LE5 – Data Gathering Survey Results
1. Which process do you prefer when ordering pizza?
a. Physically going to the store - 144
b. Having the pizza delivered - 597
c. Using an online browser - 224
d. Using an application on a mobile device - 53
2. Would you consent to have your information stored in the Pizza-X database system for future
ordering convenience?
a. Yes - 868
b. No - 149
3. Which of the following makes ordering online most beneficial?
a. A picture of your final product order - 125
b. A cookie that remembers your previous order information, by access of a password - 92
c. Avoiding communication with employees - 59
d. The speed and convenience of using your computer - 386
e. All of the above - 350
4. Which way do you prefer to pay for your order?
a. Pay it online via credit card (Visa, MasterCard, etc.) - 566
b. Pay it by cash face-to-face. - 308
c. Pay it by check face-to-face. - 25
d. Pay it over the phone via credit card (Visa, MasterCard, etc.) - 112
5. Should Pizza X incorporate mobile applications, allowing customers to order via mobile app and
be able to view present deals and specials?
a. Yes, this will enhance sales due to the convenience of the customer. - 865
b. No this will just add more cost to their business. - 147
6. If you have ever ordered pizza using an online ordering system, how would you rate the
experience?
a. Excellent - 227
b. Good - 536
c. Average - 219
d. Mediocre - 23
e. Terrible - 5
7. How often do you order pizza?
a. More than 3 times a week - 17
b. Every other week - 570
c. Once a week - 232
d. Twice a week - 74
e. Never - 122
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8. Would more advertising (i.e., TV commercials, flyers, etc.) by Pizza X increase the possibility of
you ordering from them?
a. Yes - 266
b. No - 303
c. Maybe - 446
9. What time of day are you most likely to order Pizza X?
a. Morning - 11
b. Afternoon - 42
c. Evening - 230
d. Late at Night - 604
e. Friday Nights - 129
10. What is the first thought that comes to mind when you hear Pizza X?
a. Indiana University Bloomington - 514
b. Delicious Pizza and Breadsticks - 201
c. Bigger pizza than other pizza house - 38
d. Take-out/Delivery Services - 139
e. Other - 122
11. What would be the most useful way of advertising the online ordering system if it were to be
implemented?
a. Placing it under the description on a B-town Menus website or Yellow Pages - 156
b. Newspaper add or mobile app - 65
c. Social Media - 259
d. Offering a $2 discount coupon for online orders - 535
12. Should Pizza X create new or more online coupons for customers to use while ordering online?
a. Yes - 927
b. No - 85
13. I do not like to order online because the service charges and processing fees are too much for
online orders.
a. Yes - 362
b. No - 650
14. In your opinion, does having an online ordering system make one restaurant more appealing
than the other?
a. Yes - 697
b. No - 318
15. Many other pizza franchises use outside agents to conduct their online ordering. For example, if
you are to order a pizza online from Blackjack Pizza, it is not actually Blackjack that is hosting the
online ordering system, it is another company called HungerRush. Blackjack pays for this service.
Should Pizza X develop its own type of ordering system or should they pay another company to
use their service?
a. Yes, they should develop their own type of ordering system - 826
b. No, they should pay outside agents - 191
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