Alexandra Zafiroglu, Ph.D.
Experience Architect and Anthropologist
Intel Corporation
Alex is the Lead Researcher for Smart Home Experiences at Intel
Corporation. Her research directs innovation and strategic
decisions for multiple teams across Intel working on platforms and
technologies related to domestic computing, by understanding
user contexts, practices, values, desires and needs. Alex defines
transformational experiences in domestic spaces including homes
and private passenger cars, and across Intel device categories
from desktop computers to gateways to set top boxes and Internet of Things platforms
and devices. She’s roadtripped in an RV for a week to understand the challenges of
mobile domesticity, lugged around a shower curtain and stepstool to unpack the
contents of cars from Wuhan to Sao Paulo to Frankfurt to Penang, watched people
watch TV in 15 countries, and explored laundry rooms in Swedish apartment buildings
and Indonesian student housing. She excels at making sense of the mundane,
everyday rhythms of domestic life, and identifying areas for innovation and disruption in
nascent markets. Her research spans the development of experiences from concept
design through to product definition and assessment, within Intel and in collaboration
with customers. Alex completed her Ph.D. in Cultural Anthropology at Brown University
and her BA in Anthropology & History at the University of Delaware.