MEDIA PARTNER KIT 2017
P O S I T I O N I N G A N D M E A S U R E M E N T, E L E VAT E D
THE GEOSPATIAL RESOURCE
FOR NORTH AMERICA
xyHt is the source of information for
professionals and consumers in the fields of precision
measurement, positioning, and imaging. Produced by
Flatdog Media, xyHt comes to you as a monthly print
or digital magazine, as well as exclusive online
articles, news, videos, and social media interaction.
Our varied content includes land surveying,
GNSS/location technology, hydrography/marine, aerial
photogrammetry/UAS, lidar/imaging, construction/BIM,
and spatial IT/GIS.
Our Audience
Meet Your Next Customers through xyHt
When we talk about our audience of decision-makers, we believe that a planned
strategy of consistent messaging can bring more prospects to your company. When we surveyed our
readership* last year, we were pleased to learn that they are:
n Able
to make company financial decisions (Q13)
80.5% occasionally, frequently, or often
n Making
new investment in equipment or software this year (Q16)
84.7% possibly, probably, or definitely
n Seeking
new partnerships to enhance business this year (Q18)
80.7% sometimes, frequently, or definitely
n Using
xyHt media to assist with buying decisions (Q14)
87.5% sometimes, usually, or constantly
n Plus,
many of our readers are seeking partnerships in new areas such as UAS, scanning, mapping,
BIM, GIS, GNSS, surveying, 3D, hydro, and more. Are you there to help them?
In today’s economy, with increased competition all going after the same business, xyHt offers a unique,
effective, targeted way of talking to people who are already looking and spending! If planned and measured properly, your cost-per-lead will be significantly less than you’d find through other resources, such
as trade shows and direct mail! Are you leaving leads for someone else?
*(Readership study taken Jan 2016, with 7% margin of error, based on 240 responses)
“
Not only is xyHt one of the few publications
actually mirroring today’s rapidly-changing
geospatial advances, but its team is responsive, communicative and interested in how
successful WE are. That’s what a partner
does and why we selected xyHt to launch
our biggest product rollout in years!
— Mark Contino, vice president, marketing, Topcon
“
“
xyHt’s innovative ideas and
awareness to changes in the
industry are refreshing. We are
thrilled to be working with such
a professional and experienced
group!
— Susan Licari, marketing director, Riegl USA
The launch of our new Maggie™ magnetic locator was more successful than
we expected, helped largely by the exposure afforded the campaign by xyHt.
— Bob Ebberson, marketing director, Schonstedt Instrument Company
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
301.682.6101
Advertising A Variety of Media
In order to maximize
your company’s outreach to the right
prospects, xyHt offers a variety of marketing options that reflect circulation
growth, audience quality and value of our content to geospatial professionals.
Let us use our competitive rates, along with a strategy to grow business, to
generate a media plan that makes the best use of your marketing investment.
These products include
xyHt Magazine
Our core print product, mailed to subscribers by request or delivered
digitally every month.
SPECIALLY TARGETED SECTIONS:
Located—What’s new, happening and current?
DisLocated—The lighter side of our work
Unmanned and Unlimited­—UAVs, robotics and more
Doers—Spotlight on a superstar dealer or distributor/the
personalities shaping the industry
Plus—Expanded focus on location technology,
The Art of Retracement, and more.
Send your Located items
to [email protected]
Located
Sale in
Snapshots of what’s new and fascinating / Compiled (and often written) by Jeff Salmon
Unmanned News
Frazer
Frank
es for
ount Sal
nt Key Acc
Governme
plies
s & Sup
trument
Allen Ins
Ne
DTM and !
port
Now with
ing Sup details
Contour
ite for
Visit our
webs
from A.G
ns
CAD and
eo Lesso
!
des Auto
With Vid
Every Task Now inclu 3D 2017
Civil
Video for
Ma
TM
)
verails14
below
etnrie
det
-Rsio
(see
Info
w Ver
S
DOER
A Training
ns
AD all versio
eers
- AutoC
for Engin
yors
- Civil 3D
for Surve
- Civil 3D with Civil 3D
ork
- Roadw
in Civil 3D
- Grading Raster Design
AD
n (LDT)
- AutoC
vision DesigDesign
- Subdi
Site
UASercial
Mapping
- Comm
Land
from
Moving to Civil GCPs?
3D
- without
Desktop
Styles
KLAU GEOMATICS
PTY LTD has developed a
- Civil 3D Express,
plug-and-play
PPK system that works with virflow
- Hydra
, Storm
graph
tually
drone
and any camera. It captures
Hydroany
Sewer exposure
camera
events with the GNSS data
CUI
ng with the
- Worki
stry
gs a
an indu
iever “brin
t tool for
Info-Retr of business ram. A grea me scattered
collection a single prog seem to beco unting and
from a Novatel GNSS board. The photo centers
acco
d
tasks into rds and data ent with the
using coul
are then input into the photogrammetry workreco
e cont
currently
where
s of this
Even thosms they are
flow with aGo
proven,
to repeatable accuracy of
capabilitie
easily.
g syste
keeping
0.03m achieved
overom
the entire project area.
ad.c
record
schedulin
s and
ION!
cer, PLS
www.agtc titles
from the
geomatics.com.au/
surveyor
NEW VERS
benefit ” - Stewart Spen
Email!
ffice
for more
practicing
jobs - Intra-O History!
bullets,
package.
ared by
h
e.
e client files,
bold, italic,
- Searc
are prep of experienc
d and retrievl.
notes with
lessons
- Recor
- Keep colors, and more. ing Time
years
contro
y
and
These
gs
surve
fonts,
s, includ
neers with
store drawin
ed report ts!
Remote Surveying in- and
Hazardous
civil engi
Scan and
- Updat
Repor
Books!
ents.
and Billing entries to Quick
Fast, Easyons for
employees.material.
Environments/Unevendocum
Terrain
to
.com
time
tasks
TM
- Send see www.agtcad
calculati
time and &
- Assign
COGO Surveyors
and bill forsystems)
ents
- More:
GEOSLAM LTD (SLAM-based mobile indoor
Robotics (modular
- Trackmapping
es, statem and Blackdog
Land
invoic
e
- Creat solution. Through a combination of the Blackdog
robots) are offering a unique rapid mapping
s.
mobile platform (which can be remotelyreport
operated at distances of more than 500m without line
TM you can quickly map in
of sight) and the GeoSLAM ZEB-REVO mobile indoor mapping system,
CAD
calculations
3D a hazardous or dangerous environment without putting personnel at risk.
Do your
from Auto l 3D!
easily
.. right
goo.gl/krhyst
quickly and go.
or Civi
Seconds.
with ProCo
tions in
le
Descrip
Availab
Legal
oCogo
Pr
id
Legal-A
14
oCAD 7
for Aut
201
through
Maps for Self-Driving Cars
Special Editions
Supplemental to our print magazine, we also produce issues that can
be taken to relevant trade shows, including Heights (aerial),
Located (positioning), and Outlook (industry visionaries).
NVIDIA AND TOMTOM are developing AI to
Create legal- from your
descriptionswith Legalcogo files
(included).
Aid pc
WORK WITH
create
cloud-to-car
system for selfto
ITYaTO
s mapping
layout is
- Clean learn
OPPORTUN
drivingARIZO
cars.NA
Thethank
work combines TomTom’s HD
easy to
asked to
I HAVE THE L NATIONS IN
map coverage
es all
We werewitha the
sec-NVIDIA DRIVE PX 2 com- Includ COGO
THE TRIBA unts position.
le UX5 on
puting
platform.
The solution accelerates supacco
standard
Trimb
my key
This road
of the for
:
functions ics on
real-time,
localization and
Nation. in-vehicle
a demo port
following
ResNavajo
provide
n of theon the highway. (Plus, this is
for the
all of the
- Plot graph
mapping for driving
you work calculations
the indus
e
Includes
tion of roada very remote sectio over a twoscreen as
been in
previous
in
cool: TomTom
an on-street
hotel separately
it
- Coordinat
ENTS has since 1969 and
e. As launched
closest
was out
Easily reviewlines!)
RUM
the
servic
ProCogo Software
INST
with the
with parking service
y cell to help
find their parking
the
ALLEN
equipment tra Precision
(up to 2000 descriptions
as
offdrivers
ervation, away and spott
Geometry
g survey
-Aid
ve a file
riptions
l writer
legal
& Spec
spotedquickly!)
try sellin
to retrie
- Create version of Legalwith transit,
line
pc - Lega
e Trimble
hour drive
Legal desc
ng
close by
and
need
ervic
ed
drawi
we
house
full-s
comm
includ
1-2-3
the
bit.ly/SelfDriving-Cars
Legal-Aid
reduction
is a
from your back into
ogo
turns out,
from the
a chapter
some of
easy as
adjustmentsit
es input
l dealer.
it
Luckily
for ProC
dary lines
- Includ and crandall
I learned
Legal-Aid
files
best-f
Geospatia
RPN
TURN ON
internet.
internet; waited for the
1. Start the parcel or boun your legal or paste
ce recall,ed areas
compass
LIFE CAN
Surveyors
speed
distan
Unit
we
and
HOW
alc
highg
print
ator
while
had
ana State
ProC
ESTING
2. Selec editing, then
- Bearin curve, predetermin tutorials
SURVEY
Greetings
ING
from Mont
curve calcu
IT’S INTER
ess manP.L.S.
line and full set of Video
Navajo
the his3. Do finalAD as MTEXT
CADand
I graduated degree in busin seminar
annual
learning natural
Steve Dyer,
es a
load.
a
A DIME.
say:
three
AutoC
- Includ as an affordable
to down the pleasure of
a sales
tutorial...”,
of its
1990 with
BIM
done all
ssionals
ed
I was at
a land
Excellent
already great product.
versity in
what profe
- Provid
I’ve had
seeing many of my many
Shortly after, teamed up with
UAS
This is great product...
and I have
What a
6na and
xyHt ess E M ■B E R 2 0 1 6
subscription
a
agement.
DEise, we were
hours ago calls in all. looked into this
tory of Arizo s to the kindn N O IV do.
“What
ned to be
GNSS
here 2
an exerc
ARIZONA
1000
brandInc.
what
thank
never
any in
id] got
other Data,
when I happe Roberge. In
Maybe
9-3661
ed to do
NG IN THE
wonders,
e I have
ies. All
ld
sons, Loour comp
Rich
“...[Legal-A to describe.
Emera
I feel bless
1-770-50 and/or other countr
OFF-ROADI
my three
can’t believ
at
surveyor, each other about pitch for the
arks of
clients.
I ENJOY the youngest of
jobs I havetutorial... I just tt, P.L.S.
time out,
23 or Co. in the USA
tell
are tradem
o videos
and
his first
r Studio
asked to and then do a sales was offered a job
a
hand dem 1-800-548-92
D. Perre
Excellent
d 14. On
SERT with
nal Traine
I
service, to
e
k Canad
Richard
doing doug
utodes and Perso
just turne
call
sales,
more info,
e
one minut end of the class spent a considerbefore.
Aid,
10/12/16 11:24 AM
esk, Inc./A
gan, who racing around and asked if I was _xyHt_November_2016_Working.indd
are the rds who com6 again?
Pricing, cad.com, or
the
r, LegalAutodetrieve
Rich
At
of
of
s
Who
and
arks t, Info-R
other.
wiza
time
at me
thing in
y equipment.
as he was
or tradem
me the basic
www.agt trademarksholder
s. LotPlo
support ue time and column:
looked over was taking every turn
selling surve of time teaching job today.
red
tive
nuts, he
nt
registe
respec
your resc them for this
I said it
to their
Map are
use in my
fear at every I now
able amou
3D, and arks belong
having fun. not scream in
that I still
[email protected]
nt for him. the
AD, Civil
to
, or tradem
surveying
AutoCnames
ING, and
in
my body not ruin the mome
ct
shelly.co
Autodesk,
, produ
hang onto
ENTERTAIN in our
to
Y
names
would
I
bar
a
so
AND I ENJO-tossed pizzas also a
there is
MY WIFE
am
hand
know why seat.
oven. I
making
we love
red pizza d with my newpassenger
wood-fi
t finishe
backyard
Camaro.
siast, almos
car enthu restoring my 1967
ct,
est proje
1:10 PM
MEASURING
FOR
c.
AGT, In
SOLAR
8/15/16
Electronic
xyHt.com—our website, with continuously updated content and
additional contributions not found in the magazine
E-newsletters—focused on both traditional and emerging technologies
including surveying, GNSS, UAS, GIS and more. Ask about our monthly
preview email, Field Notes, Pangaea, or any custom option.
eblasts—commercial messages emailed to more than 12,000 opt-in subscribers.
MBER
2016
dd 56
rking.in
16_Wo
ber_20
Septem
_xyHt_
SEPTE
xyHt
56
With a
UA
constru S, a
finds va ction fir m
additio lue—in
n
be mea to what can
su
real-tim red—in
and da e assessmen
ta avai
lability. t
By Lind
say Pau
lson
SURVEYIN
IN CON G PLAYS A CRUC
STRU
IAL ROLE
ning to final CTION, from
initial plan
through
to final solar
in multiple as-built verifi
cation, oftenacross the
panel insta
phases.
restrial
farm’
llation
survey methHowever, terBecause s 350 acres.
challeng
earthmovi of the large amou
es for cons ods come with
lengthy
ng
survey sche truction, such
phase, what involved in the nt of
as
site prep
not dens
concerne
the dens
e enough, dules, data that’
d the team
ity
data avail
s
and the
was
timeframe of survey data,
timing of
abilit
deliv
,
In March y.
Also, exist and data-collection ery
2016,
Mortenso
tion bega
ing vege
n Cons
na
tation and time.
client. Mort project with a long- trucother site
Above:
enso
time
n
The
solar
would be
the comp
senseFly Mortenson
involv
lete scop
team prepa
drone
e of the proje ed in
for flight
ing with
res their
.
a site
Below:
Ongo
for moving prep phase that ct, startgeneration ing and
called
750,000 cubic
near
UAV flight can take place real-time
yards of
. This form
through profile
alytics
earth,
regular
could provi of inform
graph
ation
de
ic insig
ht that daily actionableand anis other
wise impo topossible.
_xyHt_
Novem
ber_20
16_Wo
rking.indd
41
NOVEM
BER 2
016
Flexible rates allow our marketing partners to decide which
xyHt
41
10/12/16
plan makes more sense for their businesses, whether it be through a
month-by-month approach, an annual contract, or rebate program
for consistent clients. Companies that see xyHt as a valued partner
and regularly promote their businesses will see the best rates.
You reserve your best pricing for your most consistent customers,
don’t you? So do we.
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
Pro
.ag
Visit www
®
3D
®
D Civil .T.
toCA
ster Au
301.682.6101
3:07 PM
TM
Su
S
t
LotPlo
t, subdivide
yi
rse, adjus
files, travein one simple surve
collector
iption
Import datathe legal descr
and write
feat-
COGO
Numerous LotPlot fast
ures make e. COGO
and flexibl are shown
calculations side of the
on the right the drawing
screen with
on the left.
scans of
Aerials or
can be
TOPO maps use as a
for
imported or for
background
and oth
ds
tracing.
in secon
DXF an
descriptionsn of “Legal-Aid can be
versio be fully
Create legal
included
with the t”. Phrases canwriting style.
for LotPlo to your own
V
ized
a
custom
right from
y draw deeds
soft Word.
Automaticall
Micro
from
text file or
tor files
data collec
process
and
t
Impor
*.rw5).
AD
(*.raw and
ted to AutoC
expor
be
can
Drawings
Print
Rates and Specs
Monthly Geospatial Magazine
Variety of Popular Formats
15.75” X 10”
AS WE CONTINUE TO GROW xyHt as North America’s
leading geospatial precision measurement, positioning
2-page spread
Full Page
2/3 Page
bleed or no bleed vertical only
and imaging media, we hope you’ll allow us to put our
media planning and strategy expertise to use!
RATES
AD SIZE
3.5”
X
9.625”
7.25” X 14.75”
1/2 Page
vertical
NON CONTRACT/
OPEN RATE
4.75”
X
9.625”
7.25” X 10”
1/2 Page
horizontal
2.25”
X
9.625”
1/3 Page
vertical
4.75”
X
4.75”
1/3 Page
square
On Request
2-page spread.........$6,900
Full page..................$3,900
2/3 page...................$2,900 (vertical only)
1/2 page..................$2,300 (vertical/horizontal)
1/3 page...................$1,500 (vertical/horizontal)
On Request
Bellyband
Gatefold
Issue Date
Distribution
Space Reservation
Art Deadline
October 2015
End of Sept.
Last week August
First week Sept.
Issue
Date
December
2015
Distribution
End of Nov.
Space
Reservation
Last week
October
Art
FirstDeadline
week November
January 2017
End of Dec.
Last week November
First week December
February 2017
End of Jan.
Last week December
First week January
March 2017
End of Feb.
Last week January
First week February
April 2017
End of Mar.
Last week February
First week March
May 2017
End of April
Last week March
First week April
June 2017
End of May
Last week April
First week May
July 2017
End of June
Last week May
First week June
August 2017
End of July
Last week June
First week July
September 2017
End of Aug.
Last week July
First week August
October 2017
End of Sept.
Last week August
First week September
November 2017
End of Oct.
Last week September
First week October
December 2017
End of Nov.
Last week October
First week November
PRODUCTION
November 2015
End of Oct.CALENDAR
Last week September
CONTRACT RATES
n Minimum
10% off every ad with signed
annual agreement
n Second ad, same month: 15% off
n Third ad, same month:
Full page..................$1,950
2/3 page...................$1,450 (vertical only)
1/2 page...................$1,150 (vertical/horizontal)
1/3 page..................$750 (vertical/horizontal)
n Standby Program:
Full page..................$1,900
1/2 page...................$1,100 (vertical/horizontal)
PREMIUM POSITIONING OPTIONS
Additional charges apply for inside or back cover
positions
First week October
Deadlines are approximate.
DEALER/DISTRIBUTOR PROGRAM
Contract rates of manufacturer extended to dealers!
REBATE PROGRAM
Demystifying Mobile Mapping
Non-contract advertisers with regular schedules earn
2-10% of ad spend toward next year’s ads! (Advertiser
must be enrolled in this program in lieu of contract rate.)
By Eddie Glawe, LS
SPECIAL AD UNITS
Inserts, Gatefolds, Bellybands or other special ad units
quoted on demand and may change based on size,
weight, month selected and co-mail pricing provided by
our printer.
A surveyor examines
(and asks users a lot
of questions about) the
Pegasus: Two system.
Growing
Subscriber
Base!
Editor’s note: How could measurements
taken from a moving vehicle possibly yield
surety in high precision and accuracy?
These are questions we hear from surveyors and geospatial professionals, surveyors
in parcticular as masters of professional deteminations of boundary and other spatial elements that require assurance. The
measurement aspect of such determinations have traditionally involved exacting,
fixed, and often discrete positions.
But how to consider a sophisticated device, spraying a million laser shots per second, gathering thousands of images per
hour, all while hurtling down the road at
highway speeds? It can be a tough concept
to swallow. But by all accounts these systems are successful and are becoming increasingly popular. From the perspective of
an inquisitive surveyor comes this investigation of a popular mobile-mapping system to help answer these questions.
he technology behind the
Leica Pegasus:Two would
certainly move a user’s capabilities and speed into
another level of possibilities and productivity. Imagine a corridor mapped
without even parking the truck and at
a vehicle speed best suited on interstate
highways. Hard to imagine? Yes. Possible and feasible? Yes. Worth the substantial investment? Look under the
hood and decide for yourself.
lidar, close-range terrestrial photogrammetry, GPS/GNSS, and inertial
measurement unit (IMU). The navigation within Pegasus:Two is a team effort: the GNSS (using satellites from
multiple constellations) paired with
the IMU. It is the combination of
these two that makes this technology
both possible and remarkable (see The
Invisible Thread on page 21).
From a mobile-mapping standpoint, the lidar profiler is spinning
at 200 profiles per second and 5,000
phase-shift-based measurements per
revolution, totaling 1 million measurements per second and approximately 1 gigabyte of data per minute.
T
UNDER THE HOOD
Above: A mobile mapping rig of the engineering consulting firm Tetra Tech;
the crew mapped the entire 288 miles of roadways in the city of Redmond,
Washington in six days of driving.
The Pegasus:Two is an array of highspeed mobile-mapping gear. The setup
consists of four existing technologies:
Inset: Their mobile-mapping setup is the Pegasus:Two, a self-contained system
weighing about 51 Kg.
JUNE 2016
xyHt
19
Electronic & Online
xyht.com
xyHt.com Web Banners (per month)
OPEN/NON CONTRACT RATES
Leaderboard 728x90. . . . . . . . . . . . . . . . . $750
Sidebar 300x250. . . . . . . . . . . . . . . . . . . . $600
Middle Banner 468x60 . . . . . . . . . . . . . . . $475
Buttons 125x125. . . . . . . . . . . . . . . . . . . . $250
Channels 300X250 . . . . . . . . . . . . . . . . . . $400
CONTRACT RATES
Signed multi-ad contracts or print schedules
will earn 5-20% off electronic, online, and
email rates.
Pangaea e-news Banner Rates
(with editorial content)
OPEN/NON CONTRACT RATES
468X80 (top) . . . . . . . . . . . . . . . . . . . . . . . $400
468X80 . . . . . . . . . . . . . . . . . . . . . . . . . . . $275
120X600 . . . . . . . . . . . . . . . . . . . . . . . . . . $350
120X90 . . . . . . . . . . . . . . . . . . . . . . . . . . . $200
Monthly Email Newsletter Sponsorship
Rates (with editorial content)
OPEN/NON CONTRACT RATES
Webinars
Did you know that xyHt, in partnership with Diversified Communications, can coordinate, develop, promote, and execute
your own webinar?
Package includes:
●
Print Full Page
●
Three Email Blasts
●
Multiple Web Ads
●
Lead Generation
●
Social Media
●
Full Coordination and Execution
All for one
low price..
.
Call Us!
Field Notes . . . . . . . . . . . . . . . . . . . . . . . . $1,500
xyHt Preview. . . . . . . . . . . . . . . . . . . . . . . $995
CONTRACT RATES
Field Notes . . . . . . . . . . . . . . . . . . . . . . . . 5-20% off
xyHt Preview. . . . . . . . . . . . . . . . . . . . . . . 10-40% off
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
301.682.6101
eblast Specs and Rates
Produce and send a successful campaign
1
AVOID SPAM
HOW IT WORKS
What we do:
nM
aintain an opt-in list with one-click unsubscribe.
n Include a plain text version with each mailing.
nM
aintain a 99% rate of successful delivery. This means that almost
all the messages we send get through the recipients’ servers.
What you can do
n Make sure your html is properly coded.
n Use text in proportion to images.
nC
heck your test mailing to ensure the links are accurate.
2
CONSIDER YOUR SUBJECT LINE — CAREFULLY
What you can do:
What you can do
n Send your artwork and subject line on
time.
n Double check your html coding, images
and links. We will perform one test and
make only minimal changes. All
changes must be requested by 5:00 pm
EST Monday.
nPlease note the cancellation policy on
your insertion order.
nP
ersonalize the subject line with the recipient’s first name.
Let us know if you want to use this option.
n Include “Brought to you by xyHt.” at the end of your subject line.
INCREASE YOUR CLICK RATE
What we do
nS
end the campaign at 6:00 am EST so your message is one of the first
emails recipients see. This is proven to increase open and click rates.
n Share the campaign on social networks.
What you can do
n Insert interesting (but relevant) images.
n Insert social media share tags.
nM
ore links equals a higher average click-through rate.
n We take your html ad file, your subject
line, and your test list and create an
E-blast test to mail the Monday before
your scheduled Wednesday E-blast.
n Our staff reviews your E-blast test and
waits for your final approval before setting up your final E-blast for 6:00 am EST
on your scheduled Wednesday.
n We supply the click stats on your E-blast
the Monday following your E-blast.
What we do
nW
rite a subject line that is short, concise, and relevant
to the content inside.
n Include your company name in the subject line.
nA
void these words: Test, Free, Help, Reminder,
ANYTHING IN ALL CAPS, Lots of exclamation points!!!!!
3
What we do:
12,000+ OPT-IN RECIPIENTS
Note: Flatdog Media will send out only 52 eBlasts per year to prevent unnecessary opt-out requests.
Email only Open Rate.......1x $2,750
Email only Contract Rate..3x $2,250
Email only Contract Rate..6x $1,950
Print Users Open Rate.......1x $1,975
Print Users Contract Rate..3x $1,900
Print Users Contract Rate..6x $1,850
SPECIFICATIONS
Deadlines
File due: Friday before the eblast. Please
include a subject line and list of test
recipients.
Test: Monday morning
Changes due: Monday 5:00 pm EST. We
can accomodate minor text changes. All
other changes must be accompanied by
a new html file.
Final mailing: Wednesday 6:00 am EST
Technical:
nSubmit your html using inline CSS for
most faithful rendering.
nImages must by hosted on your website and coded using an absolute path.
nYour eblast should be no more than
600 pixels wide to fit the preview pane
of most email programs.
(One eBlast per month maximum, per advertiser, based on availability)
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
Heights April 2017
Annual xyHt Bonus Edition (distributed with April issue)
All Things Aerial
By Mary Jo Wagner
PHOTOGRAMMETRY, UAV,
GNSS, AERIAL PHOTOGRAPHY,
AERIAL LIDAR, case studies,
special projects and insight from
some of the top minds in the
industry all come together in this
comprehensive resource for aerial
imagery, surveying, mapping, and
data collection!
F
Inset: eCognition
analyzed QuickBird
and Ikonos satellite
imagery of the Lorpa
watershed’s tree canopy
and automatically delineated individual tree
crowns into five size
categories.
REACH OUT to other geospatial
professionals seeking your
expertise through this heavily promoted and distributed special
edition, produced this spring only. Additional coverage through
xyht.com. Reserve your ticket early for best positioning and
choice of online schedule!
8
xyHt
HEIGHTS SPECIAL EDITION
2015
UltraCam Eagle Images
Invasive Plant Species
S
uccessfully operating
since 1965, Aero-Graphics, a privately-owned
geospatial services
company located in Salt
loLake City, Utah, was the
aerial
cal favorite to collect
reimagery for a wetlands
State
search project at Utah
reUniversity. The study
,
quired very high-resolution
Corporate Profile
UltraCam
camera systems. The
in Graz,
Lite can
Vexcel Imaging, based
Osprey Prime II/Prime
denadir
taps into more than two
be used for combined
y
cades of photogrammetr
and oblique image capture.
the
expertise to offer its successOn the terrestrial side,
ful line of UltraCam systems
car-based mobile mapping
altogether with the UltraMap
system UltraCam Mustang
from
workflow software solution.
lows to capture the world
the comFor
perspective.
For the last 10 years,
a street-level
it
pany was owned by Microsoft,
indoor and off-road capture,
with the
contributing to the success
can be complemented
3D
of one of the world’s biggest
UltraCam Panther portable
Today,
technology companies.
reality capture system.
private
a
Vexcel Imaging is
Rounding out the UltraCam
company again, continuing
offerings is the fully integrated
even
with
success
software
of
story
its
workflow processing
agility.
straightgreater flexibility and
UltraMap providing a
The comprehensive digital
workflow and conforward
profeature sets
aerial camera portfolio
capa- stantly updated
output
vides a range of imaging
that lead to an optimal
base
areas of
bilities starting with the
in all of the numerous
folmodel UltraCam Hawk,
of the UltraCam
and applications
lowed by the Falcon Prime,
product family.
the ultra-large Eagle Prime
24
xyHt
The Great
Salt Lake and its
associated wetlands are recognized as an
important region
that provides
critical habitat
for a wide variety of wetland
dependent birds.
The expansion of
Phragmites has
replaced many
of the high quality habitats these
avian populations
rely on for food and shelter.
Identifying techniques
AERIAL APPROACH TO
that will manage Phragmites
WETLANDS MANAGEMENT
promote the re-estaband
a prime
The Great Salt Lake is
of beneficial native
more lishment
high
study area for one of the
plant communities is a
wetproblematic invasive
priority for wetland managers
land plant species in North
in the Great Salt Lake region.
australis
by
Phragmites
America.
project, begun in 2012
is a pe- This
(hereafter Phragmites)
Chad Cranney, Eric Hazelton
forms
at the
rennial grass that often
and Dr. Karin Kettenring
dense monocultures, displacUtah State University Wetland
ing native plant communities,
lab, applies an aerial
Ecology
the
and altering wetland hydrolapproach to researching
ogy. This invasive species
results of herbicide treatand
tall
feet
12
to
up
grows
ments on Phragmites.
per
can have up to 200 stems
a land
PROJECT PARAMETERS
square meter, creating
to
cover virtually impenetrable
Two herbicides — glyphosate
applied
other species and to humans.
and imazapyr — were
it takes
15-20
When left unchecked,
to four test areas, each
wetaway opportunities for
acres in size, on the eastern
disLake
land recreational use and
shore of the Great Salt
places native vegetation.
tion, oil and gas,
imfour-band orthorectified
power transmisagery to track an invasive
sion, civil endamplant species causing
gineering, and
Salt
age around the Great
floodplain mapLake.
ping. To stay
Aero-Graphics has a
current with
reputation for providing
new technology,
high-quality aerial mapAero-Graphics
ping services and solutions
indus- purchased its
across many different
second Ultratransportatries, including
Cam digital aerial camera, an
UltraCam Eagle
with a 100 mm
lens, in December 2013.
“In just one
day of flying
with the UltraCam Eagle, we
captured very
high resolution four-band
imagery
that met the
research
requirements
of this project.”
es. “These research results
and
and native vegetation,
to collect urwill allow wetland managers
usof 2012, superb ability
concontrast was confirmed
in the summer and fall
to implement effective
shadban areas at a high altitude,
ing texture (patterning,
2013 and 2014. Aerial imagery
trol techniques that simulits dynamic range is also
ing, stature). Subsequent
of
collected each year followtaneously reduce invasive
very suitable for this type
beneficomparison of these mething the herbicide applications
plant cover, promote
wetlands project.”
imagods to known control points
was compared with the
cial native plant communi“The camera is extremely
confirmed
n
said within each image
ery collected by Aero-Graphties, and improve habitat.”
consistent and reliable,”
Eagle
that the method is accurate
years
ics using the UltraCam
two
over
“In
Francis.
fall
at determining Phragmites
been
with a 100 mm lens in the
small
of operations, we have
over
near-monocultures as
of 2015. When analyzed
with the syspleased
Digitized
very
meter.
it
as 1 square
time, the datasets make
each
tem’s performance.”
Phragmites areas within
possible to identify changes
deterhelp
plot were then used to
in Phragmites cover to
PRACTICAL APPLICATIONS
for
mine the percent cover
evaluate treatment strategies
OF THE DATA
each treatment plot.
around the lake.
areas
test
the
Images of
Vexcel Imaging
“Initial inferences from
by
“In just one day of flying
that fall
were analyzed visually
we
North-America
high the imagery suggest
with the UltraCam Eagle,
Eric Hazelton. Due to the
Suite 220
treatments of either herbi5775 Flatirons Parkway,
captured very high resolution resolution of the imagery,
summet
USA
cide are better than the
four-band imagery that
be identiBoulder, Colorado, 80301
explained
of Phragmites can
scale. A mer treatments,” student
the research requirements
www.iFlyUltraCam.com
Fran- fied at the sub-meter and
Chad Cranney, MS
this project,” said Kelly
and
combination of the RGB
at USU Ecology Center
cis, President, Aero-GraphNIR bands allow for differenDept. of Watershed Sciencics. “Although the UltraCam
tiation between Phragmites
for its
Eagle is better known
HEIGHTS 2016 / PROFILE
xyHt
9
REACH NEW HEIGHTS!
Here’s your chance to tell your story your way!
25
Galaxy with Swath
UltraMap and UltraCam
Osprey, Eagle, Falcon
and Hawk are either
registered trademarks
or trademarks of Vexcel
Imaging, GmbH
and/or other
in the United States
nearmap
Current, Clear, Change
TRAK™ technology
GmbH. All rights reserved.
xyHt
Business
Class
Example
iFlyUltraCam.com
©2016 Vexcel Imaging,
HEIGHTS SPECIAL EDITION ‘16
AL EDITION ‘16
HEIGHTS SPECI
High-altitude ortho
, corridor missions?
camera system for low-altitude
Need a large format
in between?
panchromatic,
collections? Something
and nadir imagery in
How about oblique
collect oblique imagery?
Need to be able to
all in the same pass?
color and near-infrared
take that
to
you
allow
will
that
Need a software system
in LAS format,
create point clouds
aerial imagery and
No problem.
and orthomosaics?
digital surface models,
etric digital
of large format photogramm
series
UltraCam
The
footprints
systems of varying image
aerial sensors includes
al nadir
you need multi-spectr
and focal lengths. Whether
camera—we
r both from the same
imagery or obliques—o
to
software enables you
have a system for you.
photogrammetric workflow
ed imagery, high-density
automated UltraMap
Meanwhile, our highly
lly corrected and color-balanc
to Level 3, radiometrica
process UltraCam data
We’ve got you covered.
DSMorthos and DTMorthos.
point clouds, DSMs,
countries.
3/4/16 3:23 PM
xyHt_Heights_2016_Working.indd
technology gives us the tools to overcome these
unique challenges and map these regions with
high accuracy.”
In the remote mountainous region of Jumla,
for example, around 90% of farmers subsist on
agriculture production, but their landholdings
are typically less than five acres, making it difficult to produce enough food and provide enough
area on which livestock can graze. So often, they
allow their livestock to encroach on nearby vegetation, and they collect firewood, herbs, and
other ecosystem goods to augment their income
and food resources. It’s a land-to-mouth existence that has resulted in livestock overgrazing,
overusing water, and felling trees.
Compounding the situation, major changes
in climate have reduced water availability, increased temperatures, and produced a shift in
growing seasons—all of which affect agricultural
INCLUDES
a) 1½ page case study,
b) company profile
c) full page display ad, and
d) six large banner insertions in our popular Pangaea
e-newsletter any time you want them! Three pages
and six banners (a $13,350 value!)
SPECIAL $6,500 (Print only, subtract $1,000)
First
Class
Example
AL EDITION ‘16
HEIGHTS SPECI
center working to improve living standards and
sustain vital ecosystem services for the eight coun-
tries of the Hindu Kush Himalayas. “Advanced
FIRST CLASS
HEIGHTS 2016
Vexcel Imaging
CASE STUDY
Background: An
ICIMOD team manually validated the accuracy of the 2011
classification maps.
Photo credit:
Madhav Dhakal
Pairing satellite imagery with advanced
object-based image analysis helps people
in Nepal better manage vital resources.
or decades, the high-mountain regions
of Nepal have been caught in a perpetual
catch-22. The small populations of these
remote, isolated areas depend nearly exclusively on local natural resources for
their livelihoods, yet they have to exploit
those same resources in order to have roofs over
their heads, heat their homes, and cook their
food. A new initiative has paired satellite imagery with advanced object-based image analysis to
better manage those vital resources.
“Producing land-cover maps for mountainous areas can be challenging for traditional landclassification technologies because slopes, sun,
and satellite angles strongly affect spectral measurements,” says Kabir Uddin of Kathmandu’s
International Centre for Integrated Mountain
Development (ICIMOD), a regional knowledge
26
your
3 full pages includes
e
rat
rpo
co
case study,
ge
profile and a full-pa
display ad.
Can you risk making today’s
data?
decisions with last year’s
what
Let nearmap show you
to make
Powerful tools designed
you more efficient
governGIS professionals in local
engiment, solar, construction,
the real
you’re missing.
neering, insurance and
of
found
nearmap is in the business
estate industries have
geotool
providing the most current
nearmap to be an invaluable
new way.
makspatial information in a
in their day-to-day decision
2.8” highbuilt-in virWe deliver consistent
ing. Our state of the art
that is
APIs allow
resolution aerial imagery
tual tools or advanced
in and lelog
to
do
you
for
available
GIS professionals to remotely
to schedaccuracy,
verage today. No flights
their jobs with precise
or
negotiations
saving
ule, no complex
reducing site visits while
trade-offs.
time and money.
sevWith frequent captures,
not
eral times per year, nearmap
High Resolution. Frequently
ground
the
on
only reveals what’s
100% Cloud-Based.
our histor- Updated.
high-resnow, but we store all of
nearmap delivers fresh
GIS profesof all maical imagery, enabling
olution aerial imagery
changes
continental
sionals to keep track of
jor metro areas in the
projseveral
to buildings, construction
United States, updated
ects, or natural resources.
nearmap
401
594 Howard Street, suite
San Francisco, CA 94105
www.nearmap.com
(415) 306-5630
times per year. Our technology
than
captures images at better
2.8” GSD, providing unbridledneusing
clarity. Once you start
wonder
armap imagery, you’ll
outdated
why you’ve settled for
for so
and inconsistent imagery
long.
words:
nearmap in just three
Current, Clear & Change.
on
Current: We pride ourselves
so
providing current imagery,
on the
that you can see what’s
ground now.
the
Clear: nearmap provides
most spectacular high-resoluserved
tion aerial PhotoMaps™
or
straight to your web browser
API.
all historiChange: We also keep
monitor
cal data, so that you can
keep track
change over time and
of your project.
makstart
to
ready
you
Are
with
ing more accurate decisions
nearmap?
To learn more about nearmap
please visand experience it live,
■
it go.nearmap.com/GIS
Image © 2015 DigitalGlobe
Image
©2015 Cnes/Spot
www.teledyneoptec
AL EDITION ‘16
HEIGHTS SPECI
h.com
MAY
xyHt
7
rate
Includes your corpo
age
lf-p
ha
a
profile and
display ad.
3/4/16 3:10 PM
xyHt_Heights_2016_Working.indd
7
INCLUDES
a) ½ page company profile,
b) ½ page display ad and
c) six small banner insertions in our popular Pangaea
e-newsletter…a full page impact with online support
(a $5,100 value!)
SPECIAL $3,750 (Print only, subtract $600).
COACH (ads only)
JULY
100% Cloud Based
Frequently Updated
achieves
SwathTRAK™ technology traditional
lidar sensor with
over
new Galaxy airborne
in collection efficiency
in terrain
Teledyne Optech’s
to a 40% increase
in response to changes
performance and up
the sensor’s scan FOV
tremendous density
swath widths.
By automatically adjusting
fixed-FOV sensors.
consistency with uniform
delivers superior data
terrain
elevation, the Galaxy
ground, even in complex
swath width on the
a single swath
● Maintain a constant
peaks and valleys within
point density on mountain
altitude
flight
in
consistent
● Achieve
despite changes
planned point density
sensors
● Automatically maintain
to traditional fixed-FOV
compared
costs,
collection
● Save up to 40% on
and money.
™ can save you time
the Galaxy with SwathTRAK
today to learn how
Contact Teledyne Optech
BUSINESS CLASS
Full Page: $2,900
Half Page: $1,500
Inside Cover: $3,500
SPACE DEADLINE................................mid-January
CONTENT DEADLINE.........................mid-February
FINAL ARTWORK DEADLINE.........end of February
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
301.682.6101
Introducing...
Located
Annual xyHt Bonus Edition (distributed with August issue)
The business of “where”
Air, land or sea … everything is somewhere. Just make sure you’re there, too!
Be a part of it. Additional distribution at selected trade shows during the final five months of 2017!
BUILDING ON THE POPULAR XYHT SECTION
OF THE SAME NAME, this special edition focuses on the solutions, applications, equipment
and software currently changing today’s location
technology and positioning professions.
THIS SPECIAL EDITION will cover the importance of precise positioning technology for
surveying and mapping, precision agriculture,
navigation, indoor positioning, IoT location,
smart vehicles, and much more.
OUR EDITORIAL TEAM will uniquely highlight
those uses and applications that xyHt readers
should embrace and provide additional insight
on how it all fits together in this converging geospatial profession.
ADVERTISERS
WILL HAVE THE
OPPORTUNITY
to provide answers to questions about
where they fit in
and what unique
expertise they
bring to all involved professions.
HERE’S YOUR CHANCE TO
TELL YOUR STORY YOUR WAY!
Contract xyHt
advertisers
Non-Contract
xyHt advertisers
$4,800
LEVEL 1*
$5, 500
$2,900
LEVEL 2**
$3,500
$2,400
Full Page Only
$2,700
$1,800
Two-Thirds
$2,000
$1,250
Half-Page Only
$1,450
*Level 1 package – includes full page of Q&A interview and
company profile, along with a full-page display ad and three
month’s banner advertising on xyHt.com or four banner
insertions in Pangaea e-newsletter (468x60)!
**Level 2 package – includes a half page of Q&A interview
and company profile, along with a half-page display ad and
two month’s banner advertising on xyHt.com or three banner
insertions on Pangaea e-newsletter (468x60)!
SPACE DEADLINE...............................................................................May 12
Q&A ANSWERS RETURNED WITH LOGO AND ARTWORK............May 26
FINAL DISPLAY ADS DUE...................................................................June 9
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
301.682.6101
Outlook ’18
Christin
e Gayron
Focus on the Future
DON’T MISS being a part of our next Outlook
special edition. Previous issues featured
innovative trends, influential technologies,
and successful applications and captured the
geospatial world’s movers and shakers’ opinions
on where these will take us in this converging
world of precision measurement, positioning and
imaging. Early reservations are encouraged for
positioning priority!
PRESID
ENT OF
GAYRON
NEW YOR
DE BRU
K, USA
IN LAND
B
SURVEY
ING AND
ecause the
ENGINE
ERING,
and civil natures of surveyin
PC
engineer
ing chan g
idly, dyna
ing (Gd
ge rapmic lead
B),
still and
ers don’
multiple a firm that has
let
emb
advanced
Christin the changes pass t stand
technolo raced
e Gayron.
by; such
Christin
gies.
ology and
She has
is
e
is
activ
sion
a BS in
e in man
is
al orga
geNew York a licensed land
York youn nizations and is y professurveyor
Stat
the New
ger mem
in
in civil engi e. She started
NSPS. She
ber dele
her care
gate
er
ing back neering and land
America is also on the boar for the
in
surveyn
project man 2000. By 2002,
d for the
Long Islan Society of Civil
she was
Enginee
a
ture proj ager for utility
rs,
faculty of d Branch, and is
infrastruc
ects and
for high
on the
the onli
trol surv
-ord
ne learn
GeoLea
eys. Afte
ing
rn.
r becomin er conin 2010,
NY City Christine is mar service,
g licensed
Chr
firefighte
ried
Bruin Lan istine founded
children
r. They have to a
Gayron
d Surveyin
and live
de
three
g and Eng
on Long
She’s also
ineerIslan
an
in triathlon avid cyclist and d.
compete
s.
s
JOhn Pe
CEO OF
T
rry
INC
ALTAVIAN,
., FLORIDA,
Chris Tr
evil
USA
he boom
is
consume on: UAS com
pani
r
PRODUC
as a serio and professional es are launched
T MANAG
us play
craft, so
nearly dail
in 2011,
position
ER AT TRI
COLORAD
Altavian er is no small
ing a UAS y for
O, USA
task
MBLE NAV
has risen
firm
to become . Having been
IGATION
founded
one of the
eople have
only
UAS for
top prov
the U.S.
iders of
parachut described Chris
governm
growing
Trev
e him into
ent and
substant
army knif
nearly any illian as a “parachu
is
ially in
markets
e.” Com
commer
te guy” (you
.
ble from
ing to Trim situation) and
cial
a surveyin
can
as a geos
John Perr
Chris has
g backgrou
patial “Sw
y hold
and is a
held seve
nd,
iss
PhD cand s an MS degree
position
s related ral challenging
from the
idate in
particula
and disru
geomatics
Univers
rly to
ity of Flor
ptive
the recip
ample, whe technologies. new
ient of a
ida. He
For exgraduate
fellowsh
is
ip
the UAS n Trimble jump
rese
ed into
arena year
ence Fou from the Nationa arch
surprise
ndation
l Scithat Chr s back, it was no
and
entation
is was para
into that
Award from the Best Pres
chut
field
Navigat
ed
.
the Inst
ion. He
Chris stud
itute of
prev
academi
ied integ
c staff for iously worked
and tech
rated scien
nology at
as
gram at
the geom
ce
Virginia’s
the Uni
Madison
versity of atics proJames
Universit
voluntee
Florida
y
Since foun
red inte
a survey
and
rnationa
party chie and worked as
gineers
ding Alta
in AUV
lly with
Withou
f before
Colorado
vian
SI,
Enjoini
and has
fessional ASPRS, and MAin 2011, John has t Borders.
worked as ng Trimble in 2011
cialist for
use of unm
been activ
PPS
a
surv
industrie
anned aircr , advocating
ely invo
Now a prod eying, surveyin systems engineer . He holds an LSI
s.
for
lved
, train
g software,
in
aft in geos
the
uct man
sense of
ager, Chr
imagining er and product
patial prof safe and prohumor,
is is know
speessions
n for his rovers, UAS, and
and
Chris lives and wide-eyed
effec
mor
Emily. Wh in Boulder and enthusiasm for the tive training style e.
,
somewh ile not working recently married technology.
ere in the
he
the
mountain can be found with love of his life,
s riding
xyHt
his wife
a bike or
OUTLO
alpine ski and friends
OK ‘1
6
touring.
lian
P
4
_xyHt_Outl
ook_2015_.
indd 4
Now in its
4th year!
11/27/15
2:00 PM
Nick Zeeben
N I
K ‘16
nal OUTLOO
L
ernatio
stems Int
Sy
DAT/EM
PRODUCT MANAGER AT AUTODESK, NEW HAMPSHIRE, USA
egacy incremental models
for software development
have not always served the
changing needs of the customers. “Scrum” teams, working in close collaboration, are a
new, agile development model
that recognizes that customer
needs can change during the
course of legacy development
cycles. Nick Zeeben is a product manager for Autodesk,
leading teams in Civil 3D development and,
more recently, for Infraworks.
Nick studied at the British Columbia In-
ging Trends
ry with Emer
otogrammSetTechnologies
Ph
al
on
iti
ad
UA
Balancingy, MiTrcrosatellites, 3D Stereo for GIS,
V IS IO
nal
Internatio
Virtual Realit ems Interna-
Systems
microDAT/EM
USA
ery from
e, Alaska
use imag our previous
Anchorag
tools to
to
22-3681
, similar
+1 907-5
stereo high
satellites
tem.com
ents with As microsatsales@da
.
developm
m.com
/EM
n satellites
www.date
resolutio me available, DAT
res
ellites beco introduce featu
or
o or
will
vect
are
for
softw
either stere h proe sensors
UAS, in
, whic
Summit
to use thes extraction.
o packages act with
on
minnon-stere
inter
informati s like forestry,
ways to
ies are
Industrie
vide new UAS data.
and utilit
nal
yze
ervation,
stereo
and anal Systems Internatio
ing, cons the value of 3D
balg
/EM
projthe
DAT
racin
to plan
emb
lly satisfying al photoer
ications
Jeffrey
ition
is continua
in GIS appl the goal is to gath
Yates,
ds
een trad
re
maance betw and emerging tren
ects whe 3D vector infor General
y
that
yze
Manager
grammetr g applications
stries, Sum
and anal
et,
lopin
these indu Mobile offers
by deve in anyone’s budg
tion. For
Lite or
ing
with
ution
t
.
fi
allow
Evol
e
ctive
can
mit
whil
l, and obje
ed tools
data.
skill leve
streamlin control over the
significant usiasts, we offer
enth
For UAS
pe point
LandSca
ely
tion and
worksta r promises entir
and
cloud edito experiencing
s of
new way
l data.
geospatia ementing
utilizing
see impl
We fore
AT/EM Syst pace with
kept
tional has
gies
technolo
emerging Throughout
ern
28-year life.
during our have evolved mod
, we
irements
this time
the requ
meeting
tional photools by
and tradi currently
new
are
of both
trists. We
gies of
technolo
togramme
g with the d reality, micexpandin
augmente
and
virtual and 3D stereo for GIS, stry.
es,
g UAS indu
rosatellit
ly advancin
the rapid o merges perfectly tech
3D stere
alization
ersive visu developing
with imm
are
and we o imagery and
nologies
ty.
using stere
virtual reali tools for
ds within
Sum
point clou al reality to our
tric
Adding virtu photogramme
mit Evolution
D
stitute of Technology and has
worked his way up from a
drafter to developer of productivity tools for Civil 3D,
before joining Autodesk in
2006 as a QA analyst. Colleagues praise Nick’s ability
to align customer-identified
needs with strategic development goals. If you’re an end
user, it’s got to be reassuring
to hear that, even within software giants the size of Autodesk, you’ve got
talented and passionate folks looking out for
your interests.
Nora Csanyi May
SENIOR SYSTEMS/GEODETIC
ENGINEER AT FUGRO GEOSPATIAL INC.
AND INSTRUCTOR AT THE UNIVERSITY
OF MARYLAND BALTIMORE COUNTY
MARYLAND, USA
N
ora May received her MS in surveying
and geoinformatics engineering from
the Budapest University of Technology
and Economics, Hungary and her PhD from
the Department of Civil and Environmental
Engineering and Geodetic Science, The Ohio
State University. She has several years of experience working within research as well as in
a photogrammetric production environment.
While a doctoral student and research associate at Ohio State, she was awarded several
prestigious awards for her research work. She
has an extensive list of publications in both scientific journals and conference proceedings.
Nora manages remote sensing and airborne mapping data for a firm supporting land
use and natural resource management for private- and public-sector concerns worldwide; in
addition to such large-scale responsibilities she
teaches two graduate-level GIS courses at the
University of Maryland Baltimore County.
Amanda J. Allred
FOUNDER AND OWNER
OF A&B SURVEYING;
NSPS DIRECTOR
NEW MEXICO, USA
A
manda Allred has worked in the land
surveying industry for more than 16
years. She’s from southwestern New
Mexico and graduated from NMSU with a
degree in surveying engineering and from
the University of Alaska, Anchorage with a
degree in geomatics. Her experience includes working for the
Bureau of Land Management in the Alaska
and New Mexico field offices, conducting
original boundary surveys and dependent resurveys. She’s a licensed professional land
surveyor in five states: New Mexico, Arizona, Colorado, Nevada, and Utah. Amanda
now conducts boundary surveys, construction staking, and design for large-scale
mining reclamation projects, water rights,
mining claims, and utility surveys.
As NSPS has grown in recent years with
increased participation from young professionals, Amanda has been active in her
state’s professional surveyor association
(where she has served as president). She is
also on the national board of directors for
the NSPS.
OUTLOOK ‘16
_xyHt_Outlook_2015_.indd 5
OUTLO
Silver
example
indd 41
ook_2015_.
_xyHt_Outl
VISION I
OUTLOOK ‘16
6
OK ‘1
xyHt
fter a few challenging years, Spectra
Precision sees continued growth in developed
markets in 2016 and the beginning of a slow recovery in
emerging markets which experienced a severe slowdown
last year. This coming year will
provide new opportunities for
growth and Spectra Precision
has prepared itself for some
time now to benefit from these
opportunities.
Over the last three years,
we have undertaken significant changes – some organizational but also many in our
product portfolio. This was a
strong commitment from us to
provide correct responses to
evolving customer and mar-
Gold
example
Opposite:
Olivier
Casabianca,
Spectra
Precision
Business
Area Director
Below: SP
60 GNSS
Receiver
28
xyHt
5
11/27/15 2:43 PM
12/1/15
12:02 PM
SPACE DEADLINE.........................mid-September
CONTENT DEADLINE........................mid-October
FINAL ARTWORK DEADLINE........end of October
Spectra Precision
ket needs and to be ready for
the new opportunities recovering survey and construction markets bring.
Some of the adjustments
and efforts made by Spectra
Precision in 2015 include:
n A reorganization of our resources in all areas: marketing, engineering, operations
and recently in sales and
distribution.
n A renewal and expansion
of the Spectra Precision portfolios, bringing new and updated products and solutions
to better fit customer needs
and expectations.
n GNSS portfolio was updated with a new SP60 GNSS
receiver to replace older
generation GNSS products,
AMERICAS
Spectra Precision Division
10368 Westmoor Drive
Westminster, CO 80021,
USA
+1-720-587-4700 Phone
888-477-7516 (Toll Free in
USA)
and to provide an exceptional degree of configuration
flexibility.
n New MobileMapper 300 GIS
system designed for use with
Android smartphones and tablets was introduced.
n Highly successful FOCUS 30
series of motorized total stations were replaced with an upto-date and even more powerful
FOCUS 35 series.
n Nikon total stations were enhanced with new features and
capabilities making them more
technologically advanced and
productive.
n New FOCUS 2 series of total stations and FOCUS DL-15
digital level were introduced to
specifically address entry-level
customers in emerging markets.
n Continuous enhancements
to our field and office software including Spectra Precision Central cloud solution
enriched with the new Cloud
Corrections service.
All these adjustments and
Now’s your chance to share your company’s vision
with other geospatial professionals. Pick your package:
GOLD PACKAGE
41
Spectra Precision Ready for New
Challenges and Opportunities
A
xyHt
GREAT OPTIONS!
EUROPE, MIDDLE EAST
AND AFRICA
Spectra Precision Division
Rue Thomas Edison
ZAC de la Fleuriaye - BP
60433
44474 Carquefou (Nantes),
France
+33 (0)2 28 09 38 00 Phone
improvements enable us to
be ready for next year’s challenges and to take advantage
of new opportunities. With
such a wide range of products, ranging from GNSS and
GIS solutions, optical equipment, radio communications
technology, and data collection devices to field and
office software, Spectra Precision is very well positioned
for what is ahead of us in
2016 and beyond.
Spectra Precision is an
established brand known for
delivering quality products to
the survey and construction
market, is recognized for its
innovative and cutting-edge
technologies, and is ready to
continue that tradition in 2016.
INCLUDES
a) full-page vision statement with company profile
b) full-page display ad, and
c) three months of 468x60 banner insertions on
xyHt.com! Two pages, supported by three months of
online (a $9,525 value).
SPECIAL $4,900 (Print only, subtract $950)
SILVER PACKAGE
INCLUDES
a) half-page vision statement with company profile,
b) half-page display ad, and
c)three months of 125x125 banner insertions on
the new xyHt.com! A full page, supported by three
months of online (a $4,800 value).
SPECIAL $3,250 (Print only, subtract $950).
OUTLOOK ‘16
BRONZE OPTIONS (ad only)
Full Page: $2,700
Half Page: $1,700
Inside Cover: $3,000
For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected]
n
301.682.6101
Editorial Policy
xyHt welcomes
article submissions
from writers and practitioners in
the positioning and measurement
disciplines. Contributions can
include feature stories, short
articles, blogs, and small items of
interest (for our Located section).
Feature stories often take the form
of a case history involving a project
that used a company’s product or
service, an overview of a certain
activity or technology, or a
discussion of a trend.
We have several types of short
articles that run throughout the
magazine on a monthly or
semi-regular basis. If you plan to
submit a short artice, we advise
you to read several stories in the
magazine and familiarize yourself
with our guidelines. Then contact
us to present your idea or discuss
possibilities.
Submitting an Article
1
2
3
4
5
6
EXCLUSIVITY
We publish stories that have not run in other national
U.S. industry-related magazines and are not being
offered to them.
LENGTH
2000-3000 words for features, 1000-1200 words for
short articles, and just a photo and a couple of
sentences for our Located section.
VOICE
Write in first person and describe the experience,
if appropriate.
BALANCE
Please go easy on the testimonials and advertising
hype, as we don’t want the article to appear to be an
advertisement. Like most magazines, we strive for
objective, balanced journalism.
IMAGES
We always need images to go with an article. Photos should
be high resolution (300 dpi) and of a good size. Photos
should also have descriptions accompanying them. Please
don’t embed graphics in Word documents—send them
separately. (We’re also looking for possible cover photos,
which need to be very large.)
AUTHOR
An article should include a byline, brief bio of the author,
author photo and email address, and a direct quote
from the author related to the story.
Total Circulation: 29,254
Circulation figure based on USPS report filed Jun 2016 issue
which includes:
n 22,211
n 7,043
qualified direct request mailed
qualified non-duplicated digital subscribers