JOICFP C4D Ways
C4D Technical
Capacity Building
Course 2014
Enhancing social and cultural accessibility of health
through logically anchored storytelling
Organized by JOICFP Communication Experts Unit
Date:
Place:
November 4 (Tue) – 8 (Sat), 2014
Tokyo, Japan
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JOICFP C4D WAYS
C4D Technical Capacity Building Course 2014
Tech. Focus 2014:
Enhancing social and cultural accessibility of health
through logically anchored storytelling
Dates:
November 4 (Tue) - 8 (Sat), 2014
Duration:
5 days
Place:
JOICFP Training Room
Tokyo, Japan
Organizer:
Communication Experts Unit (J_CEU) of Japanese Organization for
International Cooperation in Family Planning (JOICFP)
*JOICFP C4D Ways: Organized once a year, JOICFP’s C4D Technical Capacity Building Course provides
practical hands-on techniques and skills that are immediately applicable to on-going communication
interventions. The course is intended for persons directly responsible for program implementation.
***
SECTION I: TRAINING CONTENTS
1. INTRODUCTION
Ensuring access to comprehensive and quality health care is a fundamental
right of every human being to achieve health equity globally and to ensure
quality of health life for each and every individual. Access has three
dimensions. The first dimension is physical accessibility. The health care
services need to be either readily reachable by the people, or the health care
services need to be brought to them. The second dimension is financial
affordability. Needless to say, the people need to be able to pay for services
without any financial difficulties, including the costs of transportations and
other expenses such as medicines. The third dimension is the social and
cultural acceptability. Though the health care services may be physically
accessible and financially affordable, the people may still not access and utilize
health care services due to social and cultural obstacles, such as
myths/misconceptions, tradition, religion, as well as age, sex and language.
This third dimension of social and cultural acceptability, is where
communication for development (C4D) plays a crucial role. C4D will serve to
not only advocate for and create an enabling environment, but will also serve
to reach out to individuals to motivate them and initiate action for accessing
the health care services. In recent years, this motivational factor of social and
cultural acceptability, which is strongly influenced by emotional and
psychological aspects of health seeking behavior has been highlighted as the
key to successful communication interventions.
Among the various
techniques for emotion communication, the power of “storytelling” has been
pointed out as an effective tool to create motivation among the target
audience. Storytelling, which basis its contents on real events occurring in
the lives of individuals, creates strong empathy to the issue and gives a reason
for change. However for this “storytelling” technique to become truly
effective in bringing forth results in terms of the project objective, this story
must contain the key messages that link with the program framework. In this
regards, the technical focus of this year’s course will be on “enhancing social
and cultural accessibility of health through logically anchored storytelling”.
The participants will learn the techniques of developing stories by basing key
messages on social and cultural barriers, as well as techniques of logically
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anchor them within the project framework and communication strategy, so as
not to lose the objective and purpose.
The organizers of this capacity building course, JOICFP Communication Experts
Unit (J_CEU) has been developing and applying practical technologies in the
field of communication for development (C4D) on sexual and reproductive
health in response to diversified needs of target groups in various socio-culture,
literacy and geographic settings. By applying technologies which have been
utilized in the commercial sector and applied in community-based non-profit
programs, J_CEU has been assisting GO/NGO partners in facing the challenges
of reaching difficult to access target groups through multi-channels, making
use of new digital media.
2. COURSE PROFILE
This course is designed to transfer practical techniques and skills to
program/project planners and implementers for planning, implementing and
monitoring program and advocacy communication interventions. The focus is
on providing hand-on skills that can be applied immediately to daily work,
rather than academic and theoretical lectures, resulting in take-home tools
such as manuals and templates that will directly enforce results-oriented
program and advocacy communication activities.
The training participants will learn how to convert program strategies,
evidences from research findings, episodes collected from community, into
logical and systematic evidence-based communication interventions in line
with output indicators of programs/projects. Multi-solution technology is
introduced as a counter measure to respond to diversified needs found in the
ever changing society.
3. EXPECTED OUTPUTS
The following outputs are expected as a result from the training:
(1) Techniques and skills for logical
communication strategy development, as
well as techniques for verification and
adjusting on-going communication
interventions acquired
(2) Techniques and skills for evidence-based
planning of media tools development
acquired, with focus on utilization of
communication obstacles/barriers
(3) Techniques and skills for strategic
multi-solution media tools production
acquired, highlighting the incorporation of
storytelling
(4) Techniques for planning monitoring and
evaluation of communication interventions
acquired
(5) Conceptual techniques for developing
knowledge sharing system acquired
4. TRAINING METHODS
The following methodologies are to be used:
Lectures on technical know-hows
Template utilization
Group/individual exercises
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5. TECHNICAL MENU
Problems and knowledge sharing among participants
Sharing result-based application examples
The training program will consist of selected technical skills from the following
J_CEU’s technical menu:
< Communication Strategy Development>
Identification of communication elements
Logicality for communication strategy development
Action design
Media tool design
Communication balance
<Evidence-based Planning>
Segment development
Message concept development
Message options creation
Image framing technique
Episode-based story development
Multi-solution structure board development
Common motif creation
<Multi-solution Production>
Design & layout - Space division
Design & layout - Layer development
RH media tool production process model
Hyper-application of still pictures
<Monitoring and Evaluation>
Indicator development
Monitoring system with process documentation
<Knowledge Sharing>
Information assetizing technology
Planning knowledge sharing system
Identification of knowledge sharing methodologies
Category construction
6. EXPECTED PARTICIPANTS
The expected participants to this training are the following:
Creative/technical officers of health communication programs
Program/managerial officers of health communication programs
They may come from the following type of agencies/organizations:
- GO/Non-profit organization who may outsource media tools production
- GO/Non-profit organization who may be developing media tools in-house
- International agencies/organizations who may be doing either of the above
- Companies/agencies who receive work from GO/non-profit organizations
- Mass media/TV/newspaper who take up health issues
Required conditions:
Capability to communicate (read & write) in English
More than 5 years working experiences for health programs of non-profit
organizations, or those who are expected to continue working in this field
NOTE: The minimum number of training participants is 10. If the number of participants
does not reach this minimum number, the training will be cancelled.
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7. WORKING LANGUAGE
English
8. TRAINING PROGRAM
The training will be organized for 5 days. The tentative program is as follows:
DATE
PROGRAM (TENTATIVE)
NOV 3
(MON)
Official Arrival & Registration
NOV 4
(TUE)
Opening & Orientation
NOV 5
(WED)
<Evidence-based Planning (1) >
- Segment development
- Message concept development
- Message options creation
- Image framing technique
- Episode-based story development
NOV 6
(THU)
<Evidence-based Planning (2) >
- Multi-solution structure board development
- Common motif creation
<Communication Strategy Development>
- Identification of communication elements
- Logicality for communication strategy development
- Action design
- Media tool design
- Communication balance
<Knowledge Sharing>
- Information assetizing technology
- Planning knowledge sharing system
NOV 7
(FRI)
<Multi-solution Production>
- Design & layout - Space division
- Design & layout - Layer development
- RH media tool production process model
- Hyper-application of still pictures
NOV 8
(SAT)
<Monitoring and Evaluation>
- Indicator development
- Monitoring system with process documentation
NOV 9
(SUN)
Official Departure
*Specific training topics will be selected from the J_CEU technical menu listed above
*Detailed training contents to be provided at a later date
9. TRAINING FEE
$1,250 per person, which includes the following items:
- Training materials *Equivalent to US$550
- Snacks for breaks
- Insurance
- International courier for sending documents for visa application
*The above expense excludes international and domestic travel costs,
meals and accommodations. The estimated costs will be as follows:
(1) International Travel
US$1,500*
(2) Domestic travel
US$75 x 2 = US$150
(3) Accommodations
US$125 x 6 nights = US$750
(4) Meals
US$80 x 7 days = US$560
US$2,960
*The above amount is based on an economy class round trip ticket between Timor-Leste and
Japan. The international travel cost varies based on actual flight tickets.
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*The total cost estimate to participate in this training will be around US$4,000 to 4,500.
1- Training fee
US$1,250
2- Other Costs (1)-(4)
US$3,000
around US$4,250
10. ORGANIZATION
JOICFP Communication Experts Unit (J_CEU) is the training organizer. J_CEU is
a unit which provides technical consultation and assistance to government and
NGOs. See Attachment 1: Recent Works of J_CEU and Profiles of Trainers.
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SECTION II: LOGISTICS
1. APPLICATION
Applicants to the training are requested to fill out the attached
registration form, and send it to JOICFP by e-mail to the below
address.
MS. TOMOKO FUKUDA
E-mail: [email protected]
*If e-mail is not accessible, you may fax your registration.
Fax: 81-3-3235-7090
2. DEADLINE
The deadline of the application is
SEPTEMBER 26 (FRIDAY), 2014
3. NUMBER OF PARTICIPANTS
The minimum number of training participants is 10, and maximum
number of the training participants are 25. The seat of the training
is kept on the first-come and first-served basis. When the number
of applicants does not reach to the minimum number, the training
will be cancelled. In case of cancellation, the applicants will be
informed by October 10 (Friday), 2014.
4. PAYMENT OF THE TRAINING FEES
The training fee of US$1,250 will be accepted through bank transfer.
Please make payment by October 17 (Friday), 2014.
The information of the bank account is as follows:
Account Name:
Account Number:
Bank Name:
Branch Name:
SWIFT CODE:
Bank Address:
Bank Tel No.:
5. CANCELLATION POLICY
JOICFP
0922014
Sumitomo Mitsui Banking Corporation
Shinjuku-Dori Branch
SMBCJPJT
14-5, Shinjuku 3-Chome, Shinjuku-ku, Tokyo
160-0022, JAPAN
+81-3-3356-4344
Cancellation before October 24 (Friday), 2014 is to be refunded for
50% of the training fees. The charge for service of refund is NOT
covered by JOICFP.
Cancellation after October 24 (Friday), 2014 provides no refund.
However, in case the training itself is canceled due to unforeseeable
circumstances or due to cause by the organizer, full refund will be
undertaken.
6. ACCOMMODATIONS
Accommodation fees are not included in the training fee. JOICFP
will arrange accommodations for the participants based on the
request. Please indicate in the registration form if you would like to
book accommodation through JOICFP. The hotel to be booked is as
follows:
Tokyo Green Palace Hotel (tentative)
Approximately ¥10,000 yen (US$125) per night (about 15 minutes’
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walk to JOICFP or taking subway for 1 stop to Ichigaya Station. The
accommodation has free Wi-Fi service)
URL - http://www.tokyogp.com/english/index.html
*The price of the rooms may be subject to change due to the availability. When
the rooms are fully occupied at the Tokyo Green Palace Hotel, JOICFP will arrange
another hotel with the similar price (10,000 yen per night).
7. Meals
Meals are not included in the training fee. There are many
economical and reasonable eating places as well as a supermarket
near JOICFP, including an Indian restaurant which serves vegetarian
food. The average cost of per meal for lunch will range between
¥500 to ¥1,000 (US$6.5 to US$13). JOICFP DSA rate for meals and
miscellaneous expense is $80 per day.
8. VISA DOCUMENTS
JOICFP will prepare necessary documents for visa application
(invitation letter, letter of guarantee) for those who need an entry
visa to Japan. Please be sure to enter your passport details in the
Registration Form.
9. VENUE/ CONTACT
The training will be organized in the JOICFP Training Room.
For further information, please contact us at the below.
JOICFP Communication Experts Unit (J_CEU)
Hoken Kaikan Shinkan Building
1-10 Ichigaya Tamachi, Shinjuku-ku
Tokyo 162-0843, Japan
Tel: +81-3-3268-3450
Fax: +81-3-3235-7090
Attention:
Ms. Tomoko Fukuda, Senior Specialist, J_CEU
E-mail: [email protected]
Attachment 1: Recent Works of J_CEU and Profiles of Trainers
Attachment 2: Registration Form
***
JOICFP is an international NGO based in Japan, working in the field of sexual and reproductive health and rights
including population, maternal health, family planning, and HIV prevention in Asia, Africa and Latin America
since its foundation in 1968. JOICFP has been working with GO and NGO partners in over 33 countries as one
of the major implementing partners of UNFPA and IPPF.
JOICFP Communication Experts Unit (J_CEU) is a unit in JOICFP which provides technical assistance and
consultation in communication for development (C4D) to implementation partners of GO, I/NGOs and UN
agencies. The technical menu which J_CEU provides includes communication strategy development, archive
management, media tools development, process documentation and capacity development
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