DESIGNER LOW ENERGY LIGHTING
Plumen is building
the first designer
smart light bulb brand
LIGHTING IN THE NEAR FUTURE
By 2020, bulbs
will do a lot more
than give light...
Wellbeing
Bulbs will respond to
your body clock - cooler light
in the morning to wake you
up, whiter light to help you
focus and warmer light to
relax before bed. They will
also be able to monitor your
sleep and general health.
Sensors
Bulbs will respond to changes
in the environment, turning on
as you enter, off as you leave,
dimming down as the sun rises
and up as it goes down
Security
They will learn your routine, so
when you’re away the lights will
turn on/off as normal. If someone
is in your house when they’re not
meant to be, then your bulb will
notify you, just like an alarm system.
Business intelligence & data
Shops, bars and public spaces will
be able to know how many people
coming in and out, path of travel,
time spent, etc. This data will help
optimise their space and service.
LIGHTING
$111BN INDUSTRY UNDERGOING REAL CHANGE
Regulatory shift
Technology shift
Consumer shift
Government legislation
driving adoption of
new techology
LED bulbs last 10x longer
and cost more.
Consumers will soon value
light bulbs very differently.
Smart tech opening whole
new product areas
Bulbs at the core of new
smart homes revolution
Push factor
Opportunity for premium
consumer brand
Pull factor
DESIGN AS A DISRUPTOR
Power of design driven
brands to disrupt large
markets is well proven.
Design brands are
leading the way in
tech product space
Computers
Smart thermostats
Electric cars
Smart speakers
?
CURRENT SMART BULBS FAILING TO DELIVER
Disabled when
you use your
light switch
Poor lighting
experience
Benefits of mobile
control and disco
mode not compelling
Designs are out
of place in the
modern home
Plumen are embedding sensors in all their bulbs in 2017 to
make them truly intelligent.
However, the technology alone is not enough. The product
needs to be compelling to inspire mass adoption. These
bulbs need to be desirable, fit for the best restaurants and
bars around the world, as well as people’s homes.
They need to be beautiful. Really, really beautiful.
PLUMEN
PERFECTLY PLACED TO CAPITALISE
PROVEN LIGHTING
INNOVATORS
Creators of the world’s
first designer low energy
light bulb.
Respected award-winning
global brand.
SCALABLE PLATFORM
PRODUCT ROADMAP
Experienced team
that can deliver.
Great pipeline of premium
& mass market LED
products ready to launch.
Danish partner
manufacturing in China.
Warehousing in three
continents, international
sales agents and retailers in
50+ countries.
Team of 12. Sales of £1m+
Entering smart home
market in 2017 partnering
with best tech solution.
THE PLUMEN TEAM
FOUNDERS
NICOLAS ROOPE
Founder & creative director
World renowned design, digital and
marketing innovator. Shaped the online
brand presence of Skype, Top Shop, EE,
UBS, Ted Baker, Mulberry & more
MICHAEL-GEORGE HEMUS
Founder & MD
Serial entrepreneur with 10+ years
experience in manufacturing, product
development and sales.
RONNIE RENTON
Chairman
Central to scaling of Games Workshop from
£6m to £150m turnover. Executive MBA from
London Business School.
THE PLUMEN TEAM
ADVISORS
FLEMMING ANDERSON
First investor and founder of our manufacturer
- e3 light, turnover of $30m+. 20 Years of
lighting manufacturing experience
ASHLEIGH TENNANT
Marketing Director long track record of
growing communities and user engagement.
Previously at Moo.com and Wool & The Gang.
JOHN MURPHY
MD of Megaman UK for 15 years and hugely
experienced in global lighting sales.
Built sales from £0 To £30m.
EXISTING FOUNDATIONS
Established manufacturing base / global supply chain
500,000 Products sold to 75+ countries
£1M+ turnover last year
Margins of 50% through retailers
Margins of 60-70% through plumen.com
All products and trade mark IP registered in key markets
Launched range of accessories and shades
Developed successful partnership based marketing strategy
FUNDING WILL ENABLE:
Launch of mass-market filament LED range - Q3 2016
Launch of the game-changing luxury 003 bulb - Q4 2016
Sales and marketing to exploit new ranges
Develop/launch Plumen smart bulb with Stack Lighting - H2 2017
Accelerated growth of US market
RETAIL PARTNERS
Awards
Museums
Press
SUMMARY
In 2020 the LED market will be worth
$68BN and smart lighting will be ripe for
mass adoption.
Plumen will be the leading design brand
in the space, offering a beautiful, efficient,
smart bulb for every part of the home.
CONTACT
MICHAEL-GEORGE HEMUS
Co-Founder + MD
[email protected]