Day One: 27th October - Morning
08.50 - 09.00
Chairman’s Welcome
09.00 - 09.25
How you can ​do brand storytelling​ to support a brand and use it to venture out into new areas
●
09.25 - 09.55
How to ​strategically merge traditional marketing with digital and social​ to maximize impact
●
09.55 - 10.25
General Electric​, Andy Goldberg, ​Chief Creative Officer
NASCAR​, Jill Gregory, C
​ hief Marketing Officer (fireside chat)
How to ​elevate consumer influence
●
Offerpop​, John Yapaola, ​CEO
10.25 - 10.50
Coffee Break
10.50 - 11.20
Optimizing distribution: ​How to draw the largest audience to your content
●
11.20 - 11.50
Building Authentic Brand Engagement: ​Personalized Partnerships That Drive Impact
●
11.50 - 1.20
Investopedia,​ David Siegel, C
​ hief Executive Officer
Discovery​, Lori McFarling, ​Chief Marketing Officer (Education)
Lunch Break
Day One: 27th October - Afternoon
1.20 - 2.00
Personalization
Content & Storytelling
Marketing Attribution
Use new data sources to build a
deeper understanding of your
customer behavior
Discover and then define your
brand story - the first step on the
road to storytelling success
Digital transformation: Developing a digital and
data-driven internal culture
Schneider Electric, ​Tanya Donnelly,
Global Social Media Director
Schneider Electric​, Raj Kumar
Munusamy, V
​ ice-President of Content and
Messaging
BlackRock​, Scott Roen, ​Managing
Director, Global Digital
Maaji​, Miguel Piedrahita, ​CEO
Clientscape, ​Paul Antony​, CEO &
Founder
Moderator:​ The Firebrand Group,
Jeremy Goldman, ​CEO
FreshDirect​, Lisa Kolodny Johnson,
Vice-President of Brand Marketing and
Communications
Unum​, Bethany Branon, ​AVP Digital
Marketing
Moderator​: Renegade, Drew Neisser,
Founder and CEO
Hagerty​, Doug Clark, V
​ ice-President,
Marketing
Moderator: ​Union + Webster, Gina
Michnowicz, C
​ o-Founder and CEO
​
2.00 - 2.30
How ​Clorox​ is shifting towards
real-time marketing - insights &
analytics to test, learn and grow
faster than ever
The Clorox Company​, Suzanne
Henricksen,​ Senior Director,
Innovation/SRM Insights & Consumer
How ​Adidas​ leveraged storytelling
to build a leadership position in
‘tough fitness’ for Reebok
Reebok (Adidas​), Celine Del Genes,
Vice-President, Global GTM Marketing
Cancellation
Affairs
2.30 - 3.00
How did ​Heineken USA
achieve a 0% bounce rate and
double their engagements
without increasing spend?
Content is Cliche: Unpacking the
buzziest topic in marketing today
Dagger, M
​ ike Popowski, C
​ EO
LifeInMobile​, John Lim, ​CEO &
Co-Founder
VisualIQ, ​Manu Mathew, ​Co-Founder &
CEO
Coffee Break
3.00 - 3.30
3.30 - 4.00
Marketing Attribution Success at
Equifax: ​An Insider’s
Perspective
Brand engagement is the new
competitive advantage. A ​CBSi
Case Study
People Not Posts: Why Great
Content Marketing Requires
Deeper Audience Insights
Discovering and measuring the
true lift from Programmatic
Display at ​Gerber Life.
Boomtrain,​ Chris Monberg, ​CTO &
Co-Founder
Networked Insights​, Dan Neely, C
​ EO
Gerber Life​, Edward Gager, S
​ enior
Digital Marketing Manager
Delve,​ Greg Sobiech, ​Founder and
Managing Partner
4.00 - 4.30
How ​Mondelez​ improve digital
shopper targetting
Mondelez International​, Mindy Rickert,
Associate Director, Shopper Marketing
Moderator​: Brand Learning, Inez
Johnson, Vice-President Marketing
4.30 - 5.15
How advanced analytics of
owned data can help you to
segment and define better
customer groups
JP Morgan, ​Lakshmi Murthy,
Vice-President, Business Analytics
(former)
Grab your customer's attention –
Using visual-led content to cut
through the noise
The Economist​, Teresa Palagano, G
​ lobal
Director, Client Branded Programs
Moderator​: Union + Webster, Joel Fisher,
Director, Creative Services and Innovation
How ​BNY Mellon​ leverage brand
history to amplify their innovation
story.
BNY Mellon, Aniko DeLaney​, Chief
Marketing Officer
Moderator​: Renegade, Drew Neisser,
Founder and CEO
Geriatric Medical,​ Justin Racine,
Director of Marketing and eCommerce
Moderator:​ The Firebrand Group,
Jeremy Goldman, ​CEO
5.15 - 5.45
How ​PepsiCo​ is transforming the Consumer Experience
PepsiCo, ​Seth Kaufman, ​Chief Marketing Officer North America Beverages
Moderator:​ Digiday, Tanya Dua, Brand Reporter
5.45 - 6.45
Networking Drinks
How Analytics can empower
marketers to make better
strategic - not just tactical Decisions
Sterling National Bank​, Suzanne
Copeland, C
​ hief Marketing Officer
Moderator: ​Union + Webster, Gina
Michnowicz, C
​ o-Founder and CEO
Room Prep
Day Two: 28th October
Personalization
09.30 - 10.15
Map and better understand
rapidly changing customer
journeys
Bank of the West,​ Debora
Wilhelm,​ ​Vice-President, Brand
Johnson & Johnson,​ Kendra
Fanara,​ Group Product Director,
Patient Engagement
Moderator:​ The Firebrand Group,
Jeremy Goldman, ​CEO
Content & Storytelling
How new forms of Native
Advertising can be leveraged to
get attention in a place that’s
otherwise inaccessible to you
The Onion​, Julie Scott, ​Vice-President
and General Manager, Onion Labs
Marketing Attribution
Communicate marketing data
effectively to enhance buy in from
the rest of your business
San Francisco 49ers​, Demar Amacker,
CRM Data Analyst
Wayfare, ​Naren Nath, ​CEO
American Express​, Pepper Evans,
Vice-President, Branding and Member
Engagement Marketing (Former)
LinkedIn; S
​ oniya Monga, D
​ irector, Global
Agency Partnerships
Moderator​: Will Trevor, Faculty Program
Director - Marketing, Excelsior College
Moderator​: Renegade, Drew Neisser,
Founder and CEO
10.15 - 10.45
Social Behaviors:
Harnessing customer
insights to influence buyer
journeys
BrandWatch, ​Will McInnes,​ ​CMO
How ​Rosetta Stone h
​ ave
optimized their content strategy
for an increasingly mobile world
Mautic, ​David Hurley, Founder and CTO
Rosetta Stone​, Caitlin Romig, ​Head of
Global Digital Marketing
Coffee Break
10.45 - 11.15
11.15 - 12.15
Connect and target via
social data
Scale your ability to deliver
resonant and timely content
Nourish Snacks​, Jennifer
Swartley, ​Vice-President,
Marketing
CSC​, Patty Brown, ​Head of the Content
Hub
Geriatric Medical,​ Justin Racine,
Director of Marketing and
eCommerce
Mission Foods, ​Gavin Donovan,
Head of Digital Strategy
Moderator​: Digiday, Yuyu Chen,
Brands Reporter
12.15 - 12.45
Metric Driven Marketing Is The Past,
Open Marketing Is Here
How​ TripAdvisor​ is using
enhanced customer
understanding and
personalization to drive
better sales and brand
positioning
TripAdvisor,​ Maura Welch, ​Senior
Director, Brand Marketing
Twitter​, Nina Mishkin, C
​ ontent Planning
Manager
Penguin Random House​, Charidy
Johnston, D
​ irector of Marketing
Stackla​, Corey Ganzman,
Vice-President, Marketing
Moderator​: Will Trevor, Faculty Program
Director - Marketing, Excelsior College
Cancellation
Spot the hidden relationships
between different marketing
platforms and channels
Broadridge​, Debbie Brown​, Global Vice
President of Marketing
Verizon​, Justin Reilly​, Head of Customer
Experience Innovation
American Express​, Todd Goodwin, V
​ ice
President - Global Information Management
Moderator​: Renegade, Drew Neisser,
Founder and CEO
How​ iHeartMedia​ generates a truly
holistic picture of customers’
behaviors and interactions with their
marketing
iHeartMedia​, Radha Subramanyam,
President of Insights, Research and Data
Analytics
12.45 - 13.15
Customer Identity – Laying
the Groundwork for
Personalization
Stop Sacrificing Your Visual
Identity When Scaling Content
Creation
Chadwick Martin Bailey,
Ed Loessi, ​Director Product
Development and Innovation
Flashstock​, Grant Munro, ​CEO
How to leverage
user-generated profiles as a
platform to drive
engagement
Autograph.me,​ Henry Lawson,
CEO and Co-Founder
15.00 - 15.45
Shutterfly​ on
personalization best practice
Shutterfly​, Brian Border, Senior
Director​, CRM Marketing
Changing the Game with the
Power of Partnerships
Constellation​, Kristina Gregory,​ Director,
Marketing Communications
Beyond lead generation Content’s role in delivering the
optimal customer experience
The Economist​, Jeff Pundyk,
Vice-President, Global Integrated Content
Dell​, Nicole Smith, ​Global Digital
Marketing
Moderator​: Inez Johnson, V
​ P Marketing,
Brand Learning
15.45
Emarsys​, Sean Brady, ​President of the
Americas
Lunch Break
13.15 - 14.30
14.30 - 15.00
Machine Learning and AI Scaling for
True Personalization
Conference Ends
Deriving actionable insights from
your social data - How ​Microsoft​ is
now making better
decision-making… all of the time.
Microsoft​, Csaba Dancshazy, S
​ enior
Market Research Manager
How ​BBVA Compass ​defines the
success of its content efforts
BBVA Compass,​ ​VP, Content Marketing
and SEO, Amy Johnson
Moderator​: Renegade, Drew Neisser,
Founder and CEO