Electric Playbook
HYBRID
ELECTRIC VEHICLE
Ford offers the power of choice with
fuel-efficient and fun-to-drive vehicles.
PLUG -IN HYBRID
ELECTRIC VEHICLE
ALL-ELECTRIC
VEHICLE
Ford Electrified Vehicles Put the
Power in Your Hands
Whether you want to save on fuel, reduce your carbon
footprint or be part of the electric evolution, you have an
interest in electrified vehicles (EVs). No matter the reason,
Ford has one that’s perfect for you.
Our lineup includes a variety of hybrid, plug-in hybrid and
all-electric vehicles, each designed to fit a specific lifestyle.
That means there’s no need to compromise on comfort,
capabilities or convenience.
Use this playbook to get started on your journey to an
electrified lifestyle.
FUSION HYBRID
2
C-MAX HYBRID
Learn more online
• PlugIntoFord.com
• ford.com/green
• ford.com/cmax
• ford.com/fusion
• ford.com/focuselectric
• MyFordMobile.com
FUSION ENERGI
PLUG-IN HYBRID
Fuel-efficient Contents
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4
The Transformation of Transportation
6
The Ford Family of EVs
8
Compare Ford EVs at a Glance
10
Ford Hybrids
12
Ford Plug-In Hybrids
14
Ford All-Electric
16
EV Connectivity
18
Eco-conscious Inside and Out
18
Smart Collaborations
Discover more about EVs
20
We Have You Covered
22
Dollars & Incentives
23
Links to Learn More
Check out PlugIntoFord.com and learn
about the different types of EVs,
charging options, innovative features,
onboard technology and more.
C-MAX ENERGI
PLUG-IN HYBRID
Microsoft is a registered trademark of
Microsoft Corporation.
FOCUS ELECTRIC
3
The Transformation of Transportation
Building on over a decade of experience with hybrid technologies,
Ford is committed to being a world leader in rechargeable electric
vehicle technology:
• Electrified vehicles offer additional fuel choices
for consumers and protection against price
fluctuations at the pump
• A more fuel-efficient vehicle means a reduced
carbon footprint and fewer tailpipe emissions, which can
lead to cleaner air and a future where we can be less
dependent on fossil fuels
Giving you the power of choice
We’ve made a conscious decision to offer a
wide range of electrified vehicles instead of
concentrating on a single technology. Our reasoning
is simple: a vehicle should be made to fit your lifestyle,
not the other way around. And when more people
choose to drive electrified vehicles, we all benefit.
4
Ford is committed to
progressive technology
We’re continuing to develop
additional eco-conscious
transportation solutions with
substantial investments in research,
development and manufacturing.
• We’ve dedicated 285,000 sq. ft. in
Dearborn, Michigan, to a new Advanced
Electrification Center where engineers
work on EVs
• We’ve refurbished and revitalized the
Michigan Assembly Plant to build five
fuel-efficient powertrain technologies
on the same line
• We’ve invested in solar energy to help
power our manufacturing facilities
Ford is dedicated to remaining on
the leading-edge of the EV industry,
offering additional transformative
transportation choices.
FOCUS ELECTRIC
5
The Ford Family of EVs
6
Hybrid
Electric Vehicle
Powered by a gasoline engine and
battery-driven electric motor, the
state-of-the-art lithium-ion
battery is automatically charged
when the gas engine runs. Also,
energy from braking is captured to
recharge the battery.
Plug-In Hybrid
Electric Vehicle
Uses hybrid technology with the ability
to plug in to enhance your hybrid
experience and maximize the battery’s
capability. Charge from a standard
120-volt or available 240-volt charging
station. By fully charging, greater
fuel savings may be achieved while
minimizing your carbon footprint.
All-Electric
Vehicle
100% electric means zero CO2
emissions. Powered completely by a
rechargeable battery, with no need
for a drop of gas or any oil changes.
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Focus Electric
C-MAX Hybrid
Fusion Hybrid
Fusion Energi
Plug-In Hybrid
Plug-In Hybrid
C-MAX Energi
Compare Ford EVs at a Glance
Hybrid
• C-MAX Hybrid
• Fusion Hybrid
Plug-In Hybrid
• C-MAX Energi
• Fusion Energi
All-Electric
• Focus Electric
Gas Engine
Yes
Yes
No
Electric Motor
Yes
Yes
Yes
Transmission
eCVT
eCVT
Single-speed
Regenerative
Braking Recovers
Energy
Yes
Yes
Yes
Battery
1.4 kWh
Lithium-ion
7.6 kWh
Lithium-ion
23 kWh
Lithium-ion
Abbreviations
AT-PZEV
advanced technology partial zero emissions vehicle
eCVT
electronically controlled continuously variable transmission
ULEV II
ultra low emissions vehicle II
SULEV II
super ultra low emissions vehicle II
ZEV
zero emissions vehicle
8
(1) Actual mileage will vary.
(2) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.
(3) EPA-estimated rating of 42 city/37 hwy/40 combined mpg, 13.5-gallon fuel tank. Range
calculations based on www.fueleconomy.gov. Actual mileage will vary.
(4) EPA-estimated rating of 44 city/41 hwy/42 combined mpg, 13.5-gallon fuel tank. Range
calculations based on www.fueleconomy.gov. Actual mileage will vary.
(5) Actual range varies with conditions such as external elements, driving behaviors, vehicle
maintenance and lithium-ion battery age.
(6) E PA-estimated rating of 40 city/36 hwy/38 combined mpg, 14.0-gallon fuel tank; 19 miles
electric. Range calculations based on www.fueleconomy.gov. Actual mileage will vary.
Hybrid
• 2014 C-MAX Hybrid
• 2014 Fusion Hybrid
EPA-estimated
Rating of:(1)
EPA-estimated
Total Driving
Range(5)
C-MAX Hybrid
42 city/37 hwy/
40 combined MPG(3)
Fusion Hybrid
44 city/41 hwy/
42 combined MPG(4)
C-MAX Hybrid(3)
540 miles
Fusion Hybrid(4)
567 miles
Plug-In Hybrid
• 2014 C-MAX Energi
• 2014 Fusion Energi
C-MAX Energi
95 city/81 hwy/
88 combined MPGe(2)
Fusion Energi
95 city/81 hwy/
88 combined MPGe(2)
All-Electric
• 2014 Focus Electric
110 city/99 hwy/
105 combined MPGe(2)
C-MAX Energi(6)
550 miles
19 all-electric miles
Fusion Energi(6)
550 miles
76 all-electric miles
19 all-electric miles
Plug-In
Charge Time
No need to plug in!
(automatically charges
while driving)
120V — 7 hours
240V — 2.5 hours
(if you choose to plug in)
120V — 20 hours
240V — 3.6 hours
Charging
No need to plug in!
120V — standard
240V — available
(if you choose to plug in)
120V — standard
240V — available
Top Speed in
Electric Vehicle
Mode
85 mph
85 mph
84 mph
Emissions Category
Tier 2 Bin 3
(ULEV II)
AT-PZEV
(SULEV II)
Zero CO2 emissions
(ZEV)
9
Ford Hybrids
C-MAX Hybrid
Fusion Hybrid
Why you should select a hybrid
• You want to reduce your carbon footprint
• You do a lot of driving where you can take full advantage of regenerative braking
• You want a vehicle with room to fit your lifestyle
Ford hybrids are powered with the latest technologies
C-MAX Hybrid and Fusion Hybrid feature a highly efficient internal combustion engine, electric traction
motor, state-of-the-art lithium-ion battery and regenerative braking system.
• Hybrid transmission seamlessly manages power between the electric traction motor and gasoline engine
for maximum efficiency
• Both C-MAX Hybrid and Fusion Hybrid offer a top speed of up to 85 mph in all-electric mode
• In addition to providing some electric drive capability, the electric motor provides added power as needed
to allow the gasoline engine to run at its most efficient
• Electric power is primarily used for idling, vehicle launch and power assist
• A hybrid does not need to be “plugged-in”
• Regenerative Braking System captures brake energy normally lost during braking and uses it to help
recharge the battery
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C-MAX HYBRID
Benefits you can bank on
Ford hybrids can deliver a significant improvement in mpg
when compared to comparable gasoline-only vehicles:
• 2014 C-MAX Hybrid — EPA-estimated rating of
42 city/37 hwy/40 combined mpg(1)
• 2014 Fusion Hybrid — EPA-estimated rating of
44 city/41 hwy/42 combined mpg(1)
Also, the C-MAX Hybrid and Fusion Hybrid achieved ultra
low emissions vehicle standards,(2) so driving one can help
make a difference to the environment.
FUSION HYBRID
(1) Actual mileage will vary.
(2) Achieved ULEV II Tier 2 Bin 3 standard.
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Ford Plug-In Hybrids
C-MAX Energi
Fusion Energi
Why you should select a plug-in hybrid
• You want to be able to offset your fuel usage with electricity by plugging in
• You want to take advantage of a plug-in hybrid’s all-electric driving capability of EPA-estimated 19 miles for your daily drives
• You want the freedom to take longer trips when recharging stations may be scarce
• You want a vehicle with the room to bring along the people and things that matter most
Ford plug-in hybrids give you the “best of both worlds”
C-MAX Energi and Fusion Energi are plug-in hybrids that offer drivers the opportunity to offset their fuel usage with
electricity by using either a 120-volt outlet or an available 240-volt home charging station. By fully charging, you may
realize fuel savings and minimize your carbon footprint.
• Can drive like an electric vehicle for short trips and
like a hybrid for longer trips
– 550 miles of EPA-estimated total driving range,
up to 19 all-electric miles(1)
• EV Mode button gives you the freedom to choose
whether to drive in all-electric now, all-electric later
or drive as a regular hybrid
• Regenerative Braking System captures
brake energy normally lost during braking and uses
it to help recharge the battery
• Both C-MAX Energi and Fusion Energi offer a top
speed of up to 85 mph in all-electric mode
• Plug-in hybrid vehicles offer the flexibility of
gasoline or electric power. If you choose to drive
using electric power, the battery can be:
– Recharged overnight in 7 hours using a standard
120-volt outlet
– Recharged in just 2.5 hours using the available
Ford-branded AeroVironmentTM
240-volt home charging station
AeroVironment is a trademark of AeroVironment, Inc.
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FUSION ENERGI
“Hybrid-plus” benefits
Ford plug-in hybrids offer a combination of hybrid technology
and all-electric technology, giving you added flexibility in how
to power your vehicle:
• 2014 C-MAX Energi — EPA-estimated rating of
95 city/81 hwy/88 combined MPGe(2)
• 2014 Fusion Energi — EPA-estimated rating of
95 city/81 hwy/88 combined MPGe(2)
C-MAX Energi and Fusion Energi are EPA-estimated for
19 miles of electric-only driving.(1) After the electric-mode
range is exceeded, the vehicle operates like a conventional
hybrid vehicle, blending power from the gasoline engine and
electric traction motor, to maximize efficiency.
C-MAX ENERGI
(1) EPA-estimated rating of 40 city/36 hwy/38 combined mpg, 14.0 gallon fuel tank; 19 miles
electric. Range calculations based on www.fueleconomy.gov. Actual mileage will vary.
(2) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.
Actual mileage will vary.
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Ford All-Electric Focus Electric
Why you should select an all-electric vehicle
• You use your vehicle primarily for city driving and daily commutes that fall within the car’s battery EPA-estimated
driving range of 76 miles(1)
• You want to run completely on electricity — no gasoline or oil changes required, ever
• You want your vehicle to generate zero CO2 emissions
• You want a five-passenger car with plenty of room to fit your lifestyle
Gas-free driving starts here
The 2014 Focus Electric runs completely by rechargeable battery power so you’ll never need a drop of gas or an oil
change! The available AeroVironmentTM 240-volt home charging station, recommended by Ford, delivers a full battery
charge in just 3.6 hours. As you drive, the Regenerative Braking System can help maximize your range by capturing brake
energy and recycling it to recharge the battery. During errands, if you need it, you can also use the rapidly expanding
network of public charging stations. The Focus Electric gauge cluster provides valuable details to help you get the most
from every ride. At the end of each trip, you’ll see the total amount of gasoline you saved by driving electric.
• Provides a 100% CO2-free driving experience
• Features an electric motor, charge port and
state-of-the-art lithium-ion battery
• Owner plugs in the vehicle to fully charge the
lithium-ion battery
AeroVironment is a trademark of AeroVironment, Inc.
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Your technology-enhanced,
progressively powered vehicle
• Using a national average electricity price of 12 cents per
kWh,(2) it would cost an estimated $2.40 to $3.00 to
fully charge your plug-in vehicle’s battery. If you have the
opportunity to establish value charging, the cost could be
reduced even lower
• Electric vehicles generally have fewer moving parts
than gas-powered vehicles, reducing the cost and time
spent on regularly scheduled maintenance
• 2014 Focus Electric — EPA-estimated rating of
110 city MPGe(3)
FOCUS ELECTRIC
(1) Actual mileage will vary.
(2) U.S. Energy Information Administration; www.eia.gov.
(3) MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric
mode operation. Actual mileage will vary.
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EV Connectivity
With Ford electrified vehicles, owners have a great deal of control over how their electric vehicle
drives, charges and operates.
SmartGauge® with EcoGuide®
SYNC® with MyFord Touch®
Standard on Ford hybrid, plug-in hybrid and all-electric
vehicles, SmartGauge with EcoGuide enables drivers to
tailor vehicle information and serves as an onboard “coach”
to encourage more efficient driving habits.
SYNC with MyFord Touch(1) is an available
in-vehicle system that can help enhance the
EV experience.
• Greater driving efficiency is indicated by green leaves
growing on a lush vine (efficiency screens in Focus Electric
feature blue butterflies)
• Innovative instrument gauge cluster
• Built-in tutorials on braking and driving efficiency
• Customizable information with MyView
• Easy-to-use, five-way steering wheel controls
• Fully integrated, voice-activated(2)
communications, hands-free calling,
entertainment features that synchronize
with Bluetooth®-enabled phones
• Customizable LCD touch screens to access
and display an array of helpful vehicle features
and information including EV-specific content
• Access to SYNC Services,(3) which
provides traffic information, directions
and business search
(1) See Dealer for feature availability.
(2) Driving while distracted can result in loss of vehicle control. Only use SYNC/
MyFord Touch/other devices, even with voice commands, when it is safe to
do so. Some features may be locked out while the vehicle is in gear. Not all
features are compatible with all phones.
(3) SYNC Services varies by trim level and model year and may require a
subscription. Traffic alerts and turn-by-turn directions available in select
markets. Message and data rates may apply. Ford Motor Company reserves
the right to change or discontinue this product service at any time without
prior notification or incurring any future obligation.
(4) MyFord Mobile subscription is complimentary for five years from the vehicle
sale date as recorded by the dealer. Subscription fees apply after five years.
MyFord Mobile requires a compatible 2G independent cellular network. Evolving
technology and cellular networks may affect future availability and functionality.
(5) Based on your local utility’s participation.
The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.
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MyFord® Mobile Smartphone App and Website
(4)
Designed exclusively for Ford plug-in vehicles — C-MAX Energi, Fusion Energi and Focus Electric — the
MyFord Mobile smartphone app and website enable drivers to connect with their vehicle in a whole
new way. Using a smartphone or computer, you can:
• Remotely control select key features of the vehicle
• Check on the charge status
• Schedule the vehicle to charge when it’s convenient and with Set Value Charging(5) — when the most
cost-effective electricity rates are available
• Warm up or cool down the cabin interior before hitting the road
• Plan a fuel-efficient route to your destination
• Locate nearby charging stations
• View both estimated CO2 emissions and gallons of gas
saved, based on your driving style
Anyone can visit MyFord Mobile as a guest. Visit
your smartphone’s app store to download the
MyFord Mobile app. You can also
visit myfordmobile.com. Data rates
may apply.
17
Eco-conscious Inside and Out
Smart Collaborations
Our commitment to the environment doesn’t
end with offering electric vehicles and advanced
engine technologies. It starts there. Ford uses
eco-conscious materials in some surprising places.
To make it even easier for customers to choose
an electrified vehicle, Ford has assembled a team
of experts to lend their support.
• All Ford electrified vehicles feature soy-based foam in
the seat cushions
• Plastic bottles, milk jugs and other post-consumer
recycled materials show up in underbody shields,
wheel arch liners and air cleaner assemblies
• The Fusion Hybrid and Focus Electric standard cloth
seats are made with REPREVE® recycled fiber
Check out a quick
video on it! Data rates
may apply.
240-volt Home Charging Stations
For faster charging of your plug-in vehicle, Ford
recommends installation of the Ford-branded
AeroVironmentTM 240V home charging station.
1.You can purchase the Ford-branded AeroVironment
charging station in conjunction with AeroVironment
installation.
2.An AeroVironment Certified Installer can perform
a pre-installation survey and provide an estimate
prior to final installation scheduling.
3.You may also purchase the AeroVironment charging
station and have it shipped to a residence for
installation by any licensed electrician.
Call (888) 219-6747 or visit evsolutions.com/ford.
AeroVironment is a trademark of AeroVironment, Inc.
18
SunPower® Residential
Solar Solution
Owners can charge their
electrified vehicles using
the power of solar energy
with the SunPower
high-efficiency rooftop
system. The highefficiency solar panels
provide clean, renewable
energy to offset the
electricity used during
charging. The
2.5-kilowatt system can
produce an average of
3,000 kilowatt hours(1) of
electricity annually. Call
800-786-7693 or go to
www.sunpowercorp.
com/ford for additional
information.
Value Charging
To help owners of
electrified vehicles optimize
the way they charge their
vehicles and manage their
home energy use, Value
Charging is available.
This tool lets owners
automatically schedule
charging during the most
cost-effective time — the
off-peak hours — and
when there is less strain
on the grid.(2)
AT&T® Wireless
Connection
Ford has teamed with
AT&T to wirelessly
connect the C-MAX
Energi, Fusion Energi and
Focus Electric through
the MyFord® Mobile app,
allowing customers to
use their smartphone or
mobile device to remotely
control their car’s settings.
Charging Station Locator
Through MyFord Mobile, all
Ford plug-in vehicles now
use Plugshare® as a charging
station finder.
(1) Actual solar production varies by location, orientation and roof pitch.
(2) Based on your local utility’s participation.
SUNPOWER and the SUNPOWER logo are registered trademarks of SunPower Corporation
in the U.S. and other countries.
REPREVE is a registered trademark of Unifi, Inc.
© 2013 AT&T and the AT&T logo are trademarks of AT&T intellectual property.
19
We Have You Covered
Warranty
While your Ford dealer is the best place to start for complete warranty details, here is a quick overview:
Hybrid
• C-MAX Hybrid
• Fusion Hybrid
Plug-In Hybrid
All-Electric
• C-MAX Energi
• Fusion Energi
• Focus Electric
New Vehicle Limited Warranty
Vehicle
Powertrain
Unique components(1),(2)
High-voltage Battery(2)
3 yr./36,000 miles
5 yr./60,000 miles
8 yr./100,000 miles
8 yr./100,000 miles
3 yr./36,000 miles
5 yr./60,000 miles
8 yr./100,000 miles
8 yr./100,000 miles
3 yr./36,000 miles
5 yr./60,000 miles
8 yr./100,000 miles
8 yr./100,000 miles
In addition, the available Ford-branded AeroVironmentTM 240-volt home charging station includes limited manufacturer
warranty coverage of 3 years. Visit evsolutions.com/ford for details.
Maintenance
The best sources of maintenance information are always the owner manual and motorcraftservice.com.
Keep in mind, repairs to your vehicle should only be performed by a Ford Certified Technician.
The lithium-ion battery is designed to be recyclable. See your Ford dealership for more information.
(1) Refer to vehicle-specific Warranty Guide at owner.ford.com.
(2) 10 years/150,000 miles in California and other California Emissions States.
20
AeroVironment is a trademark of AeroVironment, Inc.
Where to Buy
While Ford hybrid vehicles are available at all Ford
dealerships, Ford plug-in hybrids and all-electric vehicles
are available exclusively at Ford Certified EV Dealerships.
To locate an EV certified dealer, visit ford.com and select
“Locate a Dealer” and choose “Advanced Search”. On the
resulting page, type in your ZIP code and select “Electric
Vehicles” from the Dealer Specialty section.
FOCUS ELECTRIC
C-MAX ENERGI
21
Dollars & Incentives
Ultimately, everyone benefits from lower emissions and cleaner air.
And that’s why U.S. federal tax incentives, and possibly state or local
incentives, may be available.
For example, plug-in vehicle owners may be eligible for a U.S. federal
income tax credit through the new Qualified Plug-In Electric Drive
Motor Vehicle Credit: $7,500 for all-electric vehicles and $4,007 for
plug-in hybrids. Learn more at irs.gov.
In addition, many states and local utility companies offer hybrid/
electrified vehicle purchasers such benefits as:
• Financial rebates
• Tax incentives
• Lower charging rates
• The use of HOV
(high-occupancy vehicle)
lanes as a single occupant
• Exemption from clean-air
emissions tests
22
Links to Learn More
It’s always a good idea to do your own research
when choosing a new vehicle — especially a new
electrified vehicle. Take the time to explore the
information available.
About Ford EVs
• PlugIntoFord.com
• ford.com/green
• ford.com/
focuselectric
• ford.com/cmax
• ford.com/fusion
• social.ford.com
• facebook.com/
FordElectricVehicles
• facebook.com/FordCMAX
• facebook.com/FordFusion
• facebook.com/FordFocus
Electric
• YouTube channel:
FordVideo1
• MyFordMobile.com
About Incentives
• irs.gov
• fueleconomy.gov
• afdc.energy.gov/laws/matrix/user
• afdc.energy.gov/laws/matrix/incentive
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© Copyright October 2013 by Ford Motor Company. Specifications and descriptions contained
within are based upon the most current information available at the time of release.