Spectrum Connection
February 2015
FROM THE DESK OF DAVE
Issue 71
SMALLEY
February 10th 1992
That is the day that Spectrum, well, became Spectrum! While that was 23 years ago, I can tell
you that it seems like just yesterday. I cannot fathom how that many years has gone by so fast!
Founder | CEO
Over the course of time we have made a lot of friends and enjoyed victories and triumphs too
numerous to mention. We have toiled and grinded through some improbable situations, but most
of all we have laughed. In fact, we continue to laugh and continue to have a great time. We work
with some of the very best people in the whole wide world. I sure am proud of every one of you
that have contributed to this journey.
Our opportunities in front of us are bountiful. Our journey is on a wide open highway that knows
no bounds. We can only be limited if we allow ourselves to limit ourselves. If we keep our foot
on the gas (or as some say, keeping the hammer down) and keeping customer service JOB 1
every moment of every day, there are no limits, no boundaries to where we can go.
As we hurtle towards our silver anniversary I am reminded of how fast time goes by. The facts
are we have but 2 years, or 24 months, or more importantly just over 700 daily opportunities to
not only do something GREAT, but to advance ourselves and to make Spectrum an even greater
company.
In trying to improve myself, I believe that one of the most effective ways to grow as a person
and as a professional is to improve how I communicate. And by communicating, I do not mean
just how I speak or how I get my message across. Listening is equally if not more important.
Recently I have been reading and studying a book called The Anatomy of Peace: Resolving the
Heart of Conflict. It is a book that I highly recommend reading. Many books that are discussed
in a business forum come to the reader from a business perspective and can be translated into our
personal or daily life situations. The Anatomy of Peace has helped me ‘hear’ and ‘listen’ in a
different way than I have in the past. It has shown me ways to stop the circle of conflict in a disagreement, instead opening a path to an amicable solution. It shares a concept called ‘a heart at
peace’ and conversely ‘a heart at war’, which of course we are always best off seeking that place
where we are a heart at peace.
I can easily say that taken to heart, this book can improve each and every one of us as a person.
If you are around the office, there are a dozen or so copies in the library. If you do not have access to the library, just email me and I will send a copy to you. I am confident that you share my
goal of continually working to be a better person.
So in closing, Cheers to our 23rd Anniversary and to many more to come. My best to you and
yours.
Most sincerely,
- Dave
Page 1
FROM THE DESK OF MELANIE
President
Relationships matter.
Pretty simple. How many relationships are you in on a day to
day basis? If you break it down,
I’ll bet it’s a lot! From marriages
and partners, to children, parents,
siblings, friends, associates, vendors and I’m sure many, many
more. Can you imagine life without relationships? Sounds pretty
lonely to me.
Relationships on any scale take
work, committed work. Relationships are generally a two - way
street and most of the time have
equal give and take. Committed
relationships seemingly can
sometimes be the most challenging, yet certainly the most rewarding. When you’ve got both
feet in it seems you’re less likely
to give up... no turning around,
no giving in.
PARKER
growth. You cannot replace
time spent building a relationship that is backed up with the
“I’m All In” commitment. The
more personal and longer lasting
the relationship, the more trust is
developed over time, and the
foundation can continue to be
built upon. The ways in which
we treat our customers and how
we catch the unexpected curve
balls.
There is no doubt in my mind
that this Spectrum quality has
earned its recognition from our
clients and is a true Spectrum
Hallmark. I often hear, “you
guys never say no”, “no challenge is too big for you”. Music
to our ears! That’s making and
keeping the committed choice to
our customers.
It seems to me that the best,
most lasting relationships are
those rooted in friendship and
trust. Enjoy the message below;
remember to thank those in your
life that make a difference.
I think one can take the same approach in their businesses. The
“I’m All In” mentality comes to
mind. Every division within our
company operates with the “I’m
All In” committed choice. Getting to know our customers, God Bless,
spending quality time, allows for Mel
greater business opportunity and
Page 2
UN-THANKED PEOPLE
When William Stidger taught at Boston University, he once reflected upon the great
number of un-thanked people in his life. Those who had helped nurture him, inspire
him or who cared enough about him to leave a lasting impression.
One was a schoolteacher he'd not heard from in many years. But he remembered that
she had gone out of her way to put a love of verse in him, and Will had loved poetry
all his life. He wrote a letter of thanks to her.
The reply he received, written in the feeble scrawl of the aged women, began, "My
dear Willie." He was delighted. Now over 50, bald and a professor, he didn't think
there was a person left in the world who would call him "Willie." Here is that letter:
"My dear Willie, I cannot tell you how much your note meant to me. I am in my
eighties, living alone in a small room, cooking my own meals, lonely and like the last
leaf of autumn, lingering behind. You will be interested to know that I taught school
for 50 years and yours is the first note of appreciation I ever received. It came on a
blue-cold morning and it cheered
me as nothing has in many years."
Not prone to cry easily, Bill wept over that note. She was one of the great un-thanked
people from Bill's past. You know them. We all do. The teacher who made a difference. That coach we'll never forget. The music instructor or Sunday school worker
who helped us to believe in ourselves. That scout leader who cared.
We all remember people who shaped our lives in various ways. People whose influence changed us. Bill Stidger found a way to show his appreciation – he wrote them
letters.
Who are some of the un-thanked people from your past? It may not be too late to say,
"Thanks."
-- Steve Goodier
Page 4
Client Profile: Christina Carey
Alliance Aviation Services at Fort Worth Alliance Airport in Fort Worth, Texas
How you know Spectrum and since when: I have known “Team Spectrum” for 8 years. In
2006, we took over production of the Fort Worth Alliance Air Show. We didn’t know much about
producing an air show, but the one thing we were certain of was our expectations of any partner to
be first class, professional and provide good quality and great service. Spectrum was selected as
our partner in 2007. The entire team has been a blessing to work with over the years. We definitely
made the right choice.
Tell us about your family: I am married to Eric and have three beautiful children, daughter
Taylor-17 and two boys Cal-10 and Cooper-6. We live on a cul-de-sac with 20+ kids so we have a
revolving door not to mention a high electric bill, kids constantly in and out! Eric is in sales,
played basketball at Sacramento State and finished up at Texas Wesleyan and was on a men’s softball team until about 5 years
ago. Taylor is a Junior in High School with no drivers license (as she reminds me often), she hopes to make the track team her
Senior year. Cal (named after Cal Ripken) has played baseball since he was 3 and has recently found a new love, basketball,
which Dad coaches. Coop started playing baseball at age 3, he’s tough and very competitive with his older brother. It’s family
tradition for the boys to have #3 jersey’s. As for me, I played softball for 11 years, coached by my Dad. I could underhand a
mean pitch. 
Your interests when time permits away from our crazy world: I enjoy watching my kids play sports, taking care of
our home, DIY projects, organizing, Pinterest, bargain shopping (Amazon.com is great), boot camp, going to the movies, but
my guilty pleasure when the kids haven’t taken over the TV with Nickelodeon (aka Sponge Bob) is watching a wide variety of
programs such as My Strange Addictions, Botched, QVC, Shark Tank and Dateline. My favorite Saturday morning ritual is to
get up very early while everyone is still asleep, turn on Country Music TV, fill the kitchen sink with Pine-Sol or Fabuloso and
clean house… it’s my “thinking” time. My mom used to do the same
thing.
Favorite foods, books, vacation spots: My favorite food is
Mexican…chips and salsa, enchiladas, tortilla soup…I like it all. I
absolutely love and crave at all hours of the day sweets. You name it,
I’ll eat it except coconut, real nutty sweets and solid chocolate. Skittles, Whatchamacallit, Reese’s Peanut Butter Cups, 3 Musketeers,
Rice Krispies, Peppermint Ice Cream, Lemon Cake and Andies Mints
are my favorite. I don’t read often but I’m looking forward to getting
my hands on Ghost Boy, about a misdiagnosed boy trapped inside his
own body…interesting. My favorite vacation spot is any place with
sun, water, shopping and delicious food (buffet or all-inclusive is a plus). Moon Palace Golf & Spa Resort in Cancun, Mexico
was amazing but as a family we’ve spent many summers and made many memories in Destin, Florida.
The Woodlands Ice Rink
The Woodlands Ice Rink is a holiday tradition to many families here in The
Woodlands. This is nothing different for
this family. Every year they enjoy the ice
rink with their son who we were fortunate
enough to have back this year.
Thank you for spending your 2014 - 2015
holiday season with us!
Page 3
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Page 5
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Page 6
FROM THE DESK OF
DIANNE HOLMES
15 Traits of the Ideal Employee
I recently read an article written by Ken Sundheim, Founder and CEO of KAS
Placement. Ken Sundheim is also a contributing writer for Forbes and Business
Insider. He highlights some great qualities to look for when hiring new employees.
When hiring for any size business, it’s not what the candidates know today. Information can always be taught. The most intelligent companies hire on future
success and heavily weigh personality when determining the most apt employees.
Regardless of industry, pay, age or sex, all ideal employees share some common
traits. These include, but are not limited to, individuals who can be described as
or possess the following:
1. Action-oriented – Hire employees who
take action and take chances. While
chances may lead to failure, they will
more often lead to success and mold confidence while generating new ideas. Stagnant employees won’t make your company money; action-oriented employees will.
2. Intelligent – Intelligence is not the only
thing, but it’s a strong foundation for success. While there are many variables you
can be flexible on when hiring, intelligence is a must or you’re going to be
spending an abundance of time proofing
work, micromanaging and dealing with
heightened stress levels.
the company, you have your own
tasks to take care of and, when you
delegate activities to the individual
whom you’re hiring, you don’t want
20 questions, rather you want execution.
5. Display Leadership – Do you
see this individual being a significant part of your company and leading future employees of the firm?
Leadership begins with selfconfidence, is molded by positive
reinforcement and repetitive success.
6. Cultural Fit – Are you going to
enjoy working with this individual
on a daily basis? Are your employees going to enjoy working with this
individual? When recruiting, personality can mean the difference between an employee who doesn’t stay
long and fails to produce vs. an all4. Autonomous – You are hiring an em- star who is going to significantly
ployee who can get the job done without increase your competitive adextensive hand-holding. As the owner of vantage.
3. Ambitious – Employees can only help
your company if they want to help themselves have a better career. Ambition is
what makes a company innovative, it’s
what spawns creative ideas and what generates candor and openness amongst employees.
Page 7
7. Upbeat – Employees who come
into work fresh and energetic everyday are going to out produce workers
who think negatively and easily burnout when they encounter defeat. Upbeat and optimistic employees create
a working environment that is unique,
spawns new ideas and, just as important is enjoyable for the other people involved.
11. Detail Oriented – Attention to detail is crucial or mistakes will be made
within your company. Detail-oriented
employees take pride in their work.
They dot the “i’s”, cross the “t’s” and
get the job done.
12. Modest – The most sought after
employees shout their value not through
their words, but rather through their
work. They are humble; don’t need to
8. Confident – Confidence produces pump themselves up in front of others
results and encourages employees to and quietly out produce those who do.
take on challenges that others shy
away from. The best companies are 13. Hard working – Nothing great is
highly confident in their abilities to accomplished easily. Nothing great is
provide a superior product or service accomplished via hiring 9 – 5 employand this belief spawns a culture of im- ees. Rather, the foundation of an effecprovement and client confidence.
tive organization lies in its ability to
recruit results oriented, hardworking
9. Successful – One of the most effec- employees who execute.
tive ways to predict future success in
a candidate is their past success at 14. Marketable – By marketable, I
other firms. Have they remained at mean presentable to clients. Business is
companies for a prolonged period? not a fashion contest nor do looks dicHave they met company goals? What tate success, however most successful
achievements have these individuals applicants are well put together and,
accomplished? If one looks closely, a when dealing with clients are going to
lot can be deciphered from a resume.
represent your organization as professional and organized.
10. Honest – An employee can have
all the talent in the world, but without 15. Passionate – Employees who are
integrity and authenticity, nothing passionate about their job never work a
great will be accomplished. If noth- day in their life. While money should
ing else, you want honest, forthright
be a motivator in all individuals whom
employees at your organization; otherwise your company will turn off you hire, make sure that they enjoy the
clients and, ultimately won’t survive. journey when pursuing that end-goal.
You can train on an employee on your product or service, but you can’t train
someone to have integrity, resiliency, self-confidence and work ethic. The
smaller the business, the more crucial any hire is. Be flexible on background
requirements, but continue to be stringent on personality traits.
- Dianne Holmes
Page 8
Greetings from NYC!!!
We are working hard to get the venue
open. Snow “storm” Juno caused us to postpone
our soft opening on the 27th. So, our brandspanking new (and AWESOME) staff will hit the
ground running with Diana Ross on February 3rd
(pics and stories to follow)!
I want to give a shout out to everyone that has
come to Brooklyn to help get this beautiful venue
on its feet. Jason Reed, Jeremy Davis-Towle,
Josh Murray, Kelly McGovern, John Ward, Nic
Peterson, and Kyle-the-Micros-guy…without you
guys, we never could have come this far. Thank
you for all that you’ve done and for keeping me
grounded and focused.
Enjoys these pictures. More to follow.
See y’all soon!
Jeff Davis-Towle
Page 9
Spectrum Events:
Milestones:
Dave Smalley
02/01/1992
Felipe Organes
02/02/2001
John Kelley
02/11/2013
Sean Conlon
02/16/2005
Michael McCurry
02/17/2014
Kezia Callahan
02/20/2012
Frank Norgan
02/24/2014
Buku
Valero Texas Open
McDonald’s Houston Children’s Festival
Shell Houston Open
Vintage
Swamp Fox Biker Bash
Crowne Plaza Invitational at Colonial
Byron Nelson Championship
Governor’s Ball
Free Press Summer Fest
St. Jude Classic
Bonnaroo
Country Jam
CVS Charity Classic
Red, Hot & Blue
Freedom Over Texas
Stars and Stripes Over San Antonio
John Deere Classic
Forecastle
RBC Canadian Open
Shaw Charity Classic
Boots and Hearts
CP Women’s Open
Alliance Air Show
Spirit International Amateur Championship
Lighting of the Doves/iWOW
Birthdays:
Jacque Sweatt “Sox”
2/09/1982
Tyler Fredricksen
2/18/1986
Samantha Garcia
2/23/1989
Chris Brucculeri
2/25/1963
Walter Ventura
2/26/1977
Drea Ferrel
2/27/1984
Missie Martinez
2/27/1974
February 2015
March 13 - 14
March 23 - 29
March 28 - 29
March 30 - April 05
April 01 - May 02
May 08 - 17
May 18 - 24
May 25 - 31
June 5 - 7
June 6 - 7
June 8 - 14
June 11 - 14
June 18 - 21
June 28 - 30
July 4
July 4
July 4
July 6 - 12
July 17 - 19
July 20 - 26
August 3 - 9
August 6 - 9
August 17 - 23
TBD
October 8 - 14
TBD
April 2015
March 2015
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IT ASSISTANCE:
Keystone Consulting Group, Inc.
281.494.9444
CHAT: via the Keystone icon installed on
your desktop
Spectrum Connection is a publication of:
Spectrum Catering, Concessions & Special Events
P.O. Box 7130
The Woodlands, Texas, 77387
Office: 281.363.0900
Toll Free: 877.567.0900
Fax: 281.362.7111
www.spectrumconcessions.com
GOLF CATERING AND CONCESSIONS | CIRQUE DU SOLEIL
Dave Smalley
Melanie Parker
713.897.8240
713.897.8239
[email protected]
[email protected]
713.897.8238
713.897.8237
[email protected]
[email protected]
Maverick Smalley
Tyler Fredricksen
713.897.8233
713.897.8266
[email protected]
[email protected]
Kezia Callahan
713.897.8265
[email protected]
713.897.8235
[email protected]
Missie Martinez
713.897.8232
[email protected]
Drea Ferrel
713.897.8234
[email protected]
713.897.8245
[email protected]
WICKED WHISK CATERING
Paul Fanelli
Sandra Bell
MUSIC FESTIVALS
SPECIAL EVENTS
Tony Terwilliger
GOLF VOLUNTEERS | STAFFING | VENDORS
ARTIST & TOUR CATERING
Shelley Gatchell
STADIUM DIVISION | ICE RINK MANAGEMENT
Jim Smalley
713.897.8262
[email protected]
617.692.0011
713.897.8258
[email protected]
[email protected]
Ruben Garcia - Operations | Management
713.897.8242
[email protected]
Robert Jones - Rentals | Fleet
713.897.8268
[email protected]
Frank Norgan - Warehouse Management
713.897.8268
[email protected]
Derek Mills - Chief Financial Officer
713.897.8257
[email protected]
Peggy Kozan - Accounts Receivable
Kim Smidlein - Accounts Payable
713.897.8253
713.897.8254
[email protected]
[email protected]
Dianne Holmes - Payroll | HR
713.897.8255
[email protected]
THEATER DIVISION
Jason Reed - Northern Division
Jay Jung - Southern Division
WAREHOUSE | RENTALS
ACCOUNTING
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