MelaBrite 6x - Connecting From Home

MelaBrite® 6x
Color-Safe Brightener
Naturally whitens and brightens clothes to keep them looking newer longer.
Ingredients
Biodegradeable, proprietary
formula contains: Cleaning boosters
(detergents), stain targeting enzymes,
brightening agent, fragrance.
The EcoSense® Laundry
Care System
Adding MelaBrite 6x to a regular wash load
enhances the cleaning ability of MelaPower
6x and helps protect and brighten clothes,
giving you the whitest whites and the
brightest colors. MelaBrite 6x is also more
ecologically sensible: it is biodegradable
and non-caustic, and its ultra-concentrated
formula requires smaller packaging,
resulting in less waste plastic.
Energy-Saving Formula
MelaBrite 6x has been specially formulated
to work well in all water temperatures and
can be used in high efficiency washing
machines.
EcoSense Saves Tons of
Plastic—Literally!
Thanks to the ultra-concentrated formulas
in MelaPower 6x and MelaBrite 6x, we can
offer many more loads per bottle without
increasing our small bottle sizes. We have
the potential to save plastic—lots of it!
If every Melaleuca customer used ultraconcentrated MelaPower 6x and MelaBrite
6x instead of Tide® 2x Ultra and Clorox®2,
we’d save around 2.8 million pounds of
plastic in one year. That’s enough to make
about 1.5 million laundry baskets!
The Need
You want a laundry brightener that helps you not only keep your laundry looking like new,
but helps create a safer, more worry-free home and environment around you, all without
costing a premium.
Competitive Solutions
Grocery store brand brighteners can use caustic chemicals like chlorine bleach, which
brightens whites but can fade colors and “dissolve” fabrics as well as stains.
The Melaleuca Solution
MelaBrite 6x combines significant savings per load with a triple combination of detergents,
enzymes, and a brightener to clean and protect the brightness of clothes—all without
harsh, caustic chemicals.
The Melaleuca Value
MelaBrite 6x is six times more concentrated than Ultra Clorox 2®—brightening and
protecting your clothes for close to half the cost per load.
Grocery store detergents and laundry additives can contain potentially corrosive ingredients
like chlorine bleach that not only eat away at dirt and stains, they eat away at your clothes.
These chemicals cause colors to fade and deteriorate the fabric, leaving clothes spotted with
fuzz or “lint pills.” Because of the harsh nature of these products, clothing is generally only
given a life expectancy of 50 washings.1 Bleach, one of the most popular brightening agents,
is also highly toxic. In 2006 alone, more than 41,000 incidents of bleach poisoning were
reported to Poison Control Centers. Almost 15,000 of those were from children under the age
of six.2 An astounding figure considering bleach is required to feature a child-resistant cap.
Fortunately, there is a solution that’s safer for your family as well as your clothes. MelaBrite
uses a proprietary blend of detergents, enzymes, and a brightener to target stains and safely
remove them without resorting to toxic or corrosive chemicals—giving you brighter, whiter
clothes that look newer and last longer than ever before.
Six Times Concentrated MelaBrite 6x
MelaBrite 6x is an ultra-concentrated color-safe brightener that is at once strong and effective,
ecologically sensible, non-caustic, safer for your home, and economical. Requiring just 1/2 fl.
oz. per load of laundry, MelaBrite 6x still delivers a powerful, proprietary blend of detergents,
enzymes, and a brightener to target stains and safely remove them without resorting to toxic
or corrosive chemicals—giving you brighter, whiter clothes that look newer and last longer
than ever before.
Triple-Action Formula
How do you keep clothes clean and bright without caustic chemicals? MelaBrite 6x
has three ways. Special detergents boost the cleaning performance of MelaPower 6x, a
combination of enzymes fight stains and protect colors, and powerful brighteners enhance
fibers to deliver unbeatable whiteness.
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Protection for Every Load
While MelaBrite 6x’s formula is extremely
effective at powering out soils and spills,
you don’t have to wait for a stain to strike
to use MelaBrite 6x. Its exclusive mix of
enzymes helps protect colors and extend
the life of all fabrics, making it the ideal
addition to every load.
“I like MelaBrite for the simple fact that I
don’t have to add any bleach or other type
of caustic cleaner to my wash to get the
clothes clean and bright. Having three
children, I know that I can put any of their
clothes in the wash and be confident that
they will come out looking and smelling
the way they should—clean.” Misty Kong,
Sparks, Nevada
MelaBrite 6x vs. Chlorine
Bleach
In this demonstration, chlorine bleach
severely damages fabric in just minutes—
while MelaBrite 6x does no harm at all.
Proprietary Detergent Blend
Under a microscope, your clothes consist of tiny fibers. Each fiber provides a surface
which can attract and hold soil. The more surface area, the more opportunity to attract soil
and stains. MelaBrite 6x’s proprietary blend of detergents slips between the fibers and the
soil, loosening the soil so it comes off easily in the wash.
Natural Stain-Targeting Enzymes
Enzymes are special proteins that work together to break large compounds into smaller
pieces. The amazing thing about enzymes is they focus on substances that match their
distinctive size and shape. This unique factor allows MelaBrite 6x to target specific stains
without harming clothing or fading colors. MelaBrite 6x contains a proprietary mix of two
powerful stain-targeting enzymes. One targets organic-based stains like blood, grass, and
spaghetti/ketchup stains. The other targets starch-based stains like cocoa, gravy, and wine.
Fabric-Protecting Enzymes
In addition to stain-targeting enzymes, MelaBrite 6x contains Carezyme™enzymes. These
special ingredients help extend the life of your clothes, preventing the fuzz and pills
that give your clothes a worn look, so they look newer and cleaner longer. And because
MelaBrite 6x contains no harsh chemicals or bleach, it is safe for virtually all types of
clothing, even those “do not bleach” items.
Brightener
To put MelaBrite 6x even further ahead of other fabric whiteners, MelaBrite 6x’s proprietary
formula contains a special ingredient that reflects UV rays, making whites look brighter
and colors look brilliant. And since MelaBrite 6x is safe for colors too, all your clothes will
look exceptionally bright.
Safer for Your Home
With its pH-neutral formula, MelaBrite 6x is as gentle on clothes as tap water. When you’re
worried about the safety of your home, that’s a load off your mind. Contrast MelaBrite 6x
with some grocery store additives, which may contain potentially corrosive ingredients like
chlorine bleach that eat away at your clothes, fading colors and leaving clothes spotted with
fuzz or “lint pills.”
Wool yarn in MelaBrite 6x after 15 minutes.
A Bright Idea for the Environment
With its ultra-concentrated formula, MelaBrite 6x packs more loads into a smaller bottle. That
means less packaging waste in landfills. In fact, if every Melaleuca customer used MelaBrite 6x
instead of Clorox 2®, we would save 1.6 million pounds of plastic every single year.
Cleaner, Brighter Clothes for as Little as 13¢ a Load!
Thanks to a formula that doesn’t contain unnecessary water, MelaBrite 6x can save you as
much as 35% over grocery store brands. 
MelaBrite 6x
Wool yarn in chlorine bleach after 15 minutes.
= 96 = $13.99*
LOADS
PREFFERED CUSTOMER
Clorox® 2
Supporting Research
1Textile Industry Affairs: Label Talk Alert, Summer 1999,
“Home Laundry Facts” www.textileaffairs.com/al2q99.htm.
2. Bronstein, Alvin C., et.al. “2006 Annual Report of the
American Association of Poison Control Centers’ National
Poison Data System (NPDS),” Clinical Toxicology, 45:8,
815–917, 2007.
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= 96 = $23.96*
LOADS
COMPETITOR PRICE
DIFFERENCE = $9.97
*Melaleuca Preferred Customer price. Competitor product prices from Safeway.com, Seattle, WA, May 21, 2010.
Prices may vary. Product names are trademarks of their respective owners.