Snack Culture
in America
No eating or drinking occasion
typifies the fragmented,
decentralized and no-rules modern
eating culture more than
Afternoon snacking, while the most common, tends to
decrease with age. Evening snacks are especially
popular with Boomers.
snacking!
Thinking about the most
recent time when you had a
snack, what time of day was
it?
AFTERNOON
EVENING/
LATE NIGHT
78% 65%
8% 18%
50% 47%
30% 43%
Source: Foodways of the Younger Generations—
Millennials and Gen Z report
MORNING
Hartbeat Acumen
©2016 The Hartman Group, Inc. All rights reserved.
14% 17% 20% 11%
Legend:
Gen Z
Millennials
Gen X
Boomers