Interactions of emoticon valence and text processing

Research Question:
Emoticons in infonnaltvrt communication
are common worktw1dt. They have the
potential to reveal tmorion and social
functions, ana~s 10 fK~1 upression and
body cestures In fact •tO· fau verbal
communication.
Do emotlcons and words share a lexicon?
In the present study we brmc emoticons
into t he la bor atory to examin e th e
interrela tion of emoricons and words in
lexical decision (LO) experime nts with
spatially superimposed e modcon•word pa irs.
Exp~rlm~ntal Task:
EJ
Procedure:
r:.;:,
0
I I \
-·-·-
~8~B
lblcal Oedsion (LD}: Word or not a word?
emorkon prtme-word t~raet
Emotlcon Oedslon (ED): Happy or Sad? w_..
word pn~-emoncon t~raet
Materials:
£.;c.
Results hpt2ab (repeated word prime):
We..__t.....::.,:..~-=:....,:------,
._....__.'98 _ _...,
..
.
~"
~
twSll
liOCIP
t.Ao.D
..,...
MAt
MloiC;W
oiiGU
..,...
..... 10
(111'1
.,....,
~0
fltM'I
RIO
GuOI
Oo'M'
lhlN
IMI:IW'\
'All
....lM'
·~
.....,
ow
01./Vf
--. w
• We._-'-•'"' "' •-
... _...,...lll . ... ,.._.._.. .. l~
'
"
~
••
a.uo
'""'f
rtCN
lio>U Ot<·- '>C4 , . _ ,,,..,. .
.on~,._
......
..
Results Exptl. abc (repeated cmoticon pnme):
·~
lc..uliow-~· "'-~"~-l
•• •I•
lot~wiU......$(1o. IIW,.•
.....,t
· -· o ..... · -
~* -"
- -·-·
·~
·~
_.. _...
-
SummafY:
Lexical dedsion task no •nttractaon of
emoticon valence wnh t;arcet val«nc:e.
Emotkon dedsion t:isk: ernotk:on valence is
significant and tnal&lt\ilty intf'ra«S with target
valence.
_ _ .,.. __ .....,
Expt.l: Emoncon primes repeat over tflals.
LD and EO usks ~formed W1lh d•fferent ss
ExpL2: Word primes repeat. Task: lexical Decision (only)
Different ss SH vetb i l'ld adjt cttvt (adj) targets
2a: cheervs. groan w/adj 1arget, 2b: slch vs. gnn w/ verb target
·-
.. ....
·-
Summary: Prime·target valence congruity
slows LO (adj targets) when prime word
repeats.
Discussion:
• Effect of target valence also evident w/ 0':
• adjectives 1£o1 .. w
(lllplJ:II.
• word Cf41~) and tmotkon ..--.
• Valence coogrutty f~~tilitarion t'#Jdent onty
in emoticon-tarcet pus ., EO posltJft
IIOl_.
""''"
• Valence con&rulty •nhlblrion from
repeated word pnmes In LO (f• ,ht.
Do emoticons and words shart 1 lexicon?
-
Prime (~'wordJ.tarcet va1tnct concruity;
• LO suggests not easily,
• EO suggests possibly,
• Asymmetry warrants further rese.~rch.