Press Information - Mercedes

MAYBACH – ICONS OF LUXURY
Press Information
The new "Driver’s Choice Collection":
accessories for even the highest demands
December 03, 2014
Stuttgart/Los Angeles/Guangzhou. As part of the double world premiere
of the new Mercedes-Maybach S-Class, Mercedes-Benz and MAYBACH ICONS OF LUXURY present a new collection of highest-quality accessories
for the luxury model. The "Driver’s Choice Collection" comprises elegant
bags and items of luggage, classy accessories and exclusive sunglasses.
The leather goods are colour-coordinated with the interior colour of the
new Mercedes-Maybach S-Class. The products on display at the Los
Angeles Auto Show and the Auto Guangzhou were in satin red and silk
beige, thus showing off the interior colours of the exhibition vehicles.
Seven more leather colours matching the interior are planned for 2015.
Mercedes-Maybach owners get exclusive access to the "Driver’s Choice
Collection“ online shop. The high-quality accessories can also be purchased via
selected authorised Mercedes-Benz dealers as well as in the MAYBACH –
ICONS OF LUXURY shops in Munich, Berlin, Abu Dhabi and Lisbon.
Just like the new Mercedes-Maybach S-Class, the “Driver’s Choice Collection”,
developed with license partner MAYBACH – ICONS OF LUXURY, sets new
standards in the luxury segment and meet the most exacting demands in terms
of design, materials and craftsmanship.
“To create the very best from the very best“- is the Motto of the license partner
and it reflects to a maxim of Wilhelm Maybach himself. The materials carefully
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
selected by MAYBACH – Icons of Luxury GmbH are processed in many manual
steps in the highest level of German craftsmanship. The elegant design of the
“Driver’s Choice Collection” is always a tribute to the individuality of its wearer.
Below is a selection of the exclusive items of the “Driver’s Choice Collection”:
Bags for business, travel and leisure time
The elegant leather bag is an indispensable companion when traveling. All the
essentials fit into the versatile and large Travel Bag (60 x 40 x 29 cm). The
luxurious travel bag features a large zippered inside compartment and two
outside compartments as well as a detachable and adjustable padded shoulder
strap.
The elegant and robust Small Travel Suitcase is the perfect size for short
trips. It measures 52 x 35 x 18 cm and has reinforced sides. This smart
suitcase is made of high-quality soft –grained shrunken leather and proves to
be a true genius of organisation: it features two inside compartments separated
by a net, two leather straps to secure clothing, another shallow zippered inner
compartment and two locking outer compartments. The padded perforated
leather lining provides perfect protection for the contents.
On the way to a meeting or on a shopping trip in the city – the Handbag THE
ICON I offers plenty of space for business files, laptop or purchases. The
elegant interpretation of the classic "shopper" (40 x 30 cm) impresses with
numerous details: the inside of the bag features a large shallow zippered
compartment, three open organising pockets and two pen holders. A practical
snap hook inside the bag makes having to search for keys a thing of the past.
The shoulder bag is lined with fabric in a bold orange colour.
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
Page 2
The Handbag THE BARONESS I sports a seductive design, stylish quality and
feminine elegance. The MAYBACH logo serves as a charming eye-catcher and
as a functional fastener to attach the shoulder strap to the bag (40 x 30 cm).
The bag features several inside compartments of various sizes, a decorative
outer compartment and a practical snap hook for a key ring.
As a particularly attractive and practical option for the business man
MAYBACH - ICONS OF LUXURY presents the Soft Business Bag (38 cm x 30
cm) made of shrunken calf leather. It is equipped with a spacious interior
compartment, several compartments for documents as well as holders for pens
and mobile phone. An exterior compartment provides quick access, for
example, to documents or plane ticket. The soft holed-lining leather is pure
vegetable tanned and purely vegetable tanned and flatters the hand grip when
in it’s in the bag. A wide padded carrying strap can be attached to the bag as
well.
The unmistakable profile of the Messenger Bag demonstrates clarity, style and
quality. The size (25 x 35 cm) of the bag, which is handmade in high-quality
shrunken leather, is perfect for transporting documents. The bag is fitted with
two practical inside compartments and a wide shoulder strap with adjustable
length.
Elegant and high-valued accessories and eyewear
Wide or narrow, for ladies or for gentlemen: both the narrow and the wide Belt
are distinguished by elegance and simple beauty. While the narrow belt is
made of smooth leather, the wide belt is made of grained leather and both
always make for a great figure. Both belts are available in lengths of 90, 100
and 110 cm. The extravagant glass Belt Buckles are available in different
widths matching the belts. The engraved MAYBACH logo shimmers in the
inside without being too dominant.
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
Page 3
The glass men’s Cuff Links are unostentatious items of jewellery. They
impress with fine materials, top workmanship and unmistakable style. The
MAYBACH logo is etched into the glass discreetly through the process of sand
blasting. The cufflinks are available in rhodium silver or ruthenium in black.
The classic design makes the elegant cuff links a timeless companion.
For the MAYBACH Blanket, a wonderful pure-new wool was created. With a
fitting classically elegant cut and colours coordinated with the MercedesMaybach these articles provide a fitting conclusion to the “Driver‘s Choice
Collection”.
MAYBACH – Icons of Luxury has already established itself a symbol of the
highest standards of quality and luxury in the area of Eyewear. Some
characteristics of the special glasses, The Diplomat III and The Monarch III,
are first class material such as natural horn, exotic wood and leather inserts.
They are manufactured to the highest level of German craftsmanship. With
these virtues, the elegant sunglass are thus a convincing part of the “Driver’s
Choice Collection”.
Ansprechpartnern:
Daimler AG
Koert Groeneveld, Telefon: +49 (0)711 17-92311, [email protected]
MAYBACH - ICONS OF LUXURY GmbH
Sarah Mautner, Telefon: +49 (0) 2656 95-262 29, [email protected]
Weitere Informationen von Mercedes-Benz und MAYBACH Icons of Luxury
sind im Internet verfügbar: www.media.daimler.com, www.mercedesbenz.com und www.maybach-luxury.com
Daimler Communications, 70546 Stuttgart/Germany
Mercedes-Benz – A Daimler Brand
Page 4