Market Update:
Madonna Memorabilia
Stage-worn apparel
•
Photographs
•
Autographs
Background:
The most successful solo artist of all time, according to Billboard
magazine, Madonna burst on to the scene in 1984 with Like a Virgin.
She has rarely been out of the headlines since. Her sexually- charged
performances have won her a legion of fans around the world, and
brought condemnation from many quarters, including the Catholic
church.
14 February 2012
Recommendation:
BUY
Key changes:
•
8.82% pa
Madonna autographs 2000-2011
•
$37,500
2010 sale of Madonna nude photo at Christies
Regarded as a key influence on today’s female stars, her memorabilia has performed well in recent years, yet has considerable room
for growth.
•
Superbowl 2012 appearance
Watched by more than 100m in the
US alone
What’s new?
•
2012 world tour
The new tour will boost interest
in the star
A nude Madonna photo sold for $37,500 at Christie’s in 2010, 150%
above its $15,000 estimate.
Performance of Madonna signed
photo between 2000-2011
A Dolce and Gabbana bra from her Live down Under tour of Australia in 1994 sold for $12,500 at a Sotheby’s auction in 2010, 212.5%
more than its $4,000 estimate.
The black gown worn by Madonna in her role as Eva Peron in 1996
film Evita sold for $22,500 at a US auction in 2011, 275% above its
$6,000 estimate.
The Paul Fraser Collectibles View:
Source: PFC40 Autograph Index
Recent robust auction results indicate that the passion among collectors for Madonna memorabilia is strong.
Known for her pioneering, and provocative, sense of fashion, it is no
surprise that Madonna-worn clothing is so desirable with collectors.
We expect to see prices grow over the coming years as more collectors enter the market, and investors realise the sector’s potential.
According to the PFC40 Autograph Index, Madonna’s signature rose
in value by 8.82% pa between 2000 and 2011, from £375 ($590) to
£950 ($1,490). While these figures are encouraging, we believe that
Page 1 • Madonna Memorabilia Market Update • 14 February 2012
Adrian Roose (Analyst)
+ 44 (0) 117 933 9503
[email protected]
www.paulfrasercollectibles.com
Market Update:
her autograph is the most undervalued of all her memorabilia.
It can be argued that Madonna is equally as famous around the world
as Princess Diana. We have seen Diana’s autograph rise by 19.60% pa
to £8,950 ($14,040) since 2000. When Madonna departs the scene,
we expect the value of her memorabilia, and in particular her autographs, to rise significantly, as the general public realises her prominent place in music history, and her collectibles become increasingly
desirable.
We believe the Madonna memorabilia market has considerable
room for price appreciation over the coming years, due to continuing
high interest in the singer all over the world.
We recommend Madonna memorabilia as a BUY.
Demographics behind the market:
Madonna is the top-selling female recording artist of all time, according to Guinness World Records, having sold more than 300m records
worldwide.
Her 2008 tour grossed $450m in sales – a world record for a solo artist.
There is an investment fund devoted solely to Madonna memorabilia. In 2006 it bought Madonna’s pink “Monroe dress” from her
1985 Material Girl video, evidence of the fund’s belief that Madonna
offers them superb profit potential over the coming years.
Madonna autographed bustier
In 2007, Madonna signed a $120m contract with live promotions
company Live Nation. The deal reveals the company’s belief in Madonna’s ability to produce profits for them, suggesting that individual
investors likewise can benefit from the star. Madonna earned $58m
in 2010, according to Forbes magazine.
Madonna sells newspapers. Whether it’s the tribulations of her
marriage to Guy Ritchie, the adoption of two Malawian children, or
directorial efforts on the big screen, Madonna is front page news.
This is further confirmation of the considerable interest in Madonna
among the global public, and an excellent indication that values of
her memorabilia will remain in excellent health over the long-term.
Market Performance Catalyst:
Madonna’s set in the prestigious half-time slot at the Superbowl in
February 2012 has helped boost her profile considerably, bringing
her into the consciousness of an even wider audience. The half-time
show was seen by 104m people on NBC alone, and was witnessed
in more than 230 countries. It was prime time television; 30 second
Page 2 • Madonna Memorabilia Market Update • 14 February 2012
FOR SALE: £7,950
For further reports in this
series please email
[email protected]
www.paulfrasercollectibles.com
Market Update:
half-time commercials cost around $3m.
Madonna’s first world tour since 2009 will run from May until November 2012. The concerts will excite considerable attention around the
world.
A new Madonna album, M.D.N.A, is expected in March 2012. The release is eagerly anticipated; Madonna’s last new album was unveiled
in 2008.
We believe these factors can only raise her profile and increase demand for her memorabilia.
Summary:
In recent years the Madonna memorabilia market has witnessed:
•
Autograph values up 8.82% pa between 2000 and 2011
•
Estimate-beating sales of stage-worn clothing and
photographs
Madonna memorabilia is performing well at auction, yet we believe
it has considerable room for growth, especially in the autographs sector.
In the short term, Superbowl appearances, a new album and tour will
heighten interest in Madonna and her collectibles. The longer view is
that Madonna will go down as one of the most important female artists of all time, ensuring her memorabilia remains hot property.
We advise entering the market as soon as possible.
$37,500
Paid for a nude photo of Madonna
at Christies in 2010
Madonna autograph
on legal document
Key reasons to invest:
• The current low interest environment represents a real
opportunity to build a valuable collection for long term value
• Many alternative investments are classified as ‘wasting assets’
and do not come into inheritance or Capital Gains Tax
calculations
• Unique collectibles have historically been considered ‘safe
havens’ and have a low correlation with traditional financial
investments
• World record prices are being achieved despite the recession
• There are estimated to be 200m serious collectors worldwide underpinning prices
• The population of the BRIC countries is expected to double
Page 3 • Madonna Memorabilia Market Update • 14 February 2012
FOR SALE: £1,950
www.paulfrasercollectibles.com
Market Update:
in the next 40 years, adding significantly to the number of
collectors
• The Baby Boomer generation is making its way through the
system and is now responsible for 80% of the world’s wealth
• Baby Boomers are living longer than previous generations,
with a higher level of disposable income, and with time on
their hands to pursue collecting in a serious way
• Many Institutional Funds have been created in collectibles
with many more waiting in the wings. These funds will add
significantly to the pressure on prices and to a shortage of
unique pieces on the market
• Collectibles as part of your overall portfolio give you greater
control over allocating and preserving your wealth, and the
ability to manage the process yourself, giving you confidence
where it has been lost in the bigger financial product areas
KEY FACTS:
•
•
8.82% pa growth of Madonna
autographs between 2000-11
•
Growing middle class worldwide with disposable income
•
Global icon
•
New 2012 world tour
About Paul Fraser Collectibles:
Paul Fraser Collectibles is recognised as one of the world’s leading
boutique providers of investment grade collectibles.
Our company specialises in historical manuscripts, autographs, memorabilia, rare coins, postage stamps, art, first edition books, classic
cars, fine wine and military medals.
We also offer a unique, free worldwide news service with subscribers
in 212 countries, including a loyal following of Financial Advisers and
Wealth Managers.
Paul Fraser Collectibles also boasts an expert panel, with more than
250 years’ experience and $750m of sales to its name.
Our current inventory includes a Madonna worn basque, Madonna
autographs, Henry VIII signed documents and an original Declaration
of Independence.
Many items qualify for our unique 120% guarantee.
For full details on our services, and for other free reports in this
series, please contact us at:
[email protected]
+44 (0) 117 933 9503
This document is non-independent investment research and a marketing communication.
Page 4 • Madonna Memorabilia Market Update • 14 February 2012
For further reports in this
series please email
[email protected]
www.paulfrasercollectibles.com