Viennese breakfast. Or head
to Motto am Fluss, on the Danube Canal. Resembling a glassy yacht and featuring a spacious
terrace, the second-floor Motto Cafe is one of Vienna’s hotspots and a perfect – and delectable –
launchpad for your explorations.
Next, head across the street to Schwedenplatz for a 30-minute sightseeing tour on the Vienna
Ring Tram. The tram circles the famous Ringstrasse, introducing you to some of the city’s most
glorious sights such as the Opera, the Parliament building, the Imperial Palace and City Hall.
The tram leaves on the hour and on the half hour at Schwedenplatz, with the first one leaving at
10 a.m.
After a full circle around the Ring, hop off at Schwedenplatz and walk up Rotenturmstrasse
toward Vienna's beloved St. Stephen's Cathedral. Construction of the cathedral commenced in
the 12th century; it was the site of both Mozart's wedding and his funeral. Today, it remains one
of the most important Gothic structures in Austria. Guided tours are available for both the
cathedral and the catacombs below. You can also walk 343 steps up the South Tower (or take
the elevator up the North Tower) for a rooftop view of Vienna’s first district.
Afterwards take a leisurely stroll along the Graben, a wide pedestrian street sprinkled with innercity palaces, coffeehouses and typical Viennese stores. Stop briefly at the Pestsäule, a 17th
century baroque column commemorating the Great Plague and its devastation of the city over
three centuries ago.
For lunch, stop at one of Vienna’s premier culinary institutions, Zum Schwarzen Kameel.
Opened as a spice shop in 1618, the restaurant serves authentic and typical Viennese cuisine.
Mingle with the chic clientele in an Art Deco salon and enjoy a lavish meal of Eiernockerl – a
local version of spätzle with eggs – with black truffles, and a glass of Viennese white wine.
Afternoon
After lunch, walk up Kohlmarkt, an elegant pedestrian promenade dotted with historic buildings
and luxurious shops. Plan for a brief stop at the legendary Café Demel, renowned for its
specialty coffee drinks, indulgent hot chocolate and fantastic deserts.
At the end of Kohlmarkt you will reach the Michaelertor, an entrance to the Hofburg Palace, itself
the seat of the powerful Habsburg Empire for centuries. This enormous complex houses
numerous museums and attractions. Admire the day-to-day splendor and magnificence of the
Habsburg family in their private apartments and state rooms. Or visit the Sisi Museum, dedicated
to the celebrated Empress Elisabeth – who has long since joined the ranks of beloved cult
figures. Or discover the Imperial Treasury, considered by many to be the world's greatest. With
pieces like Emperor's Crown of the Holy Roman Empire and the Austrian Emperor's Crown, its
collection of insignia and jewels is incomparable.
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Evening
Make dinner a magical experience at Palais Coburg’s Silvio Nickol Gourmet Restaurant. Palais
Coburg is a stunning bit of architecture, built on the former defense wall of the emperor's city. Its
award-winning kitchen is matched only by its incredible wine cellar, one of Europe’s largest. The
ambience and cuisine are extraordinary.
If you feel like staying out longer, the Babenberger Passage is the place to be. In this onceabandoned pedestrian underpass below the Ringstrasse, one of Vienna’s finest dance clubs and
bars has blossomed. Chic, elegant and cool – and with a good dose of design -- the
establishment is as stylish as the crowd that frequents it.
Still going? Reward your stamina with a late-night snack at a typical Viennese sausage stand.
Just steps away is the Bitzinger sausage stand, widely held to be the city's best – and your shot
at feeling like a true local.
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Southern Region
Southern Region
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STYRIA & GRAZ
The southern region of Styria is only two hours south of Vienna and borders Slovenia to the
South. It is still one of the most undiscovered regions for Americans, despite its incredible
landscape, culture, wine and cuisine. Styria is called the “green” heart of Austria and has an
Italian feel; its southern sections with its vineyards and rolling hills are known as "Styrian
Tuscany" and as one of Austria’s best wine regions. Traditionally, Styria is a very rural, farming
province and locals are in tune with their environment and nature. The Styrian capital Graz,
whose roots date back to the Roman age, lies on both sides of the River Mur, and is well-known
for its medieval city center, modern architectural highlights, and local culinary creations and
inventions.
3-Day: Oenophile & Culinary Styria
From a historic perspective and a culinary one, the province of Styria is well worth discovering.
Just two hours south of Vienna you'll find rolling hills lined with vineyards, orchards and bright
pumpkin patches. Sprinkled throughout is the perfect mix of medieval castles and manufacturers
of local delicacies.
Day 1
Morning
Hear the distinct whirring of a wind-powered bird-scaring contraption? Good – that's a traditional
Klapotetz and you're in the right place. Located two-and-a-half hours from Vienna toward the
Slovenian border, you'll encounter Austria's southernmost wine region. The 44-mile (70 km)
South Styrian Wine Road is often likened to Tuscany. Unlike Tuscany, you'll find no crowds –
just charming villages, assorted vineyards and cozy little wine taverns, or Buschenschanken.
Work up an appetite on some of the marked trails providing breathtaking views of the region.
And of course listen for the sounds of the Klapotetz, a wooden contraption synonymous with the
region's long viticultural history.
For lunch, stop at one of the many Buschenschanken for a typical Brettljausn (cold meat platter)
and enjoy a glass or two of the local wine.
Afternoon
In the town of Vogau, just 10 minutes from the South Styrian Wine Road, lies Genussregal, a
museum brimming with local culinary specialties – all available for tasting. Expand your palate
with some dark green Styrian pumpkinseed oil, a delicate air-cured Vulcano ham or the region's
exquisite fruit vinegars and distillates. A broad array of chutneys, sauces and local cheeses
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await, as do handmade local Zotter chocolate with savory-sweet fillings, and the crisp, fruity
wines of Styria.
Evening
An easy 40-minute drive will take you to Styria’s capital, Graz, Austria’s second-largest city and
a wonderful medieval gem. Check into the popular Hotel Weitzer, where modernity and tradition
merge – at a surprisingly affordable price.
After relaxing from the day’s adventures, enjoy a delicious dinner at the hotel’s own Der Steirer,
an acclaimed restaurant featuring local cuisine and famous for its Styrian Tapas. An adjacent
wine shop features its own local culinary specialties. Be sure to reserve a table.
Day 2
Morning
Explore the Old Town of Graz, a UNESCO World Cultural Heritage site whose roots date back to
the Roman ages. Graz is divided by the river Mur and easily walkable throughout. Walk (or take
the elevator) up the Schlossberg, a small mountain in the very center, thick with trees. There
you'll find remnants of former fortifications, narrow alleyways, medieval facades – and
extraordinary modern architecture, a modern twist on a living museum. Though most of the
original castle was destroyed by Napoleon's troops, a clock tower and bell tower remain, the
townspeople having paid a ransom for them to be spared.
Back in the Old Town, stop at the original medieval Armory, the only one of its kind left in the
world – with enough weapons to equip an army of 5,000! Alternatively, visit the Kunsthaus Graz,
a contemporary art museum whose wonderfully bizarre design revived an entire neighborhood
and earned a fond nickname: the friendly alien.
Afternoon
That afternoon, start a 35-mile (55 km) journey east, through the landscape’s rolling hills to the
Genusshotel Riegersburg. This unique hotel is built into a vineyard slope on the Styrian Castle
Route. Though the building itself enjoys a kind of natural camouflage, the views out – from the
gourmet bistro, the delightful spa and spacious rooms – inspire exploration of the mighty
Riegersburg Castle, nearby, and the surrounding orchards of rare fruits.
The wild and romantic region just beyond the hotel's doors is home to a number of innovative
culinary artisans, such as the Gölles Schnapps and Vinegar Distillery and the Vulcano Ham
Production. The hotel offers several packages for touring the region, known for its numerous
inactive volcanoes, castles and a unique agricultural heritage. Visit a mill where dark green,
intensely nutty Styrian pumpkin seed oil is pressed. Explore Klöch, the wine village famed for its
rose-scented Traminer wines as well as its homey Buschenschanken, offering regional wines
and delicacies.
Evening
Unwind at the hotel’s spa, or treat yourself to a massage. For dinner, indulge in the local
delicacies that have made a name for the hotel's kitchen – all while taking in the stunning view of
the surrounding hills and the majestic Riegersburg Castle in the near distance.
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Day 3
Morning
Just a short drive brings you to the mighty 900-year-old castle itself, perched atop a dormant
volcano. Hike up, or take the elevator; at the top is a vivid portrait of what life was like in a
medieval fortress known for being virtually impregnable. Watch a show featuring birds of prey,
visit the Witch Museum and admire the castle’s display of medieval arms.
Afternoon
Not far from Riegersburg Castle lies the Zotter chocolate factory, where the family Zotter makes
organic, fair-trade chocolates by hand. It's a unique world of culinary experimentation,
unconventional design and high principles. Master inventor Josef Zotter comes up with one new
flavor combination after another at this whimsical chocolate paradise. Witness the production of
chocolate from cocoa bean to finished product, then choose your favorite at the factory store. Be
sure to book your tour in advance.
Evening
Drive back to Graz for dinner at Aiola Upstairs, for arguably the best outdoor dining experience
in town. Atop the Schlossberg mountain and at the heart of the city’s former fortifications, you'll
enjoy a beautiful view of the city’s famous medieval rooftops, while dining on Styria’s culinary
highlights.
3 Days in Graz
Explore the charms of Austria’s second largest city and its beautiful countryside. Combine arts,
architecture, culinary highlights and country delights in one spectacular itinerary.
Day 1
Morning
Get acquainted with the city by starting out with some sightseeing. The Old Town of Graz is a
UNESCO World Cultural Heritage site and a stroll from the main square to the other side of the
river Mur with the beautiful modern Kunsthaus will reveal a wealth architectural styles. Be sure
you take your time to look into the various courtyards and hidden corners so you’ll discover the
many hidden gems of the medieval city center. Some of the oldest houses date back to the 13th
century!
Afternoon
You’ll find that Graz is an excellent place to do some shopping. Start at Graz’s largest and
prestigious department store, Kastner und Oehler. Before you do any shopping, though, take the
escalators in the newly renovated historic foyer all the way to the top. There you’ll find a rooftop
bar and restaurant, perfect for a light lunch. The new terrace affords beautiful views over the
medieval roof-scape of Graz, and you’ll be able to see the city mountain and fortifications from
an unique vantage point.
Kastner & Oehler features everything from cosmetics to designer wear and sporting goods. You
could get lost in this newly renovated historic building for the entire afternoon, but we strongly
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recommend to also set some time aside to explore the boutique stores in the streets and alleys
off the Herrengasse to discover local brands and designers, such as Lena Hoschek.
Evening
In the evening, explore some of the cultural offerings of Austria’s second largest city. In summer,
there are concerts at wonderfully romantic locations such as the Kasematten (the former castle
dungeons) on the Schlossberg, on the Island in the Mur or in some of the renaissance
courtyards of the Old Town. The Graz Opera is famous for its very modern interpretations of
operatic works, which contrast beautifully with the historic Opera House itself.
Day 2
Morning
Embark on a day-trip to the western part of Styria, the province surrounding Graz. After about a
45 min drive out of Graz you will reach the little village Piber, home to the world-famous
Lipizzaner horses of the Spanish Riding School in Vienna. Enjoy the beautiful countryside and
hear about the 400 year-long tradition of breeding and raising these magnificent horses making
them an internationally acclaimed trademark of Austria. Here in Piber, the horses spend their
childhood, preparing for their life in the spotlight in Vienna. After their duties in Vienna, they retire
at the stud farm.
Afternoon
Stop for lunch at a so-called “Buschenschank”, which is a traditional wine tavern. Most wine
estates, however small, have their own tavern and everyone in Graz and surroundings has their
own favorite. These rustic places offer home-made food such as smoked meat, cheese, breadspreads and pickles, all served on a wooden board which is a “Brettl” in local dialect – hence the
name “Brettljause” is what you’ll find on the menu. Unless you are the designated driver, you
particularly have to try the rose colored Schilcher, a wine unique to this region.
If it is on your route, stop at Bärnbach, a small village with a very special church. Friendensreich
Hundertwasser, the famous Austrian architect, designed the St. Barbara Church in Bärnbach in
his typical colorful style defying all conventional norms.
To round out the afternoon, make sure to visit one of the numerous pumpkinseed oil mills.
Pumpkinseed oil is the signature product of Styria. The dark green, and supposedly very healthy
oil is made out of dried and roasted pumpkinseeds and is proudly called the “black gold” of the
region. Buy a sample to take home and try it on salads, sprinkled on scrambled eggs or even
drizzled over vanilla ice cream!
Evening
Head back to Graz for dinner at one of the numerous restaurants on the spectacular city
mountain. You’ll enjoy a romantic evening with spectacular views over the city. Take the
funicular back down the mountain for more great views.
DAY 3
Morning
Have breakfast at one of Graz’s two large farmer’s market. Browse through the numerous stalls
and enjoy some of the local specialties on offer. Now that you know how pumpkinseed oil is
produced and where Schilcher is made, you’ll doubly appreciate the delicious aromas and
products of the region.
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Late Morning and Afternoon
If the weather is nice, we suggest you devote the rest of the day to another field trip, this time to
the Open Air Museum in Stuebing. One of the larges museums of its kind, the museum can be
reached either by train, or a 20 minute car ride.
Take good shoes, because the area of the museum is quite large and you’ll get some exercise
on your discovery tour of the various styles of historic farmhouses from all over Austria. Restored
with loving attention to detail, and located in a beautiful rural setting, the museum gives a vivid
impression of what life was like in the countryside many centuries back. You’ll see authentic
farming tools, furniture, even a school, and a shop rebuilt exactly as they would have appeared a
hundred and fifty years ago. For refreshments, stop at one of the small restaurants on the
museum grounds.
In winter or on a rainy day, Graz offers numerous fascinating museums to explore: History lovers
will love Eggenberg Palace and the Graz Armory, while as art lovers should spend time at the
Landesmuseum Joanneum and Kunsthaus itself.
24 hours in Graz
A walkable city with an intimate Southern flair, Graz boasts an array of cultural attractions,
festivals and culinary delights. Though it's Austria's second-largest city, a day is plenty to tour
the historic Old Town -- a UNESCO World Cultural Heritage Site -- and its most important sights.
Morning
For the best overview – literally – of Graz, head to the top of Schlossberg, a large rock hill rising
from the heart of the city. Though Schlossberg was for centuries a famously impregnable
fortress, these days it can be summited in several ways: via the almost 300 steps from
Schlossbergplatz, the Sporgasse and Karmeliterplatz footpath or, if those are daunting,
the Schlossbergbahn funicular or the stunning glass lift built into the mountain itself. (An
elaborate system of World War II-era tunnels still runs underneath the hill, having served to
protect civilians from aerial raids.)
At the top you'll find yourself directly in front of the city’s landmark Uhrturm, or clock tower – a
remnant of the old fortifications, whose walls proved too formidable even for Napoleon. Finally,
after a victory over the Habsburgs in 1809, the Emperor of the French demanded the demolition
of the fortress. Fortunately the burghers of Graz paid the French a huge ransom to keep the
clock tower and the bell tower from being destroyed. Take in the sweep of tiled roofs across the
medieval old town of Graz and see for yourself why it was declared a UNESCO World Cultural
Heritage Site.
Afternoon
Time to explore the old town in detail. Start at the Graz Information center where, from May to
October, the guided “Old Town Walking Tour” begins every day (or on Saturdays during the
winter months). The certified Graz guides offer both entertaining and enlightening insights into
the city – one of Austria's most gorgeous, with its Italian renaissance buildings and hidden
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courtyards. Be sure to visit the Styrian Armory, the world's biggest and home to the largest
collection of medieval arms and armor. Take a guided tour for fascinating details on the
collection and the region's history.
Evening
After a day of sightseeing and shopping, choose from one of the city's picturesque restaurant
terraces, and enjoy fantastic food and wine served with the sunny southern ambience of Graz.
The partner restaurants of the Capital of Delight offer the best fresh Styrian ingredients. The
cozy Stainzerbauer, just a stone's throw from the Graz Cathedral, is the perfect place to try local
specialties such as Kürbiskernöl or Steirisches Wurzelfleisch – accompanied, naturally, by a
glass of Sauvignon Blanc from the vineyards south of Graz. At dusk, the lights of the old town
twinkle on, basking the city in an enchanting glow. This is where Graz’s mediterranean spirit truly
reveals itself, with outdoor cafes and restaurants abuzz with activity. Join the locals for a
nightcap or a night-time stroll through the old town, for the perfect end to your day in Graz.
Questions?
For general questions, please contact [email protected]
For specific questions, please contact Marsa at [email protected]
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