Walden University College of Social and Behavioral Sciences This is to certify that the doctoral dissertation by Scott Hutcheson has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee Dr. Ross Alexander, Committee Chairperson, Public Policy and Administration Faculty Dr. Mark Stallo, Committee Member, Public Policy and Administration Faculty Dr. Kristie Roberts, University Reviewer, Public Policy and Administration Faculty Chief Academic Officer Eric Riedel, Ph.D. Walden University 2013 Abstract Effective Strategy Making in Economic and Community Development by Scott Hutcheson MPA, University of Tennessee, 1995 BS, Tennessee Temple University, 1988 Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy School of Public Policy and Administration Walden University December 2013 Abstract Civic leaders and economic and community development practitioners are charged with developing strategies for economic growth, yet they have little evidence-based information to guide their efforts. The purpose of this study was to narrow this knowledge gap. The theories of collaborative governance, social innovation, and strategy formation provided the conceptual framework. The research goals were to identify factors of effective strategy making and determine the correlation between those factors and effective strategy initiatives. This sequential mixed method design included purposive samples of strategy experts and participants in strategy initiatives. Ten semistructured interviews identified the factors and a quasiexperimental survey of 108 individuals measured the correlation between the factors and strategy initiatives. Qualitative data were analyzed using data analysis spiral and Spearman’s rho was used to analyze the quantitative data. Key findings indicated that 8 factors are significantly correlated with effective strategy initiatives: network-based organizational structures, asset-based frameworks, iterative planning and implementation, short-term goals, easy wins, shared implementation among several organizations, metrics to indicate ongoing adjustments, and high levels of trust and adaptability among participants. The results of this study can be used by civic leaders and economic and community development practitioners to design and implement strategy initiatives. The study points to a need for further research to better understand of each of these 8 factors. These findings could positively impact social change by growing communities’ economic base and improving quality of life for community residents. Effective Strategy Making in Economic and Community Development by Scott Hutcheson MPA, University of Tennessee, 1995 BS, Tennessee Temple University, 1988 Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy College of Public Policy and Administration Walden University December 2013 UMI Number: 3604407 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI 3604407 Published by ProQuest LLC (2013). Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, MI 48106 - 1346 Dedication I would like to dedicate this dissertation to my father and grandfather Dr. V. E. Hutcheson, Jr. and Dr. V. E. Hutcheson. Although they are both long gone from this earth, they have both provided to me a lifetime inspiration. I’m grateful for their legacy and proud to represent a third generation of Drs. Hutcheson. Acknowledgments I would like to acknowledge my wife Lisa and sons Henry and Oliver for their patience and support as I progressed through the doctoral program and the writing of this dissertation. I would also like to acknowledge my chair, Dr. Ross Alexander and committee members Dr. Mark Stallo and Dr. Kristie Roberts for their guidance and contributions that have made this a better piece of scholarship. Additionally I would like to thank my colleagues and mentors Dr. Sam Cordes, Dr. Vic Lechtenberg, and Dr. Chuck Hibberd for encouraging me to commit to obtaining a doctoral degree. Table of Contents List of Tables ..................................................................................................................... vi List of Figures ................................................................................................................... vii Chapter 1: Introduction to the Study ................................................................................... 1 Introduction ................................................................................................................... 1 Background ................................................................................................................... 2 Problem Statement ........................................................................................................ 3 Purpose of the Study ..................................................................................................... 4 Research Questions and Hypotheses ............................................................................ 5 Organizational Structure ......................................................................................... 6 Frameworks............................................................................................................. 6 Processes ................................................................................................................. 6 Timeframe ............................................................................................................... 7 Implementation ....................................................................................................... 7 Conceptual Framework ................................................................................................. 7 Nature of the Study ....................................................................................................... 8 Definitions..................................................................................................................... 8 Assumptions and Limitations ....................................................................................... 9 Significance................................................................................................................. 11 Summary and Transition ............................................................................................. 11 Chapter 2: Literature Review ............................................................................................ 12 Search Strategy ........................................................................................................... 14 i Purpose of the Literature Review ............................................................................... 15 Evolution of Local Economic Development............................................................... 16 Institutionalization ................................................................................................ 17 Locus of Control ................................................................................................... 20 Complexity ............................................................................................................ 22 Strategic Planning and Strategy Making in Economic Development ......................... 23 Introduction of Strategic Planning into Economic Development ......................... 24 Early Models of Strategic Planning in Economic Development .......................... 25 Evolving Models of Strategic Planning in Economic Development .................... 26 Emerging Models of Strategic Planning in Economic Development ................... 29 Contributions From the Theories of Strategy Formation, Collaborative Governance, and Social Innovation ................................................................ 33 Strategy Formation................................................................................................ 34 Collaborative Governance .................................................................................... 36 Social Innovation .................................................................................................. 39 Contingent Lines of Inquiry for Further Exploring Effective Strategy Making in the Context of Economic Development ...................................................... 42 Organizational Structure ....................................................................................... 43 Frameworks........................................................................................................... 43 Processes ............................................................................................................... 43 Timeframe ............................................................................................................. 44 Implementation ..................................................................................................... 44 ii Conclusion .................................................................................................................. 44 Chapter 3: Research Method ............................................................................................. 47 Overview of the Research Design............................................................................... 47 Qualitative Phase Design ...................................................................................... 48 Quantitative Phase Design .................................................................................... 49 Research Questions and Hypotheses .......................................................................... 50 Organizational Structure ....................................................................................... 51 Frameworks........................................................................................................... 51 Processes ............................................................................................................... 52 Timeframe ............................................................................................................. 52 Implementation ..................................................................................................... 52 Ethical Protection of Participants................................................................................ 52 Protection From Harm .......................................................................................... 53 Protection of Participants ...................................................................................... 53 Informed Consent.................................................................................................. 53 Right to Privacy .................................................................................................... 54 Researcher Bias ..................................................................................................... 54 Identification and Selection of Participants ................................................................ 55 Research Participants .................................................................................................. 55 Data Analysis .............................................................................................................. 60 Qualitative Data Analysis ..................................................................................... 60 Quantitative Data Analysis ................................................................................... 60 iii Mixed Method Design ................................................................................................ 61 Grounded Theory Design ...................................................................................... 61 Quasi-Experimental Design .................................................................................. 62 Data Validation and Legitimation ............................................................................... 63 Findings....................................................................................................................... 65 Summary ..................................................................................................................... 65 Chapter 4: Results ............................................................................................................. 67 Introduction ................................................................................................................. 67 Setting ......................................................................................................................... 67 Demographics ............................................................................................................. 68 Data Collection ........................................................................................................... 68 Data Analysis .............................................................................................................. 69 Findings....................................................................................................................... 72 Qualitative Findings .............................................................................................. 73 Quantitative Findings ............................................................................................ 87 Evidence of Trustworthiness....................................................................................... 97 Summary ..................................................................................................................... 99 Chapter 5: Discussion, Conclusions, and Recommendations ......................................... 101 Introduction ............................................................................................................... 101 Interpretation of the Findings.................................................................................... 102 Limitations of the Study............................................................................................ 103 Recommendations ..................................................................................................... 104 iv Implications............................................................................................................... 105 Reflection on the Experience .................................................................................... 108 Conclusion ................................................................................................................ 108 References ....................................................................................................................... 110 Appendix A: Interview Protocol ..................................................................................... 125 Appendix B: Survey Protocol ......................................................................................... 128 Appendix C: Survey Screen Print ................................................................................... 129 Appendix D Code Occurrence Chart .............................................................................. 133 Appendix E: Code Co-Occurrence Chart ....................................................................... 134 Appendix F: Descriptive Statistics Report from SPSS for Group 1 (Effective) and Group 2 (Ineffective) .......................................................................................... 135 Appendix G: Correlations Screen Prints from SPSS ...................................................... 141 Appendix H: Peer Review Letter .................................................................................... 142 Curriculum Vitae ............................................................................................................ 143 v List of Tables Table 1. Institutionalization, Locus of Control, and Complexity in Local Economic Development ............................................................................................................. 23 Table 2. Orientation, Thought Leadership, and Tools of the Early, Evolving, and Emerging Models of Strategy Making in Economic Development .......................... 33 Table 3. Summary of the Contributions of Strategy Formation, Collaborative Governance, and Social Innovation to Strategy Making in Economic Development ................................................................................................................................... 42 Table 4. Codes and Numbers of Excerpts from the Qualitative Data Analysis Phase ..... 71 Table 5. The Eight Null and Alternative Hypotheses (a priori and Emergent) Tested in the Quantitative Phase..................................................................................................... 88 Table 6. Group 1 (Effective) Full Text of Questions, Possible Responses, Codes for Responses, and Descriptive Statistics ....................................................................... 91 Table 7. Group 2 (Ineffective) Full Text of Questions, Possible Responses, Codes for Responses, and Descriptive Statistics ....................................................................... 94 Table 8. Effectiveness Continuum Correlation Coefficient Using Spearman’s rho ......... 97 vi List of Figures Figure 1. Logic diagram of the study ................................................................................ 48 vii 1 Chapter 1: Introduction to the Study Introduction A small-town mayor watches one more factory close its doors, leaving dozens of workers unemployed; a local minister says Godspeed to yet another solid family moving away from the church and the town for work opportunities in another state; and a school teacher is faced with the challenge of students trying to learn while feeling the family stress that comes from smaller paychecks and larger bills to pay. Longworth (2007) described some of these challenges that Midwestern communities face in which family farms, steel mills, and auto plants have virtually disappeared and as places where “reinvention is yet to come” (p. 44). These challenges are not limited to just the Midwest. Difficult economic times in the United States affect the lives of all people, and civic leaders from both rural towns and metropolitan regions face the challenge of making the best of a bad situation. They must come up with economic development strategies to help their communities not only survive the bad times but also position them well for economic recovery (Hutcheson, 2012). Even in times of economic boom, civic leaders must remain vigilant, developing strategies to keep the economy vibrant and safeguard against the next downturn. This research sheds light on how civic leaders can lead their communities in the formation and execution of strategies that will help improve their economy and the quality of life for their residents. The social change that results could be far reaching, leading to communities that are more resilient and individuals who benefit from an enhanced quality of life. The results and findings of this study also include insights for 2 researchers interested in economic and community development, as well as those focused on strategy making in community contexts in which multiple organizations are involved. This chapter describes the research problem this study addressed, the research questions explored, the hypotheses tested, the purpose of the study, conceptual framework, nature of the study, definition of terms, assumptions and limitations, and significance of the study. It also sets the stage for the literature review. Background Although a great deal of strategic planning research has been conducted, especially with businesses, there is very little scholarship related to how strategies are developed in the context of local communities, especially for the purpose of economic and community development. Even in the existing literature on strategic planning, limited research has focused on the effectiveness of strategy development models, and much of the economic development scholarship is rooted in economics rather than coming from a local public policy perspective. In essence, there is no established theory of the factors leading to effectiveness in strategy making in the context of economic and community development. This gap in the knowledge means that people practicing economic and community development in local and regional communities are largely working without the benefits and assurances of scholarship that informs practice. Civic leaders at the local level often wonder if they should hire a consultant to assist them with creating their economic and community development strategies or if they can create strategies alone, and if they do use a consultant, they wonder which one promotes the most effective model or process. 3 With public resources in short supply, it is more important than ever that leaders make these decisions wisely. The knowledge gap also means that economic and community development researchers lack scholarship in the specific area of strategy-making effectiveness, potentially impacting the larger research context. The examination of the literature found in Chapter 2 summarizes the history of economic development in the United States, explains the changing nature of strategic planning in economic development, and explores contributions from the theories of strategy formation, collaborative governance, and social innovation. This study fills the knowledge gap that exists both in the literature and among those charged with forming and implementing economic and community development strategies in U.S. communities. This study provides scholars with insights to complement their existing work and to assist civic leaders to make better-informed decisions about how best to grow their local economy. Problem Statement The research problem that this study addressed is that there is a gap in the existing literature regarding the factors that contribute to effective strategy-making processes for economic and community development. McGuire (2000) pointed to the need for additional research in this area of economic development (p. 291), and Kwon, Berry, and Feiock (2009) noted that strategic planning, in the context of economic development, deserves more scholarly attention in the academic literature (p. 968). Civic leaders face daunting challenges as they consider the most effective strategies for economic growth, especially in the midst of a slow economic recovery (Markey, 2010), and in advancing 4 the quality of life in their communities (Robichau, 2010), especially in an era of decreased public resources. As these civic leaders consider different models and methods for creating and implementing economic and community development strategies, they have very little research-based information to help them make decisions and to determine if one type of strategy development process is any different from another. This study adds to the scholarship of economic development with original research on the factors that contribute to effective strategy making. The study also provides civic leaders with research-based information that can inform their decisions about designing and implementing economic and community development strategy initiatives. Purpose of the Study The purpose of this two-phase, sequential mixed methods study was to develop and test a new theory of strategy-making effectiveness in the context of economic and community development. The first phase was a qualitative exploration of the variables associated with strategy-making effectiveness for economic and community development by collecting data from a panel of experts. I then used the findings from this qualitative phase to develop and test a set of hypotheses that strategy-making effectiveness (the dependent variable) is related to the independent variables identified in the earlier qualitative phase. The reason for collecting qualitative data initially was that the variables were unknown and there was little guiding theory to inform that quantitative analysis. 5 Research Questions and Hypotheses The qualitative phase of the study informed the development of the hypotheses that were tested in the quantitative phase, and the full literature review informed the research questions that were explored in the qualitative phase, but the following preliminary research questions guided the literature review: Research Question 1 (qualitative): What are the factors that contribute to strategy making effectiveness in the context of local and regional economic and community development? Research Question 2 (quantitative): Among individuals who have participated in local or regional economic and community development strategy making initiatives, is there an association between perceived effectiveness of the initiatives and the factors identified in the qualitative phase? The findings of the qualitative analysis determined the independent variables for the quantitative phase. The literature review indicated that the theories of strategy making, collaborative governance, and social innovation represented constructs that are related to the research questions at hand. These theories, then, informed the contingent lines of inquiry in the qualitative phase. The preliminarily identified factors held true during the qualitative data collection and analysis, and become the independent variables that were explored in the quantitative phase. Additional factors also emerged from the qualitative data and they too were included as independent variables. The single dependent variable was strategy-making effectiveness. The dependent variable was operationalized in a survey item that provided respondents with a scale for effectiveness. 6 Each of the independent variables was also operationalized in survey items. The following are the null and alternative hypotheses associated with the contingent lines of inquiry. The final hypotheses were later constructed after the qualitative data had been gathered and analyzed. Since these contingent factors held up in the qualitative phase, they remained. Had they not, they would be eliminated from the quantitative phase. Additional factors were identified in the qualitative phase and the hypotheses constructed from these factors will be presented in Chapter 4. Organizational Structure H0: There is no correlation between strategy initiative effectiveness and network organizational structures. H1: There is a positive correlation between strategy initiative effectiveness and network organizational structures. Frameworks H0: There is no correlation between strategy initiative effectiveness and assetbased frameworks. H1: There is a positive correlation between strategy initiative effectiveness and asset-based frameworks. Processes H0: There is no correlation between strategy initiative effectiveness and iterativebased processes. H1: There is a positive correlation between strategy initiative effectiveness and iterative-based processes. 7 Timeframe H0: There is no correlation between strategy initiative effectiveness and shortterm wins. H1: There is a positive correlation between strategy initiative effectiveness and short-term wins. Implementation H0: There is no correlation between strategy initiative effectiveness and decentralized implementation. H1: There is a positive correlation between strategy initiative and decentralized implementation. Conceptual Framework Bowen (2006) described the role of sensitizing concepts in grounded theory research and pointed out that these concepts are theories that can help frame the exploration. They provide a starting place although some might stay and others might be ruled out as the qualitative data is collected and analyzed. Since there is no theory base from which to draw, the grounded theory method and the use of these sensitizing concepts is an appropriate way to frame the story. Three theories served as the sensitizing concepts for this study: (a) strategy formation, (b) collaborative governance, and (c) social innovation. The conceptual framework for this study was woven together from these three theories, along with the history of economic development. Taken together, these constructs provided the beginning framework for the literature review presented in Chapter 2. 8 Nature of the Study The nature of this study was mixed method with an emphasis on the qualitative approach. The first phase of the study was a qualitative, grounded-theory exploration of strategy-making effectiveness using data collected from economic and community development scholars and practitioners. Phase 2 of the research was a quantitative, quasiexperimental, contrasted-group examination that used the grounded theory construct from Phase 1 to test the new theory among a sample population of individuals who had participated in making economic development strategy. I collected data for the qualitative phase from a purposive theoretical sample taking the form of a panel of experts and for the quantitative phase I collected data using a purposive nonprobability sample, which could be classified further as a heterogeneous expert sample. Definitions It is important to note the operational definition of “effectiveness” in the context of this study. One way to evaluate effectiveness of an economic and community development strategy would be to measure the economic impact. For instance, did a strategy related to increasing entrepreneurship result in more new business starts, new jobs, and so forth? Even for economists, cause and effect is difficult to prove because of the many other variables at play in the global, national, and local economy. For the purposes of this study, effectiveness was related to the strategy-making process, rather than the economic impact of the implemented strategy. 9 The term strategy making could also be described as strategy formation, strategy development, as well as other terms. For the purposes of this study, strategy making served as the standard term to be used to describe the process of interest. The phenomenon this study examined is related to “economic and community development.” At times the term economic development may appear but the assumption is that this is being considered within a community context and that community could be a local municipality like a city, town, or county but it could also refer to a regional community made up of several municipalities within a geographic area. Assumptions and Limitations A primary assumption of the study was that both of the sample populations would have relevant knowledge in the areas of inquiry and would answer truthfully. Potential limitations of this research included the difficulty in making generalizations from grounded theory research, but in this study the new theory was tested in the quantitative phase, allowing for some level of generalization and addressing that limitation. Validation presented another potential issue to the qualitative phase, so the research employed both member checking and clarification of researcher bias as strategies for addressing validation concerns (Creswell, 2007, p. 208). A potential limitation of the quantitative analysis phase was the validity and reliability of the instrument. Although the instrument was based on constructs well documented in the literature, this study was the first time these constructs had been used together to assess the perceived effectiveness of strategy development processes. To mitigate this particular weakness, the panel of experts convened for the qualitative phase 10 was re-engaged and asked to review and provide feedback as to whether or not this collection of constructs, and the resulting instrument, provided an effective means of evaluating perceived effectiveness of strategy making. Havercamp (2008) provided a helpful guide to the use of expert panels for this purpose. Another limitation of the study, as with most research that includes quasiexperiments, was the absence of the traditional means of control, like random assignment. To address this weakness in the quantitative phase of this research, participants were assigned to two contrasted groups. One group included those who had been involved in economic and community development strategy initiatives they deemed as effective and the other group included those who had been involved in initiatives they perceived as having been ineffective. This group assignment process was randomized using a feature of the online survey tool that randomly presented to participants the two different scenarios, thus resulting in randomly assigned contrasted groups. The new theory developed in this study was based on data collected from a panel of experts. Although, the individuals represented in this panel were credentialed and authoritative, a different panel may have resulted in different findings. Thus, the resulting theory is limited to the collective perspectives of the members of the panel. All of the panel members have worked primarily in the United States, so the new knowledge created in this study is limited to economic and community development strategy making as it occurs in the United States. 11 Significance This study has the potential to advance the knowledge of economic development as well as other areas of community development in which strategies are formed and implemented. Practitioners and policy makers may also benefit from the study’s findings. Economic development professionals, and the civic leaders with whom they work, will gain new insights, and policy makers may be able to incorporate into their work the principles that emerge from the findings. The goal for social change in this research was to provide practitioners and policy makers new information to help them make more informed decisions about economic development strategy making processes that could boost economic growth and enhance the quality of life in their communities. Summary and Transition This mixed method study resulted in a new theory of effective economic development strategy making and added new knowledge to the literature on economic development. Chapter 2 presents a synthesis of the existing literature to demonstrate the contingent framework that guided the data collection. Chapter 3 outlines the methodology that was used in the collection and analysis of the data. Chapter 4 presents an analysis of the data, and Chapter 5 presents a summary of the research, findings, conclusions, and recommendations for scholars and practitioners. 12 Chapter 2: Literature Review Preface Sid’s family was one of his county’s original settlers and he was a man who knew how to get things done in his little town in Arkansas’ Ozark Mountains. When he thought a ferry would increase commerce by enabling easier crossing of the White River, he constructed it; and when he sensed that the growing community needed a dentist, he sent his only son to Kansas City to dental school (Baxter County Bulletin, 2012). “Doc,” as the son came to be known, continued walking in his father’s civic footsteps. When the town needed a hotel to accommodate a developing tourism industry, Doc built one. When the town became a city and needed a mayor, he stepped up and was elected; and later when the school needed new leadership, he became school board president. Sid and Doc were not the only community stewards, of course. They were two of just a handful of citizens—all men, all white—who helped lead their communities through an era that included two world wars and the Great Depression. That was how things got done in the first half of the 20th century (A. Thompson, personal communication, January 7, 2013). Today, however, many of the issues communities face are quite a bit more complex than they were, and the knowledge and resources needed to address them is much more specialized and dispersed. Economic and community development, in particular, has become highly institutionalized. Even in Baxter County, Arkansas, where Sid and Doc resided, issues and solutions for economic and community development have evolved far beyond what any individual or small group can effectively address. Today, organizations like the Mountain Home Chamber of Commerce and North Central 13 Arkansas Economic Development, along with elected officials, are charged with the responsibilities of growing the local and regional economy. Some local economies grow while others do not. The actions and decisions of civic leaders may foster growth; or growth, when it occurs, could be due to macro economic forces. The research problem this study addressed is that there is a gap in the existing literature regarding what constitutes an effective economic and community development strategy-making process, and the purpose of the study was to develop and test a new theory of strategy-making effectiveness in the context of economic and community development. McQuire (2000) and Kwon, Berry, and Feiock (2009) both pointed to the need for more research in this area. In order to better understand the dynamics of the way economic and community development strategies are developed and implemented today and specifically how factors lead to effective strategy making in economic development, this literature review explores the evolution of local economic development practice; early, evolving, and emerging examples of strategic planning and strategy making in economic development; and the contributions of strategy formation theory, collaborative governance theory, and social innovation theory. The chapter then presents some contingent lines of inquiry for further examination of effective economic development strategy making. The major sections of this literature review include (a) a discussion of the search strategy employed, (b) an explanation of the purpose of the literature review, (c) the review, and (d) a concluding summary. The literature review provides the scholarly foundation for this 14 two-phase, sequential, mixed methods study to develop a new theory of strategy-making effectiveness in the context of economic and community development. Search Strategy The scholarship included in this literature review was collected during a comprehensive search using the following databases: Academic Search Complete/Premier, Business Source Complete/Premier, Political Science: A Sage FullText Collection, Expanded, Academic ASAL, Lexis-Nexis Academic, CQ Researcher, ProQuest Central, Regional Business News, ABI Inform/Complete, ABI Inform Dateline, Corporate ResourceNet, EconLit, ProQuest Newsstand, and Source OECD. The initial keywords used in this database research focused on the history of economic development and how the practice has changed over the last few decades. That exploration of the history then led to some specific dynamics that seemed to be changing in the practice. Some of the keywords used in that two-phase process included economic development, strategic planning, economic development strategy, and inter-organizational collaboration. The results of this initial search led to the subsequent searches using the terms collaborative governance, strategy formation, and social innovation. These search terms were used in various combinations and iterations, resulting in a collection of 92 total articles included in the review. The search also resulted in many articles that were not directly relevant to the topic at hand, including a great deal of scholarship on military strategic planning and specific strategic planning tools used in industry. Also, when articles included material already adequately covered in previously reviewed articles, these were not typically used. In addition to the journal articles, several books, 15 newspapers, and Internet resources were consulted, resulting in a total of 107 resources included in the preparation of this literature review. Since part of this review takes a historical look at economic and community development in the United States, some of the scholarly resources used date back a few decades. The majority of the theory-based literature used, however, comes from more recent studies, most conducted within the last 5 years. Purpose of the Literature Review The first phase of this research was a grounded theory study, and there are varying opinions about the role of a literature review in this research approach where discovery is expected to be emergent. Some scholars (Glasser, 1992; Hickey, 1997) adamantly argued that grounded theory researchers should not review any literature prior to collecting data while others posited that scholarly literature is data and a vital part of the data collection process (McGhee, Marland, & Atkinson, 2007). This examination of the literature was conducted in the spirit of the latter argument. Since this study began with a grounded theory exploration, the purpose of the literature differs from other types of study; given there are no established factors or variables of strategy making effectiveness in economic and community development, the purpose of this literature review was to provide context for the study and to inform the development of the initial lines of inquiry that were explored in the grounded theory phase and the contingent variables that were explored in the collection and analysis of the qualitative data. Also included in this review is the historical context of the phenomena of interest—economic and community development and strategic planning within economic and community 16 development. This contextualization can be an important component of a literature review for a grounded theory study (Dunne, 2011, p. 121). Pozzebon, Petrini, de Mello, and Garreau (2011, p. 185) observed that the grounded theory literature review provides an orientation to the phenomenon rather than establishes a theoretical framework. This literature review is organized into four main sections: (a) the evolution of local economic development; (b) strategic planning and strategy making in economic development; (c) contributions from the theories of strategy formation, collaborative governance, and social innovation; and (d) contingent lines of inquiry of effective economic development strategy making. The origins and sources for the three theories explored include Tapinos, Dyson, and Meadows (2011), Feser (2012), Parnell (2008), Sminia (2012), Rindova, Dalpiaz, and Ravasi (2011), and Johanson (2009), most of whom explored strategy formation in the context of business. The theoretical work on collaborative governance came from public administration and policy researchers including Ospona, and Saz-Carranza (2010), Clarke, Huxley, and Mountford (2010), Olderding (2009), Emerson, Nabatchi, and Balogh (2012), Poister (2010), Gibson (2011), Johnston, Hicks, Nana, and Auer (2011), and others. Social innovation theory was explored through the lens of sociology with contributions from Bland, Bruk, Kim, and Lee (2010), Oliveria and Breda-Vazquez (2012), Brochard (2012), and other theorists. Evolution of Local Economic Development In order to better understand the dynamics of economic and community development as it is currently practiced, it is helpful to first examine the history of 17 economic development in the United States. This section of the literature review explores the evolution of local economies by examining two specific dynamics: institutionalization and locus of control. This section considers both of these dynamics and then describes the current state of local economic development in terms of the complexity that has resulted from the contemporary nature of institutionalized economic and community development and locus of control. Institutionalization The history of economic and community development, as well as many other civic functions, can be framed within the context of when and to what level these functions became institutionalized. Returning to the story of Baxter County, Arkansas provides an example that will be used to illustrate the evolution of local economic development throughout this literature review. The era of Sid and Doc can be thought of as the preinstitutional period in economic development. This was a time in community leadership referred to as the “elitist era” (Perrucci & Pilisuk, 1970, p. 1040) in which small groups of individuals held high concentrations of both political and economic power in community life and there was no official governmental agency or any other organization that typically carried the charge of economic development. Often these groups of elite individuals did not operate within any sort of formal institutional structure; they leveraged their own economic and political power to do what needed to be done. The term elitist carries with it some negative connotations, but should be considered in the context of the times. When it came to the economic development decisions like constructing a ferry or building a hotel, there was no one else but them who 18 could take such actions. This was a time in which there was no formal institutional framework for economic development and no economic development professionals to consider the community’s future and advise public officials on the investment of public resources. The term economic development did not even exist at this time. Instead, community leaders were motivated by general societal progress (Arndt, 1981, p. 463) and acted within that context. Civic leaders like Sid, Doc, and their peers in communities all across the United States, did what they did because nobody else had the resources to do it. The rapid expansion of the U.S. economy that began after World War II ushered in the institutionalization of contemporary economic development. Economic development became a focus of both state and local governments (Robichau, 2010), and by the late 1970s and early 1980s, economic development organizations emerged as a regular fixture in larger communities. By the end of the 1980s, they had proliferated even to smaller communities across the United States. Today there are over 13,000 economic development organizations in the United States (Colson, 2008, p. 1), most providing assistance to the businesses that contribute economic benefit to the community (Bartik, 2003). North Central Arkansas Economic Development, for instance, an example of one of those 13,000 economic development organizations, provides information and assistance to individuals and businesses considering moving into the community, and the organization maintains a small staff to provide these services (North Central Arkansas Economic Development, n.d.). Now, instead of only private resources supporting economic development projects like the White River ferry, public resources are typically 19 what fund economic development. On average, local communities expend between $7 and $16 per capita annually on economic development, and local economic development organizations employ two to three-and-a-half staff persons (Bartik, 2003, p. 3). Perrucci and Pilisuk (1970) not only articulated the traditional elite model of community decision making but were also among the first scholars to document the coming evolution of a more pluralistic, network-based approach to addressing community affairs. Civic functions like economic development have experienced just such an evolution since the days of Sid and Doc, in terms of the institutional forms they have taken. The initial look at development included in this examination of the literature revealed a preinstitutional period in which simple economic actions were accomplished by small but powerful groups of individuals. From there, institutions were established to formalize and professionalize economic development. In this current era, the literature indicates that although economic development institutions have proliferated and remain highly relevant, effective economic development now occurs within a multiorganizational, action-oriented network structure. Effective economic and community development practices today involve partnerships of multiple institutions rather than any one single economic development entity. These partnerships typically consist of voluntary groups of individuals representing government, industry, and other organizations all working together to enhance economic growth (Olberding, 2009, p. 394). Clark, Huxley, and Montford (2010) expanded on Olberding’s list of economic development partners with an inventory 20 of a broad group of stakeholders that represent businesses, commuters, tourists, students, utilities, and infrastructure and logistics providers (pp. 24–25). Another aspect of these effective economic development partnerships is that they take on a different role and purpose than the typical advisory committee or citizen input group. These partnerships serve as interorganizational action networks that have value beyond just the mere sum of their parts. These action networks focus on taking action, as the name suggests, rather than simply sharing information (Ospina & Saz-Carranza, 2010, p. 408). Locus of Control Running parallel to the changes in the institutionalization of economic development is another evolving characteristic, the locus of control in civic decisionmaking. Heifitz and Snider (1988) provided a useful conceptual model to explore this evolution by examining three different types of public issues, the role of experts and nonexperts in addressing these issues, and the locus of control for each type of public issues. According to Heifitz and Snider, Type 1 issues are those in which both the problem and the solution is clear. In a community context, the presence of a large pothole on a main street might represent a Type 1 public issue: a clear-cut problem with a clear solution as well—a load of asphalt. The street department is where both the specific technical expertise and where the control over the issue resides. Type 1 issues demand a very centralized approach. Type 2 issues, on the other hand, offer a bit more complexity. In the public sector there are many Type 2 issues such as high local unemployment. This problem is clear, but the solution is somewhat more difficult to define than providing a load of asphalt. 21 There are likely many contributing factors. In this example, it will take experts to work on this issue as well as nonexperts. Experts may come in the form lawyers who craft a municipal tax mechanism that creates financial incentives to encourage private sector investment that will create jobs. It will also take, however, the involvement of nonexperts like taxpayers to approve the increased tax. In these Type 2 public issues, both the experts and nonexperts share control. The third type of issue is one in which neither the problem nor the solution is clear. Long-term stagnating economic growth in a metropolitan region would represent a Type 3 issue, and even framing the problem requires some effort. The problem could include issues of both supply and demand, and the supply alone is multifaceted involving the global economy, human capital dynamics, infrastructure, and other factors. An effective intervention is going to be complex and difficult. Experts may play a role in implementing a solution, but it may not be clear what types of experts are necessary. There is no single area of expertise that can solve this problem. It requires a broad range of perspectives and interventions. Control lies with the community at large, or what Heifitz and Snider (1988) would define as the nonexperts. Type 3 public issues require a highly multi-institutional approach because no single organization is in charge of economic stagnation. Economic development in a place like Baxter County, Arkansas can demonstrate the evolution of institutionalization and locus of control. At one time, it took a very centralized effort and a handful of men to build a ferry and take other actions to move the community forward. In this preinstitutional era, these men could, for the most part, 22 control the situation because economic growth issues were largely of the Type 1 variety—build a bridge or construct a hotel. In the post-WW2 era through the 1980s, economic development became institutionalized, and the types of issues these institutions addressed were more of the Type 2 variety. Economic development, as it occurs today, departs considerably from those early years. In 2006, Baxter County, along with the other counties in north central Arkansas, engaged in a comprehensive strategic planning process to identify economic development priorities. The initiative involved hundreds of individuals from all sectors of the community, including the region’s high school-aged youth (Peterson & Rose, 2006). The products (i.e., strategic plans, action agendas, etc.) of this highly decentralized effort have been used to guide the region’s economic development activity for several years. In this current era, control over economic development is shared among multiple institutions. Complexity The dynamics of multi-institutional involvement, shared control, and economic development issues that are primarily of the Type 3 variety, as defined by Heifitz and Snider (1988), results in a high level of complexity. Kwon, Berry, and Feiock (2009, p. 969) confirmed this notion as did Hammer, Edwards, and Tapinos (2012) in their hierarchy of complexity. Hammer et al. noted that in the eight-level hierarchy of complexity social organizations, communities are the second most complex system. The first are transcendental phenomena, like religion, in which the unknown is supposed to have a systems-like and relational characteristics (Hammer, Edwards, & Tapinos, 2012, p. 912.) In other words, in the entire physical world, there is no more complex system 23 than that of the community. Rowe (2012) added to the complexity argument by noting that macro-level theories are difficult to apply to different geographic communities because of place-specific variables (p. 74), so that what works in one community likely will not be as effective in another because each community is distinct from another. The dynamics of institutionalization, locus of control, and complexity are summarized in Table 1. Table 1 Institutionalization, Locus of Control, and Complexity in Local Economic Development Locus of Control Preinstitutional Institutional Multi-Institutional Pre-WW2 1950–1990 1990–Present Expert Elite Expert Professionals Nonexpert Nonexperts Type of Issue Type 1 Type 2 Type 3 Complexity Simple Moderately Complex Highly Complex Strategic Planning and Strategy Making in Economic Development Given that a community is a highly complex organization, the goal of growing its economy becomes a highly complex undertaking. Much of what an economic development organization does is try to manage that complexity by putting into place policies and systems, and utilizing management tools. One of those tools is strategic planning (Bryson, 2011, p. 160). To examine the role of strategic planning and strategy making in economic and community development, it is helpful to understand how it was first introduced to the discipline, the earliest models used in the field, some intermediate 24 models, and then a new breed of strategic planning models that are beginning to emerge in economic development. Introduction of Strategic Planning into Economic Development The term strategy was first used in a military context to describe a plan for winning a war, distinguishing the grand war-winning plan from the tactics used to win specific battles (United States Department of Agriculture, 1995). By 1920 industry executives had begun adopting the language of war and began using tools like the Harvard Policy Model in their first attempts at strategic planning (Blackerby & Blackerby, 1995.) Kwon, Berry, and Feiock (2009) noted that the public sector has borrowed a great deal from private-sector approaches to strategic management (p. 974), and one of those tools, strategic planning, arrived on the scene in industry during the 1960s and within a few decades made its way into schools, universities, and municipalities (Hamilton, 2007, p. 44). Blair (2004) pinpointed the 1980s and 1990s as the time in which many communities began to create specific plans for economic development and that the many planning approaches and techniques used were those that had already been being applied in the business sector to help businesses establish market position (p. 103). Some of the first signs of strategic planning in the public sector can be seen in the use of the tool by municipalities (Denhardt, 1985; Dodge & Eadie, 1982; Eadie, 1983). Poister and Streib (2005) researched the 20 years or so since strategic planning first entered the public-sector and found that 40% of U.S. municipalities were engaging, or had recently engaged, in a strategic planning effort. 25 With so many municipalities doing strategic planning, there is no wonder that a cottage industry grew as consultants began to sell their wares to communities to assist them with strategic planning. Sensing a need to assist civic leaders considering strategic planning, organizations like the Cooperative Extension Service developed resources to help local communities navigate the complexities of the strategic planning process and help them decide whether they should hire a consultant or conduct the planning on their own (Bolton & Guest-Jelley, 2011; Martinelli, 2006). Early Models of Strategic Planning in Economic Development For some time, strategic plans for communities have looked a lot like they did for corporations. Some cities adopted the language of the corporate sector wholesale and proposed that what communities needed was a business plan that provides market analysis, identifies products and services, outlines an operational plan, and makes financial projections (Weissbourd & Muro, 2011). Sales-oriented terms like negotiation and deal making have even found their way into the language of economic development in strategic planning (Fainstein, 1991). Others models have been built on tried-and-true private-sector tools like analyzing strengths, weaknesses, opportunities, and threats, also known as a SWOT analyses (Zavadskas, Turskis, & Tamosaitiene, 2011). In the 1990s, Berry (1994) provided insights on a very business-like motivation for municipalities to engage in strategic planning. He saw one of the primary motivators for adopting strategic planning as an increased emphasis on fiscal conservatism and the desire to better manage limited resources. 26 It is no wonder early examples of economic development strategic plans were dominated by a business mindset with executive committees often comprised of the community’s captains of industry who drove these initiatives. A 1983 article in the Philadelphia Enquirer, for instance, mentioned that the Greater Philadelphia’s economic development strategic plan was being helmed by a group made up of “chief executive officers of the region’s largest corporations” (Collins, 1983). Even small town strategic planning efforts reflected a very business-like focus. In the rural community of Lebanon, Indiana, the female mayor, who was leading the city’s economic development strategic planning effort, was referred to as the “She-E-O,” a play on the term CEO (Miller, 1985). And in perhaps the ultimate example of business-influenced economic development strategic planning, in 1986 a subsidiary of the Walt Disney Corporation, the Disney Development Corporation, led an economic development strategic planning effort for central Florida (Vaughn, 1986). Even some of the early scholarly work on strategic planning in economic development drew lessons from business magazines like Fortune and Business Week (Eadie, 1983), and few observations were made about how strategic planning in the public sector might differ from the way it is implemented in the private sector. Evolving Models of Strategic Planning in Economic Development In the late 1980s and early 1990s, scholars like Bryson and Roering (1987) gave thoughtful consideration to some differences between corporate strategic planning models and the ways in which they may need to be adapted for the public sector. In response to the growing recognition that corporate models did not quite fit communities, 27 scholars and practitioners began to experiment and innovate, resulting in some new approaches. This was the time when strategic planning in economic and community development began to come into its own with several new models and frameworks coming out of the federal government and Cooperative Extension Service. The U.S. Economic Development Administration (EDA), an agency of the Department of Commerce, began to require Comprehensive Economic Development Strategy (CEDS) to be completed by regions requesting certain grants from the EDA. They outlined seven different components to be included in the CEDS (U.S. Department of Commerce Economic Development Administration, n.d.) including: (a) background of the economic development situation in the region, (b) analysis of the economic development problems and opportunities in the region, (c) goals and objectives for the region, (d) demonstration of community and private sector participation, (e) list of strategic projects, programs, and activities, (f) plan of action, and (g) proposed performance measures. Also during this timeframe, researchers began to develop frameworks for understanding communities better that informed strategic planning in economic and community development. Many of these models were developed at land grant universities and disseminated to local communities through the Cooperative Extension Service. One of these models, Take Charge (Hein, Cole, & Ayres, 1990), was a program developed by a collaboration of 12 different land grant universities. The program provided detailed instructions for community-based strategic planning with the goal “to enable leaders, decision makers, and residents in small communities face the future (Reed & Blair, 28 1993). The program was designed to facilitate community conversations around three questions: (a) where have we been, (b) where are we going, and (c) how do we get there? One characteristic that these models had in common was that they all started with essentially a blank slate, asking the community to envision the sort of future they desired. These models were also highly democratic with emphases on the full participation of the citizenry, rather than only the corporate-heavy board models of earlier times. About this same time, the Community Capitals (Emery & Flora, 2006, pp. 20–21; Flora, 1992) model began spreading as a framework for strategic planning in communities. Community Capitals provided a way to analyze community and economic development efforts within a systems framework that includes seven different capitals: (a) natural capital, (b) cultural capital, (c) human capital, (d) social capital, (e) political capital, (f) financial capital, and (g) built capital. Researchers at Oklahoma State University (Woods & Sloggett, 1988) development materials to assist communities considering economic development strategic planning and provided tools to help guide their efforts; they outlined steps for building an economic development strategy: (a) establish a steering committee, (b) obtain technical assistance, (c) develop basic data, (d) review economic alternatives, (e) analyze key issues, (f) identify financial resources, (g) set priorities, and (h) implement the plan. This evolutionary era in economic development strategic planning began with the recognition that the private sector models were not a perfect fit in this new context, and out of that recognition, new models and procedures emerged. These innovations where characterized by processes that were much more democratic as well as reflective of the 29 systemic view of communities. This was also the time in which scholarly interest began to be evident, especially among researchers at land grant universities with specific interest in taking the research of the academy and applying it in practice. The focus of these evolving models represented quite a departure from the early examples of strategic planning in economic development. These models were focused on democratic processes while the earlier models were primarily concerned with efficiency. The scholarly foundation of the models from this era came primarily from sociology and public administration as compared to the business and management scholarship that undergirded the early models. Emerging Models of Strategic Planning in Economic Development Like in any field of practice or academic discipline, new thinking occurs, experiments are conducted, and new models emerge. Mintzberg (1994) was one of the early voices to observe that strategic planning, as it had come to be known, seemed to be less about innovation and more about operation. He suggested that most strategic planning was being used more to align existing strategies rather than to create new ones and identified three primary fallacies of traditional strategic planning models. First, he stated that strategic planning assumes that the world stays still while the planners plan, rather than building in a mechanism for flexibility. Second, he identified a detachment between planning and operations. All of the strategic thinking is done at the top of the organization, detached from operations. Mintzberg’s suggestion was that most strategic planning efforts were too formalized and organized into inflexible hierarchical structures. 30 Ten years later, researchers like Blair (2004) were noting that nonbusiness users of these traditional approaches and tools were realizing that significant changes had to be made to these models, including the addition of new ways for citizens to participate more fully, a true “bottom-up” methods rather than the top-down-only model from industry (p. 103). Contemporary scholars (Morrison, 2012a, p. 156; Robichau, 2010, p. 38) have gone so far as to claim that traditional, business-born strategic development just does not work, or at least work well, in the context of economic development, and new strategy-making models and tools have begun emerging within the field. Going even one step further, Robichau’s (2010) research found that strategic planning, as it has been being conducted, might not even be making a difference. His findings indicated that in municipalities with written economic development strategic plans; there is no statistical difference in unemployment rates as compared to municipalities that do not have a plan (p. 38). In reaction to these converging opinions that economic development strategic planning, as it has been primarily practiced, is less effective than it could be, some new models and tools have emerged. Industry cluster analysis and human capital-based approaches, for instance, distinguish economic development-related strategic planning from the tools and models that were carried over from the traditional military and industry-based approaches and from the blank-slate sort of models promoted in the 1990s (Chrisinger, Fowler, & Kleit, 2012; Feser, 2009; Nolan, Morrison, Kumar, Galloway, & Cordes, 2010; Rindermann, 2011; Wolf-Powers, 2012). These analytical tools are, in some instances, shortcutting the established economic development strategic planning process. An industry cluster, analysis, for instance, might lead to a cluster-based strategy 31 focusing on growing a narrow slice of a local, regional, or state economy. As an example, Tucson, Arizona has adopted a medical diagnostics cluster strategy (Wichner, 2013) and the City of West Palm Beach, Florida is banking on economic growth centered on media arts (Miller, 2013.) This emphasis on building strategy from existing assets rather than focusing only on deficits is another characteristic of these emerging models. Kretzmann and McKnight (1996) were some of the first researchers to suggest a framework that concentrates on existing assets and building from those assets. These alternatives to traditional strategic planning have been called open source economic development, (Merkel, 2010), organic strategic planning (McNamara, 2010), and strategic doing (Hutcheson, 2008; Hutcheson & Morrison, 2012; Walzer & Cordes, 2012), and distinctions between previous models of strategic planning and these emerging models have received an increasing amount of attention in the literature. Some of these distinctions are drawn from the notion that the most effective organizational structure for strategy making efforts in economic development is the network (Barnett & Rodriguez, 2006) rather than the top-down, command-and-control structures of traditional strategic planning. Morrison (2012) noted additional differences, proposing that these emerging models emphasize strategic thinking more than strategic planning and iterative and agile processes rather than mechanistic, linear ones. Morrison also noted that metrics in these newer models are seen more as tools for learning rather than as a means of accountability. Lastly, Morrison saw strategy execution as decentralized among many organizations rather than centralized within any single organization. Markey, Connelly, and Roseland (2010) suggested contemporary local 32 economic development as requiring planning frameworks that include shared decisionmaking among the multiple stakeholders, immediate targets, and metrics to track progress (p. 8) and Rivera, Soderstrom, and Uzzi (2010) pointed to networks as a means for managing complexity (p. 108). As suggested earlier, efficiency is the term that best describes the orientation of the early models, and the evolving models clearly took on a democratic focus. These emerging models seem to be best characterized and oriented toward innovation. The leaders for most of these emerging models are, however, for the first time coming from within the new but growing community of economic development scholarship as opposed to the management perspective of the early models and the sociological and public administration discipline that influenced the evolving models. The body of literature that documents these various models and processes for economic development strategy making is largely descriptive in nature with no apparent empirical research on either the effectiveness of these models with regard to the variables used, methodologies employed, or the outcomes considered to measure their effectiveness. Table 2 provides a summary of the orientation, thought leadership, and tools of the early, evolving, and emerging models of strategy making in economic development. 33 Table 2 Characteristics of Early, Evolving, and Emerging Models of Strategy Making in Economic Development Orientation Thought Leadership Tools and Frameworks Early Models Evolving Models Emerging Models Efficiency Democratic Participation Innovation Business Sociology Economic Development Management Public Administration Business Plans CEDS Market Analysis Take Charge SWOT Community Capitals Open Source Economic Development Strategic Doing Contributions From the Theories of Strategy Formation, Collaborative Governance, and Social Innovation Since these emergent models seem to less about planning, even the term strategic planning does not adequately communicate the practice. With that in mind, strategy making becomes the more apt description. During the earliest stages of the literature review, the notions of strategy making, networked-based organizational structures, and multiorganizational, decentralized execution helped to uncover a trio of theories that represent potential building blocks for the new theory explored in this research. This section of the literature review considers contributions from the theories of strategy 34 formation, collaborative governance, and social innovation to economic development strategic planning. Strategy Formation The term strategy is a ubiquitous one, used on ball fields and battlefields as well as boardrooms, yet there is little consensus on how a strategy is developed or even if it is something that can be developed, as opposed to something that just emerges (Tapinos, Dyson, & Meadows, 2011). Mintzberg’s (1978) seminal work on strategy formation pointed out that what people know about strategy from the literature is largely theoretical rather than empirical (p. 934). Thirty-five years later, the literature on strategy formation remains descriptive. No collective theory of strategy formation coalesces in the literature, but several more contemporary researchers identify various characteristics and qualities of strategy formation. Feser (2012), for instance, argued that the functions of planning and strategy making are distinct and different from one another and introduced the term strategic intuition as a more accurate description of how strategy is formed (pp. 10–11). Parnell (2008) further parsed the term by differentiating yet another aspect, strategy diffusion, to explain the trajectory a strategy takes. One of Sminia’s (2012) contributions to the understanding of strategy formation is the suggestion that the real way strategies are formed lies somewhere between intentional strategy planning and the how strategies emerge. Sminia explained that this phenomenon occurs because of the many unexpected variables that can emerge during the strategy formation process (p. 97). Sminia also examined both process theory and process methodology to shed light on strategy formation and concluded that strategy 35 making might best be thought of as a process-diagnostics function in which leadership is constantly evaluating the emergent path the organization is on, determining whether that path is favorable or not, then evaluating whether deviation from this path is needed or even possible (p. 116). Although Sminia’s work is informative, its relevance to this research is questionable. These scholarly contributions are focused on strategy within a single organization, like a business, in which firm leadership exercises some level of control over organizational resources. That same dynamic may not be present in a community. Although Rindova, Dalpiaz, and Ravasi (2011) also examined strategy formation within the context of a single firm, their research is rooted in the field of cultural sociology that may have more transferability to this research. In their work they thought of a society being built upon specific values, assumptions, beliefs, and expectations that represent a toolkit that can be used for strategy formation. Those who form strategies and seek change draw from the toolkit available to them as a means of forming strategies. One specific aspect of this research that may be most relevant to strategy making in economic development is that having a toolkit allows for a repertoire of tools that can be drawn upon as needed so that a strategy formation process can be flexible and iterative (Rindova et al., 2011, p. 422). Evidence that an iterative approach to strategy may be valid goes all the way back to Lindblom’s (1959) theory of incrementalism in which public actions are most effective when they occur incrementally rather than in one fell swoop. A slight adaption of this theory leads to iterativism, the notion that the most effective governance process may be those that focuses less on one-time interventions 36 like new legislation and more on iterative steps that progress incrementally with nimbleness that can allow for changing course quickly when needed. Rindova et al. (2011) suggested that effective strategy formation processes are those that that draw from the values, assumptions, beliefs, and expectations of the culture in which they are being enacted and that those very same values, assumptions, beliefs, and expectations are used as tools, as needed, to adapt the strategy as it is formed and assure flexibility in the process. Johanson (2009) is one of the few researchers to consider strategy formation outside the scope of industry. Although Johanson’s examinations of the phenomenon were still within the context of a single organization, that organization was a public agency. Johanson acknowledged some of the same factors as the other researchers including the notion that unknowable and unstable variables must be accounted for when forming strategies. He pointed to strategic governance as a means to manage this uncertainty and defined effective strategic governance as the ability for the public agency to form collaborative, interorganizational networks to share in the governance of strategy formation and execution (p. 887). Collaborative Governance The interorganizational nature of a community creates some significant challenges to governance. As discussed earlier in this literature review, economic development occurs in a multiorganizational context in which nobody can tell anybody else what to do (Morrison, 2007, p. 5), and the traditional command-and-control models of governance do not work in this context (Ospina & Saz-Carranza, 2010, p. 431). A 37 typical economic development strategy initiative, even in a small community, can involve dozens of organizations, each with their own cultures, values, perspectives, and priorities. The rural Arkansas community, where men like Sid and Doc once made the decisions about how to grow their economy and improve the quality of life, is now part of a regional, multicounty organization charged with economic development. This group brings together representatives from the dozens of municipalities in the region and the various organizations that have a stake in the future of this regional community (North Central Arkansas Regional Economic Development, n.d.). The lists of suggested economic development stakeholders (Clarke, Huxley, & Mountford, 2010; Pammer, 1998) can be extensive. The best chance for getting anything accomplished in this environment is through collaborative governance (Ansell & Gash, 2008), a notion confirmed by a number of scholars including Kwon, Berry, and Feiock (2009) who echoed Johanson’s observation that strategy formation in the public realm can be enhanced by collaboration (p. 968). Olberding (2009) added to the evidence that collaborative governance contributes to the effectiveness of economic development strategy making with a review of scholarship related to collective action and cooperative behavior as a means for productivity gains and the effective use of resources in communities (p. 401). In an effort to describe how collaborative governance should be organized, Merkle (2010) articulated a pathway to collaboration that is characterized by networked organizational structures. Merkle also suggested that one of the compelling reasons for 38 governing within a collaborative network is because it is an effective and efficient means of connecting existing assets relevant to economic development (p. 6519). Emerson, Nabatchi, and Balogh (2012) also pointed out that the collaborative governance is often characterized by a network-based organizational structure that is optimal for building trust and that trust among the actors within the network has been found to be an instrumental factor in organizational effectiveness evidenced by reduced transaction costs, improved investments, more stability in relationships, and greater stimulation of learning, knowledge exchange, and innovation (p. 13). Poister (2010) also linked collaboration and network effectiveness. Ospina and Saz-Carranza (2010) added to the scholarship of collaboration by examining leadership in interorganizational action networks and the paradox that can occur in that setting. Their study is concerned with managing dynamics (unity and diversity) inside an interorganizational network as well as dynamics (confrontation and dialogue) outside the network. Their findings include suggesting strategies that network leaders use to accomplish the work of the network. These strategies include (a) strategically facilitating the interactions of the network members, (b) cultivating personal relationships among network members, (c) promoting openness among network members, (d) strategically managing the network’s credibility to external stakeholders, (e) working at various levels of action with external stakeholders, and (f) cultivating multiple external relationships within stakeholder organizations. Olson, Balmer, and Mejicano (2011) found several critical factors for effective interorganizational collaborations, including: (a) a shared vision and purpose, (b) 39 communication, (c) measurable and achievable targets, and (d) creation of value. Gibson (2011) contributed additional findings that point to how collaborative networks can effectively function. One of his recommendations is that these networks can be most effective when they focus on intermediate outcomes or “small wins” as well as longerterm, larger-in-scope goals (p. 5). Johnston, Hicks, Nan, and Auer (2011) and (Chiclana et al., 2013) discussed additional characteristics of collaborative governance including the use of consensus as the optimal means for decision-making. In summary, the evidence supporting collaborative governance as an effective means of managing economic development strategy making initiatives points to some specific factors and characteristics. A network organizational structure seems to contribute to effectiveness, and collaborative governance networks seem to be effective in connecting assets and building trust. These networks also have been found to be efficient, and one key to their success is to focus on more immediate outcomes and small wins. Decision-making in collaborative governance networks is best done through consensus. Social Innovation The last theory informing this exploration of effective strategy making in economic development is that of social innovation. Bland, Bruk, Kim, and Lee (2010) saw social innovation as being best accomplished within these collaborative governance networks and suggested that these networks can be specifically designed, developed, and institutionalized to include mechanisms that can facilitate the innovation process (p. 13). One way to think about innovation is through the lens of science and technology, the way 40 in which for instance, an idea for an electronic device is born, goes through the development process, and then makes its way into the marketplace. Innovation is also a way to consider economics, with a focus in increasing efficiencies. Social innovation is a different matter altogether. Mulgan, Tucker, Ali, and Sanders (2007) offered that social innovation involves “innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organisations whose primary purposes are social” (p. 10). Neumeier (2001) reviewed various definitions of the term and came up with a set of central factors of social innovation as they pertain to rural development. First, Neumeier observed that only collective action can lead to social innovations; single individuals cannot do it on their own. Social networks are the organizational structure for social innovations. Second, social innovation is more likely to occur when the focus is on assets rather than needs. Third, social innovation occurs when network actors focus on actually doing something that leads to tangible results (pp. 54–55). Oliveira and BredaVazquez (2012) were concerned with the application of social innovation theory in urban development and came to many of the same conclusions as Neumeir did for a rural context. Oliveria and Breda-Vazquez also suggested that social innovations are more effective when the involved actors are heterogeneous and that this diversity can lead to gains in diffusion and sustainability (p. 527). Mere involvement of a diverse set of actors may not be enough, however. Bouchard’s (2012) work in social innovation found that effectiveness is enhanced when the work is decentralized among the diverse actors (p. 41 54). In other words, social innovation occurs best when the work is spread out among many. Closely related to social innovation is civic innovation (Hutcheson, 2012) which can be thought of as occurring on a continuum that begins with (a) the acknowledgement phase of mutual awareness then progresses through (b) the exploration stage in which actors share information and the (c) cooperation stage coming next in which actors share resources. Next is the (d) collaboration stage in which the actors may coexecute a project, then finally (e) the innovation phase, which is where actors cocreate something that they could not create on their own. Two other factors are at play in the continuum including the territorial protection notion known as turf which decreases as actors progress through the continuum and the issue of trust which increases as the relationship progresses. In summary, social innovation theory makes a number of contributions relevant to strategy making in economic development, if economic development is considered the social good and strategy is thought of as the innovation. First, the chance for effectiveness is enhanced when the basis of the strategy is assets rather than needs. Second, social innovation is more than an idea; it is action, ideally with very tangible results. Third, social innovation is accomplished best by a diverse set of actors in a network, and fourth, that the work should be widely dispersed among those diverse actors. Although none of the three theories explored have been applied directly to strategy making in the context of economic development, the history of economic development and the entry, evolution, and emerging ways in which strategy making has 42 and is occurring, point toward these notions of strategy formation, collaborative governance, and social innovation as having the potential for providing insights into the research at hand. Table 3 provides an overview of those insights and contributions. Table 3 Summary of Theories Contributing to Strategy Making in Economic Development Strategy Formation Collaborative Governance Social Innovation Diffusion Network Structures Collective Action Intuition Connected Assets Network Based Iterative Focused in Small Wins Asset Focused Accounting for Unanticipated Variables Decision Making by Consensus Focused on Doing (tangible results) Facilitates Trust Heterogeneous Efficient Decentralized Implementation Management of Internal Stakeholders Co-creation Flexible Account for Contextual Values, Assumptions, Beliefs, and Expectations Collaborative Management of External Stakeholders Intra-organizational Contingent Lines of Inquiry for Further Exploring Effective Strategy Making in the Context of Economic Development In weaving together the history of economic development; the examination of the introduction, later evolution, and recent emergence of strategic planning models; and the consideration of the contributions from the theories of strategy making, collaborative governance, and social innovation, several stands of observations begin to emerge and form the lines of inquiry that were used in the gathering of qualitative data. This section of the literature review considers those observations and sets the stage for the formation 43 of the questions that will be explored in the interviews with a panel of experts. Each of the lines of inquiry are identified and summarized in this section of the literature review. Organizational Structure One of the factors identified in the literature was the structure used in organizing the strategy-making initiative. The history of economic development began with no structure, evolved into an institutional structure, evolved further into a multi-institutional structure, and the configurations of both the intraorganizational and interorganizational structures included hierarchies and networks. Recent scholars pointed toward networked organizational structures as being more effective than hierarchical ones. Frameworks Another factor that emerged in the literature was the framework of strategy initiatives, in other words, focusing strategies on mitigating deficits or building on assets. The models and processes that emerged during the evolutionary era of economic development strategic planning indicated that the asset-based framework is more effective than one focused on liabilities. Scholarship from all three contributing theories, strategy formation, collaborative governance, and social innovation, confirm the effectiveness of this asset-based orientation. Processes Planning and doing are two different components of the strategy making process and two different processes that can lead to different levels of effectiveness. According to the literature, a process that integrates planning and doing iteratively rather than as separate and distinct activities is more effective. This integrated, doing-based approach is 44 noted in most of the emerging models of economic development strategy making and confirmed in the social innovation literature as more effective than linear processes (planning followed by doing). Timeframe Some strategy-making efforts tend to focus mostly on longer-term goals while others stress the importance of shorter-term wins. The scholarship of collaborative governance points to the importance of short-term wins, and the emerging models of economic development strategy making also point to this approach as a priority and as a predictor of effective strategy-making effectiveness. Implementation When it comes to moving into action, the literature indicates that strategy initiatives in which tasks are shared among a wider group of stakeholders is a more effective approach than when implementation tasks are held by a smaller group. Both the preinstitutional era of economic development as well as they early institutional period had implementation centralized within a small group or a single organization. Although the evolutionary models called for more democratic participation, that broader involvement was primarily evident in the planning phases rather than the implementation phase. Social innovation theory urges decentralized implementation as a key to effectiveness. Conclusion The world has changed a great deal from Sid and Doc’s day, including the way in which communities grow. But their generation represents the beginnings of how civic 45 leaders took deliberate actions to improve the lives and livelihoods of their selves and their fellow residents. This literature review traces the history from those early days characterized by a handful of elites stepping up as stewards, through the institutionalization of civic functions like economic development, to the adoption and adaptation of strategic planning as a means of dealing with increasing complexity. Strategic planning, which entered into the field of economic development by way of the corporate sector, evolved to include more democratic models. Lately a third wave of change is evident by emerging models characterized by innovation as the primary orientation for strategy making. The notions of strategy making, collaboration, and innovation pointed toward further exploration of the contributions from the theories of strategy formation, collaborative governance, and social innovation. Finally, from this examination of the history of economic development, the evolution of strategic planning, and the contribution of this trio of theories, five contingent lines of inquiry emerged to help frame the proposed grounded theory research into effective economic development strategy making: (a) organizational structure, (b) frameworks, (c) processes, (d) timeframe, and (e) implementation. Although these lines of inquiry point toward some possible factors of effective strategy making, they served merely as starting points in the collection of qualitative data. These factors were explored and expanded upon, and additional factors emerged during that process. The emergent factors, which will be discussed in Chapter 4, along with the factors identified in the literature review, were tested in the quantitative phase of the study. 46 The nature of a grounded theory research suggests that little exists in the literature that sheds light on the given research question at hand. This study fills this gap in the literature. The scholarship reviewed and synthesized in this chapter established the context for the methodology that was used to make the scholarly contributions explained in Chapter 4. 47 Chapter 3: Research Method Overview of the Research Design The purpose of this two-phase study was to develop and test a new theory of strategy-making effectiveness in the context of community and economic development. This chapter provides an overview of the methodology that was used in the study, including the design for both phases of the research, the research questions and hypotheses, a discussion of the ethical protection of participants, the selection of participants, a description of the research participants, an overview of the data analysis performed, the research design, and how the findings will be articulated in Chapter 4. The research took the form of a mixed method, sequential, exploratory study to develop a framework for understanding effective economic development strategy making. The first phase of the study was a qualitative, grounded-theory exploration of strategy-making effectiveness that collected data from a panel of economic development scholars and practitioners. Phase 2 of the research was a quantitative, quasiexperimental, contrasted-group examination, using the grounded theory construct from Phase 1, to test the new theory among a sample population of individuals who have participated in economic development strategy making efforts. The mixed-method notation for the study was QUAL −> quan, and Figure 1 presents a diagram for the logic of the study. 48 Figure 1. Logic diagram of the study. A mixed-method study was selected because a qualitative, grounded theory-only study would have provided just part of the answer to the research question at hand. The two-phase design resulted in not only a contingent theory but also a theory that was put to an initial test, yielding a more robust understanding of the factors that contribute to effective strategy making in economic and community development. My role in the qualitative and quantitative phases was that of interviewer in Phase 1 and surveyor in Phase 2, both of which can be categorized as observer. Qualitative Phase Design The qualitative component of the study utilized the grounded theory approach to develop a list of factors associated with economic development strategy-making effectiveness, although any of the other approaches to qualitative research could certainly yield interesting results. A narrative approach to economic development strategy-making effectiveness, for instance, might have told the stories of a small number of economic development professionals, perhaps even one, and how they perceived effectiveness. Using the phenomenological approach, a researcher could have looked at communities that have engaged in strategy making after the shutdown of a major employer. A case- 49 study approach could have been designed to examine two different communities that have each used a different method of strategic planning, and an ethnographic approach could describe the norms, beliefs, language, and behaviors of a community that is optimally ready for a strategic planning initiative. The grounded theory approach, however, represented the best fit for the goals of this research and the most effective way to set the stage for the second phase of quantitative research in which the new theory was tested. Creswell (2007, p. 78) pointed out that the grounded theory approach is appropriate when the researcher is relying primarily on the views of the participants imbedded in the phenomenon being studied, making this approach particularly appropriate for the goals of this research. The setting for the qualitative phase of the study was the community of practitioners and scholars with expertise in economic development strategic planning, and the setting for the quantitative phase was a community of individuals who have participated in economic and community development strategy initiatives. Further discussion of the setting is included in this chapter’s section on the research participants. Quantitative Phase Design This phase of the study was a quantitative, quasiexperimental, contrasted-groups designed to measure the perceived effectiveness of economic development strategy making. The contrasted-group design was selected because the research questions focused on differences between individuals belonging to two different groups: (a) those who had participated in economic development strategy making initiatives they perceive as having been effective and (b) those who had participated in economic development 50 strategy initiatives they perceive as having been ineffective. I was able to assign participants to the two contrasting groups using a feature of the online survey tool in which each scenario (effective examples and ineffective examples) was randomly presented to participants. This component of the design is discussed in greater detail later in this chapter. Research Questions and Hypotheses The qualitative phase of the study informed the development of the hypotheses that were tested in the quantitative phase, and the literature review informed the research questions that were explored in the qualitative phase. The following preliminary research questions guided the literature review and were further explored in the qualitative phase: RQ1 (qualitative): What are the factors that contribute to strategy making in the context of local economic development? RQ2 (quantitative): Among individuals who have participated in local economic development strategy making initiatives, is there an association between perceived effectiveness of the initiatives and the factors identified in the qualitative phase? The findings of the qualitative analysis determined the independent variables for the quantitative phase. The literature review research indicated that the theories of strategy making, collaborative governance, and social innovation represented constructs that were related to the research questions at hand. They, then, informed the contingent lines of inquiry that were explored in the qualitative phase. The research design included the expectation that should those factors hold true during the qualitative data collection and analysis, they would inform the independent variables that would be explored in the 51 quantitative phase. Also, if additional factors emerge from the qualitative data, they too would be included as independent variables. The single dependent variable was strategymaking effectiveness and was operationalized in a survey item that provided respondents with a scale for effectiveness and ineffectiveness. Drawing on the theories and models from the literature, each of the contingent independent variables were also operationalized in survey items. The following were the null and alternative hypotheses associated with the contingent lines of inquiry. The final hypotheses were constructed after the qualitative data had been gathered and analyzed. The research design included an assumption that if these contingent factors held up in the qualitative phase, they would remain. If they did not, they would be eliminated from the quantitative phase. If additional factors were identified, they too would be used to construct hypotheses. Organizational Structure H0: There is no correlation between strategy initiative effectiveness and network organizational structures. H1: There is a positive correlation between strategy initiative effectiveness and network organizational structures. Frameworks H0: There is no correlation between strategy initiative effectiveness and assetbased frameworks. H1: There is a positive correlation between strategy initiative effectiveness and asset-based frameworks. 52 Processes H0: There is no correlation between strategy initiative effectiveness and iterativebased processes. H1: There is a positive correlation between strategy initiative effectiveness and iterative-based processes. Timeframe H0: There is no correlation between strategy initiative effectiveness and shortterm wins. H1: There is a positive correlation between strategy initiative effectiveness and short-term wins. Implementation H0: There is no correlation between strategy initiative effectiveness and decentralized implementation. H1: There is a positive correlation between strategy initiative and decentralized implementation. Once the final list of factors was determined, each of the independent variables was operationalized in survey items that provided respondents with a scale. A copy of the survey can be found in Appendix C. Ethical Protection of Participants In order to assure the ethical protection of participants, Institutional Review Board (IRB) approval was sought and achieved prior to the collection of any data. Also, participants were informed that their responses were anonymous and presented with an 53 overview of the study and a confidentiality statement. The IRB approval reference number is 08-01-13-0314292 Protection From Harm In research involving human subjects, participants may not be exposed to physical or psychological harm (Leedy & Ormrod, 2005). McNabb (2002, p. 28) provided a detailed description of this harm as including physical, cultural, psychological distress as well as physical pain. This research involved voluntary in-person and telephone interviews as well as an electronic survey. None of the participants were exposed to any sort of physical or psychological harm during the course of their participation. Protection of Participants The names and the organizational affiliations of the panel of experts asked to be interviewed in the qualitative phase were included in the earlier research proposal to demonstrate their credibility as experts in their field. Although the nature of the questions asked of them was not highly sensitive in nature, the participants were still offered confidentiality and anonymity. Participants will be granted access to the findings of the study, but to ensure confidentiality, a protocol will be put in place that will prohibit any one participant to view any other participant’s individual responses. For the qualitative phase, full confidentiality and anonymity was granted to the survey participants. No names or any other attributable identifiers were assigned to survey responses. Informed Consent For the panel of experts, the individuals interviewed were provided with an informed consent form sent to them electronically including a statement that their return 54 electronic communication indicating their willingness to participate and as an expression of their consent. Survey participants were also provided with an electronic consent form including a statement that their participation in the survey would serve as their consent. Right to Privacy Both sets of participants in this study had the right to privacy. No specific comments or responses were attributed to any one individual or in a manner in which others might assign particular data to a specific individual. Researcher Bias The goal of this study was to add to the body of knowledge about strategy making in economic development and to promote social change by providing civic leaders with research-based information to help them make better-informed policy and resource decisions to grow their economy. As a person who is directly involved in economic development and the principal investigator of this research, I understand the importance of recognizing and addressing any research bias. Creswell (2007) suggested several strategies for addressing researcher bias including both clarification of bias and member checking. Member checking was accomplished by asking the panel of experts to review the factors identified in the qualitative research. Also, the semistructured interviews and survey protocols included objective, nonleading questions. An additional strategy for addressing researcher bias was to continuously identify potential areas of bias during the data review and analysis. I attempted to separate my perspective as someone with knowledge in this field from my role as researcher. Of course, this bifurcation is not totally possible but diligent attention to that separation and 55 how it could impact the direction of the research was paramount. I also used open coding when analyzing the qualitative data. Corbin and Strauss (1990, p. 423) noted that open coding is an effective strategy to mitigate against subjectivity and bias. Identification and Selection of Participants Research participants were selected through consultation with administrators of the University of Oklahoma Economic Development Institute (OU/EDI) and the Director of the Purdue Center for Regional Development (PCRD). I provided each administrator with the criteria for participants, and they each, in turn, provided me with data and information that led to the identification of the participants. In the case of the panel of experts, these data came in the form of specific names and contact information. For the survey participants, the data and information were in the form of contact lists which includes email addresses. The participants for the interviews in the qualitative phase were selected in consultation with OU/EDI faculty, and the participants for the quantitativephase survey were selected in consultation with the PCRD Director. Since I have an affiliation with both universities, some of the participants from both phases knew me. Some of the participants in the qualitative phase were colleagues, and some of the participants in the quantitative phase may have been those with whom I have worked on collaborative projects. Some may also have had me as an instructor at some time in the past. Research Participants For the qualitative phase of the study, participants were drawn from a sample population of individuals who have specialized expertise in economic development 56 strategic planning, specifically those who are scholar–practitioners, teaching and doing research in this and related topics as university faculty or as professional development educators while also having practical experience in designing and executing economic development strategic planning efforts. This specialized expertise serves as the eligibility criteria. Those who met the criteria were eligible, and those who did not meet these criteria were ineligible. According to Patton (2002), qualitative inquiry usually includes a relatively small, purposefully selected sample that focuses more on depth rather than breadth of data. Patton also pointed out that unlike in quantitative statistical sampling, where bias is considered a weakness, bias can be a strength in qualitative sampling (p. 230). One of the multiple sampling strategies explained by Patton, and the one that aligns best with this study, is theoretical sampling. Patton suggested that this is often a good fit for groundedtheory research (p. 239). Another sampling strategy that, although not mentioned by Patton, seems to match the goals of this research, is expert sampling described as involving the assembly of a sample of subjects with known expertise in a specific area. The group is sometimes referred to as a “panel of experts” (Trochim, 2006). Since the goal of this research was to develop a theoretical construct of economic development strategy-making effectiveness, drawing from this specialized population made a good deal of sense. The sample was drawn from my professional network of colleagues. Creswell (2007) recommended a sample of 20–30 individuals for a grounded theory study and proposed that that is a good range to assure a well-saturated theory (p. 57 126–128). Patton did not offer a specific range but recommended that the researcher set a minimum sample size based on expected, reasonable coverage of what is being studied. Patton also suggested that the researcher establish criteria that serve as a sort of alert that the sample size is adequate (p. 246). Population size is difficult to determine but is likely quite small. The sample size of 20–30 as recommended by Creswell may, in fact, be larger than the total population. Based on the researcher’s familiarity with the community of scholar practitioners, a good faith estimate is that the total population is likely 15–20; thus the minimum sample size was 10. I recruited from scholar practitioners associated with the following organizations: International Economic Development Council, University of Oklahoma Economic Development Institute, and the Purdue Center for Regional Development. For the quantitative phase, participants were drawn from the population of individuals who have participated in economic development strategy initiatives. This population is likely quite large and widely dispersed. For instance, over several months during 2009, 35 individuals from 17 different organizations worked together to create a set of policies and strategies to grow the economy of Portland, Oregon (City of Portland, 2009), and in 2011, representatives from tiny Roma, Texas engaged in a similar effort to plan for economic growth in the Texas Rio Grand Valley (USDA Rural Development, 2011). Across the United States, in both rural regions and large metropolitan communities, it is likely that thousands of individuals participate in this sort of strategy work focused on economic development. Besides local and multicounty regions like 58 Portland and the Rio Grand Valley, economic development planning is done at other levels—statewide, multistate regions, national, and even internationally. Getting an accurate estimate of the specific size of this population is difficult, but a few facts may be helpful in better understanding the scope of the population. According to information available from Colson (2008), there are an estimated 13,000 economic development organizations in the United States, each representing a local or regional community. Assuming that, at some point, they all engage a group of stakeholders in a process to do policy planning, the total population for which this research is relevant, numbers in the many thousands. Since research involving this entire population would be infeasible, a sampling strategy was necessary. The Purdue Center for Regional Development (PCRD) provided access to a convenient sampling frame in its database of over 9,000 individuals, from across the United States, with some connection to economic development, a great many of whom have likely participated in strategy development efforts. The sample was drawn from this population of 9,000. The sampling population met the following criteria: (a) individuals who were in the PCRD contact database and (b) individuals who had likely been engaged in one or more economic development strategy making initiative within the last 5 years. For this quasiexperimental phase of the research, a nonprobability sample design was used and a purposive sample, specifically, which could be classified even further as a heterogeneous sample and an expert sample. My subjective judgment led me to the conclusion that this purposeful sample was adequate for generalizing to a broader 59 population, and the following are some of the characteristics of the sample that helped lead to this conclusion. The sample includes individuals from over 30 states in the United States, from both small and large communities, and with a number of organizational and institutional affiliations. A random sample of 300 was drawn from the mailing list. One issue that emerged when sampling only organizations in the PCRD contact database is that there is a possibility that since all of the units were directly connected to PCRD, they may have been predisposed to have at least some level of interest in models for strategy development taught and promoted by Purdue. In order to widen the sample beyond just these 300, a variation of the snowball sample (Wasserman, Pattison, & Steinley, 2005) was also employed. In the affinity organizations variation (Sadler, Lee, Lim, & Fullerton, 2010) of the snowball sample technique, the primary recipients of the survey are invited to forward the survey onto other individuals who meet the stated criteria (i.e., those who have participated in a strategy development process within the last 5 years) and who are affiliated with their own organization or with another relevant organization. Expanding the population beyond just the original 300 helped to make the findings more generalizable to the broader population. Informed consent was requested from participants in both the qualitative and quantitative phases. The nature of the data gathering process did not require a formal procedure for exiting the study. Participants in the qualitative phase were sent a summary of findings upon completion of the study, and participants in the quantitative phase were provided instructions on how they can access the summary of the findings once they are 60 available. Data were collected using Qualtrics, an online survey tool. Once collected, the data were coded and imported into SPSS for analysis. Data Analysis Qualitative Data Analysis For the first phase of the research, I utilized qualitative analysis software. Buchanan and Jones (2010) provides insights on the efficacy of using software programs for interview data and concludes that it is a valuable aid to reduce the complexities of qualitative research. The authors suggested that grounded theory methodologies in particular are well served by these programs’ capacities to help bring to the surface concepts and themes from the data. Data analysis spiral (Creswell, 2010, pp. 150–151) served as the framework for data analysis. Creswell noted that grounded theory analysis typically includes three phases of coding: open, axial, and selective (p. 160). Patton (2002) pointed out that the grounded theory approach calls for inductive analysis (p. 452); and this spiral approach seemed inductive, indeed, and therefore an appropriate framework for this study. Quantitative Data Analysis For the qualitative analysis data was examined using bivariate analysis and in order to measure the strength of the relationships, correlation coefficients seemed appropriate (Frankfort-Nachmias & Nachmias, 2008, p. 362). I used Spearman’s rho test to examine relationships between the variables as well as the strength of relationships. The variables tested in the study included one dependent variable (strategy-making effectiveness) and several independent variables (that were determined after the 61 qualitative phase) and correlations were used be determined for all of the independent variables so there were multiple correlations. The statistical analysis was performed using SPSS and the results are displayed in tables that can be found in chapter 4. Mixed Method Design Grounded Theory Design Data for the qualitative, grounded theory phase were collected through interviews, in person when possible, and electronically though telephone when in-person interviews were not feasible. The interview protocol, including semi-structured interview questions and follow-up prompts derived from the literature review, is included in Appendix A. A primary assumption of the study was that the sample population for the qualitative phase would have relevant knowledge in the areas of inquiry and would answer truthfully. Potential limitations of this phase was the difficulty in making generalizations from grounded theory research but since this was a mixed method study, the new theory was tested in the subsequent quantitative phase, allowing for some level of generalization and addressing that limitation. Validation presented another potential issue to the qualitative phase so the research employed both member checking and clarification of researcher bias as strategies for addressing validation concerns (Creswell, 2007). More information about these validation strategies is discussed in the data validation and legitimation section of this chapter. Participants in this phase of the research were recruited via an email inviting them to participate. Included in the email was be a statement detailing the specific disclosures, rights, and expectations deemed required as a result of the classification obtained during 62 the human subjects review. Participants responded via return email indicating their willingness to participate and were also invited to call by phone with any questions they may have had. The final protocol also detailed how the interviews were recorded, transcribed, and stored. I obtained approval from the Walden University Institutional Review Board (IRB) for the protocol. Interviews were recorded using a Livescribe pen. All data files were backed up on the university’s servers (P. Smoker, personal communication, July 13, 2012). The interview protocol and instrument used in this phase of the study can be found in Appendix A. This instrument was designed using the findings from the literature review. Quasi-Experimental Design In the quantitative, quasi-experimental, contrasted-group phase, data were collected via an electronic survey in which participants were asked to provide answers related to their experiences in economic and community development strategy making initiatives. Ordinal-level data were collected for both the dependent variable and the independent variables and ranking scales were used to measure both the dependent and the independent variables In order to establish content validity the instruments were developed by drawing on the findings of the literature review. To establish empirical validity, expected results were assessed against the external criteria established in the literature. The literature also served as the basis for construct validity. Reliability of the quantitative instrument was 63 established using the split-half method as described by Frankfort-Nachmais and Nachmais (2008). The tests for this research were norm-referenced. Although data was gathered from individuals, the real unit of interest was the strategy development processes and the questions to be answered were related to finding out what factors were associated with effective strategy making models. Data collected in the qualitative phase were used to develop a survey instrument to gather additional data in the quantitative phase. Data were collected in this phase via an electronic survey in which participants were asked to provide answers related to their experiences in economic development strategy initiatives. Participants were invited to participate via email with a hyperlink to the electronic survey. Participants were also invited to forward the invitation on to others they felt met the criteria for participants. The electronic survey platform Qualtrics was be used for this research. One feature of Qualtrics is the ability to randomize specific sections of the survey. As discussed earlier, this feature was used to sort respondents into the contrasted groups in a way that half of the participants were asked to respond to the survey based on a strategymaking initiative they perceived as effective, and the other half were asked to consider one they perceive as ineffective. Data Validation and Legitimation In Leech and Onwuegbuzie’s (2010) guidelines for conducting and reporting mixed research they suggest researchers use frameworks such as Onwuegbuzie and Collin’s (2007) Quantitative Legitimation Model for validity issues related to the 64 quantitative phase of mixed method research (p. 65) and Onwuegbuzie and Leech’s (2007) Qualitative Legitimation Model for the qualitative phase of the research. Onwuegbuzie and Collins (2007, p. 302) explain that in qualitative research the traditional terms of research validity have been largely replaced with terms like legitimation, trustworthiness, and credibility and refer researchers to Creswell (2007) for suggested strategies for assuring data validation and legitimation. Toward that end, I employed both member checking and clarification of researcher bias as a means for addressing these issues. Member checking was accomplished by asking the panel of experts to review the factors identified in the qualitative research. As disclosed earlier, I have a great deal of experience with the research topic and to control for researcher bias I designed a semi-structured interview protocol to assure each that the same lines of inquiry were pursued with each participant. In order to establish content validity for the quantitative phase, the instrument developed drew upon the findings of both the literature review and the qualitative phase. To establish empirical validity, expected results were assessed against the external criteria established in the literature. The literature also served as the basis for construct validity. Reliability of the quantitative instrument was established using the split-half method as described by Frankfort-Nachmais and Nachmais (2008). Although the instrument was based on constructs well documented in the literature, this study was the first time these constructs were used together to assess the perceived effectiveness of strategy development processes. To mitigate this particular weakness, the panel of experts convened for the qualitative phase was reengaged and 65 asked to review and provide feedback as to whether or not this collection of constructs, and the resulting instrument, provide an effective means of evaluating perceived effectiveness of strategy making. Havercamp (2008) provides a helpful guide to the use of expert panels for this purpose. Another limitation of the study, as with most research that includes quasiexperiments, was the absence of the traditional means of control, like random sampling. To address this weakness, in the quantitative phase of this research participants were assigned to two contrasted groups. One group was those who had been involved in economic development strategy initiatives they deemed as effective and the other group included those who had been involved in initiatives they perceived as having been ineffective. This group assignment process was randomized using a feature of the online survey tool that randomly presented to participants the two different scenarios, thus resulting in randomly assigned contrasted groups. Findings The findings for the qualitative phase were presented as a set of hypotheses that were then used in the second quantitative phase of the mixed-method plan. Creswell suggests that the presentation as hypotheses is appropriate in grounded theory research (p. 161). The findings of the quantitative phase are presented in both tables in Chapter 4. Summary This chapter has provided an overview of the methodology that was used in the study including the design for both phases of the research, the research questions and hypotheses, a discussion of the ethical protection of participants, the selection of 66 participants, a description of the research participants, an overview of the data analysis performed, the research design, and how the findings are articulated. It also sets the stage for Chapter 4, a discussion of the results. 67 Chapter 4: Results Introduction The purpose of this two-phase, sequential, mixed-methods study was to develop and test a new theory of strategy-making effectiveness in the context of community and economic development. The first phase was a qualitative exploration of the variables associated with economic and community development strategy making. Findings from the qualitative phase were then used to develop and test a set of hypotheses during the quantitative phase. The research question explored during the qualitative phase was, what are the factors that contribute to strategy making effectiveness in the context of local economic development? The quantitative phase was designed to answer the second research question, among individuals who have participated in local economic development strategy making initiatives, is there an association between perceived effectiveness of the initiatives and the factors identified in the qualitative phase? This chapter presents the results of the study and is organized in the following seven sections: (a) setting, (b) demographics, (c) data collection, (d) data analysis, (e) results, (f) evidence of trustworthiness, and (g) a summary. Each section includes a discussion of both the qualitative and quantitative results. Setting The qualitative phase of the study involved collecting data in semistructured interviews. Interviews were conducted via telephone and face-to-face. Interview participants represented several different organizations, and there were no known current personal or organizational conditions that influenced participants or their experiences that 68 may have affected the study results. The same was true of the participants in the quantitative phase. Data in this phase were collected via an electronic survey. The participants were from different places in the United States, representing many different organizations. Demographics Demographics like sex, age, and other personal characteristics were not factors in the design of the study and were not collected in either phase of the research. What is known about the purposive survey sample is that they are likely to have all been adults of working age and include both males and females. The 10 individuals who served as the panel of experts included adults of working age except for one recent retiree. The group included both male and female participants. Participants in the qualitative phase included individuals who have specialized expertise in economic development strategic planning, specifically those who are scholar–practitioners. Participants in the quantitative phase were individuals who have been involved in an economic or community development strategy initiative within the last few years. Data Collection Before the data collection process began, approval was obtained from the Walden University’s Institutional Review Board to conduct research. Approval was received on August 1, 2013 and the assigned approval number was 08-01-13-0314292. In the qualitative phase, data were collected from 10 individuals who served as a panel of experts. Four of the interviews took place face-to-face, with three of those on the campus of Purdue University and one on the campus of Indiana University. Six of the 69 interviews were done via telephone. I conducted the interviews from my office at Purdue University and also from my home office. Those participating in the six telephone interviews participated from six different locations throughout the United States. The interviews were conducted August 6–19, 2013. Each interview lasted from 23–45 minutes. Data were collected in both written notes and audio recordings, using a Livescribe pen and notebook. There were no variations from the data collection plan presented in Chapter 3, and no unusual circumstances occurred. In the quantitative phase, data were collected from individuals who have participated in an economic or community development strategy initiative within the last few years. A total of 108 individuals participated in the survey. A link to the survey was sent via email on August 21, 2013. The survey was closed a week later on August 29, 2013. Data were collected using Qualtrics survey software. As in the qualitative phase, there were no variations from the data collection plan presented in Chapter 3, and no unusual circumstances occurred. Data Analysis In the qualitative phase, audio recordings of the interviews were used to create verbatim transcripts in Microsoft Word. The 10 transcripts were then loaded into Dedoose, an online qualitative research data analysis program. In order to move inductively from coded units to larger representations including categories and themes, I used the data analysis spiral framework (Creswell, 2010, pp. 150–151) that served as the framework for data analysis. Creswell noted that grounded theory analysis typically 70 includes three phases of coding: open, axial, and selective (p. 160). These three phases were integrated into the spiral framework. The process began with data management including developing a secure electronic file system for both audio files and transcript files and then importing the text files into the analytical software. All total, the written data included 56 single-spaced pages with 31,235 words, an amount of data, coincidentally, with approximately the same number of words as this dissertation. The next step in the analysis included reading through all the transcripts several times. To accomplish this, I printed hardcopies so that notes could be made in the margins. The Dedoose program includes a function for memos, but I found the hardcopies and a pen a better way to accomplish this step in the spiral. These memos consisted of short thoughts, ideas, and early concepts that came to mind during these first read throughs. The next step in the data analysis spiral is the describing, classifying, and interpreting loop. The classifying or coding began by applying the factors that emerged in the literature review. These were the initial codes loaded into the analytical program. At this point, I began to review the electronic versions of the transcripts rather than the printed hardcopies. During this review, excerpts from the transcripts were assigned to the preliminary categories and additional categories emerged as well as did subcategories, creating a category tree consisting of “parents” and “children.” The excerpting and coding took place in an iterative fashion with each informing the other, excerpts leading to new codes, and new codes emerging in one transcript being used to help comb though the others in search of other supporting excerpts. Several codes emerged that were later 71 collapsed into another existing code or abandoned because of lack of corroborating data. At the end of the classifying and excerpting process, there was a combination of five a priori and two emergent parent codes for a total of seven, with 11 child codes. Each of the two surviving emergent codes originally surfaced as discrepant cases, each in a different transcript. It seemed particularly compelling and salient, so using the search function in the analytical program, additional data were found leading to their inclusion in the final list of codes. Table 4 includes details of the final list of codes and the number of excerpts associated with each. Appendices D and E include charts of code assignments and co-occurrences. Table 4 Codes and Numbers of Excerpts from the Qualitative Data Analysis Phase Codes (parents and children) Organizational Structure Hierarchies Networks Frameworks Asset Based Deficient Based Processes Iterative Implementation Centralized Dispersed Number of Excerpts 31 9 18 43 41 4 18 18 19 3 17 72 Codes (parents and children) Number of Excerpts 18 Timeframes Early Wins 14 Longer Term 5 Social Capital 17 Readiness for Change 11 Trust 4 9 Metrics Total Number of Coded Excerpts 336 In the quantitative phase, survey data were exported from the Qualitrics program into SPSS. Within SPSS, some data scrubbing was necessary. For instance, one of the artifacts of the Qualtrics program is that text blocks, like instructions, are classified as a “question” although they are not answered. These resulted in some blank rows within SPSS. These blank rows were removed. There were no discrepant cases in the quantitative data. Findings This section discusses the findings of both the qualitative and quantitative phases. For the qualitative phase, findings will be organized by the seven parent codes previously presented. These represent the themes that emerged in the data analysis. The findings of the quantitative data phase focus on the discussion of the statistical analysis. 73 Qualitative Findings Research Question 1 asked what are the factors that contribute to strategy making effectiveness in the context of local economic development? The answer to that question emerged from the literature review and the collection and analysis of the qualitative data. What follows is a discussion of each of these seven factors. Organizational structure. Organizational structure was one of the a priori factors. There was strong evidence in the literature that the way in which a strategy initiative is organized plays a fundamental role in whether or not the effort is effective (Gibson, 2011, p. 5; Merkle, 2010, p. 6,519; Neumejier, 2001, pp. 54–55.) The data gathered during the qualitative phase of the research confirmed the importance of this factor. Organizational structure represented one of the most robust discussion items in the interviews with over 31 excerpts coded within this theme area. Discussion of organizational structure was focused on the ways in which the organizations involved in a strategy initiative worked together and what form the structures take in effective initiatives. Two dominant structures emerged including hierarchies and networks, specifically whether the structure was primarily hierarchical with a clear top and bottom, or more networked with hubs and spokes. The predominant observation among interviewees was that effective strategy initiatives often have some elements of both hierarchical and networked structures, rather than being an either/or proposition. Some of the terms and phrases used to describe hierarchical structures includes “bureaucratic,” “government-driven,” “like when you run a company,” “control,” “clear 74 accountability,” “manage money,” and “you know who your boss is.” In total nine excerpts from the interviews provided insights into hierarchical organizational structures. Twice as many interview excerpts (18) were focused on describing networkedbased organizational structures. Some of the terms and phrases included “grass roots,” “share resources,” “coalitions of the willing,” “glue parts together,” “no organization controlled it” “flat,” “spreads out evenly,” “core group,” “horizontal ties,” “relationships across different entities in the community,” “engage much more broadly with stakeholders,” “managed network,” “quickly spot opportunities,” “larger breadth of knowledge,” and “adaptive.” Several interviewees pointed to the notion that the optimal organizational structure that helps lead to effective strategy initiatives should have elements of both a hierarchical structure as well as a network structure, rather than one or the other. For instance one interview put it this way, “ I would say that the best structure is what I would call a managed network which includes some hierarchical components because typically in the strategy process you are managing money. You have to have some clear accountability.” Another added, “the flat and networked, rather than the hierarchical approach is needed…there does need to be a core group that it is leading it because if it is too horizontal it is more like anarchy.” An example of this dual structure was offered by another interviewee who described a strategy initiative undertaken by a city in the Southwestern United States. In this example, the chamber of commerce was driving the strategy and built a hierarchical structure for accountability but also a flat and adaptive 75 structure that could spot problems quickly. One interviewee summed up the role organizational structure plays as follows, One of the axioms of management is that "structure follows strategy" (similar to architecture's "form follows function"). You can tell a lot about how successful a strategy is likely to be based on how it is organized from the start. Structure provides a window into the mindset of the people driving the strategy process. A structure reveals how the organizing group manages the tension between control and engagement, between being closed and open…effective economic development requires a tight core of collaborative leaders committed to open engagement. The qualitative data gathered about organizational structure confirmed that initial hypothesis that networked organization structures are likely to be more effective than hierarchical ones in the context of economic and community development strategy making. Frameworks. Frameworks was also an a priori factor identified in the literature review. There was strong evidence in the literature that an asset-based framework led to effective strategy making (Merkle, 2010, p. 6519; Neumejier, 2001, pp. 54–55.) This was confirmed in the qualitative data. In terms of both volume of discussion and richness of content in the interview data, this theme ranked on top with 43 excerpts coded as contributing to this theme. The parent code included two child codes of “asset-based” and “deficit based.” Asset-based represented far more content than deficit based and cooccurred in nearly 100% of excerpts also coded as “frameworks” while the “deficit- 76 based” code co-occurred only 11% of the time with “frameworks.” All ten interviewees discussed asset-based frameworks and only three of them offered insights on deficitbased frameworks. The discussions about deficit-based approaches included a warning about using that as a primary framework, “the ones that have been less successful are the ones that start with a ‘what’s wrong?,’” indicated one of the interviewees. Three others saw them as a necessary component of the overall framework noting, “there is some of the deficit you need to look at,” “you cannot be asset-based to the point that you are ‘Pollyannaish’ and say, ‘we don’t have any deficits, we don’t have any problems,’” and lastly another described an asset-based framework as a means to “mitigate” the community’s deficits. The most significant contributions from the data on asset-based frameworks maybe the insights the interviewees provided about what should be done with a community’s assets, how they can drive the strategy development process. A story told by one of the interviewees focused on a community that had been struggling economically for quite some time. An asset mapping exercise revealed that they had a number of human capital assets they were not really aware they had, some specialized engineering talent, specifically. They began to connect those assets by convening representatives from that industry, started a marketing and branding effort to promote this cluster of assets, including changing the name of a minor league sports team to a name that reflected that new brand. One interviewee described how digging deep into a community’s assets reveals its true “competitive advantage” over other communities. When describing his work in 77 helping economic development professionals understand how to identify assets that represent “rare economic value” one interview offered an example he often encounters. When he asks economic development professionals to list their greatest economic assets they often mention characteristics like “we’re a great place to raise a family,” “we have low utility costs,” and a “ business-friendly tax structure.” He points out to them that nearly every other community boasts of the very same assets. He goes on to tell them, What you've given me, for your competitive advantages, are a whole lot like someone who sells me a car and says that it comes with a transmission, it comes with the steering wheel, it comes standard with a wind shield, it comes with tires. This is a great vehicle. You'll love it. And you've offered nothing that is unique to that vehicle because everyone of us has to have all of those things.” Other interviewee pointed out that identifying assets gets a community only halfway there. They need to also “mobilize,” “connect,” and “leverage” their assets. Another story that was offered in one of the interviews focused on a distressed urban community that had ben experiencing a homicide rate. Residents in this community developed and supported a zero tolerance policy by connecting their faith-based assets together and leveraging the collective power of those vital community institutions. The qualitative data gathered in relation to frameworks confirms the hypothesis that asset-based frameworks are likely to more effective in the context of economic and community development strategy making. Processes. Processes was also an a priori factor that emerged in the literature, specifically that iterative planning and implementation processes were more effective 78 than were sequential processes in which a distinct planning phase is than followed by a distinct implementation phase (Rindova, Dalpiaz, & Ravasi, 2011, p. 422.) This was confirmed in the qualitative phase of the study. The data on processes focused on the interplay between the planning and implementation phases of a typical economic or community development strategy initiative. Twenty-six excerpts were coded as being relative to this theme and the child code of “iterative” had a 100% co-occurrence with processes. The importance of processes in strategy development was summed up by one interviewee as follows: Process matters. Economic development takes place in the complex ‘civic space’ outside the four walls of any one organization. At the same time, economic development is virtually everyone's part-time job. No one has the time for elaborate, complex processes. That means that process, to be effective, needs to be both simple and lightweight. When process becomes slow, people begin to drift away. To counteract the tendency, an effective process needs to deliver powerful learning experiences to the participants. A central component in the discussion of planning and implementation process centered on the notion that, although these were once considered distinct phases of a strategy development process that occurred in a sequence with planning being followed by implementation, that is no longer the case. The prevailing opinion among the panel of experts was that effective strategy-making initiatives are iterative, with planning and implementation occurring in an integrated fashion. One of the reasons for this predominant view was that often the sequential processes in which planning and 79 implementation is not integrated results in the plan that is never implemented. One interviewee noted, “a consultant comes to town and volunteers invest dozens or more hours of their time, and you get a nice looking, bound document and then life goes on without it.” Another confirmed that notion by saying, “we put the words on paper…we deliver it with some moderate fanfare. People embrace it and two years later it's the 17th plan gathering dust on the shelf.” Interestingly, phrases related to plans “gathering dust on shelves,” was mentioned by several interviewees. The benefits of an iterative process were expressed with terms and phrases like, “doing and learning at the same time” and to be “nimble,” “responsive,” able to “move quickly,” and “make adjustments on the fly.” An example offered by one of the interviewees focused on of how an iterative strategy process was particularly effective. He noted that an economic development strategy effort in a city in the southeastern U.S. was done in time buckets of thirty days. He noted, “we met every thirty days to come up with a very quick plan to come up with what was possible” and added, “you make adjustments on the fly so you are constantly learning and doing at the same time. It’s a very different notion than the traditional strategy process that comes out of the business world.” The qualitative data gathered related to processes supports the hypothesis that iterative planning and implementation processes are likely to be more effective that sequential processes in the context of economic and community development. Implementation. Implementation was an a priori theme that emerged in the literature review and specifically the notion that to be the most effective, the responsibilities for implementation of an economic or community development strategy 80 should be shared among multiple organizations rather than centralized among a single organization (Mulgan, Tucker, Ali, & Sanders 2007, p. 10.) This notion was confirmed by the qualitative data. In total 19 excerpts were coded as “implementation” with 17 of those were also coded as “dispersed.” Several of the interviewees noted that role of economic and community development, in general, is shared among many groups like “local government,” “nonprofits,” and “volunteer organizations.” One interviewee offered the following thoughts on the dynamics of implementation: Transformation of a regional economy can only take place when larger networks become mobilized and aligned. It is simply a matter of economics. No group, standing alone, has the economic power to transform the economy as large and complex as a community or region. So, for example, when local government tries to transform its economy on its own, we end up with sports stadiums, failed downtown pedestrian malls, and empty spec buildings. Although there was a clear consensus that a more dispersive approach to implementation is preferable, a smaller core group leading the charge is a necessary component as well. One interviewee added that that core group can be a “centralized entity,” if that “centralized entity was constituted of all these different kinds of interests.” Other interview noted that not having a core leadership group can lead to “anarchy.” Some of the benefits of dispersive implementation that were reflected in the interviews included the observation that it helps to “get things done,” results in a “shared sense of ownership,” and facilitates the “leveraging of resources.” One interviewee observed that in many cases it would be easier to have implementation more centralized 81 because, “the more autonomous organizations you have involved the more difficult the project is to carry out.” Yet as another interviewee points out, in the long run the strategies are more “sustainable” when the responsibilities for implementation are shared among multiple actors. In illustrating the power of dispersive implementation, the exponential value represented by leveraging the networks of multiple organizations, and having a solid core as the hub of the network, one of the interviewees offered the experience of a community in which he worked by saying, “you have to have networks upon networks. [Name of city withheld] was able to not get tens or twenties of people involved but hundreds of people involved. You have to have both. You build it out from the center, from the core.” The qualitative data gathered regarding implementation support the hypothesis that implantation disseminated among several organizations rather than centrally with one organization is likely to be more effective. Timeframes. Timeframes was an a priori theme that emerged out the literature review. Specifically that short-term wins are a predictor of effectiveness in economic and community development strategy making (Gibson, 2011, p. 5; Markey, Connelly, & Roseland, 2010, p. 8). This notion was confirmed in the qualitative analysis but the volume of discussion about timeframes of strategies was less than the other a priori themes, there was less unanimity among interviewees, and the relationship between short-term wins and longer-term goals was not necessarily perceived as an either/or proposition. Instead, most interviewees saw the need for both. In total, 18 excerpts were 82 coded under the parent code of “timeframe” with 14 also being coded as “early wins” and 4 as “longer-term goals.” Nearly all the interviewees noted that the time horizons for which economic development strategies should be made is shorter than it once was and one said that he often encounters those who, “want a plan for five years but we keep our plans to three and tell them the last year is anybody’s guess.” Another reflected on how his own thinking has changed, “I probably shifted a little bit over time and emphasize the short run.” The reasons why the shorter time horizons are now considered were reflected in comments like, “think how fast things are changing and who would have thought two years ago that the most important issues in America would be national security?” making the point that a quickly changing global landscape means that economic opportunities exist now that could not be planned for even a few months ago. Another noted that, “assumptions and parameters that were built into long-term strategies may be, you know, turned on their head by the time the long term actually arrives.” Some specific benefits of strategies that result in quick wins were offered like the observation that “you’ve got to have some low-hanging fruit to keep people interested” and that also helps to “build social capital, and internal cohesion, and solidarity” and “builds a little bit of pride.” “Early winds build momentum,” “offer tangible results – concrete and observable,” they help to “push out negative mindsets that stalled action in the past,” and can help “overcome that lack of faith,” added other interviewees. One interviewee pointed out that the term “low-hanging fruit” can be deceiving noting, “that was not low-hanging fruit but one of the top branches that we needed and 83 we didn’t realize it.” A similar notion was expressed in a story told by another interviewee as he noted the view he saw out of his downtown office one day several years ago: They were there because it was, they were some of the cheapest offices in town… It was just prostitutes and winos after 7:30 or 8:00…I saw them laying bricks [on the street] and I thought, “what a horrific waste of money!” It wasn’t a waste of money. They weren’t laying bricks, as the old saying goes, they were building a cathedral. Well, that takes a long time. So, people look back now and say, “Wow, look at what [name of city withheld] did. Isn’t that cool?” Investing in brick streets in a distressed area of the city may have seemed like an easily dismissed; low-hanging-fruit sort of strategy but it was an early step in the longerterm transformation. Another story offered by one of the interviewees was an illustration of how an effective economic development strategy initiative should have a “portfolio of initiatives” that include some early-win “slam dunks,” and some “mid-level stretches.” He noted that one community developed an “early-win” strategy to set up a government procurement center in the chamber of commerce to help small companies obtain more government contracts. He noted that this was a “simple idea that started generating additional sales of $10, 15, 20 million per year. The ‘stretch idea’ was “setting up a bio-medical research foundation at a medical center.” That was a longer-term strategy that now generates “about $20 million a year into that community now.” 84 The qualitative data gathered related to timeframes supports the hypotheses that implementation timelines that include shorter-term small wins are likely to more effective than those that only have longer-term goals. Social capital. This was not one of the a priori themes that emerged in the literature. It was revealed, rather, in the analysis of the qualitative data. Several different terms, phrases, and stories were told that reflected the qualities of people, both individually and collectively, in effective economic and community development strategy initiatives. Characteristics like “servant leadership,” “integrity,” “champion,” and “people committed to the ‘common good’ were among the terms used to describe individual characteristics. The collective aspects of social capital were primarily embedded in two terms: “trust” and “readiness for change.” In total there were 17 excerpts coded as contributing to this social capital theme. There were very different opinions about social capital expressed among the interviewees. One noted that, “social capital is important but it is an abstract concept that does not lead to action.” Another was emphatic in his assertion that, social capital characteristics were the “necessary component before anything else happens.” Where agreement existed, it was primarily related to the issues of trust and readiness for change. Although the word “trust” was used only a few times, it was an underlying notion of much of the discussion about social capital. One interviewee pointed out that the need for building trust is especially important when a strategy initiative brings together a group of individuals with “no history” of working together. Several other interviewees pointed out that multiple groups have to be willing to share resources and that this, of course, requires a certain level of trust. 85 The notion of “readiness for change” was expressed in a number of ways as well. One interviewee pointed out that not much research has been done on “community readiness for change” and that most of the scholarship on that topic has been related to individuals, specifically in alcohol and drug abuse. He pointed out, “changing behavior is really, really hard. It’s hard for you, it’s hard for me.” He saw parallels in communities, with many people being resistant to change. Another was very matter-of-fact in his words about readiness for change, “some people don’t want to change. You can either live in the past or you change. If you don’t change, sorry”. One interview summed readiness for change, trust, and other aspects of social capital as follows: It’s really a question of what people are talking about. What are the conversations that they are having? What is the character of those conversations? If the conversations are leaning towards opportunities and assets, and looking at the transformation and the possibilities, and those are the dominate conversations, meaning that for every negative conversation, you hear two or three or maybe four or five positive conversations then you can get a sense of the readiness for change. If on the other hand it is flipped and the dominate conversations are negative or frustrating, then the community isn’t really ready to change much. I used to tell people that I could sense if a community was ready for change by whether or not I could hear the music. If I walk into a community and I’m hearing people talk about opportunities… let’s go do something. Then you start to hear the music. But if you go into a community and all you hear is negative 86 talk then you are probably wasting your time to try. Part of the first predictor as to whether a community is ready is just listening to the conversations that the people are having; what talk is taking place. Data and metrics. Data and metrics was not one of the a priori themes from the literature. It emerged, rather, in the course of the data collected in the interviews. A total of 14 excerpts were coded as being part of this theme, including interesting insights into the role data and metrics play in effective economic and community development strategy initiatives. That role was summed up by one of the interviewees as, “attitudes toward metrics needs to change. Metrics become a learning tool rather than an accountability tool. You need data to tell you what is working because you can’t forecast this stuff”. Another interviewee pointed out that data and metrics are “most often associated with evaluation. I guess maybe that’s a limited or narrow way to think about metrics.” He also notes that, “I think data are really important for informing, on an ongoing basis, the planning and the doing.” Still another pointed out, “It’s not to measure whether you have accomplished something; it’s to measure along the route to make sure you can accomplish something.” The role of data as a learning tool was reflected in this comment, “In many ways, the sophistication of a group moving toward an innovating network can be measured by how it deals with the question of metrics. Sophisticated innovating networks embrace metrics as a learning tool.” Research Question 1 asked, what are the factors that contribute to strategy making effectiveness in the context of local economic development? The qualitative phase of this study answered that question with a confirmation of the five a priori factors that resulted 87 from the literature review and an additional three that emerged from the data analysis. Together, these eight provided were used to execute the quantitative phase of the study. The findings of the qualitative phase of this study indicate that the three contributing theories of collaborative governance from the public administration literature, social innovation from the scholarship of sociology, and strategy formation from the management literature provided a valid framework for constructing the lines of inquiry explored in this phase and the factors of effective strategy making identified in this phase begin to fill the gap in the economic and community development literature. Quantitative Findings Research Question 2 asked, among individuals who have participated in local economic development strategy making initiatives, is there an association between perceived effectiveness of the initiatives and the factors identified in the qualitative phase? Along with this research question, the qualitative phase of the study was driven by the five priori hypotheses that were constructed from the themes derived from the literature review. The analysis of the qualitative data during the first phase of this study revealed two additional themes thus three emergent hypotheses were constructed from those themes and added to the original five, one of the emergent themes included two emergent hypotheses. Table 5 presents the hypotheses that were tested in the qualitative phase of the study. This section includes a discussion of the findings related to the eight hypotheses, preceded by the presentation of the study’s descriptive statistics. 88 Table 5 The Eight Null and Alternative Hypotheses (a priori and Emergent) Tested in the Quantitative Phase Hypothesis a priori or Emergent Organizational Structure a priori H0: There is no correlation between strategy initiative effectiveness and network organizational structures. H1: There is a positive correlation between strategy initiative effectiveness and network organizational structures. Frameworks a priori H0: There is no correlation between strategy initiative effectiveness and asset-based frameworks. H1: There is a positive correlation between strategy initiative effectiveness and asset-based frameworks. Processes a priori H0: There is no correlation between strategy initiative effectiveness and iterative-based processes. H1: There is a positive correlation between strategy initiative effectiveness and iterative-based processes. Implementation a priori H0: There is no correlation between strategy initiative effectiveness and decentralized implementation. H1: There is a positive correlation between strategy initiative and decentralized implementation. Timeframes a priori H0: There is no correlation between strategy initiative effectiveness and short-term wins. H1: There is a positive correlation between strategy initiative effectiveness and short-term wins. 89 Hypothesis a priori or Emergent Social Capital – Readiness for Change Emergent H0: There is no correlation between strategy initiative effectiveness and readiness for change. H1: There is a positive correlation between strategy initiative effectiveness and readiness for change Social Capital – Trust Among Participants Emergent H0: There is no correlation between strategy initiative effectiveness and high levels of trust among participants. H1: There is a positive correlation between strategy initiative effectiveness and high levels of trust among participants Metrics Emergent H0: There is no correlation between strategy initiative effectiveness and data and metrics used as a learning tool. H1: There is a positive correlation between strategy initiative effectiveness and data and metrics used as a learning tool. According to Frankfort-Nachmias and Nachmias (2008, p. 321) descriptive statistics are used to summarize and organize data in a way that is meaningful and effective. They serve to reduce complex findings to an understandable form. Descriptive statistics for the ten survey questions can be found in Tables 6 and 7. Table 6 provides data for Group 1 (Effective) and Table 7 for group 2 (Ineffective). This table also includes the full text of the ten questions. Note that the first two questions on effectiveness were randomly presented to respondents. Half were given the question about effective strategy initiatives while the other half were given the question about ineffective strategy initiatives. For questions three through ten, respondents were presented with a slider bar and asked to slide it toward the side with the phrase that best represented that topic of that question. They were also asked to move the slider closer to 90 the descriptive phrase, the better the phrase described the topic of the question the closer they moved it to the phrase. Responses were coded with a 10-point scale. These choices are also presented in tables 6 and 7. The survey was sent to 300 individuals with a response of 108. Since there was a snowball component included in the sampling strategy a true response rate is difficult to determine. The total n, however is 108. Group 1, those who considered an effective economic or community development strategy initiative, included an n of 57. The mean response of the question related to the level of effectiveness for the considered initiative was 4.95. The “significantly effective” response was coded as a 5 with completely effective as a 6 and “somewhat effective” as a 4. The standard deviation for this question was .666. Seven of the eight factors represented in the other questions had mean scores of over 7 on a scale of 1-10. One code was between 6 and 7. Beginning with highest to lowest, the means were 7.825 toward readiness to change, 7.820 toward high levels of trust, 7.714 toward asset based frameworks, 7.608 toward metrics used to learn what works, 7.526 toward network organizational structures, 7.411 toward iterative planning and implementation processes, 7.123 toward dispersed implementation, and 6.464 toward near-term, easy-win goals. Standard Deviations ranged from 1.960 (role of metrics to 2.612 (implementation). Appendix F includes a Descriptive Reports from SPSS for both Group 1 and Group 2. The composite picture of an effective economic or community development strategy initiative, based on the means, is one that has a network organizational structure 91 and involves a group of actors that are ready for change and have a high level of trust for one another. The initiative is framed primarily around building on the community’s existing assets, and the planning and implementation processes are iterative. Implementation includes some short-term easy-win goals is and the responsibilities for implementation is centralized among multiple organization. Metrics are used to learn what is working and to make adjustments along the way. This composite picture of an effective economic or community development strategy initiative based on the mean responses represents a statement that in and of itself could have social change implications. Practitioners and policy makers could use the findings represented in this composite picture to change the way in which strategy initiatives are constructed and the way in which policy outlines strategy initiatives. These social change implications will be discussed in more detail in chapter 5. Table 6 Group 1 (Effective) Full Text of Questions, Possible Responses, Codes for Responses, and Descriptive Statistics Question N Min. Max. Mean Std. Deviation Effectiveness Q2. For the effective economic or community development strategy initiative you have in mind, how would you describe its level of ineffectiveness? Available responses were: somewhat effective (4), significantly effective (5), and completely effective (6). 57 4 6 4.95 .666 92 Organizational Structure Q3. What was the organizational structure like? 57 2 10 7.526 2.346 56 1 10 7.714 2.180 56 2 10 7.411 1.989 56 2 10 6.464 2.579 57 1 10 7.123 2.612 51 2 10 7.608 1.960 Descriptive phrases were (10) network, with hubs and spokes and (1) hierarchical with a clear top and bottom Framework Q4. What was the orienting framework? Descriptive phrases were (10) focused primarily on asset, building on what is already in place and (1) focused primarily on deficits, addressing challenges Processes Q5. What was the planning & implementation process like? Descriptive phrases were (10) iterative, with planning and implementation integrated and (1) sequential, with a planning process followed by implementation Timeframe Q6. What was the timeframe for strategy implementation? Descriptive phrases were (10) focused primarily on modest, near-term, “easy win” goals or (1) focused primarily on transformational longer-term goals Implementation Q7. Where were the responsibilities for implementation? Descriptive phrases were (10) dispersed, among several organizations and (1) centrally, with one organization Role of Metrics Q8. What was the role of metrics? Descriptive phrases were (10) used primarily to learn what works and make adjustments and (1) used primarily for accountability 93 Social Capital: Readiness for Change Q9. What was the community’s attitude toward change? 53 2 10 7.359 2.086 57 1 10 7.82 2.019 Descriptive phrases were (10) ready for change and (1) not ready for change. Social Capital – Trust Q10. What was the level of trust among key organizational representatives? Descriptive phrases were (10) high level of trust and (1) low level of trust Group 2, those who considered an ineffective economic or community development strategy initiative, included an n of 51. The mean response of the question related to the level of ineffectiveness for the considered initiative was 2.12. The “completely ineffective” response was coded as a 1 with “significantly ineffective as a 2 and “somewhat ineffective” as a 3. The standard deviation for this question was .785. All eight factors represented in the other questions had mean scores of less than 4.2 on a scale of 1-10. Beginning with lowest to the highest, the means were 3.254 toward metrics used for accountability, 3.520 toward readiness for change, 3.570 for low levels of trust, 3.755 toward sequential planning and implementation processes, 3.900 toward long-range timeframes, 4.00 toward deficit-based frameworks, 4.02 toward centralized implementation, and 4.04 toward hierarchical organizational structures. Standard Deviations ranged from 1.931 (role of metrics) to 2.767 (implementation). The composite picture of an ineffective economic or community development strategy initiative, based on the means, is one that has a hierarchical organizational 94 structure and involves a group of actors that are not ready for change and have a low level of trust for one another. The initiative is framed primarily around addressing the community’s deficits and the planning and implementation processes are sequential. Implementation is focused mostly on long-term goals and the responsibilities for implementation are centralized with a single organization. Metrics are used as a mechanism for accountability. Table 7 Group 2 (Ineffective) Full Text of Questions, Possible Responses, Codes for Responses, and Descriptive Statistics Question N Min. Max. Mean Std. Deviation Ineffectiveness Q2. For the ineffective economic or community development strategy initiative you have in mind, how would you describe its level of ineffectiveness? 51 1 3 2.12 .887 51 1 10 4.039 2.545 51 1 10 4.00 2.441 Available responses were: somewhat ineffective (3), significantly ineffective (2), and completely ineffective (1) Organizational Structure Q3. What was the organizational structure like? Descriptive phrases were (10) network, with hubs and spokes and (1) hierarchical with a clear top and bottom Framework Q4. What was the orienting framework? Descriptive phrases were (10) focused primarily on asset, building on what is already in place and (1) focused primarily on deficits, addressing challenges. Processes 95 Question Q5. What was the planning & implementation process like? N Min. Max. Mean 9 3.755 Std. Deviation 2.146 48 1 50 1 10 3.900 2.306 50 1 10 4.02 2.767 49 1 9 3.245 1.931 50 1 9 3.52 2.367 49 1 10 3.57 2.273 Descriptive phrases were (10) iterative, with planning and implementation integrated and (1) sequential, with a planning process followed by implementation Timeframe Q6. What was the timeframe for strategy implementation? Descriptive phrases were (10) focused primarily on modest, near-term, “easy win” goals or (1) focused primarily on transformational longer-term goals. Implementation Q7. Where were the responsibilities for implementation? Descriptive phrases were (10) dispersed, among several organizations and (1) centrally, with one organization Role of Metrics Q8. What was the role of metrics? Descriptive phrases were (10) used primarily to learn what works and make adjustments and (1) used primarily for accountability Social Capital: Readiness for Change Q9. What was the community’s attitude toward change? Descriptive phrases were (10) ready for change and (1) not ready for change. Social Capital – Trust Q10. What was the level of trust among key organizational representatives? Descriptive phrases were (10) high level of trust and (1) low level of trust 96 In this study “effectiveness of economic and community development strategy initiatives,” served as the dependent variable. As explained earlier, half the respondents were given a question prompting them to consider an effective scenario and the other half an in effective scenario. Each group was given three choices to describe the level of effectiveness. When these two three-point scales are put together, they present a six-point continuum of effectiveness ranging from completely effective to completely ineffective. In the correlation analysis, effectiveness was observed as a single six-point ordinally measured variable. In order to analyze both groups together on a full six-point continuum, a new column was created in SPSS merged the two sets of responses. This allowed for correlation coefficients to be run using this 6-point continuum of effectiveness with an n of 108. Correlation coefficients were calculated pairing the effectiveness continuum with each of the eight independent variables, measure on a 10-point scale. Spearman’s rho was used to measure significance. The results of the correlation analysis for this study are presented in Table 8 showing that all eight correlations were significantly significant with the highest level of significance in trust and effectiveness (.745) and the lowest (yet still significant) with .473 timeframes and effectiveness. Therefore, all eight null hypotheses are rejected. Appendix G provides the screen prints from SPSS. 97 Table 8 Effectiveness Continuum Correlation Coefficient Using Spearman’s rho Effectiveness Continuum and Organizational Structure N 108 Correlation Significance Coefficient (2-tailed) .628** .000 Effectiveness Continuum and Frameworks 107 .635** .000 Effectiveness Continuum and Processes 105 .723** .000 Effectiveness Continuum and Implementation 107 .491** .000 Effectiveness Continuum and Timeframes 106 .473** .000 Effectiveness Continuum and Metrics 100 .717** .000 Effectiveness Continuum and Readiness for Change 103 .660** .000 Effectiveness Continuum and Trust 106 .745** .000 ** correlation is significant at a 0.01 level Evidence of Trustworthiness In order to establish trustworthiness of the qualitative phase of this research, I employed a number of strategies to address issues of credibility, transferability, conformability, and intracoder reliability. To address issues of credibility, I employed member checking and clarification of researcher bias. Member checking was accomplished by asking the panel of experts to review the factors identified in the qualitative research. This was done electronically by emailing the ten panel members the list of factors that emerged from the analysis. Panelists were asked to respond indicating their agreement or disagreement that the factors presented were, in their opinions, relevant to effectiveness of economic development strategy initiatives. Panelists were also invited to provide additional comments via return email or in a follow-up telephone conversation. All ten of the panelists expressed their agreement and a few offered additional comments about the 98 factors. In these cases, their comments were considered additional data, coded, and used in additional analysis. These additional comments provided more examples or deeper reflections on the existing themes but did not result in any substantive changes to the previously identified themes. The documents used in the member checking process have been included in my data files and are available upon request. Clarification of researcher bias was addressed, as planned, by disclosing in the consent documents my role and experience as a practitioner in the of economic and community development. Transferability is often a challenge in qualitative research, especially in grounded theory. This issue of transferability was one of the factors that compelled me to make this a mixed method study so that the newly developed theory could be used in the quasiexperimental quantitative phase, demonstrating significantly more confidence in the transferability of the findings. To address issues of dependability and conformability, I employed a competent peer strategy calling on Lynn Shaw, Ph.D. to serve as my auditor. Dr. Shaw is a professor at Ivy Tech Community College with professional experiences similar to mine. Dr. Shaw is very familiar with qualitative methods and semi-structured interviews. She assessed both the dependability and credibility of my qualitative methods and findings and the degree to which any researcher influence was present in the documentation. I made available to her interview notes, audio recordings, transcripts, coded excerpts, and a nearfinal draft of chapter 4 of this dissertation. Dr. Shaw rated both the dependability and credibility of the research as “excellent.” Appendix H includes a letter from Dr. Shaw. 99 Since I was only researcher coding the qualitative data intracoder reliability was accomplished by executing a second coding one month following the initial coding. Rather than recoding all the data, I enlisted the assistance of a colleague to select one of my ten transcripts. I then recoded by hand, using the themes identified in the original analysis. A comparison of the two coded documents resulted in 95% of the original codes being coded again and classified under the same themes. Research Question 2 asked, among individuals who have participated in local economic development strategy making initiatives, is there an association between perceived effectiveness of the initiatives and the factors identified in the qualitative phase? According to the quantitative analysis, the answer to that question is qualified “yes.” Of the eight factors identified in the qualitative phase, all of them were confirmed as associated with effective economic and community development strategy initiatives. Correspondingly, all of the null hypotheses were rejected. Summary This chapter presented the findings of this study and provided a discussion of how the methodology was executed including the collection and analysis of data. Specifically, Chapter 4 explained key elements in the research process including the coding of the qualitative data resulting in themes and additional hypotheses. Key elements of the presentation of the quantitative findings including additional information on how the survey was conducted, the data was coded, and the statistical analysis that was performed. The chapter also proposed answers to the two research questions and discussed he hypotheses and began to consider the social change implication of the 100 findings. Finally, this chapter ended with a presentation of the strategies used to assure trustworthiness. Chapter 5 continues the discussion of the findings by considering their implications, including the potential social change impact. 101 Chapter 5: Discussion, Conclusions, and Recommendations Introduction The purpose of this two-phase, sequential, mixed-methods study was to develop and test a new theory of strategy-making effectiveness in the context of community and economic development. The first phase was a qualitative exploration of the variables associated with economic and community development strategy-making effectiveness by collecting data from a panel of experts. Findings from this qualitative phase where then used to develop and test a set of hypotheses that strategy-making effectiveness (the dependent variable) is related to the independent variables identified in the earlier qualitative phase. This research was conducted to fill both a gap in the scholarly literature and, by extension, the gap in research-based information that will help civic leaders and practitioners make decisions and take actions about growing their economy and improving the quality of life for their residents of the communities they serve. Prior to this study, there was no economic and community development scholarship on the factors that lead to effective strategy making. This study not only fills that gap but offers a grounded theory that can guide other researchers to add to the scholarship in this field. The findings of this study represent the first time a theory of effective economic and community development strategy making has been developed and tested. Although the study did not attempt to prove causation, the findings indicate that there are a set of factors that, when present, are significantly correlated to the effectiveness of economic and community development strategy making initiatives. These include (a) a network organizational structure, (b) an asset-based framework, (c) a process in which the 102 planning and implementation is integrated, (d) responsibilities for implementing the strategy that are shared among multiple organizations, (e) a set of goals that includes “early wins,” (f) a readiness for change, (g) high levels of trust among strategy initiative participants, and (h) data and metrics that are used primarily as a learning tool. These findings are consistent with the literature presented in Chapter 1 related to the three contributing theories of collaborative governance from public administration, social innovation from sociology, and strategy formation from business. Interpretation of the Findings A grounded theory approach was selected as the first phase of this study because of the glaring lack of evidence in the literature related to economic and community development strategy making. In order to build a theoretical framework for the study, three related theories were explored. These included collaborative governance, social innovation, and strategy formation. These three theories led to the set of five contingent factors of effectiveness that were explored in the study. These five a priori factors were confirmed in the study, and an additional two factors emerged during the qualitative phase. So, in essence, this research confirmed what was found in the peer-reviewed literature described in Chapter 2. The grounded study approach often includes the identification of a central phenomenon demonstrated by what is extensively discussed by the participants (Creswell, 2007, p. 160). With that in mind, the theme or factor of asset-based frameworks could be considered as the central phenomenon in the findings, with 43 interview excerpts coded as “process” and 41 of those coded as “asset based.” Additional 103 evidence for this as a central factor in effective economic and community development strategy making was added in the quantitative phase and expressed by the fact that the highest level of correlation was for asset-based frameworks and effectiveness. All of the a priori factors that were confirmed in study were present in one or more of the three contributing theories that informed this research. Asset-based frameworks are included in both the theories of social innovation (Neumeier, 2001) and the collaborative governance (Merkle, 2010). Network organizational structures is another component of these two theories as well as the theory of strategy formation (Johanson, 2009). Iterative process was considered in the discussions of strategy formation as well (Sminia, 2012). Dispersed or decentralized implementation can be found in social innovation theory (Bouchard, 2012) and Gibson (2011) points to intermediate outcomes or small wins as a vital factor in collaborative governance theory. One of the emergent themes, trust among participating organizations is also found in one of the contingent themes. Emerson, Nabatchi, & Balogh (2012) note that collaborative governance builds trust and that trust is an instrumental factor in effectiveness of collaborative governance. Limitations of the Study In chapter 1 three limitations of the study were identified, including the difficulty in making generalizations from grounded theory research, the validity and reliability of the quantitative instrument, and the absence of a traditional means of control. Chapter 1 also outlined a strategy to address all three of these, a quantitative phase to mitigate against the generalization limitation, member checking to address the 104 instrument issues, and quantitative design that included a creative means of assigning participants to two contrasting groups. Even though these limitations were adequately addressed and no additional issues of limitations, generalization, and trustworthiness rose, the study, like all studies, is not without some lingering limitations. Although issues of generalization of the grounded theory approach were addressed by adding a qualitative component, generalization or transferability of the final results is still limited. Those who responded to the survey, for instance, were all affiliated in some way to the Purdue Center for Regional Development since the sampling strategy began with a random sample of 300 from the contact database of 9,000. An affinity variation of the snowball sampling technique was added to the sampling strategy in an attempt to draw in other respondents who were not directly affiliated with the Purdue center. First, the researchers had no way of knowing if any of the respondents actually included any of these once-removed individuals and even if some of them were among the respondents, the very notion of their affinity with the first group of 300 could mean that they are all predisposed to some common experiences and understanding related to economic and community development strategy making. Recommendations Although it sounds like a play on words, this study rooted in the grounded theory approach really does break new ground in the understanding of why some economic and community development strategy initiatives are effective while others are not. The addition of a quantitative phase lays down the first few foundation blocks on this soil. It will take others to add to the foundation and eventually build something that will have 105 significant impact on the understanding of this phenomenon. This study can help frame a number of new research questions. The following are a few recommended ones that could add some of those additional foundation bricks. First, would the same findings result if the survey were to be administered to another population sample with no affiliation, either directly or once-removed, from the Purdue center? Secondly, knowing that these eight factors correlate with effectiveness is helpful but is there causation? Does trust among participating organizational representatives predict an effective strategy process or is there something about an effective strategy process the builds trust among the participants? Third, just because there is now some evidence that these factors are correlated with effective initiatives, and even if we jump to making assumptions of causation like a networked organizational structure leads to more effective strategy making initiatives, questions arise like what sort of networked structures are most effective? Lastly, we are left with questions that may be of most interest to the scholar practitioner - how do we go about assuring that these factors are present in a strategy making initiative? How, for instance, would a local economic development professional assess readiness for change? This study answers a few question but helps surface many, many more. These are few recommendations for where to start. Implications The potential impact of this research for social change will most likely to be at three levels: organizational, community, and public policy. At the organizational level, the findings of this research could potentially change the way in which economic and 106 community development is practiced. As discussed in the literature, economic and community development is a relatively new practice. The organizations that are dedicated to this work, and professionals who lead them, have had very little research-based information on the factors that can help lead to effective strategy making processes. Although this study stops short of causation, it provides a clear set of factors that shed light on the phenomenon and will inform the practice. The findings of this study will, of course, need to be disseminated, in order for social change to begin occurring. As both a scholar as well as a practitioner in the field of economic and community development and as a part of the national land grant university system there are several avenues for dissemination I will pursue. These include presentations to organizations like the International Economic Development Council, the National Association of Community Development Extension Professionals, and the Community Development Society. Also, the findings of this study will be incorporated into educational programming that will reach economic and community development professionals around the nation. As a part of the land grant university I also have the benefit of developing and executing evaluation protocols that can measure any social change that occurs as a result of the dissemination of these findings. As the findings of this research are tested by practitioners, where they do indeed lead to more effective strategy initiatives, the social change implications could be significant for local and regional communities and those who live in them. Ideally, economic development efforts that are more effective will lead to communities that benefit from more effective strategies for economic growth resulting in all the traditional 107 signs of successful economic development – new jobs, higher wages, increased tax revenues, etc. These metrics can be tracked using the aforementioned mechanisms. The findings of this research could also help inform public policy at the local, state, and federal levels. Perhaps not from this one study alone, but if the findings of this research were to be replicated and expanded upon, it could potentially change the way in which government agencies invest in economic and community development. For instance, the U.S. Economic Development Administration could use these findings to make changes to policies related to the Comprehensive Economic Development Strategy program. Although this research may not have broken any new ground methodologically or empirically, it has certainly staked a claim theoretically. Prior to this research there was no theory of economic and community development strategy making. Now there is at least a framework for a theory – developed and tested for the first time, setting the stage for others to put it through its paces, debate it, refine it, and apply it in other contexts. The findings of this research also resulted in some specific recommendations for the practice of economic and community development. Practitioners can test drive this theory, and apply its principles wholesale or in pieces and parts. They can try positioning themselves as a hub in a network rather than somewhere in a hierarchy. They can see what happens when they build a new economic growth strategy by linking and leveraging their assets, rather than starting from a perspective in which their deficits are the organizing principle for a strategy. 108 Reflection on the Experience Writing this dissertation provide for me an opportunity to codify the work I’ve been doing over the last twenty years, applying academic rigor to hunches I’ve developed in my years of practice. This work I do, attempting to help communities and regions have brighter futures is, in many ways, a family legacy. Sid, who was mentioned in the beginning of this study, the Arkansas man who built his town a ferry and attended to some of the healthcare needs of his fellow residents by sending his son to dental school, was Sid Hutcheson, my great grandfather. His son, of course, was my grandfather who served his community in many ways beyond just dental care. My hope is that, in the same spirit as these earlier generations, my gifts and abilities are helpful communities. This dissertation and the resulting Ph.D., provides me with a new base of knowledge and added credibility with which to disseminate it. I can’t build a ferry and I didn’t become a small town-dentist, but I can write, and teach, continue to research, and equip the next generation to know a more about how to best help communities and regions plan for the future. Conclusion This study started with two research questions and then answered them. The findings provide a better understanding of economic and community development strategy making and what factors, when present, seem to lead to higher levels of effectiveness. 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I’ll first ask you to answer relative to the effective ones and then the effective ones. What can you tell me about the way in which the initiatives were structured in terms of the organization or organizations involved? Was the structure hierarchical, a network, or some other sort of structure? How were decisions made, by vote, by consensus, in some other way? How important do you think the organizational structure was on the overall effectiveness of the initiatives? Is there anything else you think is important for me to know regarding the organizational structure? Can you give me an example that illustrates what you’ve just described? What can you tell me about the framework of the initiatives in terms of whether they were focused primarily on existing assets and building on those assets, on the limits and deficits in the community, or perhaps both? How important do you think the framework was on the overall effectiveness of the initiatives? 126 Is there anything else you think is important for me to know regarding the framework? Can you give me an example that illustrates what you’ve just described? What can you tell me about the processes used in the initiatives in terms of whether the planning and doing were sequential or more integrated with one another? How important do you think the planning/doing process was on the overall effectiveness of the initiatives? Is there anything else you think is important for me to know regarding the planning/doing? Can you give me an example that illustrates what you’ve just described? What can you tell me about the timeframes of the initiatives in terms of whether the focus was primarily on early, short term wins, longer-term wins, or both? How important do you think the timeframes were on the overall effectiveness of the initiatives? Is there anything else you think is important for me to know regarding the timeframes? Can you give me an example that illustrates what you’ve just described? What can you tell me about implementation of the strategies in the initiatives in terms of the responsibilities for implementation? Did the responsibilities for implementation rest primarily with a single organization; was it shared among many organizations, or something in between? 127 How important do you think the responsibilities for implementation was a factor in the overall effectiveness of the initiatives? Is there anything else you think is important for me to know regarding the responsibilities for implementation? Can you give me an example that illustrates what you’ve just described? Besides those we’ve discussed already, what other factors do you think have a significant impact on the effectiveness of the development and implementation of economic and community development strategies? 128 Appendix B: Survey Protocol The first item of the survey will be randomly assigned to participants. Half will receive an item stated as follows: For the following questions, please consider an effective community-based economic development initiative in which you have been involved within the last few years. Please remember to answer all of the questions with the effective initiative in mind. In addition to those instructions, thee participants will be provided with a threepoint likert scale to measure effectiveness: (1) somewhat effective, (2) significantly effective, and (3) completely effective. The other half will receive an item stated as follows: For the following questions, please consider an ineffective community-based economic development initiative in which you have been involved within the last few years. Please remember to answer all of the questions with the ineffective initiative in mind. In addition to those instructions, thee participants will be provided with a threepoint likert scale to measure ineffectiveness: (1) somewhat ineffective, (2) significantly ineffective, and (3) completely ineffective. Once the factors are identified in the qualitative phase they will be used to construct the survey questions. The following is an example of the survey questions using one of the five contingent factors from the literature review. The final survey questions will follow the same format. 129 Appendix C: Survey Screen Print 130 131 132 133 Appendix D Code Occurrence Chart 134 Appendix E: Code Co-Occurrence Chart 135 Appendix F: Descriptive Statistics Report from SPSS for Group 1 (Effective) and Group 2 (Ineffective) DATASET ACTIVATE DataSet5. DESCRIPTIVES VARIABLES=QE QOS QF QP Q9_1 QIM QM QC QT /STATISTICS=MEAN STDDEV MIN MAX. Descriptives Notes 27-AUG-2013 06:54:42 Output Created Comments Input Missing Value Handling Syntax Resources /Users/jhutches/Drop Data box/Group_1_Effectiv e_Data_Subset.sav Active Dataset DataSet5 Filter <none> Weight <none> Split File <none> N of Rows in Working Data 57 File User defined missing Definition of Missing values are treated as missing. All non-missing data Cases Used are used. DESCRIPTIVES VARIABLES=QE QOS QF QP Q9_1 QIM QM QC QT Processor Time Elapsed Time /STATISTICS=MEAN STDDEV MIN MAX. 00:00:00.01 00:00:00.00 [DataSet5] /Users/jhutches/Dropbox/Group_1_Effective_Data_Subset.sav 136 Descriptive Statistics N Min Max For the effective economic or community development strategy initiative you have in mind, how would... What was the organizational structure like?-Organizational Structure What was the orienting framework?-Orienting Framework What was the planning and implementation process like?-Planning & Implementation Process What was the timeframe for strategy implementation?Timeframe for Strategies Where were the responsibilities for implementation?Responsibilities for Implementation Where was the role of metrics?-Role of Metrics What was the community's attitude toward change?Attitude toward Chage What was the level of trust among the key organizational representatives?-Level of Trust Valid N (listwise) 57 4 6 Mean Std. Deviation 4.95 .666 57 2.00 10.00 7.5263 2.34601 56 1.00 10.00 7.7143 2.18019 56 2.00 10.00 7.4107 1.98885 56 2.00 10.00 6.4643 2.57939 57 1.00 10.00 7.1228 2.61227 51 2.00 10.00 7.6078 1.96039 53 2.00 10.00 7.3585 2.08561 57 1.00 10.00 7.8246 2.01886 46 137 What was the community's attitude toward change?Attitude toward Change What was the level of trust among the key organizational representatives?-Level of Trust QEI For the effective economic or community development strategy initiative you have in mind, how would... For the ineffective economic or community development strategy initiative you have in mind, how woul... What was the organizational structure like?-Organizational Structure Valid N (listwise) 10 3 1.00 10.00 5.4951 2.93683 10 6 1.00 10.00 5.8585 3.01248 10 8 57 1.00 6.00 3.5833 1.61838 4 6 4.95 .666 51 1 5 2.12 .887 1.00 10.00 5.8796 2.99444 10 8 0 DATASET ACTIVATE DataSet8. GET FILE='/Users/jhutches/Documents/Group_2_Ineffective Dataset.sav'. DATASET NAME DataSet9 WINDOW=FRONT. DESCRIPTIVES VARIABLES=QI QOS QF QP Q9_1 QIM QM QC QT /STATISTICS=MEAN STDDEV MIN MAX. Descriptives Notes Output Created Comments Input 27-AUG-2013 07:04:52 Data /Users/jhutches/Documents/Grou p_2_Ineffective Dataset.sav 138 Missing Value Handling Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used Syntax Resources Processor Time Elapsed Time DataSet9 <none> <none> <none> 51 User defined missing values are treated as missing. All non-missing data are used. DESCRIPTIVES VARIABLES=QI QOS QF QP Q9_1 QIM QM QC QT /STATISTICS=MEAN STDDEV MIN MAX. 00:00:00.01 00:00:00.00 [DataSet9] /Users/jhutches/Documents/Group_2_Ineffective Dataset.sav Descriptive Statistics N Min Max Mean For the ineffective economic or community development strategy initiative you have in mind, how woul... 51 1 5 Std. Deviation 2.12 .887 139 What was the organizational structure like?Organizational Structure What was the orienting framework?Orienting Framework What was the planning and implementation process like?Planning & Implementation Process What was the timeframe for strategy implementation?Timeframe for Strategies Where were the responsibilities for implementation?Responsibilities for Implementation Where was the role of metrics?-Role of Metrics What was the community's attitude toward change?-Attitude toward Change 51 1.00 10.00 4.0392 2.54528 51 1.00 10.00 4.0000 2.44131 49 1.00 9.00 3.7551 2.14603 50 1.00 10.00 3.9000 2.30572 50 1.00 10.00 4.0200 2.76634 49 1.00 9.00 3.2449 1.93144 50 1.00 9.00 3.5200 2.36678 140 What was the level of trust among the key organizational representatives?Level of Trust Valid N (listwise) 49 42 1.00 10.00 3.5714 2.27303 141 Appendix G: Correlations Screen Prints from SPSS 142 Appendix H: Peer Review Letter 143 Curriculum Vitae SCOTT HUTCHESON HIGHER EDUCATION CAREER HIGHLIGHTS 2011 - Present Assistant Director of Extension Economic and Community Development, Purdue University. Establish strategic direction for the university’s statewide economic and community development efforts including programmatic supervision of nearly 60 professional staff. Responsible for resource and partnership development and faculty relations to support the program and serving on the Extension leadership team that guides all of the university’s Extension efforts. 2011 - Present Assistant Director, Purdue Center for Regional Development, Purdue University. Assist in leading the nation’s premier university center focused on regional development. Specific responsibilities include resource and partnership development with federal and state agencies, staff supervision, marketing and branding of the center’s work, and creation of innovative models for regional development recognized (both nationally and internationally) as among the most innovative in the field. 2005 - 2011 Senior Associate, Purdue Center for Regional Development, Purdue University. Provided leadership to the center’s highest-profile projects including a $15 million regional economic development initiative that is recognized as one of the nation’s top projects focused on regional economic growth. 2005 - 2011 Assistant Program Leader, Economic and Community Development, Purdue Extension. Provided administrative leadership to the Economic and Community Development program area of Purdue Extension. 1997 – 2001 Leadership and Community Development Specialist, Purdue University. Designed and managed programs related to community leadership and economic development, taught seminars and workshops, and provided technical assistance to government, nonprofit, and community-group clients. CORPORATE & NONPROFIT CAREER HIGHLIGHTS 2001 – 2005 Senior Principal, Thomas P. Miller & Associates. Provided leadership in policy analysis projects related to higher education, economic development, and human capital projects for corporate, government, and college/university clients. 144 1995 – 1997 Planning Associate, United Way of Central Indiana. Responsible for leading projects through program design, implementation, management, and evaluation. 1990 - 1992 Project Manager, AMR (parent company of American Airlines). Responsible for managing corporate training program development and delivery. COURSE DEVELOPMENT & TEACHING HIGHLIGHTS 2012 Purdue University Strategic Doing Certificate Program. Co-created this national certificate program for economic development, workforce development, and other professionals focused on accelerating collaboration. Stronger Economies Together. Developed and taught course entitled Growing Regional Economies by Growing Networks as part of the Stronger Economies Together program co-sponsored by USDA Rural Development, Washington, DC and the Southern Center for Rural Development, Mississippi State University. 2011 - Present University of Oklahoma Economic Development Institute. Serve as faculty member teaching economic development professionals. Courses taught include Economic Development Strategy, Advanced Strategy Lab, and Asset Mapping. 2011 - Present International Economic Development Council. Serve as an instructor to teach economic development professionals. Courses taught include Incubators, Accelerators, and Technology Parks as Hubs for Innovation and Entrepreneurship. 2005-Present Purdue Extension Economic and Community Development. Create and teach professional development courses for Purdue Extension Economic and Community Development Professionals. EDUCATION 2013 Doctor of Philosophy Candidate – Public Policy and Administration, Walden University. 1995 Masters of Public Administration, University of Tennessee. 1988 Bachelors of Science in Communication, Tennessee Temple University. CONTINUING EDUCATION HIGHLIGHTS 2012 National Center for Economic Gardening, Program Director Certification. 145 2011 Stronger Economies Together, Instructor Training, USDA Rural Development and the Southern Center for Rural Development. 2007 Energizing Entrepreneurship Consultant Course, Center for Rural Entrepreneurship. 2006 Economic Development Course, Ball State University. 2006 Business Retention & Expansion Certification Course, University of Minnesota. 2000 Myers-Brigs Type Indicator Facilitator Qualification Course, Florida State University. GRANT WRITING HIGHLIGHTS Successfully secured and served as Principle Investigator on more than $31 million in research and programmatic investment from public and private funders. 2011 Purdue Center for Regional Development, Purdue University Developed a proposal that resulted in $100,000 of funding from the U.S. Economic Development Administration Chicago Regional Office for the development of the Motorsports & Vehicle Production Network. Purdue Center for Regional Development, Purdue University Developed a proposal that resulted in $25,000 form the National Association of Manufacturers for the development of an action plan to incorporate industry skill standards into university educational pathways. 2006 Purdue Center for Regional Development, Purdue University Led an inter-institutional team in the development of a proposal that resulted in $15 million from the U.S. Department of Labor Employment and Training Administration for a regional talent and innovation initiative 2005 Purdue Center for Regional Development, Purdue University Part of a grant writing team that developed a proposal that resulted in $160,000 from the U.S. Economic Development Administration for the establishment of an EDA Center at the university. Purdue Center for Regional Development, Purdue University Developed a proposal that resulted in $180,000 in funding from the Indiana State Department of Agriculture for a regional economic development pilot project. RESEARCH, PRESENTATIONS & PUBLICATIONS HIGHLIGHTS Frequent presenter and panelist for national meetings and conferences sponsored by federal entities and agencies including The White House, U.S. Economic Development Administration, and U.S. Department of Labor; universities; industry and professional organizations, etc. The following are highlights of presentations and peer-reviewed publications. 146 2013 Building Collaborative Capacity for Policy Change Rural Policy Leadership Institute, Dallas, TX. 2012 Business Growth as an Economic Development Strategy American Public Power Association Annual Conference, Indianapolis, IN. From Recession to Recovery: Know Your Region Economic Development Administration, Naperville, IL. Focusing on Business Growth as an Economic Development Strategy International Economic Development Council, St. Louis, MO. Linking and Leveraging Assets for Economic and Community Development National Association of Community Development Extension Professionals, Park City, Utah. The Indiana Business Growth Network: A Strategy for Supporting SecondStage Companies Indiana Economic Development Association Conference, Indianapolis, IN. The Research University as an Economic Development Partner Economic Development for Front-Line Professionals, Ball State University, Indianapolis, IN. Civic Leadership and Change in Regional Communities Purdue Center for Regional Development, West Lafayette, IN. Strategic Doing as a Development Tool: Transform Your Community, Change Your World Community Development Society Annual Conference, Cincinnati, OH. Networked Engagement: Purdue’s Approach to Workforce Innovation Association of Public & Land-Grant Universities, Washington, DC Strategic DOING: Supporting Job Creation and Accelerating Civic Innovation in Indiana Co-authored with Ed Morrison for the Agriculture & Applied Economics Association. 2011 Universities as Network Weavers for Economic Development National Outreach Scholarship Conference, East Lansing, MI. Incubators and Accelerators as Network Hubs for Innovation and Entrepreneurship Developed and taught workshop for professional economic development professionals who are members of the International Economic Development Council. 147 The Purdue University Experience: Nurturing an Entrepreneurial Ecosystem in the Midwest of the United States Book chapter co-authored with Nathalie Duval-Couetil for an upcoming University of Essex publication. Expected publication in 2014. The Indiana Business Growth Network: A Statewide Strategy for Supporting Second-Stage Companies in Indiana Annual Economic Gardening Conference. Orlando, FL. Incubators and Accelerators as Hubs for Entrepreneurship & Innovation International Economic Development Council. Indianapolis, IN. 2010 From Rustbelt Holdover to Innovation Stronghold: Continued Transformation of the Central Indiana Economy Policy Memo prepared for the Brookings Institution. Washington, DC. Sustainable Communities: Local & Regional Food Systems North Central Regional Center for Rural Development. East Lansing, MI. For Local Government: Engaging with Local Officials National Outreach Scholarship Conference. Raleigh, NC. A Strategy for Regional Transformation in the Central Indiana Economy Brookings Institution Auto Communities Working Group. Washington, DC. From Rustbelt Holdover to Innovation Stronghold: Continued Transformation of the Central Indiana Economy White House Summit on Auto Communities. Washington, DC. Role of the University in Regional Economic Development International Economic Development Council. Columbus, OH. Talent-Based Strategies for Business Growth: Matching University Graduates with Industry Needs National Association of Manufacturers. Washington, DC. Building Regional Innovation and Entrepreneurship Systems Rural Entrepreneurship Convening. USDA Rural Development. Nebraska City, NE. 2009 2+2=>4: A Case for University “In-Reach” Efforts to Support Economic Development National Association of Community Development Extension Professionals. San Diego, CA. A Regional Innovation Portfolio: New Tools for Regional Development Regional Innovation During Boom or Bust Conference. South Bend, IN. 148 Role of the Research University in Supporting Regional Redevelopment & Recovery U.S. Department of Labor Recovery and Re-employment Research Conference. Washington, DC. Creating High-Energy Networks to Support Innovation Edward Lowe Foundation. Big Rock Valley, MI. Home Grown Indiana: A Food Lover’s Guide to Good Eating in the Hoosier State Book co-authored with Christine Barbour celebrating Indiana’s food and agricultural entrepreneurs. Published by Indiana University Press. 2008 Economic Development 2.0: Innovation-Based Revitalization Efforts Western Illinois University Rural Research Report. Vol. 19, No. 4. A Model of University Support for Local & Regional Innovation-Based Economic Development University of Kentucky Economic Development Faculty Symposium. Lexington, KY. 2007 The Effectiveness of Regional Innovation & Entrepreneurship Networks U.S. Department of Labor Workforce Innovations Academy. Dallas, TX.
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