0 to 100,000 Engaged Facebook Fans
in 7 Weeks
Case Studies > Social Media
Total Facebook Page Likes (Fans)
120,000
100,000
80,000
60,000
125%
40,000
Average Weekly
dFan Engagement
20,000
Week 0
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Overview
Website Description: Spanish pet content targeting visitors from Spain and Latin America.
Website Launch Date: August 17th, 2015
Primary Traffic Source(s): Facebook [Social]
Engagement Strategy: By publishing the right content – both by topic and type (e.g.
videos, image lists, full-length articles) – at the right time of the day (e.g. morning
commute, afternoon break, evening relaxation), we successfully enticed engaged users.
Direct Advertising Expenses: $1,267 USD
Background
We were interested in determining if it’s possible to attract 100,000 Facebook fans to a
brand new Page in less than two month. Within days of launching the website behind the
Facebook Page we applied our publishing methodology to a new global market.
On October 5th, 2015 – 50 days after launch – we hit the magic 100,000 goal. Ten days later
or 60 days from launch, the website achieved 1,000,000 total pageviews (87% of user
sessions were from Facebook).
Want more social traffic to your website?
Email [email protected].
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