2017
PARTNER OPPORTUNITIES
OCTAVIUS by Peter Hazel
Photo by: Redrum
In 2017, we will once again transform 12 city blocks of downtown Reno into a, free open air gallery of
oversized art works including more than 35 institutional-scale sculptures, paintings, murals and
digital productions supported by three stages of music, resort entertainment, and late-night parties.
More than 30,000 attendees will celebrate art for three days and continue to awaken a new
renaissance for an entire city.
ABOUT THE ORGANIZERS
Reno Sculpture Fest is non-profit 501(c)3 organization supported by the City of Reno and produced in collaboration
between some of the region’s premiere art, music, production, and marketing teams. Together they act as liaisons
between hundreds of artists, musicians, crew, and partners to produce a one-of-a-kind experience for locals and
tourists in Reno each year.
Through Reno Art Works, executive director Aric Shapiro coordinates with
city officials, municipal offices, local business, and international artists to
curate the monumental open-air, oversized art event.
RenoArtworks.com
Through experience design firm I Dreamt Last Night, Daysha Taylor curates
the marketing, content, and online experience for both fans and brand.
Previous works includes U.R. Art Festival, Electric Forest, and more.
iDreamtLastNight.com
As CEO and owner of Fresh Bakin’, Northern Nevada’s leading talent buyer
and promoter, Steve Emmerich curates the music programming across
three stages and multiple late-night venues during Reno Sculpture Fest 2017.
Freshbakin.com
Through The Generator, a main production facitlity for many large-scale
pieces seen at Burning Man and abroad, Lindsay Schaefer organizes crew,
volunteers, and production support during Reno Sculpture Fest.
TheRenoGenerator.com
REIMAGINING THE FESTIVAL EXPERIENCE
With Fortune 500 companies like TESLA, Google,
Switch, and others attracting new talent to Reno, a
vibrant and growing mid-town district, and the city’s
reputation as the “Gateway to Burning Man,” our city
is becoming a new beacon for art, culture,
innovation, and technology.
As we welcome the migration of forward-thinking,
cultural movers-and-shakers to the area, we invite
you to participate in empowering a renaissance
through opportunities at the 2017 Reno Sculpture .
For the past decade, this country has experienced a
demand for boutique art and music festivals, so
much that the space is now oversaturated with paywalled festival gardens that struggle to deliver a
unique offering year-after-year. The experience is
homogenized and brand impact is diminished.
THE PAY-WALL IS COMING DOWN AND ART
IS GOING UP FOR THE WORLD TO SEE
FREEDOM by Mischell Riley
Photo by: Daysha Taylor
WORD ON THE STREET
Did you know research shows a single word can be more
POWERFUL than an entire sentence or resolution? #BELIEVE. Mayor Hillary Schieve
WuGoo and Wu-Approved. – Ghostface Killah of WuTang Clan
How Reno – YES, THAT Reno – Is Becoming the New Portland –
OC Weekly
Reno isn’t called Artown for nothin’. The city mostly known for
its gaming is blooming with Burning Man sculptures, murals,
Broadway musicals, and bluegrass music. -7X7 Magazine
Sculpture Fest helps show people that you can dream big and
that you have a community behind you. - Mischell Riley
It's amazing what's happening in Reno - and the international
attention all the artists are getting. - Union Phi Sculptor Josh Vail
Reno is fast becoming a sculptural power house, evident by the
more than 100 pieces that are scattered about the city's streets,
parks and sidewalks… – Jenny Kane, RGJ
Even people who are art hesitant are going to go out and see it
because it's going to be such a compelling large-scale exciting
event. – Bret Moten - KOLO TV
I’ve never been hit so hard in love. Sculpture Fest came in like a
wrecking ball. - Jose Perez Davila
SNOWFLAKE by Sprocket
Photo by: Si Misiura
2016 STATISTICS
In 2016, we doubled the amount of art, music, and magic by adding 20 new works of art, adding food, beer, and wellness areas,
and adding two new music stages throughout the 12-block site.
30,000+ ATTENDEES
DIVERSE AGE GROUPS
64-74
80
55-64
REGIONAL VISITORS
ACTIVE COMMUNITY
75+
60
18-24
40
45-54
20
25-24
0
%
Fri
Sat
Adults
Sun
35-44
Children
Facebook
@renosculpturefest
Followers: 13,281
Users Talking: 92k
Impressions: 524k
Instagram
@sculpturefest
Followers: 4697
Likes: 1800
Fan Posts: 762
Twitter
@sculpturefest
Followers: 3797
User Reach: 32k
Impressions: 93k
Attendance Across 3 Days:
Art Works Presented:
Online
Musical Acts:
600K+ Impressions
32k+ Visits
12k+ Page Views
Food & Merch Vendors:
renosculpturefest.com
* Combined reach via: Reno Art Works, Fresh Bakin, and Reno Hipsters Channels
Total Only Marketing Reach
2015
2016
15,000+
30,000+
15
34
30 | 4 Stages
60 | 7 Stages
0
14
24,000 IMP
616,000 IMP
BUT DO WE REACH YOUR DEMOGRAPHIC?
As with other city-wide festivals (think: South by Southwest, Baltimore City Lights, and Mardi Gras), removing the
pay-wall allows us to welcome all demographics to the festival. By working directly with our sponsors, we can
customize unique experiences designed specifically to each brand engagement.
At the Reno Sculpture Fest, you’ll find everything from health enthusiasts enjoying yoga under the Arch or
climbing Whitney Peak’s 12-story high rock wall to Millennials raging on art car sound stages; with the best
gourmet food trucks nearby. Families are inspired by various activity gardens with a dedicated Kids Zone for
toddlers to play while 30- and 40-somethings enjoy a city-wide pub crawl, craft brew film pairings, concerts,
casinos, and shopping across 12-city blocks of downtown Reno with larger-than-life art paving the way. For
those seeking a more refined setting, nearby resorts and casinos provide 5-star restaurants and
accommodations while taking in city skyline after a day of art walks and workshops.
NEED A FEW IDEAS? WE’VE GOT THOUSANDS. HAVE A FEW OF OURS...
Collaborate on a 5-story
high mural that represents
the values of your brand.
Kick off Reno Sculpture
Fest by presenting a halfmile art car parade.
Sponsor the online video
series documenting the
“making of” larger-thanlife art.
Present an activity zone
designed to get your brand
in customer’s hands.
BLUEPRINT OF A MOTHER
Mural overlooking BBQ, Brews & Blues Fest
GOALS FOR 2017
For our third year, we’re expanding to reach
a national audience with more larger-thanlife art, top-billed main stage music, largescale marketing and advertising campaigns,
and the addition of branded experiences
customized around our partners’ goals.
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Raise $500k in Funding
National Media Coverage
Increase Attendance to 60,000
Offer Travel & Resort Packages
Art Car Parade
Skyline Projection Mapping
Top-Billed Headliners on 3 Free Stages
30+ Art Installations
Behind-the-Scenes Video Series
Day-Time Conference + Workshops
Art Design Competitions
Expanded Kids Activity Zone
Interactive Technology Garden
Zip-Line Under the Arch
Kinetic Sculpture Garden
Increased Signage
Billboard and Print Advertising
INSPIRATION IS POWER
Get involved in our 2017 event and showcase your brand as
ART to more than 30,000 visitors traveling to the area for the
2017 Reno Sculpture Fest. In addition to traditional brand
placements, we invite all our sponsors to participate in
crafting custom experiences to optimize engagement around
your products and inspire customers for years to come.
BELIEVE by Jeff Schomberg
Photo by: Michael Higdon
2017 PARTNER OPPORTUNITIES
CO-PRODUCER
PRESENTING PARTNER
Co-produce our 2017
event for exclusive title
placement and join us
in creating a largerthan life experience
that inspires millions
across the country.
COLLABORATOR
Present a sound stage,
activity zone, art car
parade, specialty
feature, or late-night
concert along with
Reno Sculpture Fest
organizers.
GENERAL SPONSOR
Commission the
production of a custom
installation designed
exclusively for Reno
Sculpture Fest and
become part of the
story behind each work
of art.
Become a general
sponsor and showcase
your brand in all
marketing and on-site
signage to more than
30,000 visitors enjoying
3-days of larger-thanlife art, music, and
culture.
2017 PARTNER PERKS
+ MANY MORE | CONTACT US TO CUSTOMIZE A PACKAGE TO MEET YOUR BUDGET & GOALS
THE FACE OF RENO by Christina Angelina
5-story mural overlooks the Reno Arch
ENGAGEMENT
PROGRAMS
PRE-FESTIVAL PROGRAMS
• Fundraiser Balls
• Call for Artist Submission
• “Making of” Video Series
• National Artist Spotlights
• 2017 Campaign Launch
FESTIVAL PROGRAMS
• Art Car Parade (Opening Ceremonies)
• Downtown Pub Crawl
• Music Concerts on 3 Stages
• Late-Night Afterparties
• 20+ Activity Zones
SPONSOR NOW TO BE PART OF ALL PRE-FESTIVAL PROGRAMS LEADING UP TO OUR 2017 EVENT.
ART CAR SOUND STAGES
Photo by: Shelby McAulliff
FESTIVAL TIMELINE
JUNE-JULY, 2016
 Corporate Fundraising
 Organizational Development
AUG-SEPT, 2016
 Local Fundraising
 Announce 2017 Dates
 Announce Call for Artists
 Launch Video Series
NOV-DEC, 2016
 Reno Sculpture Fest Fundraiser Ball
 Launch Local Sponsorship Programs
JAN-FEB, 2017
 Announce Artist Selections
 Launch Festival Marketing
 Launch National Media Campaign
MAR-APR, 2017
 Festival Pre-Production
Thank You
Our partners are at the heart of what we do
and, without your support, none of this is
possible.
No matter what role you play at your company,
or what chair you sit at around the table, let’s
talk.
Let us know about your goals for 2017 and how
Reno Sculpture Fest can help with your success.
Daysha Taylor | I Dreamt Last Night
Director, Marketing and Sponsorships
[email protected]
530-721-2388
renosculpturefest.com
Facebook.com/renosculpturefest
Twitter.com/sculpturefest
Instagram.com/sculpturefest
EMBRACE HEART by Dynamik
Photo by: Daysha Taylor