presents
THE 2011 BLACK FRIDAY/CYBER MONDAY
SAVINGS GUIDE
Planning to Shop on ...
Historically, Black Friday and Cyber Monday
signify the start of the holiday shopping season.
Black Friday
80%
Black Friday is a term that originated in 1966 and described the
following Thanksgiving. In 1975, the term Black Friday evolved into a
balance sheet reference indicating the period where retailers turned a
black,” which typically happens on the Friday after Thanksgiving.
Cyber Monday
The term Cyber Monday made its introduction into U.S. pop culture in
2005 as a result of retailers looking at their sales and realizing that
their online sales spiked on the Monday following Thanksgiving.
Since then, Cyber Monday has been the most popular online shopping day of the year.
Black Friday Cyber Shoppers
72%
58%
According to a recent ShopAtHome.com survey, 2011 will be no
plan to shop on Cyber Monday.
58% of consumers plan to shop online on Black Friday.
ShopAtHome.com Predictions
1. Don’t wait until Black Friday to get started! We expect online
retailers will leak their Black Friday and Cyber Monday deals earlier
than ever this year. So, while the rest of the world is waiting for late
November to get started, savvy shoppers will be online, placing
their orders for the best deals to be had.
2. Expect to see a lot of “exclusive” deals released through social networks.
Retailers want to thank their fans and followers for their loyalty so we
expect those “thank you’s” to come in the form of exclusive access to
holiday deals shared via Facebook, Twitter and Google+.
3. Cash back shopping will be more popular than ever. Coupon and Cash Back sites like
seek to save money in every way possible. ShopAtHome.com has set up a Black Friday
Deals page and a Cyber Monday Deals page on its site to share all of the coupons and
cash back deals available at popular retailers on these busy shopping days.
Holiday Shopping Budgets
$300 - $1000
36%
$300 - $500
26%
According to a recent ShopAtHome.com
survey, 88% of families have set their
holiday shopping budgets. Just 12% of
us “wing it” when it comes to knowing
how much we’ll spend on gifts.
$1000+
10%
No Set Budget
12%
Less than $300
16%
Coupon Savings
23% $200
over
48% $100
at least
23% of shoppers expect to save
more than $200 this holiday
thanks to coupons and cash back.
11% $300
48% of shoppers say they expect
to save at least $100 on their
holiday shopping this year by
using coupons and earning cash
back online.
over
11% of shoppers say they expect to
save more than $300 this holiday
thanks to coupons and cash back.
Free Shipping
59%
59% of shoppers say they will only shop online where
they can get free shipping.
59%
ShopAtHome.com’s tips to
save big on holiday shopping
“Like” or be a
“Follower.”
Which Midnight?
Start Early
After the turkey, get
online to check out the
deals. Our data sources
indicate that most
major retailers will be
starting sales earlier
than ever this year. We
expect to see more
Black Friday sales start
on Thanksgiving Day
than ever before, and
some major retailers
will even leak their
deals weeks before!
Remember that mid-
depending on your
time zone. Historically,
the best deals always
those that start at
midnight. Midnight in
New York is only 9:00
pm in Los Angeles.
Look for a countdown
timer on the website so
you can be ready the
moment the sale starts!
Double up
on savings!
Combine coupon codes
with earning cash back
on your purchase to
save the most amount
of money. You can join
ShopAtHome.com for
free to save. We’ll mail
you a check for your
cash back earnings!
Major retailers are
promoting
unbeatable deals
via Facebook,
Twitter, and email
newsletters. Don’t
miss out on these
savings alerts.
Take advantage of
in-store pickup.
Not only do many
to-store shipping, but
the store can “store”
your gifts for you so
you don’t have to hide
them in the back of
your closet.
Compare product prices across retailers.
If you already know what product you want to
give, use a product comparison engine that helps
uct, inclusive of coupons, cash back,
and shipping. ShopAtHome.com
Stick to a budget
A good way to stick to a
budget while shopping online
is to actually use gift cards
rather than just buy them for
new product comparison function
that incorporates coupons, cash back
and shipping from thousands of
leading internet stores. Visit
ShopAtHome.com and search for the top
products on your Black Friday shopping list.
grocery store, or you even buy gift cards online and have
them shipped to you or delivered via email (and earn cash
back when you do!). When you no longer have money on
your gift cards, it means your holiday shopping is over.
About ShopAtHome.com
GROWTH
ShopAtHome.com has experienced
unbelievable growth year-over-year
since it was launched in 1986. Total
membership has grown to over
40 million with no signs of slowing.
Website
launched
2005
Company
founded
1998
1986
Over 1,000 Grocery Coupons
Over 100,000 coupons, deals and free samples available at
over 50,000 stores.
Over 2 Million Facebook, Twitter and Google followers
Over 12 Million Unique Visitors a Month
$50 Million+ in Cash Back earned by ShopAtHome members.
LAUNCHED:
Extra Cash Back
Events
2009
QUICK FACTS
Joined Twitter
and Facebook
WILD Daily Deals
2020
LAUNCHED:
Grocery
Coupons
portal
LAUNCHED:
Community Coupons
2010
Cash Back
offered
2007
The first
catalog
printed
2001
1987
1980
Restaurant Coupons
Free Shipping
Coupons
About the data in this Guide
Unless otherwise noted, the statistics in this report are based on ShopAtHome.com’s online survey among 1,041 U.S. shoppers conducted in October 2011.
About ShopatHome.com
online and printable grocery, restaurant and retail coupons, cash back on online purchases, free samples and contests. ShopAtHome.com started as a “Catalog of
than 100,000 online and local coupons at more than 50,000 merchants, including brand-name retailers. Today, ShopAtHome.com has more than 40,000,000 members
in the U.S. For more information visit www.ShopAtHome.com.