features
in this magazine
Letter from Andrew W. Murie, Chief Executive
Officer of MADD Canada
3
President’s Message
4
President’s Message
5
Young Worlds Change
In the Blink of an Eye
6
Making Strides for Change Across Canada
7
Recognizing our Outstanding Volunteers
and Supporters
8
National Day of Remembrance for Road
Crash Victims
Wear Red on November 1st
9
10
Chapter Notebook
13
Chapter Notebook
14
Chapter Notebook
15
Chapter Notebook
16
Chapter Notebook
17
Victim/Survivor Services
18
Making a Difference: Volunteering
19
Making a Difference: Volunteering
20
Affinity Partners
21
MADD Local Chapter Information
22
Who is MADD Canada?
23
Who is MADD Canada?
24
MADD Canada Sponsor ACS Promotes
Road Safety With Innovative and Effective
Interlock Technology
11
Who is MADD Canada?
25
Public Awareness/Education
12
Who is MADD Canada?
26
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means,
without the prior written consent of the publisher or a licence from The Canadian Copyright Licensing Agency (Access
Copyright). For an Access Copyright licence, visit www.accesscopyright.ca or call toll free to
1-800-893-5777.
National Office: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
Tel: (905) 829-8805 1-800-665-MADD
Fax: (905) 829-8860 Web: www.madd.ca E-mail: [email protected]
2
2
National Office: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
Tel: (905) 829-8805 1-800-665-MADD
Fax: (905) 829-8860 Web: www.madd.ca E-mail: [email protected]
Dear Friends:
Every day in Canada, 4 people are killed and 174 more people are injured in crashes where alcohol and/or drugs were
present. MADD Canada (Mothers Against Drunk Driving) is a non-profit, grassroots organization that is committed
to stopping impaired driving and supporting the victims of this violent crime. At the heart of MADD Canada are our
volunteers who include not only mothers, but fathers, friends, business professionals, experts in the anti-impaired
driving field and concerned citizens who want to make a difference in the fight against impaired driving.
MADD Canada’s aim is to offer support services to victims, heighten awareness about the dangers of drinking and
driving, and to save lives and prevent injuries on our roads. Driving while under the influence of alcohol or other drugs
is a terrible crime that touches all of our lives and it is an irresponsible, dangerous and intolerable act. Impaired
driving is a crime that is totally preventable. It is also a crime that affects everyone as it can happen to any one of us
at any time.
MADD Canada raises funds to support our Victim Services, Chapter Services, Youth Services, Public Awareness and
Public Education initiatives which in turn support our overall mission to stop impaired driving and to support victims
of this violent crime.
Funds come from individual donors, corporate sponsors, memorial donations, foundations, community fund-raising
events and Project Red Ribbon. Our fund-raising campaigns include direct mail, telephone and door to door canvassing,
as well as, display kiosks at businesses and shopping malls to remind the public to always make a conscious choice
not to drink and drive.
I would like to thank you for picking up this magazine and for taking the time to read through the articles. We hope that
it will give you a better sense of what MADD Canada is about and how your support of MADD Canada, be it through
donations or volunteering, can make a tremendous difference in the fight against impaired driving.
I would also like to thank all of the people who bought advertising space for this magazine. You have helped make this
edition of “The MADD Message Yearbook” a great success.
Sincerely,
Andrew W. Murie
Chief Executive Officer
MADD Canada
Charitable Registration Number: 13907 2060 RR0001
3
President’s Message
Thank You for Three Years of
Hope and Inspiration
I write this, my final National President’s address, with mixed emotions.
There is tremendous pride
to have been the voice of this
wonderful organization, and
good fortune to have worked
with so many incredible
people who lead and support
our mission.
There is both happiness
and sadness to have met so
many victims and survivors;
happiness to know these
courageous and giving individuals, combined with
the sadness of knowing that it was heartbreak that
brought them to our MADD Canada family.
There is frustration that people still drive impaired,
not understanding or not caring about the risk they
create.
Mostly though, I feel hope and inspiration. We still
have a long way to go before we eliminate this
terrible crime. But I have seen the commitment
and passion that will deliver us to that goal.
Amazing Chapter and Community Leader
volunteers bring our message to communities
across Canada. Generous donors and sponsors
support our mission. Committed law enforcement
officers work, day in and day out, to make our
communities safe from impaired driving.
Hope was in short supply for me when I reached
out to MADD Canada after the death of my son
Craig in an impairment-related crash in 2008. In
MADD Canada, I found people who understood my
family’s new reality. They spoke my new language.
They offered support, and a chance to help prevent
this tragedy from becoming reality for others.
It has been a truly rewarding experience. For
everything I have put into this, I have received it
back a thousand times over. I cannot measure the
inspiration I have gained from the Chapter and
Community Leader volunteers who are making
such a difference in communities across this
country. I have seen, over and over again, people
who have been so broken by grief and loss but still
step forward to ask ‘what can I do’ and ‘how can I
help’. Even while dealing with their pain, they want
to spare others this same wrenching experience.
I have also seen those volunteers who, while they
have not been personally impacted, empathize with
our experiences, recognize the importance of our
cause and are fully committed to our mission.
It is all of these people who make me so hopeful,
indeed confident, that we will achieve our goals.
I also want to acknowledge and thank the National
Board of Directors for its excellent leadership and
the National Staff for their wonderful support of me
over the past three years. We have an outstanding
team.
I hand the baton over to a new National President.
Patricia Hynes-Coates is dynamic, passionate,
motivated and will be a powerful and effective voice
for our organization over the next three years. I
know that Patricia will be welcomed with open
arms, as I was.
Thank you all for this incredible journey of hope,
and friendship.
inspiration, support, success a
Angeliki Souranis
National President
4
President’s Message
Honoured By This Opportunity
To Represent MADD Canada
Hello everyone. It is an honour and a privilege to be the new National President
of MADD Canada. Together with all of you, I am committed to doing everything I
can to end the terrible and senseless crime of impaired driving.
I am being very
honest when I say that
impaired driving was not
something my family
thought about. Not until
a bright sunny August
morning in 2013 when
my step son, Nicholas
Coates, was killed by an
impaired driver. He was
riding his motorcycle to
work. The driver who hit
him had been drinking
the night before and the
morning of the crash.
Nicholas was a son,
a step son, a brother,
a fiancée, a grandson
and a friend. He was
a remarkable, kindhearted, hard-working young man. He had just
started his dream job as a Civil Engineer. He was
27 years old.
When we brought Nicholas to his final resting
place, his dad, Terry Coates, and I made a
commitment to help end impaired driving. We
promised him that we would help bring about
changes so that no other family has to suffer as a
result of this senseless crime.
We found MADD Canada and became involved with
the MADD Avalon Chapter. We led fundraising and
awareness efforts for the Nick Coates Car Show
and got involved with Project Red Ribbon and Strides
for Change. We spoke to the media and the public
about the impaired driving problem. We became
part of the Newfoundland and Labrador Public
Policy Committee to promote improved laws and
sanctions.
My hope for the future – my goal as National
President – is that people will realize that impaired
driving is a choice, not an accident, and they will
make a commitment to never do it. I look forward
to communicating MADD Canada’s message at the
local, provincial, national and international levels
and to advancing important public policy initiatives.
Most importantly, I look forward to being a strong
voice for victims of impaired driving.
As I look ahead to the next three years, I know I
have very big shoes to fill. Like so many others in
our organization, I am awed by Angeliki Souranis
and the job she has done. Her composure as the
national spokesperson for our organization. Her
compassion and understanding towards victims
and survivors. Her leadership and collaboration
with fellow volunteers. Her knowledge and
strength on policy issues. I will strive to follow the
outstanding example she has set.
Thank you.
Patricia Hynes-Coates
National President
5
Young Worlds Change
In the Blink of an Eye
School’s back and
so is MADD Canada
with our new School
Assembly Program,
titled In the Blink
of an Eye.
At the beginning of
September, seven MADD
Canada Outreach Field
Representatives set out on
their nation-wide tour, during
which they will deliver the
presentation to approximately
2,250 schools.
“Our School Assembly Program communicates directly
with young people and encourages them to think about
their perceptions about driving drunk or stoned,” said
MADD Canada National President Angeliki Souranis.
“We want to educate them on the dangers, and
empower them to make safe and responsible decisions
to protect themselves and their friends.”
A new year of presentations was officially highlighted
with a special screening of In the Blink of an Eye
for students and staff at Vimy Ridge Academy in
Edmonton in September. Joining MADD Canada for
the presentation were National Sponsors Allstate
Insurance Company of Canada and RTL-Westcan Group
of Companies.
6
In the Blink of an Eye tells the story of best friends
Gabby and Sarah. One night, as the girls prepare to go
to a party, they are joined by Sarah’s boyfriend Dylan,
and his friend Asif. Sarah drinks and smokes pot with
Dylan and Asif, while Gabby declines. Dylan, anxious to
get to the party, decides to drive rather than wait for a
cab. After all, he reasons, it’s not far away. His friends
strongly object and refuse to get in the car. A very upset
Sarah calls 911 to report Dylan, while Asif walks Gabby
home. Even though Gabby, Asif and Sarah all do the
right thing, a tragic twist of fate ends a friendship and
ruins many lives.
To see a clip from In the Blink of an Eye, please visit our
School Assembly Program page in the Youth Services
section on the MADD Canada web site at www.madd.ca.
In the News
Making Strides for Change Across Canada
In communities across Canada, supporters came out to help MADD Canada make
Strides for Change this summer and fall.
Our annual 5 km walk/run attracted plenty of
participants and support as MADD Canada and
its Chapters and Community Leaders raised
awareness and funds for our programs and
services.
This issue offers a look at just a few of the many
Strides for Change events held across the country.
Our last issue featured a recap of our MADD
Canada PIA Law Strides for Change (GTA) event.
Our sincerest thanks to all the amazing Chapter
and Community Leader volunteers, generous
sponsors and enthusiastic participants who always make Strides for Change a great success.
MADD Barrie-Simcoe
MADD Prince Albert
MADD Winnipeg
MADD Gander
Thank You To Our Strides for Change Sponsors!
Strides for Change would not be possible without the generous support and
participation of our National Sponsors:
Title Sponsor
PIA Law
Presenting Sponsor
Alcohol Countermeasure Systems
Official Sponsor
Allstate Insurance
Company of Canada
7
In the News
Recognizing our Outstanding Volunteers
and Supporters
MADD Canada’s 2016 National Awards were announced at the National
Leadership Conference in September. These awards recognize and honour
individuals and corporations who make outstanding contributions to our mission.
Thank you to these amazing team members, and to everyone to supports the
MADD Canada mission.
Citizen of Distinction Award
Dr. Robert Mann – Centre for Addiction and Mental Health, Toronto, Ontario
Yukon Liquor
Volunteer of the Year Award
Amanda Price – MADD Whitehorse
Victim Services Volunteer Award
Tracy Franklin – MADD Calgary
Fundraiser of the Year Award
Terry Coates & Patricia Hynes-Coates – MADD Avalon
Terry Ryan Memorial Award for Excellence in Police Service Award
PC Marc Gravelle – Ontario Provincial Police, Peterborough
Leadership Conference Focuses
on Drug-Impaired Driving Issues
Chapter and Community Leader volunteers came together in late
September for MADD Canada’s 2016 National Leadership Conference.
8
With drugged-driving becoming
an increasingly larger part of
the overall impaired driving
problem, and with the Government
of Canada’s plans to legalize
marijuana, this year’s conference
was dedicated specifically to issues
related to drug-impaired driving.
the effects of marijuana on driving;
an exploration of a framework
for the legalization of marijuana
as developed by the Centre for
Addiction and Mental Health; and
templates for new provincial and
federal drug-impaired driving
legislation.
Sessions included: an examination
of drug culture within the context
of legalizing marijuana; a report
on a new study by the Centre for
Addiction and Mental Health on
Stay tuned for upcoming issues
of MADD Matters for detailed
information on the sessions and
research presented.
In the News
National Day of Remembrance for Road
Crash Victims
Road safety and victim support organizations, law enforcement, government
and other stakeholders will observe Canada’s National Day of Remembrance for
Road Crash Victims on November 16.
Hosted annually by the Canadian Council of Motor Transport Administrators, the National Day of Remembrance for Road Crash Victims pays tribute to the nearly 2,100 people who are killed and 165,000 who are
injured on Canadian roads each year.
An online tribute page at roadcrashvictims.ccmta.ca/en allows people to honour loved ones killed or injured in road crashes.
Reward Yourself
and Support
MADD Canada
Reward yourself and support MADD Canada with the
BMO® MADD Canada MasterCard®*. You will receive 1
AIR MILES®† reward mile for every $20 you spend(1) or
0.5% CashBack® — and pay no annual fee(2). Or earn
rewards faster with an AIR MILES World or Cashback
World MasterCard.
If you already have a BMO MADD Canada MasterCard,
you can take pride in knowing that you’re helping
support MADD Canada to save lives and support
victims at no additional cost to you. What better reason
to use your card more often?
Apply today at bmo.com/madd, in a BMO branch or
call 1-800-263-2263.
1. Award of AIR MILES reward miles
is made for purchases charged to
your account (less refunds) and is
subject to the Terms and Conditions
of your BMO MasterCard Cardholder
Agreement. The number of reward
miles will be rounded down to the
nearest whole number. Fractions of
reward miles will not be awarded.
®
Registered trade-marks of Bank of
Montreal.
2. Ongoing interest rates, payment
grace days and annual fees are
subject to change. ®*Registered
trade-mark of MasterCard
International Incorporated.
TM†/®†
Trademarks of AIR MILES
International Trading B.V. Used
under license by LoyaltyOne, Inc.
and Bank of Montreal.
9
In the News
Wear Red on November 1st
MADD Canada is gearing up for Project Red Ribbon and inviting all Canadians
to show their support for our 29th annual campaign by wearing red on
November 1, 2016.
Running from November 1, 2016 to January 2, 2017,
Project Red Ribbon encourages Canadians to plan
ahead for a safe and sober ride home if they’re going
to be drinking throughout the holiday season. It’s a
message we promote all year long, but it’s especially
important over the holiday season when parties and
gatherings are plentiful.
Over a million red ribbons will be distributed to the
public by MADD Canada Chapters and Community
Leaders around the country. The ribbons are tied to
keychains, purses, briefcases, backpacks, etc., as a
symbol of the wearer’s commitment to always drive
sober. Red ribbons are available through the MADD
Canada web site, Chapters and Community Leaders,
Allstate Canada offices across the country and
participating sponsor outlets.
Anyone who wishes to support Project Red Ribbon with
a donation can do so online through the web site, by
calling 1-800-665-6233 or by texting “MADD” to 45678
(a $5 one-time donation is added to the donor’s cell
phone bill and payable to his or her service provider.)
A monthly donation option is also available.
Show Us Your
Red Ribbon Spirit!
Tie it!
To a red ribbon your purse, your backpack,
your briefcase, your bike, your car.
Wear it! On November 1 , show your support
st
to MADD Canada’s signature campaign Project Red
Ribbon by wearing RED.
Show it! & Share It! Show your spirit
and share your pictures on MADD Canada’s
Facebook www.facebook.com/maddcanada.ca and
Twitter @MADDCanada pages.
Live it! Text “MADD” to 45678 to make a donation
to MADD Canada and help save lives.
Many thanks to our 2016
Project Red Ribbon Sponsors:
Allstate Insurance Company of Canada
Irving Oil
#TAXI / The Ride
BMO Financial Group
CTL Corp.
McLeod Safety
RTL-Westcan Group of Companies
10
Our 2016 Project Red Ribbon materials feature Dean
“DJ” Hancock. The young hockey player was on his
way home from a team tryout in the summer of 2014.
His parents, Kim and Dean, were travelling in the car
behind DJ and arrived on the scene just moments
after an impaired driver crossed the centre line and
hit his car head-on.
In the News
MADD Canada Sponsor ACS Promotes
Road Safety With Innovative and Effective
Interlock Technology
Creating and implementing strategies to increase road safety is a top priority
for law makers and organizations focused on preventing road fatalities. Many
international companies are working towards developing new technology and
tools to manage risks, decrease road fatalities, and increase safety for road
users world-wide.
However, no matter how many crash avoidance
and protection features are built into a vehicle, and
how many road safety solutions are integrated into
the roadway infrastructure, no one is safe when an
impaired driver is behind the wheel.
Alcohol ignition interlocks are an essential and
highly effective tool for preventing impaired driving.
Studies show that over 50% of impaired driving
offenders continue to drive even after losing their
license. As the only device that can physically
prevent an offender from driving while impaired,
the ignition interlock is an essential tool for
keeping impaired drivers off the roads.
Despite the current effectiveness of ignition
interlocks, Alcohol Countermeasure Systems (ACS)
continues to test and expand the capabilities of
ignition interlock technology to include the use
of biometric identifiers, remote monitoring and
vehicle tracking.
Test results and violations can be monitored
remotely; information can be sent from the device
by multiple communication methods or by using
ACS’s AlcoTrack monitoring software. Data can
include alcohol level, driver identity, and location
of the test so alternate transportation can be
arranged in the case of a violation. Integration
with mobile technology can allow the vehicle
administrator to access the interlock settings
remotely and disable the interlock during servicing
or in an emergency. The vehicle administrator can
also view the results with GPS coordinates in real
time.
ACS’ vision is to be a world leader in promoting
road safety and preventing impaired driving. Its
mission is to continue to research and develop
innovative, high quality, and user-friendly
products and services to keep people safe while
strengthening our commitment to environmental
and social responsibility.
As a long-time Gold Technology Sponsor of MADD
Canada, and a Presenting Sponsor of the MADD
Canada PIA Law Strides for Change (GTA) event,
ACS is a generous supporter of MADD Canada’s
programs and services aimed at preventing
impaired driving and supporting victims/survivors.
11
Public Awareness/Education
Monthly Donor Program
Join MADD Canada and help save
lives through monthly donations!
How monthly giving benefits you:
YOUR MONTHLY GIFT provides a
consistent and reliable source of
funding.
YOUR MONTHLY GIFT is
cost-effective. Preauthorized
donations can be processed
more efficiently than single gifts,
leaving even more money to
support our lifesaving programs.
We guarantee that a minimum of
97% of your monthly gift will be
directed to our programs.
YOUR MONTHLY GIFT will help
ensure that we are able to
continue to reach people with
our lifesaving message before so
many more lives are lost.
It’s easy.
Just tell us whether you would prefer to use your
chequing account or your credit card. It’s flexible. You’re
in control. You can increase, decrease, pause or stop
your donations at any time.
It’s convenient. You’ll receive a consolidated charitable
receipt for all your donations for the previous year in
late February.
It’s rewarding. By joining our monthly donation program,
you will receive our quarterly newsletter, MADD
Matters, plus our annual report. You will also have
the satisfaction of knowing you are helping to secure
a better future for all of us. Together, we can make a
difference.
To join today, please contact Dawn Regan, Chief
Operating Officer, at 1-800-665-6233, ext. 223.
MADD Canada
Youth Bursaries
MADD Canada has always been an organization that has
taken utmost pride in making a difference in people’s
lives. Once again, we have been able to fulfill this
mandate by providing some of our victims with MADD
Canada Youth Bursaries.
Each MADD Canada bursary helps a Canadian student in
college or university whose parent or legal guardian has
died as a result of an impaired driving crash. A bereaved
victim may experience many challenges including: a fear
of the unknown, the risk of possible regrets, a loss of
purpose and direction in life, high stress levels, financial
insecurity and communication barriers that affect
supportive parenting.
This educational bursary of $2,000.00 is intended to help
cover the cost of tuition or residence fees. This year we
have 11 recipients from across the country who qualified
for this bursary.
12
Our organization is thrilled to have the opportunity to
provide these bursaries to students across the country,
as we know it helps develop their skills and abilities to
face the future. One of our previous recipients, Chantel
Parkes from the Sarnia, ON area, completed her diploma
in marketing from Fanshawe College in London, ON with
the aid of the bursary, and now we are proud to have her
as part of our MADD Canada School Outreach Program
staff. She has strengthened her commitment to stop
impaired driving first as a volunteer, then as a student,
and now as part of the MADD Canada National staff.
To find out more about MADD Canada Bursaries or
how your gift can help MADD Canada support victims
of impaired driving and their families, please call Sandy
Jukes, Partnership Outreach Manager, at
1-800-665-6233, ext. 300.
Chapter Notebook
MADD Abbotsford hosted a booth at the annual
Abbotsford Airshow that draws over 150,000 people.
The volunteers were kept busy as the booth was right
at the entrance of the airshow this year, and lots of
people stopped by to show their support and learn
more about MADD Canada. The Fatal Vision Goggles
were particularly popular, as adults and kids tried to
walk the red ribbon line while wearing them. Thank
you to the Abbotsford Airshow for the opportunity to
have a presence at the event again this year, and all the
great volunteers who came out to help host the booth.
MADD Metro Vancouver hosted a successful and
interactive booth at the annual Driediger Farms Market
Festival. A great group of volunteers came out to help
host the booth and manage our Fatal Vision Goggles
display. Our thanks to everyone who came by to support
MADD Canada.
MADD Edmonton hosted a very successful 15th Annual
MADD Edmonton and Area Golf Tournament on July
8. Many thanks to our generous sponsors and donors,
wonderful golfers and incredible volunteers who helped
make the day so much fun. The tournament gets
better and better every year, and the Chapter is already
looking forward to the 16th annual event.
MADD Parkland launched its Parkland MADD Youth
Project on June 30th. The MADD Youth Project will offer
a series of fun events throughout the year to promote
responsible choices and to give a voice to the youth
in the community. The project is led by Mackenzie
Fragoso, who was hit head-on by an impaired driver in
2014. Mackenzie survived the crash but her father and
her stepmom were killed. Youth in the Parkland area
are welcome to get involved by becoming a member
and participating in awareness events.
13
Chapter Notebook
MADD Chapters and Community Leaders in
Saskatchewan are pleased to welcome Saskatchewan
Provincial Parks to the team. The Park authority has
installed Report Impaired Boating – Call 911 signs
across the province’s beautiful parklands. Special
thanks to Saskatchewan Parks, Culture and Sports
Department for their support in bringing this program
to the community, particularly Bob Wilson, Paul
Johnson, Karen Webb and Colette Schmalz.
MADD Northwest Territories is excited to welcome
the Report Impaired Boating – Call 911 program with
the installation of 12 boating signs throughout Fort
Simpson and surrounding areas.
MADD Winnipeg hosted a booth at the Red River Co-op
Speedway where volunteers were able to share their
stories and spread awareness. The Chapter was given
the honour of waving the green flag to start the race.
MADD Durham Region held their 2nd annual golf
tournament at Cherry Downs Golf & County Golf Club
in Pickering on July 14th. The Chapter doubled the
number of golfers this year and raised $10,330.
14
Chapter Notebook
MADD Hamilton accepted a cheque for $7,255 from
the Ryan Powless Memorial Golf Tournament held on
June 4th at Oak Gables Golf Course in Ancaster. Here,
from left to right, are Maria Costa, Chantal Costa, Jay
Berberick, Chantalle Gallant, James Buffett and MADD
Hamilton Chapter President Franklin Loppie. Thank
you to everyone who supported this special memorial
golf tournament and for the committee’s hard work.
MADD Windsor & Essex County unveiled its first
memorial bench on August 3rd in Windsor. This
memorial bench will serve as a special place for
all victims/survivors of impaired driving and the
community to visit, reflect and remember. The bench
is located at the foot of Dieppe Gardens (Ouellette
and Riverside Ave.) on Windsor’s main riverfront.
Thank you to everyone who attended the unveiling. A
special thank you to local victims/survivors – Margaret
Collins, Jennifer Ondejko-Musson and Janice Nord
McPhee – for sharing their stories and photos and to
representatives from the Windsor Police Service and
city officials who were also in attendance. Here, from
left to right, are: Chaouki Hamka, MADD Windsor &
Essex County Community Leader; Margaret Collins;
Jennifer Ondejko-Musson; and Janice Nord McPhee.
To raise awareness in their rather vast region,
MADD Lanaudière set up booth displays in two large
shopping malls. The group, headed by Sylvie Bélanger,
was present for 6 full days at Galeries Rive Nord in
Repentigny and 4 more days at Galeries Joliette, in
Joliette. The group has many great encounters with
citizens who showed their support to our organization.
15
Chapter Notebook
This year’s MADD Atlantic Conference “MADD @ the
Alt” (Halifax Stanfield International Airport), was well
attended by Chapters across the Region. More than 50
delegates participated in workshops on fundraising,
drug-impaired driving, the new Volunteer Screening
process, and the always-popular Chapter successes
session (titled “You Alt to Know”). Other highlights
included a mock Board Meeting, the MADD Amazing
Race, the MADD Cumberland Go Kart and the
Candlelight Service of Hope and Remembrance. Many
thanks to sponsor Northern Pulp for their generous
support.
Families and friends gathered at Memorial United
Church Grand Falls-Windsor and, later, Centennial Park,
for this year’s Newfoundland and Labrador Provincial
Monument Commemorative Ceremony. Under the
sponsorship of Central Funeral Home, two names have
been added to the Monument this year. Prior to the
service, Atlantic Region Victim Services Manager Gloria
Appleby facilitated a sharing group, giving participants
an opportunity to tell each other of their loss and offer
hope and encouragement to one another.
MADD Labrador West had a great turn out for their
annual Don’t Drink (or do Drugs) & Drive Motorcade.
Although it was a rainy evening, 125 vehicles lined up to
show their support for MADD Canada as they motored
through the streets of Labrador City.
The Variable Message Sign Campaign is underway in
Prince Edward Island. Robert Guth of MADD West
Prince was in Charlottetown recently to talk to Paula
Biggar, Minister of Transportation and Infrastructure,
about using highway traffic warning signs to display
sober driving messaging to the motoring public.
Over the past several months MADD Canada volunteers
in Nova Scotia have been meeting with their MLAs
to talk to elected leaders about the importance of
introducing new drug-impaired driving legislation.
These meetings culminated with a presentation by
MADD Canada Chief Executive Officer Andrew Murie
to the Liberal Caucus in Halifax. As part of that
presentation, Jeannie Landry of MADD Antigonish
shared her very compelling story of how a
drug-impaired driver took the life of her son Nico
Landry-McKenna in November 2011.
16
Chapter Notebook
MADD Charlotte County hosted a fun afternoon of
entertainment at the “Rally In The Valley” Veterans
Ride. There were over 100 magnificent bikes to see.
The spectacular and sunny day included great food,
great music and great company. This yearly event is
hosted by the Town of St. George, with MADD Charlotte
County named the charity of choice for the past 4 years.
MADD Manitoba Chapters and Community Leader
Groups welcomed approximately 300 victims/
survivors of impaired driving and other guests to the
unveiling of the Manitoba Memorial Monument for
Victims of Impaired Driving in late August. Located
at the Glen Eden Funeral Home and Cemetery in
West St. Paul, the Manitoba Memorial Monument
is inscribed with the names of individuals who
were killed by impaired drivers. Guest speakers
included: provincial and municipal government
leaders; police representatives; MADD Canada’s
Incoming National President Patricia HynesCoates and Margaret Taylor, who founded the first
Canadian anti-impaired driving group, Citizens
Against Impaired Driving, which later became
MADD Manitoba. Congratulations and thank you
to MADD Winnipeg President Melody Bodnarchuk,
Treasurer Wayne Bodnarchuk and MADD Brandon
President Nikki Boggs for all their hard work on the
establishment of this beautiful monument and the
organization of a powerful and emotional tribute
ceremony.
Yes, you can count on my commitment to MADD Canada.
R One-time donation:
R $50 R $35 R $25
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Name: __________________________________________________
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information on donating to
MADD Canada through my will,
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17
Victim/Survivor Services
These resources can be ordered by calling
1-800-665-6233, ext. 227 or downloaded from
http://www.madd.ca/madd2/en/services/victim_services_
resources.html and are available in English and French.
Remembering and Acknowledging
all Victims/Survivors
MADD Canada’s National Office is the site of the National
Memorial Wall. Hundreds of photographs of victims who
have been killed and those who have been injured in
impaired driving crashes line the walls. People who see it
always remark on how overwhelming it is to see so many
faces of people of all ages and walks of life. These photos
have also been replicated on travelling Memorial Wall
banners that are displayed at MADD events across the
country.
Victims/survivors of impaired driving are our number one
priority. MADD Canada has a developed a wide range of free
support materials. Brochures and booklets include:
• A Victim’s Guide to the Criminal Justice System
• Adult-Sibling Grief
• Child-Sibling Grief
• Coping with Life After Injury
• Grandparents’ Grief
• Holidays and Hope
• Living with Burn Injuries
• Living with Spinal Cord Injuries
• Living with Brain Injuries
• Men and Mourning
• Non-Family Grief
• Parents’ Grief
• Spousal Grief
• Survivor Guilt
• Teenagers’ Grief
• Helping Children Cope with Death
• Trauma, Loss and Bereavement
• Understanding the Consequences of
a Loved One’s Impaired Driving
• Workplace Loss and Grief
• A Time to Heal – National Conference
for Victims of Impaired Driving
18
As well, our on-line tribute site is another avenue for
people to remember those killed and acknowledge injuries
sustained in impaired driving crashes. Memories, photos
and tributes can be posted by families or the victim/survivor
themselves. This site can be accessed at http://www.madd.
ca/madd2/en/services/victim_services_tributes.html.
If you are a victim/survivor of impaired driving
and would like to more information on these
programs, contact 1-800-665-6233, ext. 222.
Making a Difference: Volunteering
Why should I get involved?
• Just under 4 Canadians are killed and 175
are injured every day in alcohol and
drug-related crashes.
• Impaired driving crashes are 100%
preventable.
• Impaired driving is the single leading
criminal cause of death in Canada.
As long as there are
impaired drivers on our
roads, no one is safe.
Here’s what our volunteers say:
“If I can save one life, that will be something I
will have accomplished and can be proud of.”
“We certainly get a lot more out of it than we’re
giving back”
“Volunteering with MADD Canada is a great way
to meet people and make valuable contacts.”
“As a victim of impaired driving, I’ve received
wonderful support from a group that
really understands.”
You can make a difference. Don’t wait until you or
your family becomes a victim. Get involved today.
19
Making a Difference: Volunteering
Here’s How you can help:
Public Awareness and Chapter Youth Programs
Services Programs:
• Poster/Essay/Multi-Media Contest for students
• Project Red Ribbon Campaign:
distribute coin boxes with Red Ribbons in the
community (November to January)
14 years and under
• Multi-Media presentations for high schools
and elementary schools
• Campaign 911: The Canadian public is
encouraged to report suspected impaired drivers
by calling 911
• R.I.D.E./Sobriety Check Stops work with local
law enforcement officials
• Public Education for local schools, companies or
service clubs
• Public Awareness through mall displays, parades,
festivals, etc.
• Media interviews
• Informing elected officials of MADD
Canada’s initiatives
Victim Services Programs:
(training provided)
• Victim Services Volunteer Training provides
support to impaired driving victims on an
individual or group level
• Court monitoring to keep track of impaired
driving charges
• Death Notification
• Letter writing
20
Call 1-800-665-MADD
for the Chapter nearest you.
MADD Canada
(Mothers Against Drunk Driving)
2010 Winston Park Drive, Suite 500,
Oakville, ON L6H 5R7
TELEPHONE: (905) 829-8805
FAX: (905) 829-8860
INTERNET: www.madd.ca
E-MAIL: [email protected]
Affinity Partners
Holiday Season Will Be Here Before We Know It!
Get a head start on holiday planning and gift-giving ideas while supporting MADD Canada
Take Care of the Designated Drivers
with MADD Virgin Drinks
Have some MADD Virgin Drinks on hand this holiday season for party-goers who are
designated drivers or those who simply don’t wish to drink.
Offering a tasty alternative to water or soda, the MADD Virgin Drinks line includes
alcohol-free beer, sparkling wine, mojitos and more.
MADD Virgin Drinks are available at participating supermarkets, drugstores and
other retailers or online at www.maddvirgindrinks.com.
Magazine Subscriptions
Make Holiday Gift-Giving
Easy and Convenient
Looking for a great holiday gift idea for a friend or
family member? How about a subscription to their
favourite magazine! If you order through MADD
Order Your Holiday Cards
Now and Support MADD Canada
With the holiday season just around the corner, MADD
Canada’s holiday greeting card program is just the
ticket for individuals and corporations looking to order
and personalize their greeting cards online. Best of
all, net proceeds from the cards help support MADD
Canada’s mission to stop impaired driving and support
victims of this violent crime.
Canada’s online magazine store, you will save up
to 85% off the newsstand price of all your favourite
magazine titles. Best of all, MADD Canada will benefit
from 37% of your total purchase.
It’s a great way to do some of your holiday gift shopping
while supporting the effort to stop impaired driving!
Simply visit: www.efundraisingonline.ca/maddcanada
The program, in partnership with Giving-Matters, a
division of Teldon Media Group, offers MADD Canada’s
supporters an opportunity to order greeting cards for
holidays and many other occasions.
To learn more or to order your cards,
visit www.maddcanadacards.com .
MADD Local Chapter Information
in the schools - in the community
- reaching out to victims
we depend on the support of donors
to sustain our activities.
please give generously
Local Chapter Contact Information
NOVA SCOTIA
MADD Annapolis Valley
249 Redden Road, RR #1
Windsor, NS B0N 2T0
Tel 902-798-0912
Email: [email protected]
http://maddchapters.ca/annapolisvalley
MADD Antigonish
c/o Antigonish RCMP, 4 Fairview St
Antigonish, NS B2G 1R3
Tel: 1-866-798-6233
Fax: 902-863-5570
Email: [email protected]
http://maddchapters.ca/antigonish
MADD Bay of Fundy NS
P.O. Box 1317
Middleton, NS B0S 1P0
Tel: 1-800-665-6233 ext. 268
Email: [email protected]
http://maddchapters.ca/bayoffundy
MADD Cape Breton
Mayflower Mall - 800 Grand Lake Rd
Sydney, NS B1P 6S9
Tel: 902-564-6790
Email: [email protected]
http://maddchapters.ca/capebreton
MADD Cobequid
175 Victoria Street
Truro, NS B2N 1Z5
Tel: 902-843-3111
Email: [email protected]
http://maddchapters.ca/cobequid
MADD Cumberland County
11 Industrial Park Drive
Amherst, NS B4H 4H7
Tel: 902-661-0684
Email: [email protected]
MADD East Hants CL
1 Parker Place Crescent
Enfield, NS B2T 1C8
Tel: 902-883-9644
Email: [email protected]
http://maddchapters.ca/easthants
MADD Guysborough County
P.O. Box 317
Guysborough, NS B0H 1N0
Tel: 1-866-798-6233
Email: [email protected]
MADD Halifax Regional
181 Damascus Road, Unit 6B
Bedford Commons
Bedford, NS B4A 0C2
Tel: 902-445-6233
Email: [email protected]
http://maddchapters.ca/halifax
22
MADD Inverness South
25 Pitt Street
Port Hawkesbury, NS B9A 3F4
Tel: 902-227-7445
Email: [email protected]
http://maddchapters.ca/invernesssouth
MADD Bay St. George
P.O. Box 125
Stephenville, NL A2N 2Y9
Tel: 709-721-3326
Email: [email protected]
http://maddchapters.ca/baystgeorge
MADD Lunenburg-Queens
119 Highway 208
New Germany, NS B0R 1E0
Tel: 902-212-1250
Email: [email protected]
http://maddchapters.ca/lunenburgqueens
MADD Burin Peninsula
PO Box 1718
Marystown, NL A0E 2M0
Tel: 709-277-5811
Email: [email protected]
http://maddchapters.ca/burinpeninsula
MADD Pictou County
225 Park Street
New Glasgow, NS B2H 5B7
Tel: 902-755-8318
Email: [email protected]
http://maddchapters/.ca/pictoucounty
MADD Exploits Valley
c/o Kim Brown - Central Health, Queensway Bldg.
50 Union Street
Grand Falls-Windsor, NL A2A 2E1
Tel: 866-798-6233
Email: [email protected]
MADD Yarmouth County
PO Box 103
Yarmouth, NS B5A 4B1
Tel: 902-748-0113
Email: [email protected]
http://maddchapters.ca/yarmouth
MADD Gander & Area
P.O. Box 82
Gander, NL A1V 1K0
Tel: 709-256-5843
Email: [email protected]
PRINCE EDWARD ISLAND
MADD Central PEI CL
Email: [email protected]
MADD Labrador
Box 7, Postal Station C - Happy Valley-Goose Bay
Labrador, NL A0P 1C0
Tel: 709-896-8957
Email: [email protected]
MADD Charlottetown
4566 Wharf Road, PO Box 38
Cardigan, PE C0A 1G0
Email: [email protected]
MADD Labrador Straits CL
PO Box 225
L’Anse au Loup, NL A0K 3C0
Tel: 709-927-5151
Email: [email protected]
MADD East Prince County
P.O. Box 553
Kensington, PE C0B 1M0
Tel: (902) 836-3151
Email: [email protected]
http://maddchapters.ca/eastprincecounty
MADD Labrador West
708 Field St.
Labrador City, NL A2V 1H8
Tel: 709-944-7471
Email: [email protected]
http://maddchapters.ca/labradorwest
MADD West Prince
c/o Edna Gallant - PO Box 406
O’Leary, PE C0B 1V0
Tel: 1-866-798-6233
Email: [email protected]
MADD Mary’s Harbour CL
P.O. Box 62
Mary’s Harbour, NL A0K 3P0
Tel: 709-921-6939
Email: [email protected]
NEWFOUNDLAND & LABRADOR
MADD Rocky Harbour CL
43 West Rink Road, P.O. Box 494
Rocky Harbour, NL A0K 4N0
Tel: 709-458-2008
Email: [email protected]
MADD Avalon
130 Conception Bay Hwy, Suite 204
Conception Bay South, NL A1W 3A6
Tel: 709-834-7663
Email: [email protected]
http://maddchapters.ca/avalon
MADD Bay of Islands
Tel: 709-624-3216
Email: [email protected]
MADD Trinity Bay
64 Memorial Dr.
Clarenville, NL A5A 1N3
Tel: 709-427-2068
Email: [email protected]
NEW BRUNSWICK
MADD Charlotte County
124 Main St., Suite 401
St. George, NB E5C 3S3
Tel: 506-396-2998
Email: [email protected]
http://maddchapters.ca/charlottecounty
MADD Greater Fredericton Area
212 Queen Street, Suite 208A
Fredericton, NB E3B 1A8
Tel: 506-472-1999
Email: [email protected]
http://maddchapters.ca/fredericton
MADD Kent County
676 Eel River Road
Baie-Ste-Anne, NB E9A 1M8
Tel: 506-874-8834
Email: [email protected]
http://maddchapters.ca/kentcounty
MADD Madawaska Region
305 chemin T-Morin
St-Joseph de Madawaska, NB E7B 2T2
Tel: 506-740-2310
Email: [email protected]
MADD Saint John
199 Chesley Dr. - Linden Place
Saint John, NB E2K 4S9
Tel: 506-672-6188
Email: [email protected]
http://maddchapters.ca/saintjohn
MADD South Eastern New Brunswick
PO Box 1371, Moncton Main Station
Moncton, NB E1C 8T6
Tel: 506-378-1771
Email: [email protected]
www.madd.ca/senb
Who is MADD Canada?
MADD Canada (Mothers Against Drunk Driving) is a national, grassroots,
registered, charitable organization with Chapters and Community
Leaders. MADD Canada Chapters are run by volunteers from across
the country and include not only mothers, but fathers, friends, business
professionals, experts in the anti-impaired driving field, concerned
citizens and young people who want to make a difference in the fight
against impaired driving.
History of
MADD Canada
In 1983, MADD Canada’s
predecessor PRIDE (People
to Reduce Impaired Driving
Everywhere) received official
Chapter status from MADD in the
U.S., becoming the only official
licensee of MADD in Canada. Several
Chapters were subsequently formed
and in 1990, MADD Canada officially
became a national organization.
MADD Canada has grown from coast
to coast and continues to advocate
for change to make our communities
safer and to provide victims of
impaired driving with a voice.
Our Mission:
To stop impaired driving and
to support victims of this
violent crime.
1-800-665-MADD
www.madd.ca
23
Who is MADD Canada?
Youth Services
Public Awareness
MADD Canada is committed to eliminating
impaired driving among youth by empowering
young people to positively influence their
peers, community and legislators.
Raising public awareness about the dangers
of impaired driving is a critical strategy to
prevent more deaths and injuries. MADD
Canada’s national public awareness programs
include:
MADD Canada’s youth programs include:
• School Assembly Programs for high
schools and elementary schools that
challenge and inspire young people to
make smart choices in their lives including
choosing not to drink and/or use drugs and
drive
• Educator Guides
• Poster and Writing Contest – A creative
medium for children aged 6 to 14 to express
their concerns about impaired driving
• Youth Multi-media Contest – Elementary
and high school students create a
PowerPoint, DVD or VHS presentation on
stopping impaired driving.
• MADD Canada Bursary Program for
students whose parent or guardian was
killed in an impaired driving crash
• Educational videos
• Dedicated youth section
on web site - Youth can
learn about stopping
impaired driving in their
community
2
24
• Project Red Ribbon – An annual campaign
for drivers to display a red ribbon on their
vehicle or key-chain in support of sober
driving
• Campaign 911 – The Canadian public is
encouraged to report suspected impaired
drivers by calling 911
• Signs of Summer – Local businesses display
sober driving messages throughout the
summer
• Educational videos
• Public Service Announcements for radio,
television and print campaigns
• Printed materials including posters,
booklets, brochures
• MADD Matters – A national newsletter sent
to victims, members, supporters
and community leaders to
keep them informed about
impaired driving issues and
MADD Canada’s activities.
24
Who is MADD Canada?
What Can You Do?
• Don’t Drink and Drive
• If you or a loved one becomes the victim
of an impaired driving crash, call 1-800665-MADD or your local Chapter.
• Get involved by volunteering for a local
Chapter.
• If there is not a Chapter in your area,
contact MADD Canada’s National Office to
inquire about starting one.
• Demonstrate your commitment to fight
impaired driving by becoming a member
of MADD Canada.
• Tie a red ribbon on your vehicle as a
reminder to drive sober.
• Open a dialogue with your children about
drinking and driving.
• Donate to your local Chapter and/or the
National organization.
• Be a responsible host. Don’t let your
guests drive after drinking alcohol or
using drugs.
• If you witness someone who appears to
be driving impaired, report them to the
local authorities immediately.
• Participate in one of MADD Canada’s
Youth Programs and positively influence
your peers.
Please Help us
Change the Odds
 Yes, I would like to support MADD Canada through my
donation of  $10;  $15;  $20;  other______.
Enclosed is my cheque or money order. (A charitable receipt
will be issued for your donation.)
 Yes, I would like to join MADD Canada’s Monthly Donor
Program. Please contact me.
 Please send me information on MADD Canada’s Planned
Giving Programs (includes wills, life insurance, annuities).
 I would like information about volunteering locally for a MADD
Canada Chapter.
 I would like information on how I can participate in MADD
Canada’s youth programs.
Name:
Address:
City:
Phone (H):
Province:
P.C.:
Phone (W):
Fax:
E-mail:
Contact your local Chapter or detach and mail to:
MADD Canada (Mothers Against Drunk Driving)
2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
1-800-665-MADD (6233)
TELEPHONE: (905) 829-8805 FAX: (905) 829-8860
INTERNET: www.madd.ca E-MAIL: [email protected]
Canadian Charitable Registration No:
13907 2060 RR0001
• Never get in a vehicle with a driver who
has been drinking or using drugs.
You can make a difference!
25
Who is MADD Canada?
Who Funds MADD
Canada?
Funding for MADD Canada is provided by:
• Individual Donors
• Corporate Sponsors
• Memorial Donations
• Project Red Ribbon
• Community Events
• Planned Giving
• Special Events
MADD Canada contacts hundreds of thousands
of households each year through our mail and
telephone community awareness programs.
Each household receives information about the
dangers of impaired driving and its devastating
impact on victims. We gratefully acknowledge the
commitments of our donors.
Chapter Services
MADD Canada’s volunteers work at the local level
to provide one-on-one service to their communities.
MADD Canada recognizes the importance of a
strong grassroots organization and offers the
following to assist in Chapter growth:
• National staff of professionals to provide
resources and materials to assist at the
local level
• Volunteer development workshops
and materials
• An annual National Chapter
Leadership Conference
• National promotional and
fund-raising materials
• National public awareness campaigns
• Assistance in Chapter volunteer
recruitment and retention
• Web site to promote national and local
activities and provide research information
• Tools to assist with effective communication
26
Victim Services
What makes MADD Canada unique from other
organizations in the fight against impaired driving is
our service to victims of impaired driving crashes.
These services include:
• A national victim support line, 1-800-665-MADD
• Victim support literature to assist victims of
impaired driving crashes
• Online and face-to-face training for Victim Support
Volunteers (VSVs) to develop VSVs who can provide
a full range of support services to impaired driving
victims in their communities
• An annual National Candlelight Vigil and Victims’
Conference
• We Care Program, a comprehensive referral and
information package for victims of impaired driving
• Online resources, victim tributes and discussion
forum on MADD Canada’s web site, www.madd.ca
• National Memorial Wall
• Court Monitoring and Victim Impact Panel
training available online
• Death Notification training