Hi-ChewIntroducesAll-NewLineofSourCandy
MorinagaAmericaLaunchesMajorProductLineExpansion
(Irvine,California)February8,2016—ThenationalsalescompanyforHi-Chewhaslaunchedan
all-newlineofcandycalledHi-ChewSours.MorinagaAmericaisnowtakingordersforLemon,
LimeandGrapefruitSoursinamixedpegbag,andplanstofollowupwithmorenewproducts
incomingmonths.
“Hi-ChewSoursareakeyelementofouraggressivenewU.S.marketingplan,”saidTerry
Kawabe,MA’sDirectorCOO,SeniorVP.“WithournewfactoryinNorthCarolina,Morinaga
Americaiswell-positionedformajorexpansionofourproductline.”
Hi-Chewhaslongbeenthebest-sellingchewycandyinJapan,andishighlysuccessful
throughouttherestofAsia.Inrecentyears,theoriginalHi-Chewhasenjoyedunusuallystrong
salessuccessintheAmericanmarket,inspiringtopconveniencestoredistributorHarold
LevinsonAssociates(HLA)tohonorMorinagaAmericaas“ConfectioneryVendoroftheYear
2015.”ThenewSoursversionseekstoaddressdemandfromabroadersetofcustomersinthe
rapidlyevolvingU.S.market.
“Inthepast,mostAsianbrandshavestruggledinthemainstreamU.Smarket,”saidJennifer
Moling,MA’sMarketingManager.“However,Hi-Chewhasachievedanunprecedentedlevelof
success,andMorinagahasmadeamajorcommitmentinAmericaforthelongterm,investing
inanall-newfactory,andgreatlyexpandingourmarketingeffortsfor2016.”
TheintroductionofHi-ChewSoursfollowstherecentlaunchofalargernewpackageoforiginal
Hi-Chew.That14.1-ouncebagisthefirstproductfromMorinaga’snewNorthCarolina
productionfacility.OriginalHi-Chewisalsoofferedin3.53-ouncepegbags,and1.76-ounce
sticks.
Hi-ChewSoursareinitiallybeingofferedinanew3.17-ouncepegbag,andaccordingtoMoling,
morenewproductannouncementswillfollowinthenearfuture.
TolearnmoreaboutHi-Chew,pleasegotowww.hi-chew.com,likeusat
https://www.facebook.com/HiChew/,andfollowusat
https://www.instagram.com/hichewusa/andhttps://twitter.com/hichew.
AboutMorinaga&Hi-Chew:
ThehistoryofHi-Chewstretchesbackoveracentury,whencompanyfounderTaichiro
Morinagabroughtcandy-makingskillstoJapanfromAmericainthe1800s.Hi-Chewhaslong
beenthe#1softcandyinJapan,andinrecentyears,hasalsobecomeahitintherestofAsia
andAmerica,especiallyamongtheyoung.IntheU.S.,originalHi-ChewisofferedinStrawberry,
GreenApple,Mango,Grape,Cherry,Banana,Melon,andKiwi.TheHi-ChewSourscomein
Lemon,LimeandGrapefruit.Hi-ChewBitesareofferedinGrape,Strawberry,Mango,and
Orangeandaremadewithrealfruitjuiceblendedintothechewycandy,whichis100%free
cholesterolorartificialcolors.
MorinagaAmerica,Inc.(salescompany)andMorinagaAmericaFoods,Inc.(candyproduction)
arewhollyownedsubsidiariesofMorinaga&Co.,Ltd.,whichbeganin1899asthefirstmaker
ofchocolatesinJapan.
Contact:
JenniferMoling|MorinagaAmerica,Inc.|[email protected]|949-732-1155
JaimieCaiazzo|SharpCommunications|[email protected]|212-829-0002