Quiz #3
Friday, Feb. 24, 2017
The Media Rewind
University of Mississippi
Chapter 4: Books
Introduction to Mass Communications
5. Benjamin Franklin wrote ________________, one of the
earliest widely selling books in North America.
A. Poor Richard's Almanac
B. Benjamin Franklin's Diary
C. Philadelphia City Directory
D. 50 Shades of Grey
X
6. Early novels written about women who faced perils and
overcame tremendous problems to end up in middle-class
homes were called ________.
A. Domestic novels
B. Potboiler novels
C. Romance novels
D. Harlequin novels
E. None of the above
X
7. According to the text, this book series is among the most
influential best sellers of the past 50 years.
1. Writing appears to have originated around 3500 B.C. in A. J.R.R. Tolkien's Lord of the Rings
X
which area of the world? ____________.
B. Janet Evanovich's Stephanie Plum novels
A. Middle East
B. China
C. North America
X
C. Stephanie Meyer's Twilight novels
D. J.K. Rowling's Harry Potter novels
8. Banned books are often challenged because of
________________.
2. The symbols that make up the written forms for the
Chinese, Korean and Japanese languages are known as an A. All of the following
X
______________.
B. Sexually explicit material
C. Offensive langauge
A. Ideograph
X
D. Unsuitable themes
B. Pictograph
C. Alphabet
9. University and small presses publish a limited number
D. Note
of books, usually covering ______________. ?
E. None of the above
A. Specialized topics
X
B. Foreign language books
3. What was the most famous of Johannes Gutenberg's
C. Print on demand books
printed books?
D. None of the above
A. The Bible
B. Almanac
C. Maps
D. World Encyclopedia
X
4. The rise of the printing press had a negative impact on
what spoken language?
A. Latin
B. English
C. Chinese
D. German
X
10. On the back of your quiz, write a short essay on the
following topic:
Gutenberg or Zuckerberg? Which
person's invention has been the
most important to mass
communication? Why? Explain your
answer.