YOUR BRAND STORY,
Media Across Sacramento
.
WE ARE
We are the leading out of home media
company in North America, with a major
presence in the top 25 U.S. markets, plus
prime holdings in Canada.
We are a connected, data-enabled
network of over 400,000 billboard,
transit, and digital displays, plus a mobile
offering; all providing engaging ways
for your brand to reach the on-the-go
consumer.
Always on. Always innovating.
Always connecting. Always going
all OUT for customers.
YOUR
BRAND
STORY,
TOLD ON OUR CANVASES.
Why
OUTFRONT
Media?
Creatively Impactful
Contextually Relevant
Media Amplifier
OUTFRONT Media delivers the best
inventory in the country. This serves
as the perfect blank canvas for your
brand story, illustrated through big,
bold, and beautiful creative.
OUTFRONT’s location based media
provides unmatched environmental
relevance to consumers. This ensures
that brand stories communicate the
right message, at the right time, to
the right audience. Data triggers
offer an additional layer of relevance.
The inclusion of OUTFRONT extends
and strengthens the reach and
frequency of any integrated media
plan. Additionally, we are the most
effective driver of mobile, social
and digital engagement.
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
4
The Consumer is Mobile.
Consumers are mobile,
increasingly on-the-go
and always connected to
their smartphones.
70% of our waking
hours are spent outside
the home and 68% of
consumer mobile use is
done on the go.
OOH’s Reach Tops Every Other Medium
Mobile Ranks Fourth
100
99%
% of
Population
Reached
96%
80
84%
75%
60
69%
40
This behavior has
made location the
BEST indicator of
consumer intent.
20
15%
0
Any OOH
Media
TV
Computer
Mobile
Tablet
AM/FM
Radio
Print
Newspaper
OOH is the best
primer for mobile.
The OUTFRONT Mobile Network
provides the happiest media
marriage on the block—OOH
and mobile! Reach consumers
with an impactful brand
building message on OOH,
coupled with a mobile oneto-one engagement on their
smartphone, communicating the
actions the brand wants them
to take.
Source: USA TouchPoints, 2014.1, © 2015 RealityMine
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
il
t
k
5
Millennial MeetUp.
Millennials are outside the home
more than ever! In fact, 86% drive
to work and city dwellers take public
transportation more so than their baby
boomer counterparts. Influence this elusive
connected, and social audience segment
when they are making decisions… where to
go, what to eat, what to buy! Key startups
and millennial facing brands are already using
OUTFRONT to build their brands.
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
6
Audience Segmentation.
OUTFRONT connects brands to their
target audiences, nationwide. Whether
that audience be the techy, the
business executive, the hipster, or the
mom, OUTFRONT has it covered.
Customized audience packages
ensure brands reach the right
consumer, at the right time,
with the right messaging.
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
7
OOH Sparks Engagement!
19%
8
And among those
who have seen
an OOH ad:
out of
10
26%
Watched a TV
program advertised
35%
22%
20%
Watched
a movie
21%
Visited a restaurant
advertised
15%
22%
Adults say that they’ve
seen an OOH ad in the
past month
Talked about a
product advertised
Searched for
brand info
Accessed a coupon/
discount code
Downloaded/viewed
the app
Visited a website that
was advertised
Source: USA Touchpoints Billboard Study, OAAA
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
8
Blocking? No, Tackling.
Always on and never susceptible to ad skipping or
bots, OOH happens before key conversions take place,
whether they be in brick and mortar or online.
OOH Influences Purchase Activity
OOH Mobile Shopping Activity
Exposure by medium during purchase activity
Exposure by medium in the hour before mobile
shopping activity
40
40
43%
36%
30
30
27%
20
20
23%
10
0
12%
Transit/Bulletins
Street Furniture
Television
Place-Based
AM/FM Radio
16%
10
12%
3%
0
Any OOH
Media
43%
Print Newspaper
Any OOH
Media
Transit/Bulletins
Street Furniture
Television
10%
Place Based
8%
AM/FM Radio
1%
Print Newspaper
2014
Source: USA TouchPoints, 2014, © 2015 RealityMine
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
9
OOH Drives Digital Engagement.
In 2015, the OAAA set out to show
the media community that OOH
impressions are impactful, targeted
and above all, REAL.
>> 1,400 units across 20 markets
>> CTA: Visit FeeltheReal.com
>> In seven weeks, the ads drove 27,061 unique
visitors to the site
>> 40% were media professionals, the target audience
>> During the flight, OOH reported 2% incremental
growth in sales, amounting to $23.3 million, an ROI of
7x the investment
As an extension, the OAAA released a “Vote to Count”
campaign in 2016, driving potential voters to VoteToCount.
com, where they could register.
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
10
Drive ROI For Your Brand.
ADDING OUTDOOR TO OTHER MEDIA
CAN INCREASE REACH BY UP TO
100
COST PER THOUSAND
$40
+17%
+65%
+203%
+303%
+41%
Avg. Day Reach (%)
80
$30
60
$20
40
$10
20
0
Billboards
Live TV
With
Outdoor
Internet
With
Outdoor
Source: USA Touchpoints Billboard Study, OAAA
209.466.5021 / OUTFRONTMedia.com
Mobile
App/Web
With
Outdoor
Social
Networking
With
Outdoor
Radio
With
Outdoor
OOH
CABLE
r er in rk ct ot
e
t
t
t
el os lle wo ne Sp
Sh P Bu Net con ed
r
te on
In Z
NEWSPAPER
ily ess
Da sin
Bu
Source: OAAA.org, 2013
Last Revised 11/22/16
11
Top 50 Markets
CBSA Population
Age603
18+
43
Bulletins
Wallscapes
Posters & Junior Commuter Rail &
Subway
Posters
Buses
Street Furniture
Speciality
Mobile Network
1
New York-Newark et al, NY-NJ-PA
15,806,405
●●
●
●●
●●●
●●
●●
●●
2
Los Angeles-Long Beach, CA
10,363,815
●●
●
●●
●●
●●
●●●
●●
●
3
7,322,541
,
,
5,239,799
●●
●
●●
●●
●●
●
4
Chicago, IL
g
,
Dallas-Forth Worth-Arlington, TX
●●
●
●
●
5
Houston-The Woodlands, TX
●●
●
●
●
●●●
●
6
Miami Ft Lauderdale, FL
4,885,987
,
,
4,783,986
●●
●
7
Philadelphia, PA
4,727,310
●●
●
8
Washington, DC-VA-MD-WV
4,720,493
●
●
4,298,956
,
,
3,811,087
●●
●●
●
3,714,911
3
3,457,429
1 28 0 8
●●
●
9
Atlanta, GA
10
Boston-Cambridge-Newton, MA-NH
11
San Francisco-Oakland, CA
12
38
13
39
Phoenix-Mesa-Scottsdale,
P
W
i
RI AZ
Detroit-Warren-Dearborn,
Milwau
ee W k sh WI MI
Riverside
CA
k
Seattle-Tacoma-Bellevue,
WA
Okl ho a City OK
13,332,255
2 5 977
13,307
122 319
7
2
909,229
1 024
675
●●
14
40
15
41
16
4
17
43
Minneapolis
St. Paul,
Memphi
TN- M
AR MN
SanhDiego-Carlsbad,
CA
Ri
n VA
698,084
1207
324
2,563,295
993
380
18
44
19
45
Tampa
Fl
o isv St
l Petersburg,
KY IN
Baltimore-Columbia-Towson,
MD
N
O
t i LA
2
98374,159
275
2 188
674
9
4 141
●●
20
46
21
47
St. Louis,
MO-IL
Ha
tf rd-We
t
Denver-Aurora-Lakewood,
CO
R
i
C
2 177,675
962
897
2 157,155
958
147
●●
22
48
23
49
Pittsburgh,
Buffalo Ch PA
k
Orlando-Kissimmee-Sandford,
FL
Birm ngh m Hoo
AL
1,903,444
906 516
1,859,297
883 982
●
24
50
25
Portland-Vancouver,
OR-WA
h
Y
Charlotte-Concord, NC-SC
1,852
855 687
79
1,843,603
●
indicates OUTFRONT media available
28 Cincinnati /HOUTFRONTMedia.com
KY IN
1,6
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Last Revised 11/22/16
12
tland Vancou er
Top
50 Markets
1,852Population
687
CBSA
Age603
18+
43
Bulletins
●
Wallscapes
Posters ●
& Junior Commuter Rail &
Subway
Posters
Buses
Street Furniture
Speciality
Mobile Network
●
26
San Antonio-New Braunfels, TX
1,780,935
●
27
Sacramento-Roseville, CA
1,741,842
●●
28
Cincinnati,
OH-KY-IN
C
c
1,647,337
29
Las Vegas-Henderson-Paradise, NV
1,615,337
●●
30
Cleveland-Elyria, OH-KY-IN
1,615,309
●●
31
Kansas City, MO-KS
1,577,229
●●
●
●
●
32
Columbus, OH
1,545,222
●●
●
●
●
●●
●
●
33
San Jose-Sunnyvale, CA
1,525,784
34
Austin-Round Rock, TX
1,518,122
●
●
●
●
●
●●
●
●
●
●
●
●
35
Indianapolis-Carmel-Anderson, IN
1,500,259
●●
●
36
Nashville-Davidson, TN
1,406,121
●●
●
37
Virginia Beach, VA-NC
1,342,960
●
38
Providence-Warwick, RI-MA
1,287,098
●
39
Milwaukee-Waukesha, WI
1,205,977
●
40
Jacksonville, FL
1,122,497
●●
41
Oklahoma City, OK
1,024,675
●
●●
●
●
●
●
42
Memphis, TN-MS-AR
1,07,324
●●
●
43
Richmond, VA
993,380
●
●
44
Louisville, KY-IN
989,275
●●
●
45
New Orleans-Metairie, LA
984,141
●●
●
46
Hartford-West Hartford, CT
962,897
●●
●●
47
Raleigh, NC
958,147
●
●●
48
Buffalo-Cheektowaga, NY
906,516
●●
49
Birmingham-Hoover, AL
883,982
50
Rochester, NY
855,479
●
indicates OUTFRONT media available
U8S. ensu
2016 C
py
nc nnati
KYght
IN © OU FRON Media1,In
209.466.5021
/HOUTFRONTMedia.com
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Last Revised 11/22/16
13
MEDIA
ACROSS
SACRAMENTO.
Why
OUTFRONT
Sacramento?
Audience
Location
Viewability
OOH can be targeted by market,
neighborhood and demographic,
allowing brands to pinpoint
Sacramento tourists and daily
commuters accurately, and then
reach them consistently.
As location infiltrates all media
formats, OOH remains the most
established location-based expert.
OUTFRONT’s targeted locations
allow brands to maximize on the
recency of messaging—prompting
purchases in that moment, especially
on mobile devices! Whether it is the
heart of downtown, the Farm to Fork
Celebration, or Old Sacramento, we
have you covered.
OOH is 100% viewable. Our
inventory reaches consumers in the
real world and is never susceptible
to bot traffic or ad blocking. Ensure
that your brand’s story is seen
in an impactful way by tourists
and daily commuters, throughout
Sacramento, with OUTFRONT
Media.
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
15
Sacramento Overview
As California’s state capitol,
Sacramento is one of the country’s fastest
growing regions. Miles of recreational
trails, scenic waterways, craft breweries,
numerous fine “farm-to-fork” restaurants,
and year-round golfing facilities, offer
an abundance of sporting, dining, and
nightlife opportunities. Through the
use of bulletins, digital billboards,
digital posters, static posters, and
mobile advertising, OUTFRONT
media offers advertisers the
opportunity to spread their
messages throughout this
spectacular city.
Why
Sacramento?
Sacramento is the
farm-to-fork capitol of
California.
The growing craft beer
movement attracts tourists
large craft beer events and
fundraisers to the city.
Located in the heart of
downtown is the brand new
Golden1 Center that hosts a
number of major concerts and
sporting events.
Only a short distance from San
Francisco, Napa Valley, and Lake
Tahoe, Sacramento easily targets
commuter traffic and tourists.
Source: US Census 2016, APTA
209.466.5021 / OUTFRONTMedia.com
Last Revised 11/22/16
16
Sacramento Profile
164
mi.
30%
Sacramento
2.28 Million
CBSA
Average total
miles traveled
past week
College degree
or higher
Average time
spent traveling to
and from work
each day
Female
Asian
12.43%
White-collar
occupation
15
min.
51%
African American
6.88%
65%
49%
16%
Blue-collar
occupation
89%
55%
White
53.69%
Other/Mixed
5.27%
Male
Drive alone or
carpooled
Employed
Source: Scarborough Research 2016, CA Sacramento CBSA.
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
17
MEDIA FORMATS
Billboards . .
.
Bulletins. .
.
Digital Bulletins.
Posters. .
.
Digital Posters. Mobile Network. .
209.466.5021 / OUTFRONTMedia.com
19-25
20-21
22-23
24-25
26-27
28-29
Last Revised 11/22/16
18
BILLBOARDS
Sacramento- Billboards
Bulletins
Product Information:
>>
>>
>>
>>
14’H x 48’W
Odd Sizes
Sizes vary by location
Extensions available
Bulletins offer the most powerful impact
of all outdoor advertising formats.
Located on key highways, intersections
and integral choke points throughout
the Sacramento area, our bulletins are
uniquely situated to communicate your
brand message in close proximity to
tourist destinations, prompting action.
Coverage:
>> See map for complete coverage
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
20
Sacramento - Billboards
Digital Bulletins
Add an extra layer of
timeliness and relevance
to your campaign
through a digital
execution. Easily change
creative messaging
based on triggers such
as time of day, weather,
or sports scores. Digital
provides ultimate
messaging.
Product Information:
>> LED Display Size: 14’H x 48’W,
20’H x 60’W, 18’H x 34’W
>> Spot Length: 8
Coverage:
>> See map for complete coverage
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
22
Sacramento - Billboards
Posters
Visible, bright,
and green posters
are made of 100%
recyclable polyethylene
printed copy and are
highly visible to both
pedestrian and vehicular
traffic. Sacramento
specific locations bring
your ad and message
directly to your target
audience. Posters are
seamless and are a
perfect media option
for both local and retail
advertisers.
Product Information:
>> 10.5’H x 22.8’W
Coverage:
>> See map for complete coverage
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
24
Sacramento - Billboards
Digital Posters
Give your campaign
ultimate creative
flexibility utilizing
vivid high-resolution
display and keeping
audiences posted
with to the minute
updates, countdowns,
and messaging.
Strategic placement
of illuminated LED
posters in high
traffic areas ensures
the greatest reach
for your message
keeping audiences
engaged.
Product Information:
>> LED Display Size: 12’H x 25’W
>> Spot Length: 8 seconds
Coverage:
>> See map for complete coverage
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
26
MOBILE
NETWORK
Sacramento - Lifestyle
Mobile Network
Geofencing
Nation
Wide
Combine the power of
OOH with mobile to
create new awareness
and engagement
opportunities with
your target audience.
OOH and mobile have
a natural synergy, with
OOH serving as the
BEST primer for mobile
engagement.
209.466.5021 / OUTFRONTMedia.com
Copyright © 2016 OUTFRONT Media Inc. All rights reserved
Last Revised 11/22/16
29
2515 River Plaza Drive, 1st Floor, Sacramento, CA 95833
209.466.5021
OUTFRONTmedia.com