Mum's Night Off Update
Mum’s Night Off Update
NZPork’s Mum’s Night Off campaign has been running for over a month now and
we are pleased to report that the campaign is doing well.
As you are all aware, Mum’s Night Off is mainly a digital campaign meaning that
most of the activity is happening on the website and social media. We are seeing
good results in this area especially for the first month.
The Facebook page, where a lot of engagement with consumers is happening, has
seen growth to 10,506 followers (up from approximately 7500 in November last
year).
For its first month the website has had 23,151 of people visit it which is a great
result and exceeds the industry average. Of those just under half have come to the
site independently which shows that people are remembering the URL and going
straight to the site (so has a result of seeing outdoor or magazine advertising).
There have been 40,961 page views which is another great result. This shows the
average person exploring the site are visiting on average 2 pages. To date, 54% of
people are accessing the website via mobile/tablet versus 46% online which shows
the mobile site is working effectively and is reflective of New Zealand web
browsing norms.
Mainstream media has slowed down significantly with nothing of note to report
since our last update.
For March, NZPork has been working with Shine around an online promotion called
‘Man up for March’. The purpose of this is to introduce the website’s ‘Dob in a dad’
and ‘Make a pledge’ features. Followers of the Facebook page have been really
engaged around ‘tagging a mate’ to man up and put on an apron, and entering in
competitions which required them to take a photo of themselves cooking NZ pork
and upload it to the Facebook page. We have been seeing really positive
commentary on the page as well.
Finally, make sure you look out for more exiting promotions and competitions we
will be bringing you over the coming weeks!
If you have any questions or comments around the campaign please do not
hesitate to contact us.
Media Update
The Press – Farmers Weekly
NZPork contributed an article to the Christchurch Press South Island Farmer
section titled “Innovation key to management” which spoke about the many
environmental challenges our pig farmers, particularly those in Canterbury, are
facing. The article was an important proactive opportunity to talk about the
significant time and resources the NZ Pork industry has committed to projects
centred on nutrient management and environmental initiatives.
Hospitality Business Magazine
NZPork has contributed an article about the different ways of cooking 100% NZ
pork mince for the ‘In-Season’ section of the Hospitality Business magazine’s
February issue.
TVNZ – Rural Delivery
NZPork has helped assist TVNZ’s Rural Delivery programme’s request for a story
on an indoor pig farm in Canterbury. Filming and interviews were conducted on
Jason Palmer’s farm early this month. We will keep you informed when the show is
due to air.
We Need You
We are always keen to hear your stories so please don’t hesitate to get in touch
with Rebecca Reed on 04 917 4755 or [email protected].
Industry Videos
NZPork has produced a series of videos to demonstrate how we farm our animals.
These can be accessed at www.nzpork.co.nz/on-farm-videos. As part of providing
a mechanism to educate about the industry the videos will also be used as a
resource for teachers in our schools starting from Term 3 this year. We are
currently working with curriculum developers to get this in place. Thank you to
those farmers who made their time and properties available to enable us to make
the videos.
The 100% New Zealand Bacon and Ham Competition
NZ Pork is gearing up for this year’s 100 % NZ Bacon and Ham competition. Plans
are well under way with the big event being set to go ahead on the 10th of July.
This year we are introducing an exciting new category - the 100% New Zealand
Innovative Pork Product. Producers will be given the chance to display their most
inventive pork product, whether it’s skin on, skinless, boneless, bone out, cured or
pickled. A good opportunity to get those creative juices flowing!
[email protected] for more details about this category.
Entry forms will be sent out and will also be available for download on our website
www.pork.co.nz at the end of May.
Environmental News
Waikato
Consultation on the Healthy Rivers/Wai Ora Plan Change is stepping up, with a
number of opportunities for stakeholder engagement. For details on workshops,
drop-in days and online surveys, please see the website
NZPork is engaging on behalf of producers, so please contact Anita if you have
any specific concerns you’d like brought up during the process.
Canterbury
The Proposed Canterbury Air Plan has been notified, with submissions closing 1
May. NZPork will submit, and producers are encouraged to contact Anita to
discuss how the plan may affect them or for assistance making individual
submissions.
NZPork reminds all Canterbury pig farmers that they should be recording farm
system information as required by the proposed Canterbury Land and Water
Regional Plan.
Timaru
The Timaru District Council has commenced its review of the Timaru District
Plan. For more information see their website: www.timaru.govt.nz/dpr
Market Information
Pig Production
Numbers and weight of pigs killed, cumulative, weekly monthly and yearly kill. Read more here.
Feed Update
Read more here.
Research News
Pork CRC Initiatives
NZPork is a core partner of the Australian Pork Cooperative Research Centre
(CRC). The CRC is a partnership of 40 industry organisations, central and state
governments and commercial companies. Pork CRC is funded by the Australian
Federal Government as the CRC for High Integrity Australian Pork. The
government funding of $20 million is matched by $18 million in cash and $64
million of in-kind funding from the 40 partners, including NZPork.
The CRC for High Integrity Australian Pork has four research programmes:
•
Reduced confinement of sows and piglets
•
Herd health management
•
Healthy pork consumption
•
Carbon-conscious inputs and outputs
You can read Pork CRC CEO Dr Roger Campbell’s March report here
Pork CRC last week issued a media release A Taste Of Success From Moore Work
On Boar Taint which revealed a study into the performance and eating quality of
entire male pigs and those immunised against gonadotropin releasing hormone
(GnRH), using Improvac™, found that androstenone and skatole, the compounds
linked to boar taint, were significantly higher in the belly fat of entire males than in
immunised males. Read the media release in its entirety here
Global coverage generated from the media release includes:
ENGORMIX
pig333.com
New Zealand Feed Manufacturers Association
The New Zealand Feed Manufactures Association have released the quarterly feed
production statistics for the quarter ending December 2014. These statistics report
total tonnage of manufactured animal feed and total tonnage of raw materials
used in feed production. The statistics are available to view here.
The Foundation for Arable Research – Harvest Snippets for the 2014/15
harvest season.
The Foundation for Arable Research (FAR) Harvest Snippets for the 2014/15
harvest season have been released. Click here to read the report. Full results will
be published in the Cultivar Evaluation Booklet in April.
Australian Pork Newspaper
The February 2015 edition is now available to download or view here. This month the headlines include:









CRC sees way ahead for sows and piglets
No stalling on shaping pig industry future
Is boar taint a thing of the past?
Reduction of salmonella prevalence in finisher pigs with Fysal
Performance against levy increase targets
Satisfying cows and saving piglets
Pork CRC project leader profile
What's your on-farm biosecurity like?
Why biofilm and water quality are gaining importance in modern pig
production
APL Publications
Eyes & Ears is a weekly newsletter with information on pig prices and pork wholesale prices; and also
includes a weekly feed grain update. Read the latest newsletter here.
Courses and Events
The Massey University Advancing Pork Production Seminar will take place on
Tuesday the 12th of May, 2015, in Palmerston North. Please note the date in your
dairies. Thanks for your support in the past and we look forward to seeing you all
in Palmy for this seminar
The programme, venue and registration details will be circulated in March.
Also note that the ‘Massey Poultry Conference’ will be held the day after on 13 May
(Wednesday)
In the meantime, if you need more information, please contact, Prof. Patrick Morel
([email protected], 06 951 8257)
Vacancies
Assistant Manager/2IC
DH Lepper Trust is a 380 sow Farrow to finish piggery situated at Lepperton
Taranaki.
We are looking for a committed and enthusiastic assistant manager/2IC who is
wanting to progress in the industry. Applicants must have the following.




At least 3 years experience on a pig farm.
You will need to be trustworthy and reliable and be able to work alone as
well as part of a team and capable of leading that team in the absence of
the farm manager.
You will need to be passionate about stock and their welfare.
Must be a NZ resident or have a current work visa.
Remuneration negotiated with the successful applicant.
Please e-mail CV’s to [email protected]