Special Thanks to ESTO 2015
Partners, Sponsors and Hosts
SPECIAL THANKS TO OUR PREMIER PARTNER
ESTO EDUCATION PARTNER
PLATINUM
GOLD
ESTO 2015 • AUGUST 23–25 • PORTLAND, OR
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SPECIAL THANKS TO ESTO 2015
PARTNERS, SPONSORS AND HOSTS
(continued)
SILVER
84 ESTO 2015 • AUGUST 23–25 • PORTLAND, OR
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SPECIAL THANKS TO ESTO 2015
PARTNERS, SPONSORS AND HOSTS
(continued)
BRONZE
OUR HOSTS
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Sponsor Organizations
Travel Savvy knows local. We produce content in all
varieties, including the “We Hear” video series and
the Travel Savvy TV channel. Our CityTouristSites
properties provide smart, relevant content about
select cities including New York, Los Angeles and
London. As a brand, Travel Savvy connects you
with travel consumers.
ADARA leverages global travel data to drive future
business performance. ADARA’s Magellan platform
transforms loyalty, search and booking data into
actionable knowledge that allows companies to
better understand, reach and engage customers.
The platform is fueled by first-party data from more
than 80 global travel brands.
The ATTA is a network of over 1,000 tour
operators, tourism boards, destinations, travel
advisors and PR and media professionals dedicated
to supporting adventure travel worldwide. We
provide training, education, research, networking
opportunities, and events like the annual Adventure
Travel World Summit and the North Americanfocused AdventureELEVATE conference.
Airbnb is a trusted community marketplace
for people to list, discover, and book unique
accommodations around the world, whether an
apartment for a night, a castle for a week, or a villa
for a month in over 34,000 cities and 190 countries.
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SPONSOR ORGANIZATIONS
(continued)
Arrivalist is a marketing attribution analytics
platform that empowers destination marketers with
new metrics to evaluate the offline impact of online
media plans. The company’s patent-pending Location
Change Attribution Analytics tool is being used by
destinations across the country, including California,
New Orleans, Kansas, Fort Worth and more.
Bluebridge is a mobile app platform that helps
destinations create customized, affordable apps that
engage their visitors. With customers like South
Africa tourism, Gatlinburg, TN, and Kissimmee,
FL, Bluebridge has developed more than 400 apps
in the iTunes and Google Play app stores. Learn
more at gobluebridge.com.
Brand USA is the public-private partnership
responsible for launching the United States’ firstever nationally coordinated tourism marketing
effort. Its mission is to increase international
visitation and enhance the image of the U.S.
worldwide. International travel in the U.S.
currently supports 1.8 million American jobs and
benefits virtually every sector of the economy.
Partner with Bridal Guide Media and connect with
over 1 million U.S. couples with an urgent need
to spend on destination weddings, honeymoons
and more. Surround sound options include print,
website, social media, events, newsletters and
advertorials. Nearly 4 million magazine readers and
1.5 million UVs with geo targeting options.
ESTO 2015 • AUGUST 23–25 • PORTLAND, OR
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SPONSOR ORGANIZATIONS
(continued)
Shopping, Dining and Cultural Heritage
Experiences are the top activities for international
travelers. Participate in The Cultural Traveler
guide and Shop America Magazine 2016.
Gobal distribution including China! Join us at
the ONE Travel Conference, September 2016.
ShopAmericaTours.com, TheCulturalTraveler.com,
ONEtravelconference.com. Contact Rosemary
McCormick, [email protected].
Destination Analysts is a full-service market
research company specializing in actionable
marketing intelligence for DMOs—from visitor
profiles and economic impact studies to user
experience research and digital marketing ROI.
Destination Analysts also conducts “The State
of the American Traveler” and “The State of the
International Traveler” for the industry.
Endless Vacation is the largest national circulation
travel magazine in the U.S reaching 4.4 million
readers. With award winning content across
multiple platforms, Endless Vacation is the ultimate
trip planning resource for those who have made a
lifetime commitment to travel; averaging almost 4
weeks of vacation annually.
Expedia Media Solutions is dedicated to
building innovative media partnerships for travel
advertisers enabling them to leverage Expedia’s
network of leading travel brands and global sites.
With a growing product portfolio of advertising
and sponsorship opportunities, Expedia Media
Solutions has revolutionized the way brands reach
and connect with online travel consumers.
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SPONSOR ORGANIZATIONS
(continued)
Food Network Magazine has revolutionized the
magazine landscape by combining the best of all
worlds: food, star chefs, entertainment, travel and
fun. Leading the epicurean category in audience
with 12.4 million and the #1 highest seller on
newsstands, our readers recognize and appreciate
the connection between food and travel.
Fuseideas is an award-winning full service
creative agency that specializes in developing
innovative, integrated and measurable campaigns
for Destinations seeking differentiation in an
increasingly chaotic media environment. We
break through this “chaos” with a strategic mix of
traditional, digital and social media built upon a
rock-solid creative strategy. For a free consultation,
please contact Dennis Franczak at dfranczak@
fuseideas.com, or call 781-897-4801.
Georama is a real-time vicarious travel platform
that provides a new way to inspire and engage with
prospective travelers around the world. Showcase
your destination through high-definition livestreamed guided tours that allow viewers to interact
in real-time for a personalized experience.
HomeAway, Inc., the world’s leading online
marketplace for vacation rentals, makes every
vacation rental in the world available to every
traveler in the world. With over 1 million vacation
rental listings in 190 countries, we’re committed to
helping families and friends find the perfect vacation
rental to create unforgettable travel experiences.
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SPONSOR ORGANIZATIONS
(continued)
Interfuse Media is a fast-growing digital marketing
company launched in 2014 by Collinson Media &
Events. Interfuse is focused on helping destination
marketing organizations navigate the digital media
and marketing landscape with proven solutions and
advanced data tools to reach new and returning
visitors at every stage in the buying cycle.
Nothing fires people up quite like travel, and at
Lonely Planet we know this better than anyone
else. As the world’s leading travel authority, we’ve
brought together a massive global audience, created
a unique range of travel products and established
one of today’s most iconic and loved travel brands.
Lonelyplanet.com/partner
Longwoods International is a respected leader in
marketing, advertising, travel and public opinion
research. For over 30 years, we have assisted leading
corporate and public sector clients with studies
conducted across the Americas, Europe and Asia.
Since 1976, Madden Media has partnered with
DMOs around the country to provide innovative,
industry-leading destination marketing solutions.
We deliver results to more than 950 clients in 48
states as well as in Canada, and impact travelers
431 million+ times per year. Madden Media…
connecting people to places.
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SPONSOR ORGANIZATIONS
(continued)
Matador is the world’s largest independent travel
publisher, with over 12 million unique monthly
visitors. Since 2006, we’ve redefined travel media
by developing a global network of editors, writers,
photographers and filmmakers who’ve won
numerous awards and pushed the limits of what’s
possible as freelance travel storytellers.
MBuy, a division of Mediaocean, combines
everychannel media expertise and the best
advertising technology in the industry—providing
advertisers with superior media buying and
planning services. Clients trust MBuy to deliver
high performance campaigns that meet their
advertising and business objectives. To learn more
about MBuy’s everychannel media solutions, go to
www.MBuy.com.
Meredith Travel Marketing opens the door to
100+ million women from millennials to moms.
We inspire women with trusted editorial, actionpacked itineraries, multi-generational vacation
ideas and dream filled getaways. From lifestyle to
lifestage, our portfolio allows you to target specific
consumers to ensure your message becomes part of
their travel experience.
With offices in Sarasota, FL, and Superior, CO,
Miles markets destinations and hospitality
businesses by working with state tourism offices,
convention and visitors bureaus, hotels and other
organizations in the tourism industry to create
forward-thinking online, mobile, email and print
content marketing solutions.
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SPONSOR ORGANIZATIONS
(continued)
We believe in the power of travel. That’s why
MMGY Global has been dedicated exclusively to
this industry for 34 years. From research to brand
development, web design to public relations,
we offer integrated marketing for travel brands
throughout the world with one goal in mind: We
Inspire People to Go Places.
NCC Media is the national ad sales, marketing and
technology company representing virtually all of
America’s multichannel video providers. NCC is the
industry’s leading multi-platform sales organization,
where travel advertisers can reach local Cable,
Satellite and Telco homes across dozens of cable
networks, via a single media buy.
Internet travel company that enables travelers to
research, plan and book travel products. OWW
provides destinations with global marketing reach;
North America—Orbitz.com, Europe—eBookers
and Hotel Club. Orbitz Worldwide partners with
destinations to inspire travel. Make Our Audience,
Your Audience. Motivate travelers to be your next
visitor while they research, plan and book.
SagaCity Media produces award-winning web
content and print publications for 12 DMOs across
the country, including Portland (Destiny AwardBest Visitor Guide), Seattle, Santa Monica, Aspen/
Snowmass, Galveston, and Washington state. We
also provide the advertising sales, production, and
distribution expertise to maximize our partners’
return while minimizing their investment.
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SPONSOR ORGANIZATIONS
(continued)
Schneider Publishing publishes Association News:
America’s most-read magazine for association
executives and SportsTravel: The sports world’s event
magazine. We also organize the Meetings Quest
Trade-show Series, the nation’s longest-running
series of trade shows for meeting planners and the
TEAMS Conference & Expo, the world’s leading
conference for the sports-event industry.
Simpleview delivers powerful tools and marketing
techniques created specifically for the tourism
industry, including reporting tools, websites,
mobile, SEO and integrated CRM and CMS
platforms. With 20+ years experience, 375+ clients
and a staff of 175+, we offer more expertise, staying
power and proven success than any other company
in our field.
Sojern is travel’s leading data-driven performance
marketing engine. Through its Sojern Traveler
Platform and billions of traveler intent signals
across online and mobile channels, Sojern puts
more heads in beds and travelers in town for its
clients worldwide. For more information, please
visit www.sojern.com.
SpotXchange is the trusted video advertising
platform for brands. Leverage SpotXchange’s ad
serving, expert team, programmatic technology,
and private marketplace capabilities to operate
effectively in an increasingly complex digital
ecosystem. Over four billion video ad decisions are
processed through the SpotXchange platform daily,
and is consistently the top comScore video property
for video ads served.
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SPONSOR ORGANIZATIONS
(continued)
STR empowers clients to make sound sales,
marketing and revenue management decisions
by providing actionable performance data.
STR has been the leader in hotel industry
benchmarking and research for 30 years. STR
receives performance data from over 50,000 hotel
properties, representing over 6.8 million rooms in
165 countries.
STR, Inc. | 1.615.824.8664 ext. 3504
[email protected] | str.com
T+L is the preeminent voice for the sophisticated,
insatiable traveler, serving up expert intelligence
and the most immersive, inspiring travel lifestyle
content anywhere. We capture the pure joy of
discovering the pleasures the world has to offer.
Whether the experience is in print or digital, T+L
offers compelling reasons to get up and go.
Travel Channel is a multiplatform travel lifestyle
brand with the core mission of providing inspiring
and compelling programming that takes viewers
beyond their everyday destinations, making the
unfamiliar familiar—whether it’s around the world
or around the block. Travel Channel is available in
more than 94 million United States cable homes
and 130 counties around the world.
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SPONSOR ORGANIZATIONS
(continued)
Travel Spike helps Destinations drive more
bookings, visits and sign-ups on a performance
basis. We’ve worked with 200 DMOs spanning 13
years. Tell your Destination’s story with our new
Native advertising and custom content marketing
program. Reach millions of leisure travelers via
email, mobile and online across our digital platform
ranked #1 in comScore Travel.
Travelzoo® is a global Internet media company.
With more than 27 million members and 25
offices worldwide, Travelzoo® publishes deals from
more than 2,000 travel, entertainment and local
companies. Travelzoo’s unique deal publishing
process inspires incremental trips, drives qualified
consumers to travel supplies and generated
immediate, measurable results.
TravMedia is the travel industry’s global media
network and the world’s largest dedicated travel PR
Newswire. TravMedia provides a social network for
business that unites more than 25,000 registered
journalists and 15,000 travel professionals globally.
TravTrade, their travel trade business, are proud
media and technology partners for the U.S. Travel
Association and Brand USA.
TripAdvisor® enables travelers to plan and book
the perfect trip! DMOs can strategically target 340
million unique monthly visitors on the world’s
largest travel community, and across Facebook and
the Internet, throughout the travel planning cycle.
Stop by the Stir Lounge to exchange ideas with our
team of seasoned travel professionals!
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SPONSOR ORGANIZATIONS
(continued)
WeChat is the world’s leading lifestyle-changing
app with 600+ million active users. ChinaGate has
been the market leader in connecting global brands
with Chinese consumers worldwide since 1997.
ChinaGate has proven success in helping brands
targeting Chinese tourists gain massive exposure
and complete sales through WeChat.
Yahoo is a guide focused on informing, connecting,
and entertaining our users. By creating highly
personalized experiences for our users, we keep
people connected to what matters most to them,
across devices and around the world. In turn, we
create value for advertisers by connecting them with
the audiences that build their businesses. For more
information, please visit: advertising.yahoo.com.
96 ESTO 2015 • AUGUST 23–25 • PORTLAND, OR
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