Collapsible, Self-cleaning, Eco-friendly
Luis Paulo Busca Guerzoni, Lipsa Nag, Dustin Rasch,
Guadalupe Mendez , Imon Banerjee
SoSMSE 2014
Problems with the coffee cups
 How to clean the coffee cups?
Solution – Plastic cups
 Where to dispose the plastic cups after drinking?
SoSMSE 2014
Pocketpresso: Key features
• Collapsible: Easy to carry!
• Self-cleaning: Perfect for busy people!
• Eco-friendly: No need to use the temporary plastic
cups!
SoSMSE 2014
Work package organization
Activity Breakdown Structure
Product Breakdown Structure
WP 1 – Product
Development
T1: Product Design
Imon
Ph.D in
Computer
Science
T2: Material
Composition
Dustin
MSc in Polymer
Science
Guadalupe
PhD in
Chemistry &
networking in
Mexico
Lipsa
MSc in
Chemistry and
Good with
Mathematics
Luis
IP courses, MSc
in Chemistry
and networking
in Brazil
T3: SWOT Analysis
WP 2 – Market Study
T4: Potential Market
T5: Sales Strategy
WP 3 – Marketing and Sales
T6: Production Chain
T7: Operational
Margin
WP 4 – Management and
Administration
T8: Intellectual
Property
T9:SoSMSE
Capital
2014Raising
WP1 (T1): Product design process
In-charge: Imon Banerjee
IDENTIFYING AND
DEFINING THE
PROBLEM
ANALYSING
INFORMATION
SYNTHESIS
DESIGN
FEEDBACK
SoSMSE 2014
EVALUATION
Shape and dimension
A
C
D
A.
Diameter
81 mm
B.
Diameter inc handle
120 mm
C.
Height
92 mm
D.
Height of handle
50 mm
E.
Wall thickness
1.5 mm
F.
Folded thickness
B
F
E
SoSMSE 2014
Unfolded cup
8 mm
WP1 (T2): Material Composition
• Core of the cup material - iso-Polypropylene
Features Food contact material
Density 0.936 g/cm3
Melting point: 160°C , constant use up to 100°C
Stable
Pressure injection into mold
n/3
polypropylene molecule (Wikipedia)
Muhlhaupt R , Kunststoffinnovationen durch Metallocen-Katalyse, 49: 394–403, 1995
SoSMSE 2014
Super hydrophobic coating
• Material - Statistic Styrene-Pentafluorostyrene
Copolymers
• Properties - Free radical polymerisation 65°C
- Spin coating
- Result:
- Nanostructure fibers, low contact angle
- Product possesses REACH number
M. Ma et al. Journal of Adhesion Science and Technology, 2008,vol 22, 1799–1817
SoSMSE 2014
WP 2 (T3): SWOT Analysis
In-charge – Maria Guadalupe
Strengths
Weakness
• Super-Hydrophobic
• Self-Cleaning
• Durable
• Portable
• Safe
• Cheap
• Dried coffee/tea leftovers
• Limited Market
• Coating Wear
Opportunities
Threats
• Consumers of Coffee
Worldwide.
• Travelers
• Souvenir shops.
• Airmarket.
• Competition
• People’s resistance to
change
• Production flaws
• Uncertainity`
SoSMSE 2014
WP 2 (T4): Potential Market
In-charge – Maria Guadalupe
Countries with the highest
recycling rates
SoSMSE 2014
WP 3 (T5): Sales Strategy
In-charge – Lipsa Nag
Online Retailing:
Personalized
Get design license from famous
designer – e.g. Wolfgang Jönsson.
Business to Business
SoSMSE 2014
WP 3 (T6) :Production Strategy
In-charge – Lipsa Nag
Brazil
(Material)
• Green propylene1
• Polypropylene collapsible cup
Mexico
(Fabrication)
• Coat cups: low labor
•
cost
Member of NAFTA
Canada
USA:
(Sale)
SoSMSE 2014
• Purchase coating:
USA
(Coating)
•
Monomer Styrene, PFS
Buy the basic
chemicals: solvents,
initiators
• High coffee consumption
• Environment
conscious consumers
1. http://biomassmagazine.com/articles/3195/biomass-new-feedstock-for-the-plastic-industry
WP3 (T7): Costs and Operational
Margin
Min. Cost of Production per
units (US$)
Max. cost of production per
units (US$)
Canada
.126*
USA
.123*
.138*
.136*
Target Sale Price per units
(US$)
Target Operational Margin
per unit (US$)
50.00
10.00
http://www.platts.com/news-feature/2012/pgpi
* Without labor cost
SoSMSE 2014
WP4 (T8): Intellectual Property
• New functionalization of the surface + collapsible design 
patent
• Trademark (Pocketpresso)  registration
• Application in the U.S.A. and in Canada  US$ 6.800 to 15.000
(cost and maintenance after 3,5 years)
SoSMSE 2014
WP 4 (T9): Capital raising
• Business contacts – in B2B selling
• Bank loan – in Retail selling: US$ 50,000 (max)
SoSMSE 2014
SoSMSE 2014
Final appearance
Folded condition (Top View)
Folded condition (Side view)
Folded condition (Bottom view)
Unfolded cup
SoSMSE 2014
Core material - quality control
α- ; β- modification
Transform by fast cooling
β- modification is more
flexible and used for
folding
endothermic



Q
Folding properties:
T
DSC
Hans Domininghaus, Peter Elsner, Peter Eyerer, Thomas Hirth, Kunststoffe, Spinger, 2008
SoSMSE 2014
Business model
R&D
Production
Advertising
Feedback
SoSMSE 2014
Delivery
Selling