29th Annual PRSA Nashville Parthenon Awards
AWARDS OF MERIT WINNERS
Projects
Annual Reports by Nonprofit: Nashville Area MPO for Nashville Area MPO Annual Report
Annual Reports by For-Profit: Dollar General’s 75 Years of Savings and Service
Magazines: CCA for Inside CCA Magazine
Brochures and Booklets:
 DVL Seigenthaler for PaidMD Brochures
 McNeely Pigott & Fox for Job Corps, Recruitment Brochure
 McNeely Pigott & Fox for A New Look for a New Phase of NashvilleNext
Posters, Displays or Exhibits:
 DVL Seigenthaler for NHL: Visualizing NHL’s Historic Power Play for Earth
 McNeely Pigott & Fox for Envisioning a New Future for Nashville Next
 Burgundy Group Advertising for 50th Anniversary Game - Father Ryan versus Pearl Exhibit
 DVL Seigenthaler for Nashville Electric Service Substation Mural
 Burgundy Group Advertising for 50th Anniversary Game - Father Ryan versus Pearl
Media Relations:
 McNeely Pigott & Fox for Red White and Food Petition Campaign News Conference
 DVL Seigenthaler for Jack Daniel’s Alabama Cooperage Opening
 Metropolitan Nashville Airport Authority for MNAA and Bonnaroo Fill Airport with Creativity
 Metropolitan Nashville Airport Authority for BNA Welcomes Ride Sharing, Shakes Industry
 Burgundy Group Advertising for the 50th Anniversary Game - Father Ryan versus Pearl
 DVL Seigenthaler for Jack Daniel’s Live at the Landmark
 Burgundy Group Advertising for West Meade Wine – Liquor Mart
 Lovell Communications for Elliott Davis Decosimo Merger Announcement
 Reed Public Relations for Reed PR Promotes Fivestone Studios as Industry Leader through Blog
Series
Direct Mail: DVL Seigenthaler for PainMD Direct Mail Postcard
Writing:
 Burgundy Group Advertising for the Nature Conservancy of TN – Don’t Move Firewood Op-Ed
 Reed Public Relations for Reed PR Enhances the Reputation of Secure Identity Systems
 Lovell Communications for Vivere Health - Winter Park Fertility Laboratory
Audiovisual:
 DVL Seigenthaler for Capital Digestive Care Patient Testimonial Videos
 DVL Seigenthaler for A Sustainable Day in Every Way
 McNeely Pigott & Fox for Using Video to Re-Engage NashvilleNext Participants
New Media:
 Bowling Green Area CVB for Geared for Giveaways Social Media Promotions 2014
 McNeely Pigott & Fox for Red White and Food Legislature Campaign Website
 DVL Seigenthaler for Bridgestone Americas Teens Drive Smart Website
 Western Kentucky University for WKU Skipper Bob Video
 McNeely Pigott & Fox for Red White and Food; Get out the Vote Campaign
Research: McNeely Pigott & Fox for Pre-Vote Survey for Red White and Food Advertising Campaign
Pitch Material:
 Lovell Communications for Tennessee’s Community Colleges - Classroom Under the Sea
 DVL Seigenthaler for T-Shirt Sells the Sewing Party
Photography/Illustrations: YMCA of Middle Tennessee for YMCA of Middle TN 2013 Annual Report
Potpourri:
 Strategic Hospitality for Can Wall Instagram Contest
 YMCA of Middle TN for YMCA of Middle TN Nashville Business Journal Ads
AWARDS OF MERIT WINNERS Cont.
Programs
Community Relations: Deane Smith for Summer Food Service Program
Media Relations
 McNeely Pigott & Fox for Red White and Food Get Out the Vote Campaign
 Deane Smith for Butler Snow Global Rebranding Campaign
 Lovell Communications for NSCHBC Media Relations Campaign
 McNeely Pigott and Fox for CSX Santa Train 2014
 McNeely Pigott and Fox for Red White and Food Petition Media Relations
Public Service: Lovell Communications for National Media Spotlight on Wounded Veteran Cory Remsburg
Public Affairs: McNeely Pigott & Fox for Red White and Food Legislature Campaign
Integrated Communications:
 Deane Smith for Butler Snow Global Rebranding Campaign
 DVL Seigenthaler for Media and Audience Targeting Launches Nursing School
Reputation/Brand Management:
 McNeely Pigott & Fox for Recruiting 60,000 Through a Cloud of Negative News
 DVL Seigenthaler for PainMD Branding
Marketing Consumer Products and Services:
 Dollar General for a Race Against Bullying
 Metropolitan Nashville Airport Authority MNAA’s Drinks on the Go Policy Leads Way for Airports
Special Events:
 Lovell Communications for Walmart University Commons Grand Opening
 DVL Seigenthaler for Jack Daniel’s Alabama Cooperage Opening
 DVL Seigenthaler for Jack Daniel’s BBQ
 Burgundy Group Advertising for 50th Anniversary Game - Father Ryan versus Pearl
 Lovell Communications for United Health Foundation: Expect With Me
New Media: McNeely Pigott & Fox for CSX Santa Train 2014
29th Annual PRSA Nashville Parthenon Awards
PARTHENON WINNERS
Projects
Annual Reports by Nonprofit:
 Nashville Area MPO for the Nashville Area MPO Annual Report
 The Community Foundation of Middle Tennessee for The Community Foundation’s Annual Report
 YMCA of Middle TN for the YMCA of Middle TN 2013 Annual Report
Annual Reports by For-Profit: DVL Seigenthaler for Jack Daniel’s 2013 Distillery Report
Magazines:
 Dollar General for DG Story
 Ingram Content Group for Ingram Scoop
Posters, Displays or Exhibits: DVL Seigenthaler for Jack Daniel’s BBQ Posters
Media Kits/Press Kits:
 DVL Seigenthaler for Jack Daniel’s Rester Rye Media Kit
 DVL Seigenthaler for Bridgestone Headquarters Announcement
News Conferences:
 DVL Seigenthaler for Launching the City Energy Project
 DVL Seigenthaler for NHL- The Ideal Platform for NHL Power Play
 Metropolitan Nashville Airport Authority for Taking BNA to the Bay
Media Tours: McNeely Pigott and Fox for Kirkland’s Media Tour
Media Placement:
 Metropolitan Nashville Airport Authority for BNA Welcomes Ride-Sharing, Shakes Industry
 Burgundy Group Advertising for Gardasil – Promotion Placements
 DVL Seigenthaler for Jack Daniel’s BBQ Details.com
 Lovell Communications for National Media Spotlight on Wounded Veteran Cory Remsburg in AARP
 Lovell Communications for National Media Spotlight on Wounded Veteran Cory Remsburg in People
Magazine
 Lovell Communications for Tennessee’s Community Colleges: Classroom Under the Sea
Direct Mail: Lovell Communications for TeamHealth Play Your Way Direct Mail Campaign
Special Purpose Publications - Invitation: DVL Seigenthaler for MS Society Golf Tournament Invitation
Special Purpose Publications - Magazine: McNeely Pigott and Fox for Job Corps Female Magazine
Feature Writing:
 McNeely Pigott and Fox for NashvilleNext Goes National on Planetizen
 DVL Seigenthaler for Jack Daniel’s 2015 Squire Calendar
Bylined Article: Lovell Communications for Telgian Corporation: The Evolution of Fire Safety in Retail
News Releases: DVL Seigenthaler for Jack Daniel’s BBQ Smart Release
Audiovisual - Television Public Service Annoucement:
 DVL Seigenthaler for Goodwill Industries: TV Spots of Mary, Jose and Cindy
 YMCA of Middle TN for the YMCA of Middle TN Case for Support Videos
Audiovisual - Video Program:
 McNeely Pigott and Fox for BlueCross Blue Shield of TN Mission Video
 DVL Seigenthaler for Don Meyer Memorial Video
 DVL Seigenthaler for Jack Daniel’s Handmade Music
 DVL Seigenthaler for Jack Daniel’s Master Distiller #3
 YMCA of Middle TN for YMCA of Middle TN’s Annual Celebration Videos
 Dollar General for 75 Years of Savings and Service
Websites – Marketing/External Communications: Lovell Communications for Unique Pharmaceuticals
Website
Websites – Intranets/Internal Communications: Dollar General for 75 Years of Savings and Service
Social Networks:
 DVL Seigenthaler for Bridgestone America’s Teens Drive Smart Social Networks
 DVL Seigenthaler for Clarity - #Keep Florida Connected Bridges Hearing Gap
 McNeely Pigott and Fox for CSX Santa Train 2014
 The Community Foundation of Middle TN for the Big Payback Social Media Campaign
 McNeely Pigott and Fox for Turning Clicks into Civic Engagement for NashvilleNext
Blogs: McNeely Pigott and Fox for Ohio Valley Conference Extra
Research: DVL Seigenthaler for Research Provides Voice for the Deaf
Pitch Material:
 Dollar General for Happy Groundhog Day!
 McNeely Pigott and Fox for Nashville Next - Pitching the Pickers
 DVL Seigenthaler for NHL – Infographic Brings Historic Partnership to Life
 DVL Seigenthaler for Jack Daniel’s BBQ Smart Release
Photography/Illustrations:
 DVL Seigenthaler for Jack Daniel’s 2015 Squire Calendar
 DVL Seigenthaler for Jack Daniel’s BBQ Posters
Potpourri:
 McNeely Pigott and Fox for Kirkland’s Love Your Look Campaign
 McNeely Pigott and Fox for Picking and Grinning for Nashville Next
 YMCA of Middle Tennessee for April Fools’ Day Staff Prank
 DVL Seigenthaler for Jack Daniel’s 2015 Squire Calendar
Student Entries: Western Kentucky University for the Popmoney Campaign
PARTHENON WINNERS Cont.
Programs
Public Relations:
 Tennessee Department of Labor & Workforce Development for Paychecks for Patriots Hiring Event
 McNeely Pigott & Fox for Keeping the Public Engaged with NashvilleNext
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DVL Seigenthaler for USN - 100&One - A Centennial Celebration
DVL Seigenthaler for Bridgestone America's Teens Drive Smart Video Contest
Dollar General for Affordable Holiday Guide: Supporting Sales and Enhancing the Brand
McNeely Pigott & Fox for Red White and Food Public Relations Petition Campaign
Dollar General for Furthering Our Mission of Serving Others
Dollar General for Fashionable, Affordable and Fun: Dollar General Expands Its Apparel Brand
McNeely Pigott & Fox for Red White and Food: Get-Out-The-Vote Campaign
Community Relations:
 McNeely Pigott & Fox for Red White and Food Legislative Campaign
 McNeely Pigott & Fox for Red White and Food: Get-Out-The-Vote Campaign
 Tennessee Department of Labor & Workforce Development for Paychecks for Patriots Hiring Event
 Dollar General for Furthering Our Mission of Serving Others
 McNeely Pigott & Fox for Bridging the Gap: How Connect Nashville Organized the Gulch
 McNeely Pigott & Fox for CSX Santa Train 2014
 DVL Seigenthaler for 911 Public Awareness Program
 DVL Seigenthaler for splitsecnd Safe Summer Tennessee
 McNeely Pigott & Fox for Keeping the Public Engaged with NashvilleNext
 McNeely Pigott & Fox for Red White and Food Petition Campaign
Media Relations:
 Lovell Communications for National Media Spotlight on Wounded Veteran Cory Remsburg
 Tennessee Department of Labor & Workforce Development for Paychecks for Patriots Hiring Event
 Dollar General for Race Against Bullying
 DVL Seigenthaler for Jack Daniel's Blogger Camp Jack
 DVL Seigenthaler for Moving the Needle Among New Audiences
 McNeely Pigott & Fox for Kirkland's
 DVL Seigenthaler for NHL Makes Earth-Enhancing Power Play
 Dollar General for Fashionable, Affordable and Fun: Dollar General Expands Its Apparel Brand
 Dollar General for Furthering Our Mission of Serving Others
Internal Communications:
 DVL Seigenthaler for Jack Daniel's Global Camp Jack
 McNeely Pigott & Fox for BCBS - It's my Blue. It's my Business Enterprise Strategy Campaign
 Dollar General for Engaging Employees One Story at a Time
Public Service:
 DVL Seigenthaler for NES Energy Savers Workshops
 Deane Smith for Summer Food Service Program
 Dollar General for Race Against Bullying
 DVL Seigenthaler for Bridgestone America's Teens Drive Smart Video Contest
 Southwestern Advantage for Share the Advantage Program
Nonprofit Communications – By For-Profit:
 DVL Seigenthaler for USN - 100&One - A Centennial Celebration
 Dollar General for Furthering Our Mission of Serving Others
Pro Bono: DVL Seigenthaler for Franktown Open Hearts: Connecting the Dots
Crisis Communications: Lovell Communications for Medical Center Prepares to Announce ER Closure
Public Affairs:
 Tennessee Department of Labor & Workforce Development for Paychecks for Patriots Hiring Event
 McNeely Pigott & Fox for Winning Over the Public With Connect Nashville
Integrated Communications:
 McNeely Pigott & Fox for Integrating Organic and Paid Campaigns for Job Corps
 McNeely Pigott & Fox for Red White and Food Get-Out-The-Vote Campaign
 Dollar General for Affordable Holiday Guide: Supporting Sales and Enhancing the Brand
 DVL Seigenthaler for Moving the Needle Among New Audiences
Reputation/Brand Management:
 Dollar General for Fashionable, Affordable and Fun: Dollar General Expands Its Apparel Brand
 Dollar General for Affordable Holiday Guide: Supporting Sales and Enhancing the Brand
Marketing Consumer Products and Services:
 Padilla CRT for DriveGuard - Disrupting the Consumer Tire Category
 Dollar General for Affordable Holiday Guide: Supporting Sales and Enhancing the Brand
 Dollar General for Fashionable, Affordable and Fun: Dollar General Expands Its Apparel Brand
 McNeely Pigott & Fox for Strong Inside
Special Events:
 Dollar General for 75 Years of Savings and Service
 McNeely Pigott & Fox for CSX Santa Train 2014
 McNeely Pigott & Fox for Unifying Support with a Connect Nashville Block Party
Development/Fundraising: DVL Seigenthaler for USN - 100&One - A Centennial Celebration
New Media:
 DVL Seigenthaler for Bridgestone America's Teens Drive Smart Social Networks
 McNeely Pigott & Fox for
 Using Social Media to Recruit 60,000 Students for Job Corps
Congratulations to all the winners!