KJ Sawka Becomes Hammerax Hybrid Endorser
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: [email protected] Phone: 727-442-5050
Clearwater, FL
December 7, 2010
Hammerax has issued the following press release:
Hammerax has entered into an exclusive endorsement agreement with solo artist and
Pendulum drummer KJ Sawka to endorse the Hammerax Hybrid brand.
KJ is known for his extreme dexterity, utilizing blast beats and other dance beats
previously reserved for machines. “KJ is one of the most innovative drummers I have
seen, says Hammerax president John Stannard. I’m very excited to see how he
incorporates these new products into his set.” KJ’s new Hammerax kit consists of
multiple Boomywang brand hybrids, a 24″ H Gong, Crash Course, Meanie, Dustbowl,
Grind Course, and Glass. Pendulum is currently on tour in the UK promoting their latest
album “Immersion.”
They will be supporting Linkin Park on their “A Thousand Suns North American Tour”
starting Jan 20, 2011.
KJ joins a list of prominent Hammerax endorsers such as Marco Giovino (touring with
Robert Plant of Led Zeppelin fame), Omar Hakim (Mariah Carey, Michael Jackson,
Madonna), Pat Mastelotto (King Crimson, KTU, Stick Men), Terry Bozzio (Missing
Persons, Frank Zappa, Jeff Beck), Walfredo Reyes (Santana, Lindsey Buckingham,
Jackson Browne), Will Calhoun (Living Color, Mos Def, Herb Alpert), Evelyn Glennie
(Solo, Bjork) and Jim Keltner (Eric Clapton, Mick Jagger, Ringo Starr).
Hammerax Warranty on Cymbals and Hybrids Increased to
4 Years
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: [email protected] Phone: 727-442-5050
Clearwater, FL
December 2, 2009
Hammerax has issued the following press release:
Hammerax has surprised musicians since its debut in 2006 with shocking and lush
cymbals and hybrids. Cymbal lines such as Liquicy® and Indigo® are known for
darkness and deep wobble. Drummers at first wondered if Hammerax cymbals would
hold up under intense playing. “The results are in- zero returns in over 3 years” says John
Stannard, Hammerax President. “Our cymbals are hammered thousands of times and are
made of a special alloy heat treated in a unique process. Rolling happens while a cymbal
is flat, but is only the beginning- this hammering method continues throughout the
cymbal making process on a 3-D scale, adding strength, volume, and richness,” says
Stannard.
Hammerax has also passed the 3 year mark with no cable related returns on its lines of
hybrid percussion. Hammerax surprised the percussion world with the shocking sound
textures of brands such as Boomywang®, Culebra®, Glass®, Meanie®, Dustbowl®, and
Lash® first released in summer 2006. “The suspension cable appears to very thin but is
profoundly strong,” stated Stannard. The strength comes from the use of a special type of
Spectra® fiber cable - a product of Honeywell."
Spectra® is an extended-chain polyethylene fiber and has one of the highest strength-toweight ratios of any man-made fiber. Spectra® fiber is, pound for pound, 15 times
stronger than steel, and has a specific strength that is up to 40 percent greater than that of
Kevlar. Specific performance is dependent upon denier, filament count, and specific
tempering and drawing methods. "When we started using it we realized the cable was so
strong that we had to use absolutely fresh razor knives just to trim the cables. It is also
very slippery- you need to tie multiple knots. Other than direct drumstick impact at the
entry hole, or heating the product over 160 degrees, it seems to just last and last. This
extra strength allows the real voice of the instrument to come through as if it were
floating." Hammerax cables are also modular. They replace quickly by slipping them into
the wood frame, but so there has been no need for the company to send out the free
replacement cable packs. “The bottom line proof has been in the field testing by
drummers and percussionists.
This move to a 4 year warranty represents one of the longest limited warranties in the
industry. Hammerax has been granted and has filed multiple patents on its products.
Hammerax Nice Brand Heavy Cymbals Launched
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: [email protected] Phone: 727-442-5050
Clearwater, FL
November 11, 2010
Hammerax has issued the following press release:
Hammerax has released a line of loud, brilliant bell cymbals, designed for mounting
independently, or “upside down” above cymbals. The bells are available in 6”, 7”, 8”,
and 9.5”.
When mounted in the “upside down mode”, Nice brand allow plenty of room to hit the
bell of the large cymbal below due to the deep shape.
Virtually all prior small bells on the market were just pressed cups with a flat edge. Nice
cymbals feature deeply hammered grooves instead of lathe grooves. “These deep
grooves add bright color to the sound… the main goal here was to create a pure sound
which can cut through in many styles of music. This is not a mere cup but a true cymbal –
formed completely by hammering. The weight is very heavy but the tone is pure with a
long sustain, if struck hard”, said John Stannard, Hammerax president. “We aimed right
from the start for the Nice brand to be more than just a pressed cup. We knew it had to
have a proper bow and center cup. We tested many different profiles and cup
combinations to get the best tone.” Nice cymbals can also be mounted individually, or
even opposing each other, two at a time or stacked like a bell tree with felts as separators.
Nice cymbals are already on tour with several major acts- mostly notably Robert Plant’s
Band of Joy with Marco Giovino on drums. Another great feature of Nice is the pricing.
“These instruments are priced at very reasonable points considering the true handmade
cymbal quality,” says Stannard.
4 year Limited Warranty. Made in the USA. Available immediately.
Hammerax Indigo Brand Flatrides
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: [email protected] Phone: 727-442-5050
Clearwater, FL
November 15, 2010
Hammerax has issued the following press release:
Hammerax has announced the release of four new Flatrides. Sizes include 16”, 18”, 21”,
and 24”.
Indigo brand Flatrides will feature patent pending micro-cups in the center area of the
cymbal. The micro-cups serve several functions. They increase the richness of the cymbal
while still allowing stick definition. Micro-cups are also rakeable, allowing for onehanded roll FX.
In the past, Flatrides tended to have a dead area near the center. The innovation of using
the patent pending micro-cups in the center eliminates this dead spot by tightening the
center. They also allow for a broader range of soft to loud tones. The center area can now
also be struck in several ways to create bell sounds, but without reducing stick definition.
The 16” is very dry and subdued, while the 18” has a fuller sound, but still very
controlled. The 21” has a big, rich sound, which can be bright if needed yet still plenty of
stick. The 24” offers a giant palette of colors from a woody stick to a bright center bell
sound. The 21” and 24” have several different ride tones.
“We are extremely pleased with these new Indigo brand Flatrides, said John Stannard,
Hammerax President. They are bright, yet rich… full of stick and highly useful in both
straight-ahead and innovative music settings.”
Indigo® is a registered trademark. 4 year Limited Warranty. Made in the USA. Available
immediately.
Bashiri Johnson Becomes Hammerax Hybrid Endorser
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: [email protected] Phone: 727-442-5050
Clearwater, FL
December 20, 2010
Hammerax has issued the following press release:
Bashiri is a prolific multi-instrumentalist who has added his highly sought after style to
countless records, films, television, commercials and games.
“Bashiri will bring a profound energy to the Hammerax team,” says Hammerax president
John Stannard.
Bashiri’s new Hammerax kit consists of a variety of bronze hybrids and FX.
Some of the artists/projects Bashiri has recorded and/or performed on include Whitney
Houston, Donald Fagen, Madonna, Steve Winwood, Rolling Stones, Celine Dion,
Rancid, Angelique Kidjo, Gloria Estefan, Paul Simon, Barbara Streisand, Spice Girls,
Miles Davis, Ray Charles, Michael Jackson, Queen, Eric Clapton, Sade, Kenny G, Lionel
Richie, Kenny Garrett, Aretha Franklin, Sting, Mary J Blige, Gypsy Kings, Bob Dylan,
James Taylor, Nina Simone, Jay Z, Stevie Wonder, Beyonce, Mariah Carey, Luther
Vandross, Gatorade, Pepsi, Mission Impossible, Hitch, The Score, and The Bodyguard.
Bashiri has written and/or produced songs for Lionel Richie, Francis Mbappe, Saida
Fikri, LP, Kashif, Papa Susso, Nicole C. Mullen, and The Shift Movie.
Bashiri joins a list of prominent Hammerax endorsers such as Marco Giovino (touring
with Robert Plant of Led Zeppelin fame), Omar Hakim (Mariah Carey, Michael
Jackson, Madonna), Pat Mastelotto (King Crimson, KTU, Stick Men), Terry Bozzio
(Missing Persons, Frank Zappa, Jeff Beck), Walfredo Reyes (Santana, Lindsey
Buckingham, Jackson Browne), Will Calhoun (Living Color, Mos Def, Herb Alpert),
Evelyn Glennie (Solo, Bjork), Jim Keltner (Eric Clapton, Mick Jagger, Ringo Starr) and
KJ Sawka (solo, Pendulum).
Hammerax will be unveiling dozens of new products at the 2011 Namm show (Booth
2430) being held Jan.13-16 in Anaheim, CA.