2016 ANNUAL
CONFERENCE
Winning Strategies
For IT and Finance
October 1 – 4, 2016
Mandalay Bay Resort
Las Vegas, NV
Held in conjunction with ATA’s
Ensuring Data Quality
Michael Riemer and Annie Sparrow,
ITLC Architecture Committee
ATA Antitrust Statement
All ATA meetings are held in strict compliance with applicable
state and federal laws and ATA’s antitrust policies that prohibit
the exchange of information among competitors regarding
matters pertaining to price, refusals to deal, markets division,
tying relationships and other topics which might infringe upon
antitrust regulations.
No such exchange or discussion will be tolerated during this
meeting.
As an attendee it is your duty to avoid improper conversations.
CPE Credits
Continuing Professional Education (CPE) credits are available for
all ITLC/NAFC sessions. One credit will be awarded for each 50minute educational session attended.
To earn credit for a session, participants must sign in/sign out on
attendance sheet provided in each room.
After the conference, call 703-838-1761 or email [email protected]
or [email protected] to obtain CPE certificate.
Certificates are not automatically sent. You must contact
ITLC/NAFC to obtain certificate.
Who We Are
Annie Sparrow
Senior Manager Enterprise Architecture and Innovation at Estes Express Lines
20+ years in Information Systems Architecture spanning Retail,
Healthcare, and Transportation Industries. At Estes, my responsibilities include
Technology Innovation, Evolution, and long-range planning.
Michael Riemer
VP Product Management and Partner Marketing at Decisiv Inc.
More than 30 years in the software and technology world helping
develop and market a range of products and services to enterprise customers via
PC, cloud and mobile application. At Decisiv, my responsibilities include segment
marketing, product management and partner management.
Industry Changes Drive the Need for Data
Quality
Yesterday
• Online Shopping
– Anything, Anywhere,
Anytime, on Any Device
• The Rise of 3PLs
• Technology Advancements
– 3D Printing
– Driverless Trucks
– Big Data
Today
Tomorrow
Mail Order
On-Line
3D Printing
Phone/Fax
Monthly/
Quarterly
Reports
Email / Online
Reports
Real-Time
Data Sharing
Made by Hand
Made by Machine
Made At
Home
Horse & Buggy
Truck & Driver
Autonomous
Pen & Paper
Spreadsheets
Discovery
Tools
Why are carriers seemingly so far behind when everyone else is able to deliver?
Communications Expectations Have
Changed
Transportation Managers:
Any Device, Any Time
Define My Service Expectations
See My Pipeline
Grade Your Performance
Customers:
Pick and Choose Precise Delivery Times
Get My Stuff Installed
Track Everything Like It’s A Pair of Shoes
Carriers Have Work To Do to Ensure Data
Quality
Service Standard Time isn’t good enough anymore – Customers want to
use data to enable Real-Time Status and Collaboration with Carriers
Routine


Shipping
Extended
 Shipping
 Addresses
 Yard Gap Times

Commodities





 Dock Gap Times
Accessorials
Terms
Classes
Handling Units
Service Standard Times
 Actual Pickup Times
Telematics
 Location / Route / ETA
 Maintenance
 Pickup Gap Times
 Actual Delivery Times
 Delivery Gap Times
 Telematics
 Location / Route / ETA
 Maintenance
Lots of Data versus Big Data
Unstructured
Text-Based
Siloed Systems
Unreliable Quality
Inconsistent Access
“Unreportable” Phone Calls
Multiple Sources of “the Truth”
Culture and Individual Biases
Structured
Coded / Normalized
Contextual
Reliable & Consistent
Extensible / Scalable
One “Truth”
Agreed Quantitative Measures
Why Is Big Data Important?
VS
Today’s Business Environment Requires
Faster, Better Decisions
Transparency and Accountability
Ecosystem Wide Data Sharing
Real-Time & After The Fact Data Analysis
Predictive Analysis
Challenges
•
•
•
•
•
•
New Operating Models
Cultural Changes
Process Changes
Technology Advancements
Millennials / Succession Planning
Information Sharing / Collaboration
Top 5 Short Term Fixes
Pencil Whipping
So How Do We Get There?
(5 Simple Steps)
1. Start by defining the problem / question you want to answer.
(How do you define success?)
2. Identify the data elements and information sources required.
3. Define a standard operating procedure (SOP) or rules of engagement to
ensure that the right data is captured.
4. Utilize a real-time notifications for event based issues.
5. Define a standard set of reports based on your target KPIs
Maintenance Data Chaos
Fixed / Mobile Service Providers
Manufacturers
 Multiple, Disconnected Constituents
 Data Exists, But…
Corporate & Field
Personnel
−
Not Shared
−
Not Available in Context
−
Not Actionable
 Missing: Connected Asset Information
Telematics
Fleet Owners
Telematics – Spam versus Big Data
DTCs
vs
Remote
Diagnostics
Shop Tools
vs
Real-time Engine
Performance
Snapshots
Phone Calls &
Emails
vs
Actionable, InContext
Application
Access
Silos of Data
vs
Integrated Repair
History
Service Supply Chain Ecosystem
Service
Relationship
Management
•
•
•
Accounting
Invoice / Billing
Payment Processing
Fleet Maintenance Maturity Model
Status Quo
Decisive
Strategic
Manual, Phone & People
Intensive
Reduce Overhead &
Drive Uptime
Competitive
Differentiation
Shop, Technician and Parts
Management
√
√
√
BI & Reporting
√
√
√
Rules of Engagement/Vendor
Management
√
√
Communication, Collaboration
and Integration
√
√
Real-Time Status and
Notifications
√
√
√
Service Supply Chain
Integration and Access
MATURITY LEVEL
STATIC/REACTIVE
KNOWLEDGE-DRIVEN
Enabling Technologies
•
ECM/CMS
–
–
•
Master Data/ODS
–
•
Time countdowns to trigger alerts to customers when their shipment is near
RFID Tagging
–
•
Making the “Fudge Factor” work for you
Geo Fencing
–
•
Searchable / Harvestable Information
Event-Driven Dock Management
Decision Management / Business Rules Engine
–
•
Up to the minute, cleansed information
Web Services/ESB
–
–
•
Manage Contracts
Harvest Information related to shipment and claims processing
Enable Event-Driven broadcasting of information, track packages within feet
CRM
–
Making your knowledge of Customers work for you
Typical Carrier Infrastructure Example Before
Reports
Customer
Info
Reports
Reports
Fleet Info
P&L Info
Reports
Customer
Info
Reports
Core
Business
Sales Info
Reports
Payments
Fleet Info
Sales
Sales Info
Customer
Info
Customer
Info
Safety
Sales Info
Reports
Maint Info
Reports
Sales Info
Reports
Driver Info
Reports
Reports
Streamlined Carrier Infrastructure
Example - After
Benefits Go Beyond Data Quality
• Carriers can understand their own businesses in
greater detail and make targeted improvements in
their workflows
• Respond to Market Changes Faster
• OS&D Processing becomes more streamlined
• Paper purchase, storage, and disposal costs decrease
• Fleet Location and Disposition Information is at your
fingertips
Questions?
Contact Us
Michael Riemer, VP Product and Channel
Marketing, Decisiv Inc.
Annie Sparrow, Senior Manager Innovation
and Enterprise Architecture, Estes Express
Lines
703-906-3544
[email protected]
804.353.1900 x3437
[email protected]