Halifax Area Advertising Authority
Dba Daytona Beach Area Convention and Visitors Bureau
Executive Director Destination Recap
World-Renowned
We are the ‘World’s Most Famous Beach’. We host Bike Week, the ‘World’s Largest
Motorcycle Event’, along with Biketoberfest®, the Daytona 500, Rolex 24 At Daytona and Coke
Zero 400. We’re home to Daytona International Speedway, the ‘World Center of Racing’, and
claim the U.S. headquarters of LPGA and NASCAR, and the Florida headquarters of the USTA.
With approximately 12,000 rooms, the Daytona Beach area is home to several
accommodations types, from oceanfront resorts and hotels to vacation rentals and smaller inns
and B&Bs. In addition to a number of fine independent hotels and inns, brands such as the
Hilton, Choice Hotels, Best Western, Hyatt and Marriott are located throughout the area. You
can find out more information on our destination by visiting www.daytonabeach.com
On the Horizon…
The ‘new’ Daytona Beach – an exciting chapter in the destination’s history has arrived,
showcasing its racing heritage and idyllic Florida East coast oceanfront location, comprising
eight distinct communities and an impressive arts affiliation. Visitors can already enjoy Daytona
Beach’s first oceanfront rollercoaster and the world’s first oceanfront Hyatt Place. Just
completed is a $400 million expansion at Daytona International Speedway dubbed ‘Daytona
Rising’ and the Cici and Hyatt Brown Museum of Art that house the world’s largest collection
of Florida art on the Museum of Arts and Science’s campus. A new Hard Rock Hotel & Café, a
Westin, and the One Daytona entertainment complex are among the areas vast hotel and
resort projects.
Race fans are rejoicing over the DAYTONA Rising Project – a $400 million overhaul at Daytona
International Speedway that’s created a world-class facility with premium amenities and
unparalleled conveniences and experiences. By the numbers - three new concourse levels that
will span the front stretch; five expanded and redesigned fan entrances called ‘injectors’; 11
social areas dubbed ‘neighborhoods’, each the size of a football field with open sightline and
dozens of video screens so no one will the on-track action; over 60 new trackside suites; 14
elevators and 40 escalators in the new grandstand; and 101,500 new 20”-21” grandstand seats
featuring backs and arm rests.
Nearly 1.1 million square feet of premier shopping, dining, accommodations, theater, and
entertainment are planned just steps from the ‘World Center of Racing’ and minutes from the
‘World’s Most Famous Beach’ on 181 acres along International Speedway Boulevard. Bass Pro
Halifax Area Advertising Authority
Dba Daytona Beach Area Convention and Visitors Bureau
Executive Director Destination Recap
Shops®, America’s most popular outdoor store, and Cobb Theaters, the highly respected
Southeastern-based exhibitor, have signed letters of intent to anchor One Daytona.
The Museum of Arts & Sciences recently welcomed the Cici and Hyatt Brown Museum of Art,
a $13 million facility filled with 2,700 paintings dating from the 19th century, the most extensive
collection of Florida art worldwide.
The 26,000 square foot home of the Browns’
unprecedented collection also features a mezzanine showcasing their signature pieces, six
changing galleries, conference and education rooms, a café with outdoor seating, and a gift
shop.
Several oceanfront hotels are realizing a tremendous upgrade in the coming year with the
Desert Inn renovation leading the way and becoming a high-end Westin, in 2017. The property
will boast 200 rooms and 25,000-30,000 square feet of meeting space. Also slated is a mass
$150 million two-tower condo hotel project by Photogroup Inc. on 4.5 acres just south of
Seabreeze Blvd., with 500 rooms and 15,100 square feet of meeting space. An iconic property
that once housed the meeting in which NASCAR was created; the Streamline Motel will open
as an independent boutique this year.
Sports & Meetings Momentum Builds
For only the second time in the organization’s history, the Shriners have chosen a singular
destination for their annual event for two consecutive years – Daytona Beach in 2017 and 2018.
The destination is also proud host to the National Association of Intercollegiate Athletics (NAIA)
Football National Championships, held in 2014, 2015, and again in 2016, at the City of Daytona
Beach’s 10,000-seat Municipal Stadium.
Eight Communities = Daytona Beach area
The Daytona Beach area is a collection of destinations, each offering its own personality and
distinct visitor experience. Beginning in the north and moving south…
Ormond-By-The-Sea – home to ‘The Loop’ along S.R. A1A and John Anderson Drive
Ormond Beach – “Birthplace of Speed” and home to John D. Rockefeller’s home, The
Casements
Holly Hill – a community along the Halifax River ideal for biking and fishing, and home to
motorcycle shops favored by Bike Week and Biketoberfest® visitors
Daytona Beach – NASCAR was founded here, LPGA is headquartered here, in an area known
as the ‘World’s Most Famous Beach’
Daytona Beach Shores – “The Shores”, located on a 5.5-mile stretch of quiet beach and home
to several condos and oceanfront hotels
South Daytona – home to Daytona Ice Arena and Living Legends of Auto Racing Museum
Wilbur-By-The-Sea – here you won’t find any hotels or condos, just beachfront homes and quiet
Town of Ponce Inlet – home to the Ponce de Leon Inlet Lighthouse, Marine Science Center,
racing’s famed ‘North Turn’ and evidence of our area’s first inhabitants, the Timucuan Indians at
Green Mound State Archaeological Site
23 Miles of Wide, Hard-Packed Sand ideal for shelling, swimming, and surfing. It’s no surprise
readers of USA Today and 10Best voted Daytona Beach as a winner for Best Florida Attraction
and that Trip Advisor® named Daytona Beach a Top 10 Beach Destination in the U.S.
Halifax Area Advertising Authority
Dba Daytona Beach Area Convention and Visitors Bureau
Executive Director Destination Recap
23 Courses Allow You to DiscoverDaytonaBeachGolf.com
Whether you’re a serious player or weekend warrior, “The World’s Most Famous Beach”
offers a perfectly suited golf experience. Chart your course year-round taking advantage of
affordable greens fees on more than 20 public and semi-private courses. The destination plays
host to greens with natural challenges along the coast, resort-style links play and inland holes
where tall pines and modest elevations greet you off the tee. It’s easier than ever for golfers of
all skill levels to book a golf getaway in the Daytona Beach area. Several courses have
partnered with local accommodators to provide gold packages that exceed every expectation.
Visit DiscoverDaytonaBeachGolf.com - your trusted source for golf travel planning.
Thrilling Adventures
Visitors can choose from a surprising list of attractions including a high-speed ocean view ride
on the Sand Blaster roller coaster at the Daytona Beach Boardwalk and Pier, a race around
Daytona International Speedway with the Richard Petty Driving Experience, a zip lining
adventure at ZoomAir Adventure Park or an up-close encounter with marine life while paddle
boarding the Halifax River.
Family Friendly
Visitors can enjoy the quintessential vacation experience beginning with the Daytona Beach
Boardwalk and Pier, or choose from a surprising list of arts and cultural venues led by the
renowned Museum of Arts and Sciences, Peabody Auditorium and Cinematique Theater of
Daytona. And they can discover our softer side from family-friendly Spring Break to Florida’s
tallest lighthouse – Ponce de Leon Inlet Lighthouse and its Ponce Inlet neighbor, the Marine
Science Center – an environmental odyssey and home to rehabilitated sea turtles and sea birds.
Florida’s Festival Capital
With average high in the mid-70s, it’s no wonder that fall is an ideal time to visit the Daytona
Beach area. Earning the reputation of ‘Florida’s Festival Capital’, the destination boasts more
than 50 events and festivals for all ages, year around.
Halifax Area Advertising Authority
Dba Daytona Beach Area Convention and Visitors Bureau
Executive Director Destination Recap
Foodie Future
The Daytona Beach area is home to a colorful culinary scene and celebrating this tasty town is a
quiet group of chefs, bakers, and baristas who are transforming the destination with new
independent restaurants, food festivals, and farm-to-table and creative cuisine. Their love for
authentic fare is evident in every creation. New to the culinary scene is the Daytona Beach Ale
Trail, with more than a dozen tasty stops.
Meetings/Conventions
The area features several resort hotels with quality meeting space to meet any group’s needs.
Recently expanded and upgraded to feature more than 200,000 square feet of flexible indoor
and outdoor meeting space, the Ocean Center is a world-class venue that serves as the area’s
convention, entertainment and sports complex just 400 feet from the Atlantic.
The Ocean Center doubled in size after an $82 million expansion was completed in February
2019. Below are some specifications of the Ocean Center’s state-of-the-art vibrant space:
Exhibit Space: 164,000 square feet – interior; 100,000 square feet – exterior
Arena: 42,000 square feet; 9,600 seats
Meeting Rooms: 32,000 square feet; 36 breakout rooms; executive boardroom; VIP suite; easy
sound and lighting controls
Banquet Hall: 12,000 square feet; banquet seating for 850
Flexible, Creative Spaces Motivate and Inspire
From racing-charged events at the new Daytona International Speedway to scenic soirees at
the Daytona Beach Oceanfront Bandshell and riverfront gatherings at the News-Journal Center,
planners prefer Daytona Beach’s unique venues for their style, substance and significant
savings.
Facts at a Glance:
Climate: Mile annual weather with an average daily temperature of 71 degrees Fahrenheit
Airport & Flight Accessibility: Served by three international airports including the convenient
Daytona Beach International Airport (with service by Delta, American and JetBlue)
City Personality: Authentic, cool, lively - known for beautiful coastlines, rich racing heritage,
world-class golf and cultural icons.
Property Diversity: Four Diamond resorts to oceanfront hotels, smaller, independently-owned
properties, and even rustic oceanfront camping.
Natural Assets: 23 miles of Atlantic coastline; the St. Johns, Tomoka and Halifax rivers and
several natural springs; vast areas of preserved habitat.
Halifax Area Advertising Authority
Dba Daytona Beach Area Convention and Visitors Bureau
Executive Director Destination Recap
About the Halifax Area Advertising Authority
Budget: $9.7 million
Staff: 20+
The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members
of the Volusia County Council who oversee the spending of bed tax funds through the DMO to
market the destination to leisure and business travelers. The Daytona Beach area is a
geographic market region the encompasses the following communities: Daytona Beach,
Daytona Beach Shores, Holly Hill, Ormond Beach, Ormond-By-The-Sea, Ponce Inlet, South
Daytona and Wilbur-By-The-Sea.
HAAA, doing business as the Daytona Beach Area Convention and Visitors Bureau, works with
area tourism and hospitality-related businesses, non-profit organizations, and event promoters,
to represent the area to potential travelers, tour operators, travel agents, meeting planners, and
the travel media. With a staff of approximately 20 full-time marketing and administrative
professionals.