NEWS New Executive Director on Board! Dankeschön to Patron and Sustaining Members The AlabamaGermany Partnership has selected Tine Hoffmeister as Executive Director effective August 1. A native of Denmark, Tine (pronounced Tina) lives in Pelham. In recent years she has been involved in managing and owning physical fitness facilities in Pelham, Tuscaloosa and Connecticut. Tine is fluent in Danish and English and has been brushing up on her German. Her organizational skills are already evident as she acclimates to the AGP office. Back in Atlanta after three months in Ecuador, former administrative assistant Elvira Bolanos has spent time working with Tine. Tine majored in Math and Physics at Ordrup College in Denmark and has a Bachelor's degree in Sales & Marketing from Copenhagen Business School. Tine will work three days per week for a few months and then assume a full-time role. She will be an active part of the Aug. 23 Board Meeting in Montgomery. We are excited to have Tine accept leadership for AGP. NEWS Alabama's Honda, Mercedes-Benz and Hyundai plants get busier Adapted from article by Dawn Kent, al.com Alabama's three auto plants are ramping up staffing, filling more than 2,500 new jobs tied to the latest surge in global industry demand and new models planned for state assembly lines. Beyond that, there are certainly hundreds and potentially thousands of jobs being created at supplier plants, as those companies try to keep pace with the automakers' growing output levels. Besides adding jobs and expanding plant capacity, Alabama's auto industry is making key adjustments -- including overtime schedules and shift changes -- that allow the companies to respond to changing market conditions without investing huge sums of money in new people and facilities. In that respect, it's also a healthy time for the companies' bottom lines, said Lew Drummond, executive director of the Alabama Automotive Manufacturers Association. "It should be a more profitable time for all parties involved, because you're getting greater utilization out of your fixed assets," he said. U.S. auto demand has been on an upswing since the downturn of 2008 and 2009. And while the state auto industry began to show signs of life again in 2010, the past year's activity of new job and investment announcements is notable. Consider: Hyundai is adding a third shift at its Montgomery factory and hiring 877 new workers, while MercedesBenz continues to implement an extra $2.4 billion in projects and 1,400 new hires at its Tuscaloosa County plant in Vance. Meanwhile, some suppliers have stretched to three shifts a day, six or seven days a week, to meet the needs of the automakers. It's difficult to pinpoint the broad impact of new supplier projects and expansions, since many are not announced publicly. For the automakers themselves, each approach is different when it comes to meeting growing market demand. Mercedes is adding a third shift at its Tuscaloosa County plant, but it's a temporary move as one of the assembly lines is being idled for a time to prepare for the addition of the C-Class sedan. Employees there also have been working overtime to match increased demand. Welcome New AGP Members Daniel Hypes German Quote There are only two ways to establish competitive advantage; do things better than others or do them differently. Es gibt nur zwei Möglichkeiten, um Wettbewerbsvorteile zu etablieren; die Dinge besser als andere oder tun sie anders. - Karl Albrecht AGP Member News Ticker Latest News From BASF Latest News from Mercedes Latest News from Rodl Warren Averett Latest News from Siemens Latest News from ThyssenKrupp Stainless USA Latest News from ThyssenKrupp Steel USA German companies: please send us your news link to [email protected] With all the hiring activity in the industry, there's pressure on Alabama's workforce training agencies to supply qualified people to fill those jobs. Drummond said the pressure on training programs is becoming an issue in states across the Southeast, which has become a favorite landing spot for foreign automakers looking to expand their operations over the past 20 years. Automakers are actively crossing state borders to fill out their work forces, Drummond said. For example, Nissan's Southeastern U.S. factories are recruiting qualified technicians in Alabama, he said. How many Americans live in Germany? "You can't blame Nissan," he said. "However, when they take potential applicants out of the Alabama arena, that puts a strain on the Alabama companies." Wie viele Amerikaner leben in Deutschland? Test Your Knowledge Think you know the answer? NEWS Send it to [email protected] Upcoming Oktoberfest Festivities: Oompah! German Word of the Month The Original Birmingham Oktoberfest at Das Haus September 13-15 www.fdsk-dashaus.org Cullman Oktoberfest October 6-13 www.cullmanoktoberfest.com As the mercury rises during the summer months, folks find themselves enjoying some downtime in air conditioned interiors or lounging alongside pools or breezy shorelines. Too much of such “lazing about” however could lead people to brand you a “Faulpelz.” HONORARY CONSUL GENERAL’S CORNER Consul General Görgens says aufwiedersehen On July 26, Dr. Lutz Görgens and his wife, Ulrike, held a farewell reception at the official residence in Atlanta. The Görgens' tenure in Atlanta has drawn to a close after six years. They now prepare to leave for Tokyo, Dr. Görgens' next posting with the German Foreign Office, or Auswärtiges Amt. UPCOMING GACC DATES German Bierfest August 25, 2012 Atlanta, GA Buy your Ticket! GACC South's Annual Gala Saturday, November 10, 2012 St. Regis Atlanta Dr. Görgens began his posting at the Consulate General of Germany in Atlanta in 2006 as the Deputy Consul General. He then took over as Consul General the following year. Most of the residents within the Consulate's jurisdiction for the southeastern US know him affectionately as "Lutz." Alabama has enjoyed a strong and cordial relationship with Lutz over the years, as he has been a frequent and willing visitor. As a career diplomat in the German Foreign Service, Lutz is charged with certain duties and responsibilities. But the level of enthusiasm, good cheer and sincere interest with which he has carried out his consular tasks has endeared Lutz to many of us, and has greatly contributed to further and foster the very important relationship between Alabama and Germany. Always eloquent, in full sartorial splendor and with impressive erudition, Lutz has lent his boundless energy, support and presence to countless events in the cultural, diplomatic, educational and business arenas. In addition to covering six Southeastern states, Lutz has led the Consular Corps in Atlanta as its Dean for the last several years. As we prepare to welcome the new Consul General in the near future, let us express thanks to Lutz for his friendship and constant support of Alabama, and wish him well in his next post as head of the Economic Desk in Tokyo. I urge the members of the AGP and all of the residents of Alabama with an interest in Germany to pay homage to Lutz's legacy of friendship with Alabama by continuing to foster greater cultural, educational and commercial ties between us. Platinum Table (10 seats): $7,500 Gold Table (10 seats): $5,000 Silver Table (10 seats): $4,000 Bronze Table (10 seats): $3,000 Shared Silver Table (5 seats): $2,500 Shared Bronze Table(5 seats): $2,000 For sponsorship benefits, click here. Following dinner, a live band, dancing and a silent auction fill out the program. Questions? Contact us at [email protected] or 404-586-6810. Congratulations to Moreson Conferencing and our Board member, Mark Jackson, CFO and Chairman, for being named Birmingham’s Face of International Business TV Tips There are five German channels available on DISH by subscription: Deutsche Welle, MyGermanTV, MyGermanTV+, ProSiebenSat, 1 Welt and GermanKinoPlus. Deutsche Welle is also available on various cable stations in the US. Source: www.dw.de FEATURE Six Questions for Claudia Zimmerman AGP Board member Claudia Zimmermann is a very busy person, and has been for a very long time. As Director of Economic Development for the Mobile Area Chamber of Commerce, she has been involved with the recruitment of ThyssenKrupp, Airbus and many other companies to the Mobile area. We caught up with her recently between flights for a brief Q & A. 1) The two ThyssenKrupp projects were huge in scope and in impact on the Mobile area. Give us an idea of the timeframe that you worked on for these two projects. Project Compass, the ThyssenKrupp Steel part of the project, came first in February of 2006. Project New Star, the Stainless project, followed a few months later, increasing the scope of the project even more. Both projects were announced in May 2007. So Team Alabama worked on bringing ThyssenKrupp to Alabama for 15 months. During those 15 months, the different TK and consultant project teams visited Mobile and the site more than 15 times. It was an all-around huge project. 2) And then came Airbus! Most industry recruiters may see one huge project in a career, but your workload and life changed again. What was the most challenging aspect of this project from your perspective? The toughest part was patience and staying the course. Keeping the faith that Mobile’s hard work would pay off, no matter what politics were at plan. As you can imagine, we were all very invested in the project: the Chamber, the City, the County, the State and the citizens of Mobile. It was a long haul, over seven years, through multiple ups and downs, victories and defeats, but we stood by EADS and Airbus, and they stood by us, and we all won in the end. The TK projects and the Airbus project were game changers for Mobile and Alabama, and I am very fortunate and proud to have been involved with them and with the Chamber to the realization of those amazing projects. 3) Please give us an idea of your background and the things that helped prepare you for international recruiting? Growing up in Germany and coming here to go to school gave me a good understanding of the cultural differences between the U.S. and other countries. I studied international relations and economic development in college, which gave me a good foundation to work in international recruiting. And I’ve been fortunate to work and learn under excellent economic developers who taught and are teaching me how to actually practice economic development. Probably the most important virtues of an economic developer, besides knowing your product, are being a good listener and problem solver in order to make the clients feel comfortable, alleviate their concerns and come up with solutions to all kinds of problems that may arise. And on an international scope, it is important to know the cultural sensitivities of a people. 4) In your spare time between huge projects, what was the nature of other projects that announced in the Mobile area? Foreign Direct Investment continues to grow in Mobile. We have about 30 companies from 18 different countries, representing a diversity of sectors, such as the chemical, aerospace, steel and shipbuilding industries. Many of them are in growth mode, so we have been able to announce expansions for our shipbuilders and chemical companies, and we’ve started to really focus on the oil and gas industry, which has great potential for Mobile. Aker Subsea, a Norwegian company which makes umbilicals for the oil and gas industry, has had three expansions in the last three years, and they continue to bring more of their business to Mobile. Plus we’ve announced several ThyssenKrupp-related projects in the last year or so. Since 2007, we’ve announced 10,764 jobs and an investment total of $6,807,510,000. 5) Anything on the horizon you can share with AlabamaGermany Partnership readers? AlabamaGermany Partnership Executive Committee AGP Chairman Gerhard Graf Graf & Associates Vice Chair/Chair Elect Bryan Winter Lewis, Smyth & Winter, PC VP, Business Development Mark Sheppard Alabama State Port Authority VP, Culture Dr. Thomas Fox University of Alabama VP, Education Dr. Anne-Katrin Gramberg Auburn University VP, Communications Warren McCullars Alagasco VP, Membership Lamar Smith Smith & Associates Secretary Judy Benson Johnson Controls Treasurer Jim Robertson Rödl Warren Averett LLC Immediate Past Chair Arndt Siepmann City of Auburn AGP Affiliates Consulate General of the Federal Republic of Germany Atlanta Lutz Hermann Görgens, Ph.D. Marquis Two Tower, Suite 901 285 Peachtree Center Avenue, N.E. Atlanta, Georgia, 30303-1221 Phone: (404) 659 4760 www.germany.info/atlanta Honorary Consul of the Federal Republic of Germany for the State of Alabama Michael Johnson Johnston Barton Proctor & Rose LLP [email protected] Phone: (205) 458.9421 German American Chamber of Commerce of the Southern United States, Inc. Martina Stegmeier 1170 Howell Mill Road, Suite 300 Atlanta, GA 30318 Phone: (404) 586-6800 www.gaccsouth.com/en Well, as you know, in economic development confidentiality is key. We have a lot in our pipeline right now, more project activity than we’ve seen in a long time. But I better not say too much, mum’s the word! 6) Tell us what the Farnborough International Airshow was like. Farnborough is a small town just outside of London and has hosted the Farnborough International Airshow for decades on its Airfield. Every two years, several huge halls are constructed to house more than 1,000 exhibitors and over 120,000 trade visitors. To make sense of the chaos, the Mobile delegation (just like other delegations from Alabama) pre-schedules one-on-one appointments with targeted exhibitors to market Mobile’s assets to potential prospects. This year was a happy year as all of us from Alabama were able to talk about Airbus coming to Mobile and promote other aerospace efforts in our state and communities. Everyone’s schedules are hectic, catching the train early to get to the show as it opens, running from meeting to meeting all day and entertaining prospects at night while the air shows are in wonderful world-class cities like Paris, London and Berlin, we usually don’t get to see much of the cities but become very familiar with the halls at the trade fairs. After the air show week is over, booths, pavilions and halls are torn down, just to be rebuilt two years later. NEWS German Language Movie Nights Saturday, August 25th 7 pm Goethe-Zentrum Atlanta Admission: $5 for GCC and AF members, $15 non-members As part of their ongoing film series, the German Cultural Center Atlanta presents Sophie Scholl—die letzen Tage” Light refreshments provided In 1943, as Hitler continues to wage war across Europe, a group of college students mount an underground resistance movement in Munich. Dedicated expressly to the downfall of the monolithic Third Reich war machine, they call themselves the “White Rose.” One of its few female members, Sophie Scholl, is captured with her brother during a dangerous mission to distribute pamphlets. Unwavering in her conviction and loyalty to the White Rose, her cross-examination by the Gestapo quickly escalates into a test of wills as School delivered a passionate call to freedom and personal responsibility. This movie will be shown in conjunction with the exhibit “Die Weiẞe Rose,” which is on display at the Goethe-Zentrum from June 18 to August 31! NEWS The Secret of the First Grade Candy Cone Every year, eager first graders stand by their primary schools in Germany, happily holding large Schultüten, or candy cones. Filled with sweets and gifts and decorated with ribbons and crepe paper, candy cones make the new students’ hearts beat faster as they move from kindergarten to primary school. Where did this charming custom come from? The tradition dates back to 1810, with the first candy cones in Thuringia and Saxony. According to legend, at the teacher’s home stands a tree decorated with a candy cone for every child. Once the tree has matured, it is time to begin school and the candy cones are handed out. In those days, godparents gave children the cone-shaped packages, which were filled only with sweets. In eastern Germany, the kindergarteners even had a candy cone party, at which students were promenaded before their families before being allowed to remove a candy cone from a beautifully decorated tree. Today, candy cones can be bought in all shapes and sizes, and are filled with school materials, small trinkets, toys and sweets. Written by Denise Kotulla. Translation: German Embassy Alabama Germany Partnership German American Chamber of Commerce German Consulate General Atlanta
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